Payment vs. exposure

Speak Schmeak

One thing that we all face as paid speakers is the issue of payment vs. exposure. That is, we will be invited to speak pro bono, or will be offered less than our usual rate, and we'll have to decide if it's worth it to take less money in order to get exposure or visibility. Other nonprofit organizations may take advantage of my non-advertised nonprofit discount if they can't pay my full fee. Some of you get paid to speak; others hope to get paid one day.

New Business Development - Exposure Not Enough

Jane Genova: Speechwriter - Ghostwriter

But, exposure on social networks and in social media itself is not enough.  Being interviewed by a third party/having your op-ed published there  Advertising, continually testing out what is effective. Early adopters of social media, those just discovering the power of public relations, and the entitled are among those who have gotten stuck in The Exposure Syndrome.

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Increase Book Exposure Through Author Speaking Engagements

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Whether the book sales total three or three hundred, remember that each speaking engagement is exposure. And exposure builds on itself to produce future book sales. ► How to increase your exposure.

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

Native advertising. Organizations and individuals love it because it gives them exposure in prime media space. Kelly reports in the New York Post , right now Conde Nast's decision to allow native advertising is controversial. However, this is a win-win for both the media and for advertisers. It goes by many names:  Branded content. Sponsored content. But essentially, what it is is client-paid-for material blended seamlessly into editorial material.

2015 50

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

The number-one problem is that so much of the advertising it expected to get has flowed to Google and Facebook.  Its brand also was tainted by allegedly motivating so many ambitious young writers to submit articles w/o pay for "exposure." HuffPost was positioned and packaged as the liberals' version of the conservative Drudge Report. Well, the latter continues to scale. And its founder Matt Drudge, a smart businessperson, had moderated the conservatism.

2019 40

George Magazine - JFK Jr. Considered Making It Web-Based

Jane Genova: Speechwriter - Ghostwriter

Back then, not enough advertisers bought in. The interest was in exposure to the star, not to the content of the publication. Supposed potential investors and advertisers scheduled presentations by the magazine to gawk at Jr., There could have been enough interest in it from enough diverse constituencies and enough advertising dollars to push it into the zone of extreme success.  In too many ways George Magazine, created by John F. Kennedy Jr.,

2019 40

Ad Tech - Today Don Draper Would Be Chief Marketing Technologist

Jane Genova: Speechwriter - Ghostwriter

That's called "programmatic advertising." In itself, creativity as we have understood it is taking a back seat to the kinds of efficiency in generating results which can be achieved through programmatic advertising. For this reason, the leadership, the rank and file content providers and those unpaid worker bees who write for free for exposure at Huffington Post should be worried.

2015 59

Chris Christie - His "Audition" for Next Job

Jane Genova: Speechwriter - Ghostwriter

Such exposure could lead to invitations for paid speeches, books and appearances on those influential Sunday television talk shows. Advertisers for products such as pickup trucks would be willing to pay dollar for commercial time. The Drudge Report loves this kind of story. Current New Jersey governor Chris Christie, who's on short time,  auditioned for his next job. That's to be host on WFAN sports talk radio. If

2017 40

Digital Media Tough Game - Verizon's Oath Appoints K. Guru Gowrappan CEO, Replacing Tim Armstrong

Jane Genova: Speechwriter - Ghostwriter

Advertisers and those with sponsored content feel safer going with Facebook and Google. It was then a no-brainer for me to decide to steer clear of digital media, despite the tremendous exposure and decent compensation. Verizon's Oath has some powerful digital media brandnames. They include Tumblr, HuffPost, and TechCrunch. 

2018 43

Calvin Klein SoHo Four-something Ad - That 4th stage of decline described by Jim Collins

Jane Genova: Speechwriter - Ghostwriter

  In his new book "How the Mighty Fall: And Why Some Companies Never Give In," Collins says that the 4th stage in decline is the grasp for magic bullets, wild risk-taking with no data indicating that it will pan out, and over-exposure in the media.   In SoHo New York there is a Calvin Klein advertisement of a four-something in a sexually suggestive position. 

Blogs - Old-Line But Effective Business Development Tool

Jane Genova: Speechwriter - Ghostwriter

After all, we can get extensive exposure on LinkedIn Updates, Twitter and Facebooks ads and Live. Like Carter Mario personal injury firm in New England, your best bet might be socking funds into advertising both online and out there on television, billboards and wrap-around ads on transportation vehicles. Blogs have been around a long time. And in digital there is a rush to the new. So, those who need to market wonder: Are we wasting our time blogging?

