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Why Content Marketing Makes Advertising Unnecessary for Media Companies

Content Marketing Today

Although they are in the advertising business, media companies do very little advertising for their print and online publications.

Why Content Marketing Makes Advertising Unnecessary for Media Companies

Content Marketing Today

Although they are in the advertising business, media companies do very little advertising for their print and online publications.

Good advice for advertising & good advice for speechwriting

Joan Detz Speaker Services

I’ve long admired advertising genius David Ogilvy. When I was in the account executive training program at Wells Rich Greene Advertising in NYC, I tried to learn as much as possible about communication. And one thing I learned? Heed David Ogilvy. Speechwriting

Public Speaking - Advertising Humor

Great Public Speaking

Advertising is the fine art of making you think you have longed for something all your life that you never heard of before. Advertising is the fine art of convincing people that debt is better than frustration. Advertising is the science of arresting human intelligence long enough to get money from it. In bad times they have to.

Ethics of Advertising

The Communication Blog

Is this advertising (product placement), the writer asked, ethical for a news show? In the answer to this question Chuck Klosterman, the ethicist, says that the display of a logo or the mention of a particular designer’s name does not constitute advertisement if there is no payment and if the person has no intention of advertising.

Ch. 32: Advertising and Promotion (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Advertising is ubiquitous, but ask freelance writers if they advertise their services and they look at you as though you are daft. Spend money promoting my business? Why would I? I am a freelance writer!” Beyond spending money on business cards and maybe a website, most writers do not spend money promoting their businesses.

Be Compelling In Your Advertising Message | B Squared Ads

Content Marketing Today

Did you ever look at a company’s brand and think, that’s stupid, or that’s weird? Or maybe you’ve wondered what on earth they’re trying to say.Don’t look now, but people could be saying that about your own brand message.A compelling message gets attention. Via

Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Content Marketing Today

The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function. Via

Why You May Be Screwed If You Don’t Take Google+ Seriously

Content Marketing Today

I cannot imagine that advertisers are overly pleased by that. Advertising Content Marketing News Online SEO Social Media Google Yikes!

Stop Advertising and Start Communicating

Dahle Communication

Businesses who use old media advertise at us instead of communicating with us. Tags: Advertising Communication Facebook Twitter Travis.

How Content Marketing Wins Over The Most Brutal Business Buyers

Content Marketing Today

As you can see above, the print advertisement featured the ultimate skeptical prospect who says: I don’t know who you are.

Buyer 32

How to Write Potent Headlines | Content for Biz

Content Marketing Today

I think advertising man David Ogilvy would have enjoyed online marketing for the instantaneous feedback it provides. Rule No. Rule No.

Effective use of Twitter by businesses

Dahle Communication

While the Gas Stop threw in some advertising, they were making it personal by saying - 'hey, we've also got retro coke and its on sale."

Content Marketing Perfection in 29 Words on Facebook

Content Marketing Today

B Squared is an established SW Florida Advertising that does great work and has won a ton of awards. I might be getting carried away.

From Creative Process to Global Politics: Insights from SXSW Interactive

Duarte Blog

We learned about technology, transmedia, advertising, design, social media, and social change. SXSW is an event like no other.

Advertiser or Expert?

Speaker Launcher

I’ve been preaching the “expert first&# idea for a long time, so excuse me if I’m repeating myself. I vote for “a&#.

Super Bowl Ads Just Ain’t What They Used to Be

Dahle Communication

Advertising Marketing Super BowlThe following is a guest post by Brett Duncan of Marketing In Progress. I love Brett's stuff and he has been gracious enough to do a guest post here.   I must be getting old, because I find myself looking back on the “good ol’ days” at a much higher frequency than ever before. And not in a good way.

10 Of The Best Tools For Hosting A Webinar

Presentation Guru

There are a number of methods used by individuals and organizations to reach a wide audience using the internet.

2016 38

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such.

Sunnyside Up Mobile Marketing Works for First Watch Cafe

Content Marketing Today

Share and Enjoy: Advertising Content Marketing Mobile Marketing News Success Stories First Watch Florida Naples

The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha

Content Marketing Today

Advertising Marketing Basics News Trends kodak SearsNo old-world icon is safe. How long have these companies been dying?

The iPhone 4 Camera Is As Good As Advertised

Thoughts On Presenting And Design

Sent from my iPhone. Posted via email from Mike Pulsifer's posterous.

