Ethics of Advertising

The Communication Blog

Is this advertising (product placement), the writer asked, ethical for a news show? In the answer to this question Chuck Klosterman, the ethicist, says that the display of a logo or the mention of a particular designer’s name does not constitute advertisement if there is no payment and if the person has no intention of advertising. Advertising ethics of advertising product placementIn a recent article of The Ethicist in the NYTimes ( [link]. )

Internet Advertising - What IAB Reports

Jane Genova: Speechwriter - Ghostwriter

No surprise, in all categories there is growth in internet advertising. For the first half of 2019, internet advertising grew 17%, compared to the same time period last year. The bigger growth bangs happened in mobile advertising (up 29%) and social media (up 26%). Of course, video advertising experienced blockbuster growth - a 36% increase. No, not many folks are going retro and placing ads in the print version of the local newspaper.

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Google Advertising Platform: No More The Federalist

Jane Genova: Speechwriter - Ghostwriter

The Federalist will no longer be able to place its advertising on Google's ad platform, reports NBC News.  The policies for advertising on Google ban any content that encourages hatred, violence, and/or discrimination.    This can result in a major blow to both the messaging of The Federalist and its revenues.

Stop Advertising and Start Communicating

Dahle Communication

Businesses who use old media advertise at us instead of communicating with us. I want to be in a conversation with you, not be a target for advertising. Tags: Advertising Communication Facebook Twitter One of the things I like about social media is that it is getting businesses and people to communicate with each other. Twitter is a great example. On Twitter, I can have a conversation with someone or several people.

Unilever Yanks Advertising from Facebook - The Social Network Caves

Jane Genova: Speechwriter - Ghostwriter

The movement to boycott advertising on the Facebook platforms could have fizzled out. Earlier it had indicated it would keep advertising with Facebook and just push for reforms on the social network's ad platforms. That was even though it subsidiary Ben & Jerry's had announced that it would no longer advertise with Facebook.  It could have gone either way. It was put in play by civil rights groups.

2020 43

Rescinded Job Offers - Even Google Singing Decline in Advertising Blues

Jane Genova: Speechwriter - Ghostwriter

Media companies such as Vice attack Google for allegedly unfairly scooping up the lion's share of advertising revenue. Also, there could be federal and state lawsuits about alleged antitrust in the advertising part of Google's business.    However, now BusinessInsider reports that Google itself is experiencing a decline in its own advertising business.

2020 40

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

More recently Conde Nast had relied on advertising for about 70% of revenue. With Google and Facebook sucking in so much advertising, it has been difficult for other publishers to earn enough from ads. That has worked out better than to keep trying to attract advertising, as in the good old print days. Will this represent a major trend in publishing?

Vice Media - Its Beef About Google's Advertising Business Could Be Documented in Federal/State Antitrust Lawsuits

Jane Genova: Speechwriter - Ghostwriter

Google, explains WSJ, owns the primary tool at every point in the connections among online publishers and advertisers. This reinforces contentions from online publishers such as Vice Media that Google advertising business is a source of unfair competition. Recently, Vice, along with other digital-first media such as Quartz, had to lay off staff because of the collapse of advertising revenues. 

2020 40

Advertiser or Expert?

Speaker Launcher

I’ve been preaching the “expert first&# idea for a long time, so excuse me if I’m repeating myself. If a client’s first impression of you was: a) reading your article in an industry mag. b) seeing a print ad for your business which do you think would have more impact? I vote for “a&#. If a client’s first impression of you was: a) seeing you speak at the convention or. b) meeting you at your trade show booth… which do you think would have more impact?

Public Speaking - Advertising Humor

Great Public Speaking

Advertising is the fine art of making you think you have longed for something all your life that you never heard of before. Advertising is the fine art of convincing people that debt is better than frustration. Advertising is the science of arresting human intelligence long enough to get money from it. Advertising is like marriage. In good times business people want to advertise. Samson had the right idea about advertising.

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory. Therefore, it's no surprise, as Peter Kafka report in Recode , Buzzfeed has cut 100 employees and its head of digital advertising - Greg Coleman - is gone. 

The iPhone 4 Camera Is As Good As Advertised

Thoughts On Presenting And Design

Sent from my iPhone. Posted via email from Mike Pulsifer's posterous.

Snap Offers Instagram Advertisers Free Ad Space (another aggressive move against Facebook)

Jane Genova: Speechwriter - Ghostwriter

  And, also, it has turned aggressive in trying to poach advertisers from Instagram and other competitors. In Recode , Kurt Wagner reports: " Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try." " To take advantage of this offer, advertisers go to the Snap online application.

2018 40

Limited Advertising Growth - That's What Brian Wieser Predicts Will Bring It Down

Jane Genova: Speechwriter - Ghostwriter

  Wieser's expertise is advertising. And that was that its advertising tool allowed racial discrimination.    Global advertising, hammers Wieser, is finite. A lot of magical thinking about Facebook's future is still in-place, even among hard-nosed security analysts. And it gets the lion's share of media attention.    But, one of the few bears is being heard. That's Brian Wieser with Pivotal Research Group.

