Pennsylvania Education Policy Roundup for September 11, 2013: Teaching? Piece of cake. Everybody knows you can pick that up in just five weeks….

Speaking Of...

Read more: [link] Saucon Valley teachers urge board to settle contract after 438 days By Sara K. Satullo | The Express-Times September 10, 2013 at 10:51 PM Saucon Valley teachers have been working without a contract for 438 days and they want to reach a fair deal. The union has tried to avoid the strife and stress of the last contract, which resulted in two strikes , and take a new approach to negotiations, said Theresa Andreucci, association president.

2013 40

Pennsylvania Education Policy Roundup for September 12, 2013: State Board of Education set to vote on revised set of Common Core standards

Speaking Of...

link] Teachers in Shaler Area approve new contract By Robert Zullo / Pittsburgh Post-Gazette September 11, 2013 11:31 pm The Shaler Area School District ''s teacher strike ended Wednesday, when the teachers union and the district reached an accord on health care contributions and workload and agreed to enter binding arbitration on the union''s request for salary scale increases.

2013 40

Verizon Media Group - About 800 to Lose Jobs

Jane Genova: Speechwriter - Ghostwriter

For example, its dream of deriving big-time revenues from digital advertising was just that - a dream.  Meanwhile, 800 in various functions in media have to scramble to find jobs or enough contract assignments to make ends meet.

2019 56

Over-40 - Why You're Not Seeing Those Help-Wanted Ads on Facebook, et al.

Jane Genova: Speechwriter - Ghostwriter

One way Facebook pitches itself to potential advertisers is its ability to micro-target ads. Anyone with a Facebook page is quite aware of that way of creating value, at least for those doing the advertising.

2018 52

Public Relations Agencies - Sluggish Profitability, Stagnant Billing Rates, Growing Turnover

Jane Genova: Speechwriter - Ghostwriter

There also had been speculation that, with the decline in traditional advertising revenues, Don Draper from "Mad Men" would be applying to a hot public relations agency such as Edelman.  Should it be using more contract workers such as myself and have fewer full-time staff?

2015 61

Martin Sorrell Exits WPP - End of "Mad Men" Glory Days in Ad World

Jane Genova: Speechwriter - Ghostwriter

And it's the search experts at the Googles and Facebooks who make advertisers happy. Journalists have to produce clickbait so that the most advertising space possible can be sold. It was a time when creativity was glorified.

2018 52

Ad Tech - Today Don Draper Would Be Chief Marketing Technologist

Jane Genova: Speechwriter - Ghostwriter

That's called "programmatic advertising." In itself, creativity as we have understood it is taking a back seat to the kinds of efficiency in generating results which can be achieved through programmatic advertising.

2015 76

The TJ Walker Liberal Turn Video News Wire is now available for syndication on your website. Generate Revenue for Your Site

TJ Walker Interactive

AND you can make money from advertising–without doing any work beyond the initial placement of the video player on your site. You will be sent money for your share of advertising revenue derived from ad dollars resulting from views on your site.

2013 81

Artificial Intelligence - Even Steve Cohen Is Figuring Out If Robots Can Replace Money Managers

Jane Genova: Speechwriter - Ghostwriter

Goldman Sachs Advertises for Tech Talent. Those who have kept current with developments in blockchain technology recognize that it also could gut lines of work such as: Creating contracts and many other transactional tasks in law. In blockchain they are called "smart contracts."

2017 52

Influencers - The Tipping Point in Attracting Income

Jane Genova: Speechwriter - Ghostwriter

" In every annual edition of the book Bolles provides the statistics about how most plum opportunities aren't advertised. " The company hadn't advertised the speechwriting/ghostwriting vacancy.

2017 52

Lawsuit against J. Walter Thompson - Seeming setback for defendants in courts of public opinion and law

Jane Genova: Speechwriter - Ghostwriter

A full version of the video was admitted into evidence this week in the high-profile discrimination case in the advertising industry." In CA and Massachusetts, Uber has tried to avoid that by settling with the contract drivers today. "Lawyers for J.

