Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

  That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. And, so, why purchase advertising? The technology for this shift away from advertising is already in-place.

Advertiser or Expert?

Speaker Launcher

If a client’s first impression of you was: a) reading your article in an industry mag. If a client’s first impression of you was: a) seeing you speak at the convention or. If a client receives a piece of mail from you: a) an article that was written by you.

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

Presentation Props - Advertisements

Great Public Speaking

I used the following flier as a fun way to keep my practical joke company's name in front of clients who were involved in the legal profession. Besides having really funny headlines from newspapers and magazines, the books have lots of blooper advertisements along with commentary from Jay.

Professional Services - Clients' Make-Believe Emergencies

Jane Genova: Speechwriter - Ghostwriter

In brandname professional services, those big powerful clients are kings and queens. So, it's no surprise that Scott Flaherty at fingers client pressure as a major cause of mental health challenges at law firms.  A big client is a big client.

2018 52

Name your price: the curious language of television advertising

Max Atkinson

More and more British television advertisements are referring to prices in a way that bears little or no relationship to the way we talk about prices in everyday life. Tags: O'Barr Language of advertising

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  That means that 80% of our whatever - revenues, leads, or votes - comes from 20% of the pool of whatever - customers, clients, or eligible voters.    According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes." Call it part of the 80/20 or Pareto law. 

Dr Pepper Ten - is it manly or offending?

Dahle Communication

Maybe its because I'm the only guy in a house with 3 other women or I'm just secure enough of a man, but I just don't get the whole "manly" advertising of some companies. The latest attempt at advertising directly to men is Dr. Pepper Ten.

2011 155

SpeakerFrippNews Want to Have More Clients? Earn the Right!

Fripp THE Executive Speech Coach

Want to Have More Clients? clients." You can advertise.   - Patricia coaches clients on the three essential aspects of presentation: simplifying organization, mastering content, and perfecting delivery. SpeakerFrippNews: September 30, 2009.

Successful Marketing Means that You Identify Prospective Clients

Fripp THE Executive Speech Coach

Successful marketing means that you identify prospective clients and position yourself in the market so they choose you over your competition. When I sit down with clients who want to position their marketing, I seek the answers to four basic questions:  1.Who Is Your Potential Client?  A good way to identify future clients is to listen -- really listen -- to those you have now. Remember how Avis advertised, "We try harder.")

Research if you want to do it right!

Dahle Communication

Over the past couple of weeks Dahle Communication has been working on a pretty big project for a clients. Without getting too deep into the details, we're working on helping them create a core message for their clients. However, what we came up with instead is going to be far more effective - we decided to go straight to their clients and ask them. In the end, our client will be a lot more satisfied with the end results because of it.

2009 100


Great Public Speaking

KICK START YOUR MEDIA MARKETING: 16 WAYS TO GET SPEAKING CLIENTS TO CALL YOU PART II Last issue I gave you 8 things I do to get speaking clients calling me. Plaster website and contact information ON your products Sometimes the client will buy your product to get a sample of you before he/she considers hiring you. Advertise other products IN your products. Advertise in your contracts.

2008 40

Industry Execs Meet Social Media: Five Reasons Your Firm Needs A Social Media Strategy

Communication Steroids

Yeah, I know, your company is a b2b industrial firm with a quality product, good market penetration and a solid reputation among your target client group. Fifth, yes, even you can build brand, communicate with prospective clients, and serve existing accounts more effectively with it.

Making Numbers Interesting

TJ Walker Interactive

Many clients ask me how they can make their boring PowerPoint more interesting. advertisingThis graphic is a good example. Include some interesting facts, add a visual or two. This graphic was designed by Lorena O’Neal, you can check out more of her work here. Source: Online Schooling.

2011 40

How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako

TJ Walker Interactive

Peter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. advertising Analysis News public relations Social Media Video inside communications mike bako peter himler

PR 40

How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako

TJ Walker Interactive

Peter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. advertising Analysis News public relations Social Media Video inside communications mike bako peter himler

PR 40

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

Lead generation through social media advertising. We’ve focused our attention so far on the candidate side of the equation but we can’t forget that recruiters need clients too. Nonetheless, recruiters are still hesitant to advertise on social platforms.