2018 40

Good advice for advertising & good advice for speechwriting

Joan Detz Speaker Services

I’ve long admired advertising genius David Ogilvy. When I was in the account executive training program at Wells Rich Greene Advertising in NYC, I tried to learn as much as possible about communication. And one thing I learned? Heed David Ogilvy. Here’s an Ogilvy quote I’ve used as a mantra for my speechwriting business: “Some […]. Speechwriting

Presentation Props - Advertisements

Great Public Speaking

Besides having really funny headlines from newspapers and magazines, the books have lots of blooper advertisements along with commentary from Jay. My favorites are the funeral monument company that advertised a lifetime replacement guarantee and the sporting goods store that advertised a Back-to-School special consisting of high-powered rifles. You can concoct fake ads, or use real ads that are funny in your presentation.

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such. There was no ambiguity about what was advertising. Truth in Advertising needs to assign some mystery shoppers to answer those help-wanted. As you know, the hot game in marketing is finding influencers in social media to associate themselves with a product, service, good cause, or campaign.

2016 50

Facebook: Baby Boomers Take Over, Implications for Advertisers

Jane Genova: Speechwriter - Ghostwriter

  Advertisers can make a bundle pitching to us. TECH CRUNCH has joined the media conga line documenting that teens in developed economies have lost their obsession with Facebook and are currently addicted to SnapChat and Twitter.  But overall use of Facebok is still high.  That's because we Baby Boomers have settled in.    Here is that article.   But they have to do it right.  That is, the right tone for services and products we want.

2014 47

"Hulk Hogan v Gawker" - Would you advertise on that gossip site, hire former staff?

Jane Genova: Speechwriter - Ghostwriter

What could kill of Gawker, way before the legalities are over, is the pull-back from deep pockets to advertise on Gawker. No surprise, the Florida-based trial of "Hulk Hogan v Gawker" is receiving heavy media coverage. After all, the subject is an online video of two minutes of celebrity Hulk Hogan engaging in the sex act.

2016 46

Twitter: Is it too sophisticated for lots and lots of mainstream advertising?

Jane Genova: Speechwriter - Ghostwriter

But niche players, unlike Facebook, are only able to attract a limited number of advertisers. Also, there could be more targeted pitching to potential advertisers which would be the ideal fit for appearing in Twitter. I finally entered the ethos of Facebook when I drove cross-country from New Haven, Connecticut to Tucson, Arizona - with dog Lee K. Nightly, when we hit the motel I would share with Facebook friends the ordeals and pleasant surprises of the day.

2014 52

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes." Call it part of the 80/20 or Pareto law.    That means that 80% of our whatever - revenues, leads, or votes - comes from 20% of the pool of whatever - customers, clients, or eligible voters.    The right zip code can get you right in to the 20%. 

Ch. 32: Advertising and Promotion (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Advertising is ubiquitous, but ask freelance writers if they advertise their services and they look at you as though you are daft. Spend money promoting my business? Why would I? I am a freelance writer!” Beyond spending money on business cards and maybe a website, most writers do not spend money promoting their businesses. The number of writers I meet who do not yet have websites constantly surprises me. Yes, it costs money to register a website address.

Advertising: It's back and shock shock, especially on TV

Jane Genova: Speechwriter - Ghostwriter

Advertising is not only back.  Advertising is also thriving on the Internet.    Unlike in previous downturns, it's leading the recovery rather than being a laggard.    That's what THE ECONOMIST reports.    There's another surprise.    Television is where a lot of the current ad dollars are growing.    Nielsen found that the average American spends 158 hours per month watching TV. 

THE Executive Speech Coach, Great Advertising, Best Copywriter

Fripp THE Executive Speech Coach

Gene Schwartz was one of the greatest advertising writers who ever lived. Bob Bly is one of country's best copywriters. This is from his newsletter. Yet he eschewed the so-called creativity of Madison Avenue, and many of his ads were written using formulas. Here are 10 of his favorite ad writing formulas: 1-Numbered lists. Example: "The Seven Deadliest Crimes Against Yourself." " 2-How-to headlines. Example: "How to Make Anybody Like You!" " 3-Secrets.

Quinnipac Law Student Advertises Soul for $100K: Success Gen Implodes

Jane Genova: Speechwriter - Ghostwriter

  And, simultaneously, a law student at Quinnipiac, just down the road from me, is advertising the sale of his soul for $100,000.  This is just the beginning of the implosion of the Success Generation.    They planned their lives for that one goal.    And in a linear fashion:  The right schools, the right tutoring for standardized tests, the right courses, the right networks, the right internships/summer jobs, and the right persona. 

Name your price: the curious language of television advertising

Max Atkinson

More and more British television advertisements are referring to prices in a way that bears little or no relationship to the way we talk about prices in everyday life. What’s more, if you actually follow the advertisers’ preferred usage, it can lead to confusion and embarrassment, as happened on the only occasion on which I can ever remember describing a price in this rather unusual way. Tags: O'Barr Language of advertising

Display Advertising: Dog fight on digital by digitals

Jane Genova: Speechwriter - Ghostwriter

AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages.    Reuters  reports that in this dog fight by digitals, Facebook is doing better and better and AOL is losing its share of that piece of ad dollars.    According to eMarketer, Facebook likely will beat Yahoo in 2011, getting up to 16.3% share.    AOL is expected to drop to 4.2% share, down from 10.6%.

