Fox News - In Key 25-54 Demographic, It Falls to 3rd Place for Prime Time

Jane Genova: Speechwriter - Ghostwriter

But in the prized-by-advertisers 25-54 years old demographic, Fox News fell to 3rd place. The game is all about attracting advertising dollars. Fox News needs more than white old men for its viewership.

Facebook: Baby Boomers Take Over, Implications for Advertisers

Jane Genova: Speechwriter - Ghostwriter

  Advertisers can make a bundle pitching to us.   But, marketers may continue to be arrogant and ignore our demographic.

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Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

Lead generation through social media advertising. While there are many lead generation methods for recruiters, the one that I am most excited about this year is social media advertising. Nonetheless, recruiters are still hesitant to advertise on social platforms.

Transitions: Making the connection between ideas

Speak Schmeak

Commercials are chosen for a particular time slot based on demographics - the age, gender, income, education and other details about the people who watch shows on that network. There''s rarely a transition or any relationship to the program besides these demographics.

Ideas 201

Meghan McCain - Old Petition, New Support to Replace Her on "The View" with Another Female Conservative

Jane Genova: Speechwriter - Ghostwriter

If a surge in the number of eyeballs occurs in the 18 to 45 demographic, then advertising revenues can increase. How long does the nation have to defer to the daughter of an American Hero?

2020 52

TV - Nonono, It's Not Dead

Jane Genova: Speechwriter - Ghostwriter

As many of us already know is that Fox, for the first time, came in third in the 25-54 demographic in prime time. That's the group advertisers are interested in. And Fox News is all about advertising. The May 21st version of "Gillmor Gang" focuses on television.

2017 52

Social Network Wars - Snap Winning

Jane Genova: Speechwriter - Ghostwriter

It's obvious that Facebook has become the social network for the demographic advertisers aren't interested in: The aging. There are lots more grandkids photos than party-like-an-animal ones. And the text is full of middle-aged platitudes.

Generation Z Frames Facebook As Grandparents'/Parents' Social Network

Jane Genova: Speechwriter - Ghostwriter

  Since advertisers want youthful demographics, eventually Facebook could hit a revenue wall. Perhaps the last generation to embrace Facebook as their social network might be Millennials. Business Insider interviewed a section of Generation Z - the 9 to 11 year olds. 

Drudge Report - Will Last Fox Left Standing Be Out-Foxed

Jane Genova: Speechwriter - Ghostwriter

That's loss of advertising. On its website it listed advertisers for Hannity. We recall it was the advertising boycott which was the tipping point for the O'Reilly ouster. That's the group targeted by advertisers.

2017 52

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Publishers want all eyeballs so that they have the big numbers for pitching to advertisers, including those placing sponsored content.    What else Google pays attention to are:  Demographics. Do the headline, lede, and content align with the target demographic?

2020 52

"Today" Ratings Up 10% Post Megyn Kelly Exit

Jane Genova: Speechwriter - Ghostwriter

And once she was gone from "Today," its ratings went up 10% in the demographic important to advertisers. It was a situation of a talk show host who couldn't connect. That was Megyn Kelly's tragic flaw.

2018 56

How to Do Market Segmentation The Right Way


How do you determine which demographics to go after? For example: 62% of advertisers , publishers, and tech developers name segmentation as a top priority when it comes to successfully targeting ads. DemographicDemographic segmentation is the most popular way of segmenting customers.

Now We Know - "Megyn Kelly Today" Ratings

Jane Genova: Speechwriter - Ghostwriter

Also, it represents a 24% decline in the 25 to 54 demographic, which is what advertisers want.  Success has many enemies. So, the pile-on of criticism for "Megyn Kelly Today" was welcome "gossip."

2017 52

Jimmy Fallon: Can he distract Millennials from whatever?

Jane Genova: Speechwriter - Ghostwriter

 But the question is: Can the traditional formula of "The Tonight Show" maintain enough of an audience so advertisers will keep it on the air? Millennials, the demographic gold mine advertisers want, could tune out permanently.