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

Native advertising. But essentially, what it is is client-paid-for material blended seamlessly into editorial material. Kelly reports in the New York Post , right now Conde Nast's decision to allow native advertising is controversial.

2015 65

How much should I charge per word?

Six-Figure Freelancer Blog

Now “You deserve a break today” is a former McDonald’s advertising slogan. After all, the words were going on all McDonald’s advertisement and a lot of other promotional material. In short, what you charge per word should depend in large part on the nature and value of the job to the client. It’s the ads that bring value to the publication and to the advertiser. How much should I charge per word?

2016 45

Public Relations - Not About Clickbait

Jane Genova: Speechwriter - Ghostwriter

In general, clients of public relations agencies want constituencies to take action.   They are not selling advertising or subscriptions as are media properties. The game is influence, not sales. 

WPP & Martin Sorrell - Alledgedly Playing Out Real Life Episode from "Mad Men"

Jane Genova: Speechwriter - Ghostwriter

Advertising agencies under the WPP umbrella are reeling. More advertising dollars are going to astute digital players like Google and Facebook. They make an anachronism of the old saying that advertising half works, only no one knows which half.

2018 52

Freelance Writer’s resolutions for the New Year

Six-Figure Freelancer Blog

Find clients or publications in those sectors, including contacts. generate repeat business by contacting previous customers (editors or corporate clients) to see if they can use you again. generate testimonials and referrals from previous clients. cold call (or email) potential clients (at least three times per week); write and send out a minimum of two query letters per week — see point #4.

2015 50

Don't Neglect Your Opening and Closing

Executive Speech Coach

As the owner of an advertising agency, he explained that every ad follows a storyline and every story has a beginning, middle and end. In the middle of his speech he delivered some fascinating insights and examples of advertising stories. My guess is that he wouldn’t have been so caviler if he was speaking to a client instead of a university group. The speaker understood the concept of beginning – middle – end. But he didn’t practice that in the delivery of his speech.

Interview: Kathy Stershic, Tech Policy Freelancer

Ian Griffin - Professionally Speaking

Freelance Focus I asked Kathy about her interest in Tech Policy and what she sees developing in the ways technology companies will advertise and communicate about their products and services. Kathy Stershic is Principal Consultant of Dialog Research & Communications.

2013 182

Five Tips to Deliver Exciting Speeches

Craig Strachan - Keep Talking!

Attendees at one of my seminars, “How to Be a Coach to Your Client,” wanted to know how they can personalize and add excitement and color to the speeches they craft for others. I suggested they do what I do—interview the client’s colleagues and family members. I ask my coaching clients questions. Although the client and I often end up with a script that can then be edited and tightened, the words grow out of our conversations.

2012 162

Google and Facebook - Re-Shaping Digital Media Game (big opportunities for outplacement firms)

Jane Genova: Speechwriter - Ghostwriter

Members of the media whose revenue source is primarily digital advertising find they are competing directly or indirectly with Google and Facebook. During 2017, about 90% of the growth in digital advertising happened at Google and Facebook. 

2017 52

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. A lot of what Spurlock went through in pitching his clients and putting deals together demonstrated good lessons for speakers.

2011 144

The New York Times - Digital-Only News Organization Will Replace the Newspaper

Jane Genova: Speechwriter - Ghostwriter

" Also, the company can't  make it on advertising alone. Instead I can "smell" that stink on a client quickly. And, leveraging the Pareto Rule (80% of revenue comes from 20% of clients) I find an appropriate cover story to exit the account. 

2018 56

"Michelangelos" - Titan Brings Ceiling Ads To MBTA Trains, Buses

Jane Genova: Speechwriter - Ghostwriter

That's what the Titan Advertising Agency in the Boston area knows. For its long-term client the MBTA, Titan is piloting the placement of ads on the ceilings of trains and buses.   This new venue for ads can unleash fresh promotional campaigns for those doing the advertising.

2014 65

[Podcast] What’s New (and working) in Social Media with Chris Tompkins

Speaker Launcher

Chris drops by for an updated take on social media and a crash course on social media advertising. What platform should you advertise on? 13:05 Visually-driven story-telling is a great asset for Chris’s clients these days. Chris Tompkins, social media expert and CEO of the Go! Agency is back to tell us what’s new and working, in social media. Social media changes fast. So fast, in fact, that some of what Chris talked about only a year ago is already out of date.

