Why Customer Centricity Will Win You More Business (in 2020)

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But, despite so much talk, few companies actually understand how to keep their customer focus sharp and, more importantly, why this area is worth more attention. Customer centricity definition is pretty simple: create the best possible customer experience (CX) you can by placing the customer in the heart of your company’s marketing, product development, and operations. Here’s why: Customers are No Longer Enticed by Products Alone.

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