Why Customer Centricity Will Win You More Business (in 2020)


Today, a good brick and mortar location or even a prominent placement in the search results alone won’t win you a ton of sales. Even if we circle back in time to the pre-digital era, we can still spot how customer-centric culture (aka building things for the customer ) was driving some companies to success and leaving others in the dust. But their customers were already eyeing digital cameras. Positive Word of Mouth Marketing (WOM) Drives Brand Visibility and Sales.

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