2017 40

Sarah, Bristol Palin & Other Over-Exposed Brands

Jane Genova: Speechwriter - Ghostwriter

  With the exception of classics and truly iconic brands like Coke, most brands risk over-exposure if not managed strategically.    That itself made her vulnerable to over-exposure.    But there was also the reality that the candidate was spending so much - her own money - on political advertising when so many others in the state were financially suffering. The Tea Party is still faring well. 

The Textbook Writer

The Communication Blog

Assuming an instructor sticks closely to the text, this is the students ’ only exposure to a discipline (at least in formal education). This is especially true of beginning textbooks since these may be the students ’ only formal exposure to a discipline. In a way the introductory textbook is an advertisement for the department, for taking additional courses, and for entering or majoring in the discipline.

2014 100

Charli Jane Speaker Services: Speakers increase your credibility

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It will: Drive more traffic to your website site Help build your mailing list Increase your search engine ranking Help build your exposure Increase your potential incoming referral base Make the most of free advertising, while cutting your costs Expand your market image, brand exposure Reinforce the fact that you are an expert in your field Gain more potential clients Increase potential sales. You gain exposure and sales. ► How to increase your exposure.

How to find ‘corporate’ freelance writing gigs

Six-Figure Freelancer Blog

Advertise and promote. Why not advertise ? When I suggest that freelancers advertise, they look askance. That is solid exposure for freelancers who target specific corporate sectors. If you want to write for newspapers and magazines, the query letter is the best way to get started (see video here: https://www.youtube.com/watch?v=uCt1I20Bdyc v=uCt1I20Bdyc ).

Gig 43

"Partnership = Platform for Frugal Marketing," Kate Sirignano, Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

  One way Image Marketing Consultants has found effective in attracting the right partners is through exposure through special events heavily covered by media.  Kate Sirignano, Image Marketing Consultants, provides complimentary consultations on partnering as well as special events, public relations, advertising, and general marketing kate@imagemarketingconsultants.com. Marketing partnerships or strategic alliances are nothing new. 

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

While you might think that the hero’s journey is just the stuff of books and movies, it actually is an effective device used in a range of media, including advertisements and presentations. There are more great examples of storytelling in presentations and advertisements in the past that included personal, relatable stories in order to persuade audience members. Do you remember when you first became aware of climate change? For me, it was 2006.

2017 69

Social Media Reset: Sure, but we old-line bloggers have the Google Juice

Jane Genova: Speechwriter - Ghostwriter

  Clients of public relations and marketing firms are demanding more "traditional" media, more special events, more advertising on billboards, and more partnerships with brick and mortar enterprises.    Yes, they can get exposure on our blogs as well as via traditional media such as THE WALL STREET JOURNAL. We old-line bloggers are the new tycoons in digital. 

Proposal - Copyright - Listing - Speaking Pro Central Hot List - May 2009

Speaking Pro Central Posts

Exposure (74). Advertising (86). Speaking Pro Central. Hot List - May 2009. Top Posts. The following are the top posts from featured sources based on social signals. June 2009 Resource of the Month - PowerPoint:What Is Appropriate When and Why? PowerPoint Tips , May 26, 2009. How to persuade other people to ditch the bullets - Speaking about Presenting , May 13, 2009. Startups and Venture Capitalists Beware - Matt Eventoff , May 12, 2009.

2009 40

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

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By speaking at public forumsat conferences, seminars and forums held by independent event organizations, associations, professional and industry trade groups, academic institutions and think tanksyoull benefit from enormous exposure. The press in attendance also presents opportunities for added exposure. The firm gains increased visibility in vertical/industry sectors or broad-based areas that the firm has determined is in need of greater exposure.

Charli Jane Speaker Services: 5 Ways You Benefit When Speaking

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MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising with us Wendis blog Contact us 5 ways you benefit when speaking for free!

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

While you might think that the hero’s journey is just the stuff of books and movies, it actually is an effective device used in a range of media, including advertisements and presentations. There are more great examples of storytelling in presentations and advertisements in the past that included personal, relatable stories in order to persuade audience members. Do you remember when you first became aware of climate change? For me, it was 2006.

2017 44

Charli Jane Speaker Services: 10 Ways to get publicity

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The question becomes how to increase your exposure and demand for a fraction of the typical cost. Send Press Releases  The gold mine for free advertising! Write a book, eBook or eZine  What better way to establish yourself as an expert in your field  and get free market exposure at the same time?! Advertise your published works with the other options on this list. They came into being as advertising spots! ► How to increase your exposure.

Attending Special Events

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MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising with us Wendis blog Contact us Attending special events will increase your exposure byBette Daoust, Ph.D.