2016 75

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

The writing is also frequently contracted out. Google ads, banner ads, and landing pages : Coordinated by marketing, companies often contract out the writing of the short ads that appear on Google (and other search engines), banner ads that appear on websites, and the landing pages—the pages that readers are taken to when they click on ads. Advertising may be coordinated by marketing. The writing is often contracted out to an advertising agency.

2014 40

Cold Emailing in Job Search - 5 Tips

Jane Genova: Speechwriter - Ghostwriter

Most jobs, contract assignments, and new business for our enterprises aren't advertised. There are no help-wanted posted out there indicating we should pitch ourselves.

The "What Color Is Your Parachute?" Series Hammers Importance of Self-Knowledge

Jane Genova: Speechwriter - Ghostwriter

In addition, the good jobs usually aren't advertised.   Self-knowledge, according to Bolles, is essential in navigating a labor market which keeps changing, where positions have shorter shelf lives, and that it takes longer to find a job or contract assignment.

2018 56

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. Is there a story about a customer who expanded their contract? Storytelling in Marketing; Not Just for Advertising.

2017 83

Will your website help (or hinder) your job search?

Joan Detz Speaker Services

o An Advertising executive who had one more year on his full-time contract to go. He made it very clear that he did not wish to renew his contract. Career coach Beverly R.

Cheating by Charting. An excerpt from Spear’s Practical Charting Techniques

Duarte Blog

The flexible grid: One of the easiest ways to give more or less movement to the trend of a curve is to expand or contract the horizontal or vertical axis of the chart.

Public Speaking - Getting The Sale

Great Public Speaking

I was doing one of these talks for an advertising association in Washington, D.C. I went down and got a $3000 contract and another one the following month for $2000. Humor can help you get the sales presentation in the first place. It will also help you stay upbeat in the face of rejection, overcome inevitable problems that arise during a presentation, break down sales resistance, and create loyal customers who will buy again. Let me tell you how humor has greatly helped me.

Sales 45

AOL, Huffington: Unpaid Bloggers File Class-Action Suit

Jane Genova: Speechwriter - Ghostwriter

  Advertisers could aggregate in a backlash against the new entity AOL-Huffington Post.    AOL's Chief Executive Officer Tim Armstrong is betting the ranch on advertising revenue. The legal system is a crap shoot or a hail-mary pass. 

On-Demand Economy - Not All Help-Wanted Sites Are Equal

Jane Genova: Speechwriter - Ghostwriter

For example, overall, UpWork tends to have sophisticated requests for contract workers. Another is advertising. Some things don't change. In the 1970s, the book "What Color Is Your Parachute?"

2015 65

How to be an Outstanding Communicator

Manner of Speaking

It is the language of instructions that are easy to follow, intelligible contracts, and business letters that read as if they’ve been written by an articulate and sympathetic human, not a machine. Advertisers constantly exploit the power of multisensory concrete language. Today’s post is from Martin Shovel. Martin is a writer, speechwriter, cartoonist and communications expert with a special interest in new media and social networking.

2011 212

AOL: Seeming banana republic with so much change

Jane Genova: Speechwriter - Ghostwriter

AOL chief executive officer Tim Armstrong announced that he is replacing the current head of advertising Jeff Levick with Ned Brody.  Disclosure:  I have been a contract blogger for AOL. Yet again, AOL is changing just about everything, likely sending a signal to investors that it's desperate and not quite confident of its strategy.    And, PAID CONTENT reports that, yes, investors are "cold to latest AOL re-shuffle." 

2011 40

Digital Journalism - Fast Route To Stardom, For Example, Players At Abovethelaw.com

Jane Genova: Speechwriter - Ghostwriter

Also a rising star in that category is weekly ATL guest columnist Alex Rich, a contract lawyer. Zaretsky's mission could well become traveling America in an RV (paid for by an advertiser on ATL) interviewing females about what they want.

