"Michelangelos" - Titan Brings Ceiling Ads To MBTA Trains, Buses
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 5, 2014
When stuck on the subway or bus and determined to avoid eye contact with fellow riders, we tend to stay looking up. That's what the Titan Advertising Agency in the Boston area knows. This new venue for ads can unleash fresh promotional campaigns for those doing the advertising. Yes, we look up. For its long-term client the MBTA, Titan is piloting the placement of ads on the ceilings of trains and buses. The experiment is called "Michelangelos."