5 Questions to ask before you start to write your non-fiction book
Six-Figure Freelancer Blog
MARCH 7, 2014
There are many types of ads, each requiring a different approach to copywriting. Print (newspaper, magazine, billboards and so on), direct response marketing (a form of print), opt-in email advertising, online (Google, Facebook and other social media ads, banner ads, multimedia ads), radio and television, and so on. Since the textbook is for an introductory copywriting course, I focused on print ads and online ads that use text, not multimedia.