2014 65

Social Media: Oh, we already have lots of webinars on that

Jane Genova: Speechwriter - Ghostwriter

   Recently I was contracted by a webinar publisher to provide content for and lead several of them.    It was about multichannel marketing, ranging from old-line advertising to, yes, social media like YouTube.    For example, in the California GOP primary the negative social media advertising by Fiorina obviously didn't harm her.  From new to mainstream so fast.  

Intersection of Court of Public Opinion, Court of Law - Sherwin-Williams and Lead Paint

Jane Genova: Speechwriter - Ghostwriter

Yet, not long after, Sherwin-Williams published an advertisement promoting lead paint for residential use. Lehigh county signed a contract with Anapol Weiss on August 28th. Sherwin-Williams and its legal team at Jones Day likely knew it was coming. The "it" is the filing of lead paint public nuisance lawsuits by other municipalities when it looked like the U.S. Supreme Court would refuse to review its conviction in Santa Clara, California.

2018 43

Public Speaking: Getting The Sale

Great Public Speaking

I was doing one of these talks for an advertising association in Washington, D.C. I went down and got a $3000 contract and another one the following month for $2000. Humor can help you get the sales presentation in the first place. It will also help you stay upbeat in the face of rejection, overcome inevitable problems that arise during a presentation, break down sales resistance, and create loyal customers who will buy again. Let me tell you how humor has greatly helped me.

Sales 40

When Blogging Was Beautiful: Now AOL's Great Leap Forward

Jane Genova: Speechwriter - Ghostwriter

  What is of concern is replacing the declining revenues from dialup access to the Internet with those from advertisers.    But are advertisers willing to spend on metrics like pageviews and search engine rankings without regard to content?  Disclosure: After 13 weeks of contract blogging at AOL Jobs, I was informed that my services were no longer needed.  In the early 21st century, a new kind of counterculture was emerging. 

Public Speaking : KICK START YOUR MEDIA MARKETING: 16 WAYS TO GET SPEAKING CLIENTS

Great Public Speaking

Advertise other products IN your products. Advertise in your contracts. KICK START YOUR MEDIA MARKETING: 16 WAYS TO GET SPEAKING CLIENTS TO CALL YOU PART II Last issue I gave you 8 things I do to get speaking clients calling me. Here are 8 more things I do to get publicity because I'm a ham and also because I can't stand cold calling. Get on TV Shows. You must think in terms of visual demonstrations when you do TV.

2008 40

Good-enough Journalism: Creating just enough value

Jane Genova: Speechwriter - Ghostwriter

" But do advertisers or even readers care about the "best?"  I was introduced, at the time I perceived that to be brutally, to good-enough journalism when I was a contract writer for AOL.  On DAILY BEAST David Sessions opines on the "best journalism."

2011 52

LittleBlogging - Multi-purpose tool, even as BigBlogging owns the territory

Jane Genova: Speechwriter - Ghostwriter

  Often help-wanted ads for both full-time and contract work indicated those hiring want to know about your blog.  After   Influence comes from a series of impressions, just as in advertising.  Blogging becomes a numbers game only if you intend to sell advertising.  BigBlogging owns the territory on just about every category.    That ranges from breaking news [Huffington Post] to legal gossip [Abovethelaw.com]. 

How to be an Outstanding Communicator

Manner of Speaking

It is the language of instructions that are easy to follow, intelligible contracts, and business letters that read as if they’ve been written by an articulate and sympathetic human, not a machine. Advertisers constantly exploit the power of multisensory concrete language. Today’s post is from Martin Shovel. Martin is a writer, speechwriter, cartoonist and communications expert with a special interest in new media and social networking.

