Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

Sponsored content has become the sweet spot in what used to be known as "advertising." 70% of individuals want to learn about products through content, not traditional advertising. 53% view it rather than banner ads.

2017 52

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Google ads, banner ads, and landing pages : Coordinated by marketing, companies often contract out the writing of the short ads that appear on Google (and other search engines), banner ads that appear on websites, and the landing pages—the pages that readers are taken to when they click on ads. Advertising may be coordinated by marketing. The writing is often contracted out to an advertising agency.

2014 40

5 Questions to ask before you start to write your non-fiction book

Six-Figure Freelancer Blog

There are many types of ads, each requiring a different approach to copywriting. Print (newspaper, magazine, billboards and so on), direct response marketing (a form of print), opt-in email advertising, online (Google, Facebook and other social media ads, banner ads, multimedia ads), radio and television, and so on. Since the textbook is for an introductory copywriting course, I focused on print ads and online ads that use text, not multimedia.

2014 49