2014 61

How to Communicate with Teenagers, Pt.II

Matt Eventoff

Teenagers are annoyed by advertising on websites. What was surprising is that a Nielson study released a month earlier found that “teens read newspapers, listen to the radio and even like advertising more than most.&# One area where both were in agreement was that teens tend not to “tweet.&#. Teenagers are individuals first, members of a demographic group second — very important distinction.

Over-40 - Why You're Not Seeing Those Help-Wanted Ads on Facebook, et al.

Jane Genova: Speechwriter - Ghostwriter

One way Facebook pitches itself to potential advertisers is its ability to micro-target ads. Anyone with a Facebook page is quite aware of that way of creating value, at least for those doing the advertising. Only a younger demographic would take it seriously.

2018 52

How to Really Craft Audience-Centric Presentations

Duarte Blog

But, your audience isn’t going to be moved solely because they’re from the West Coast or work in HR; demographics are only part of the story. For example, imagine you’re a marketing executive tasked with presenting an advertising campaign to the data-driven accounting department.

2018 100

Betty White's 90th Birthday Party: Is aging something we geezers should be ashamed of?

Jane Genova: Speechwriter - Ghostwriter

  After all, we over-50 aren't a treasured demographic to advertisers.  Betty White's 90th birthday party on NBC was really a celebration of the Golden Age of television.    The bigs were there, ranging from Mary Tyler Moore to Carol Burnett. 

How Voice of the Customer Concept Can Boost Sales and Revenue


Regardless of whether you’re selling products or services online or simply advertising your brand using the Internet; the behavior of website visitors can give you valuable information.

2019 52

Partnerships, Not Page Views

Jane Genova: Speechwriter - Ghostwriter

AOL, which chases after advertisers via promises about page views, has been called the sick man of the Internet.   Advertising?    No wonder. 

2011 63

What is a Business Model Canvas?


Start simple with questions like Which are the demographics of the major customer groups being targeted? During the analysis, you should be asking questions like How are customers convinced that your product or organization has the advertised special qualities?

2018 71

Step-By-Step Guide to Creating a Viable Go to Market Strategy


How does your ideal buyer look – age, demographics, income, shopping preferences? Message Strategy] – the advertising of Plugin X should emphasize the convenience and time-saving on using the tool, and appeal to the FOMO of missing a sale.

2019 56

Want to boost conference attendance? Add women speakers

The Eloquent Woman

So advertisers and sponsors want to reach women, a demographic they can target specifically at these conferences.

2017 76

Oprah - What would it take to make her go away?

Jane Genova: Speechwriter - Ghostwriter

Others's beefs, reports THE NEW YORK TIMES, is that the show's ratings are down and that concerns the powers-that-be at the network and at companies which advertise on her tedious talk fest.    The young, a demographic that's much in desire in the dying medium of TV, see Oprah as their mother's generation, if not their grandmother's.  My beef is that Oprah is boring.    As a trend-watcher I check out her talk show ever so often. 

SXSW Interactive: Amazing from Every Perspective

Duarte Blog

People want demographics and metrics around a variety of user groups (followers, likes, etc.). When we came home from SXSW Interactive last year, we vowed to return.

2013 80

Successful Marketing Means that You Identify Prospective Clients

Fripp THE Executive Speech Coach

These prospects had distinctive demographics. Remember how Avis advertised, "We try harder.") ") As an example, when other advertising consultants do presentations, they talk about budgets, print versus TV, soft versus hard sell. Looking for more business? Marketing/PR expert Gary Purece gave me some advice it can help you! If you want to learn how to better articulate your message why not tune into my Friday Webinar.

SEOmoz | Presentation Skills for SEO

Platforms & Tech Online Demographics Internet Law Business DevelopmentLogin Email Password Remember? Register Go PRO looking for talent!

SEO 41

How to Present While People are Twittering | Pistachio

But control the time spent on that so that the advertised information that brought people to the presentation in the first place is indeed covered. Pistachio Micro sharing. Macro results. HOME TOUCHBASE BLOG Your Suggestions? SERVICES Market Engagement Enterprise 2.0