Ugly Advertising - Not New, But Highly Sticky in Era of Slick

Jane Genova: Speechwriter - Ghostwriter

Taco Bell, Beto O'Rourke, and General Mills are among those using what is called "Ugly Advertising."  Those who know the history of marketing understand the power of subpar advertising.   In the early days of the television medium, advertisers of products such as automatic choppers and nylon stockings which didn't run exploited ham-handed tactics. Of course, there are many takeaways from the current effectiveness of Ugly advertising.

2019 40

Tiger Woods and President Obama

Matt Eventoff

A week after the crisis began, with no response from Tiger, cracks in the empire are showing – sponsors are leaving , advertisements are getting pulled , etc. . Define yourself before your opponent, or anyone else defines you (and if you don’t define yourself first, someone WILL take the opportunity to define you).

2009 138

Ad in books? Of course, if we consider advertising a form of art

Jane Genova: Speechwriter - Ghostwriter

Also, if we consider advertising a form of art, though the art would probably be pop culture, a book might be the right place to house it.  This is an innovation which Don Draper from "Mad Men" might have thought up: ads in books.   Those are technologically possible now that the standard book will be digital.    It might also be necessary if authors and everyone else in the book loop will be fairly compensated. 

Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

  That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. And, so, why purchase advertising? The technology for this shift away from advertising is already in-place. So, where does that leave advertising? Right now and throughout the 2016 presidential campaign, Donald Trump has an amazing track record in earned media. 

Rush Limbaugh Show Survives

TJ Walker Interactive

Uncategorized advertising boycott Rush Limbaugh

2012 40

Cats have 9 lives. Do Tigers*?

Matt Eventoff

*Pardon the joke, and I believe that this Tiger can still resurrect his career. Even a gas leak at his home is newsworthy ! It is impossible to escape the nonstop headlines , blog posts and breaking cable news stories about Tiger Woods and his alleged dalliances. Every day (often every hour) brings new allegations, rumors, stories and general drama. . From a crisis management standpoint, I believe that this week has been Tiger’s best.

2009 116

End of publishing, advertising, publicity as we've known it - Legal Services too

Jane Genova: Speechwriter - Ghostwriter

  The digital revolution has not only turned publishing, advertising, and publicity as we've known them on their ear.  Those of us feeling sorry for ourselves might cheer up that we have more and more company in: Change or die.    It's also beginning to upend the staid profession and business of law.    The brutal and widespread layoffs among lawyers, including partners, are not just a result of the economic downturn. 

Effective use of Twitter by businesses

Dahle Communication

While the Gas Stop threw in some advertising, they were making it personal by saying - 'hey, we've also got retro coke and its on sale." Advertising Communication TwitterI've spoken a couple of times about the importance of using Twitter correctly over the past couple of years and while some people have not learned that lesson, others are starting to.

Dr Pepper Ten - is it manly or offending?

Dahle Communication

Maybe its because I'm the only guy in a house with 3 other women or I'm just secure enough of a man, but I just don't get the whole "manly" advertising of some companies. The latest attempt at advertising directly to men is Dr. Pepper Ten.     Advertising Communication

2011 119

Mitt Romney refusing to do More Interviews Until After the election?

TJ Walker Interactive

Uncategorized advertising campaign election gop Interviews Media Media Training Mitt Romney press

2012 55

A fee, some tea - and advertising for free!

Nick R Thomas - A Public Speaker's Blog

Know Your Audience - IBM marketing should read this article

Dahle Communication

With any form of advertising or marketing, you need to know your audience. Tags: Advertising IBM listening Marketing ppt Presentations Public Speaking An important feature when speaking is knowing who your audience is. This is one of the most vital pieces of information you need to have if you are going to be successful. However, this is not just for public speaking. I was reminded of this when my wife came home from work one day with a pen from IBM that was sent to her office.

John McCain: Citizens United Is ‘Worst Decision Ever’ … ‘Money Is Money,’ Not Free Speech – Huffpo

TJ Walker Interactive

Uncategorized advertising campaigns citizens united. supreme court elections John McCain super pacs

2012 46

Obama Campaign Unleashes new Big Bird Anti-Romney Ad

TJ Walker Interactive

Uncategorized ad advertisement Anti-Romney Barack Obama Big Bird Obama Campaign Politics spot

Ads 43

Super Bowl Ads Just Ain’t What They Used to Be

Dahle Communication

Advertising Marketing Super BowlThe following is a guest post by Brett Duncan of Marketing In Progress. I love Brett's stuff and he has been gracious enough to do a guest post here.   I must be getting old, because I find myself looking back on the “good ol’ days” at a much higher frequency than ever before. And I’m about to spring it on the ads for this year’s Super Bowl.

2011 131

Obama Is Even in TV Ad Race Despite PACs

TJ Walker Interactive

Uncategorized campaign finance Obama Barack Political Action Committees Political Advertising Presidential Election of 2012 Romney Mitt television

2012 47