Meghan McCain - Old Petition, New Support to Replace Her on "The View" with Another Female Conservative

Jane Genova: Speechwriter - Ghostwriter

The latter deserves a big exposure break.  If a surge in the number of eyeballs occurs in the 18 to 45 demographic, then advertising revenues can increase. How long does the nation have to defer to the daughter of an American Hero? Maybe that question is getting answered with the uptick in support of the two-year petition to oust Meghan McCain from "The View." " Her late father had been John McCain. Now, reports Daily Mail , there are 2,300 signatures.

2020 40

Charli Jane Speaker Services - contingency speaker

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► How to increase your exposure.

BBC plug-a-book shows: how and why is so much offered to so few?

Max Atkinson

So there’s no doubt at all that the BBC, despite the fact that it’s not a commercial broadcaster and doesn’t officially advertise anything, does in fact advertise books. At about the same time, Radio 4’s Book at Bedtime featured nightly readings from a novel by someone who used to run a London advertising agency, whose clients included one of our three main political parties. There are quite a number of plug-a-book shows on BBC Radio 4 (e.g.

Plug 52

How to get zero cost publicity for your business

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Maybe youre advertising in trade journals, magazines, or newspapers. Publicity differs from advertising because it is free. Where to publicize Depending on your product or service, you have a full gamut of possibilities for advertising without paying. For a local enterprise  a profitable business, a charity, or community service- the local paper is the best source of free advertising. ► How to increase your exposure.

Charli Jane Speaker Services: Media Release + Fax Machine = Tr

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MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising with us Wendis blog Contact us Media release + fax machine = trash can! ► How to increase your exposure.

Charli Jane Speaker Services: 10 Ways to Boost your Business O

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Search engines : Sharpen your search engine process so you can get the best possible exposure online. If you want additional exposure try search engine marketing where you pay to have your text ad appear when people put in certain keywords to search, I suggest starting with Google Adwords and start small to test the water first. The other site will add value to their site and you get additional exposure, its a win-win situation. ► How to increase your exposure.

URL 24

Conservative Drudge Report Not Loyal to Trump Administration - The U.S. President Notices

Jane Genova: Speechwriter - Ghostwriter

That cost wound up ranging from losing advertisers to losing litigation, as had Gawker. In a sense, they are chasing exposure, not profits.  Matt Drudge and his new conservative digital political tabloid became household names in January 1998. That's when the Drudge Report broke the "intern story," that is, that U.S. president Bill Clinton had some kind of sexual relationship with assistant Monica Lewinsky. 

2019 40

Charli Jane Speaker Services: 10 Tips to Help Position Yoursel

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I could spend days teaching you how to package yourself as a professional speaker and how to gain more exposure, but the following article as been bundled to give you just a few quick tips and ideas so you can start implementing them into your business. If your budget doesnt allow for your own web site, join speakers organizations and add your name to their online listings - The more exposure you get, the better your chances of being found by people seeking speakers.

Charli Jane Speaker Services: 14 Profitable Ways to Use Autore

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Automate your sales process : Use an ad to insure repeated exposure of your message, which has been proven to successfully increase sales. Distribute advertising : Lets say you sell advertising on your website or in your e-zine. ► How to increase your exposure.

Public Speakers Do You Have A Strong Platform

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MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising with us Wendis blog Contact us Public speakers do you have a strong platform?

How authors can endure the promotional process

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You may consider marketing that includes building a website, getting book reviews, starting a contest, on and offline advertisements, etc. And some of that promotion requires paid advertisements. ► How to increase your exposure.

Charli Jane Speaker Services: Public Speaking Hidden Opportunities

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Club Proposal generator Profile listing service Coaching services Book videos Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About Wendi Testimonials Advertising with us Wendis blog Contact us Public speaking hidden opportunities  are you looking? Where will I find the opportunities that will give me more exposuremore credibility?

Speaking with Value

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► How to increase your exposure.

Wendi McNeill: As A Public Speaker Do You Twit?

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Club Proposal generator Profile listing service Coaching services Book videos Find a radio guest Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About Wendi Testimonials Advertising with us Wendis blog Contact us As a Public Speaker Do You Twit? ► How to increase your exposure.

Charli Jane Speaker Services: What is a Landing Page

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MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising with us Wendis blog Contact us What is a landing page? ► How to increase your exposure.

Charli Jane Speaker Services - producing a demo video

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► How to increase your exposure.

Charli Jane Speaker Services - how to create a media kit

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► How to increase your exposure.

Effective public speaking: audience contact

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► How to increase your exposure.

Get to the point

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MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising with us Wendis blog Contact us Get to the point! ► How to increase your exposure.