Facebook: Baby Boomers Take Over, Implications for Advertisers

Jane Genova: Speechwriter - Ghostwriter

  Advertisers can make a bundle pitching to us.  But overall use of Facebok is still high.   Here is that article. 

"Hulk Hogan v Gawker" - Would you advertise on that gossip site, hire former staff?

Jane Genova: Speechwriter - Ghostwriter

What could kill of Gawker, way before the legalities are over, is the pull-back from deep pockets to advertise on Gawker. Then start up again.

Tiger Woods is Right

Matt Eventoff

. This is a private matter and I want to keep it that way. Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family and me are irresponsible. – T iger Woods is right. False, unfounded and malicious rumors are wrong, period. Yes. . So Tiger: 1.

Yellow Pages TV Shark Ad Makes Case Against YP Advertising

Content Marketing Today

The TV ad amuses while delivering a big conceptual blow to the value of Yellow Pages advertising. Humor can work well in advertising.

Name your price: the curious language of television advertising

Max Atkinson

Tags: O'Barr Language of advertising

Net 1

Updates from the blog: Lists, networks and more

The Eloquent Woman

advertising newsletter updatesOn the blog and The Eloquent Woman on Facebook , I've been making visible and not-so-visible changes. In some cases, I've created specific waitlists for specific workshops, or you can ask for information on all upcoming workshops. Already a fan? Then please share the page with your Facebook friends.

Twitter: Is it too sophisticated for lots and lots of mainstream advertising?

Jane Genova: Speechwriter - Ghostwriter

But niche players, unlike Facebook, are only able to attract a limited number of advertisers. and I hit the road again. req.).

Display Advertising: Dog fight on digital by digitals

Jane Genova: Speechwriter - Ghostwriter

AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages.  share. 

Guest Posting: How Not to Introduce a Speaker, by Adam Grant

Ian Griffin - Professionally Speaking

Previously, he was a record-setting advertising director at Let’s Go Publications, an All-American springboard diver, […].

2014 46

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes." Call it part of the 80/20 or Pareto law.    The right zip code can get you right in to the 20%. 

Advertising: It's back and shock shock, especially on TV

Jane Genova: Speechwriter - Ghostwriter

Advertising is not only back.  Advertising is also thriving on the Internet.    Unlike in previous downturns, it's leading the recovery rather than being a laggard.    That's what THE ECONOMIST reports.    There's another surprise.    There's more. 

That lift-off sound? Yep, that would be social media ad spending | SMI

Content Marketing Today

Here’s the data that caught our eye, courtesy of the Advertiser Perceptions survey as reported in Ad Age. Advertising News Social Media Trends

THE Executive Speech Coach, Great Advertising, Best Copywriter

Fripp THE Executive Speech Coach

Gene Schwartz was one of the greatest advertising writers who ever lived. Bob Bly is one of country's best copywriters. This is from his newsletter. Yet he eschewed the so-called creativity of Madison Avenue, and many of his ads were written using formulas. Here are 10 of his favorite ad writing formulas: 1-Numbered lists. link].

Quinnipac Law Student Advertises Soul for $100K: Success Gen Implodes

Jane Genova: Speechwriter - Ghostwriter

  And, simultaneously, a law student at Quinnipiac, just down the road from me, is advertising the sale of his soul for $100,000.  This is just the beginning of the implosion of the Success Generation.    They planned their lives for that one goal.    Pre-crash, that formula was effective. 

How much should I charge per word?

Six-Figure Freelancer Blog

Now “You deserve a break today” is a former McDonald’s advertising slogan. After all, the words were going on all McDonald’s advertisement and a lot of other promotional material. It’s the ads that bring value to the publication and to the advertiser. How much should I charge per word?

2016 25

Are the Belgians Trolling American Beer Drinkers?

Dahle Communication

Advertising Beer Communication MessagingI know it's been sometime since I've posted here (is a 3 year hiatus a bad thing.)

Ad in books? Of course, if we consider advertising a form of art

Jane Genova: Speechwriter - Ghostwriter

Also, if we consider advertising a form of art, though the art would probably be pop culture, a book might be the right place to house it.  This is an innovation which Don Draper from "Mad Men" might have thought up: ads in books.   Those are technologically possible now that the standard book will be digital. 

Rush Limbaugh Show Survives

TJ Walker Interactive

Uncategorized advertising boycott Rush Limbaugh