2016 57

Do you embed YouTube videos on your website? If so, you need this (in my opinion)

Succeed Speaking

The overwhelming majority of clients and prospects have told me that’s the first thing they’re looking for when they come to a speaker’s profile. Remember, they’re in the advertising business, not the video hosting business.).

Using Alexa Flash Briefings to Boost Your Speaking Business with Jeff Smith

Speaker Launcher

Jeff’s career started in advertising, first as a copywriter, later as a creative director. He’s created web applications, services, websites, mobile apps and more for clients big and small. Jeff Smith aka The Alexa Guy is with us to explain what Alexa Flash Briefings are and how to make them work for you and grow your speaking business. Jeff Smith creates Alexa skills for companies, entrepreneurs, coaches and speakers to help them engage with their followers on a daily basis.

2018 63

The BigBusiness of Podcasting - Those in High-End Hosting Loop

Jane Genova: Speechwriter - Ghostwriter

Among the users are those managing public relations for clients. There can also be the profit center involving selling advertising.  One of those advice-givers thought it was a grand idea for my client in Industry X to kick off his first podcast with a history of the industry. The most reference to the past in my client's launch podcast should be one sentence or even a fragment of a sentence about the history of that industry.

2019 43

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Advertising is not the answer since Facebook and Google "own" 58% of that market.   In addition, the growing popularity of podcasting is sucking advertising from traditional media to the hosting businesses.

2019 56

Creativity Is Over-Rated - Ugly Sells

Jane Genova: Speechwriter - Ghostwriter

On "Mad Men" Don Draper won awards for creativity in advertising. In real life, especially in this new era of accountability when clients demand evidence of outcomes, creativity might be counterproductive. So, my client went to a low-cost local vendor to put together an ad.

2017 52

Ello - The Art Of The Hustle & Its Discontents

Jane Genova: Speechwriter - Ghostwriter

New social network Ello's signature is No Advertising. Even in the heyday of "Mad Men" in the advertising industry, there was the cultural antipathy against the art of the hustle. Budnitz frames Facebook as a platform for advertising.

2014 56

ROPO: Back into the stores

Jane Genova: Speechwriter - Ghostwriter

Experts in media buys for online advertising might have to rethink how they measure their clients' success. 

Alignable - Member of Network Asked Me a Question, I Took Time to Answer, It Was Sales Pitch

Jane Genova: Speechwriter - Ghostwriter

The business wanted to know if I use advertising to develop new business. Fortunately, I had learned to leverage social media to attract new clients. The next communication was a direct pitch about its mobile advertising services on Android.  Alignable is positioned and packaged as LinkedIn Local.    Well, it might take time for its members to become as sophisticated about networking as those on LinkedIn.

2017 40

Public Speaking: Bureau Tips to Remember

Great Public Speaking

The bureau must please their clients. Their aim is to have the client use the bureau for speakers on a regular basis. If you please their client, the bureau will use you again and again. The client belongs to the bureau forever. Clients are hard to get.

It's hard to describe.

Speak Schmeak

I would also argue that, if you have too many disparate topics, you are again diluting your focus and message, and therefore your potential client pool. Other questions you might be asked in business networking or speaking situations: Who is your ideal client?

2012 185

Facebook - Monthly Page Views Plummet from 8.5 Billion to 4.7 Billion in 2 Years

Jane Genova: Speechwriter - Ghostwriter

The heavy hitters in my fields of communications and coaching as well as my clients have not been active on my Facebook page. In its wild-eyed chase after advertising bucks, Facebook might be killing the goose that laid the golden eyes.  "Four billion.

2018 52

Drug Dealers Killing Repeat Business

Six-Figure Freelancer Blog

I used to work in advertising for Radio Shack (now The Source). And if you are not alive well, aren’t you glad you didn’t sell it to a client and ruin your repeat relationship Drug dealers, what are you doing? Selling your customers such bad s**t that it’s killing them? Don’t you know, dead customers can’t buy more drugs from you! And that kills your repeat business.

2018 45

7 ways to keep audience attention during your presentation

Speaking about Presenting

Most of his talk was about the internal organisational changes they had made in their team which would allow the team to service their clients better. His talk should have been focused on the services they offered to clients. Her session was advertised as being on email marketing.

2009 285