2011 126

Make Your Blog Produce By Making It Relevant

Communication Steroids

You can become your own “Director of Trend Spotting” (which by the way, is a real job title at a major American advertiser). Social media and the Internet put into your hands, or the hand of your contract agents, the tools they need to put you on the leading edge of what’s going on.

Those having it worse than writers: Young Lawyers

Jane Genova: Speechwriter - Ghostwriter

Five years ago, the contract writers I used when I was in charge of a publication were asking and sometimes getting $1.25   And lawyers advertising on Craigslist for bloggers are offering about $10 a post for 200 to 300 words. a word.    BigFoots like Tom Wolfe, I had heard, pulled down $4.00 per word.      Now, on Craigslist, many writing assignments offer five-cents per word. 

2010 43

NY Times Claims Fox is Thinking of Dumping Glenn Beck « TJWALKER.

TJ Walker Interactive

The bigger problem for Beck is that advertisers are fleeing. Still, his fat multi-million dollar contract does buy a lot of gold, ammunition and bunker space for the Beck clan, so I predict he will pull it together and stay just this side of crazy land in order to keep his show on Fox.

2011 68

The Ariannas: Catch the act at AOL/Huffington Merger

Jane Genova: Speechwriter - Ghostwriter

  The Ariannas, it appears, are a close knit community of digital busy bees creating the nectre of page views which is supposed to bring in advertising dollars.  Way back it was the prophets who observed that you can take the measure of a man by the company he kept.

2011 52

Public Speaking: Getting The Sale

Great Public Speaking

I was doing one of these talks for an advertising association in Washington, D.C. I went down and got a $3000 contract and another one the following month for $2000. Humor can help you get the sales presentation in the first place. It will also help you stay upbeat in the face of rejection, overcome inevitable problems that arise during a presentation, break down sales resistance, and create loyal customers who will buy again. Let me tell you how humor has greatly helped me.

Sales 41

10 Rules for Olympic Athletes on Turning Gold Medals Into Real Gold

TJ Walker Interactive

Advertisers only want gold. And when you have more Olympic medals than anyone else in history AND you already have long-term endorsement contracts, then you can get caught smoking pot too. There are more than 10,000 athletes competing in the 2012 London Olympics.

Pennsylvania Education Policy Roundup for September 6, 2013: Pennsylvania is a national poster child for why charter schools need better oversight

Speaking Of...

a publicly-traded, for-profit online charter school company, has flooded the Kansas airwaves with advertising this summer and into fall. While K12’s sales pitch might seem attractive, it’s advertising leaves out a lot of key information about the company. Meanwhile, teachers are working under what is known as a "status quo" contract. How is that different from a contract extension?

2013 40

Charli Jane Speaker Services: Top 10 Do Nots When Working With

http://delicious.com/akarrer/prospeaker

Dont present an ambiguous contract  Make sure you present a clear and concise contract. You dont have to make it 10 pages long, just a simple contract that is complete and clearly states times, dates, rates, contact information, cancellations, etc.

Kim Wolinski: Organizing: The 12 reasons you want to organize your office

http://delicious.com/akarrer/prospeaker

Youre not losing things: contact names, contracts, phone numbers or email addresses, so you can respond to their needs automatically. MEMBERS LOGIN Home SPEAKER SERVICES Speaker Services Get Found Now!

Charli Jane Speaker Services - speaker representation

http://delicious.com/akarrer/prospeaker

An agent has an incentive to get you booking engagements and higher fees with better contract terms, because the more the agent gets you the more the agent gets.

7 Speaking Trends -- How to Make a Powerful Presentation

http://delicious.com/akarrer/prospeaker

He also helps technical teams plan, create, and rehearse oral proposals for large government contracts.

Expressing your uniqueness in print

http://delicious.com/akarrer/prospeaker

Readers also read in three stages, according to David Ogilvie, in his book Confessions of An Advertising Man. The one-sheet is the surrogate that represents our promise to the meeting planner, bureau or contracting executive," states John Reddish.

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