90% of all marketing are done by advertising agencies, and I don't see them switching their strategies anytime soon to embrace (especially) inbound marketing as the strategy and not an add-on to the strategy. MORE

Direct mail promotions; print, radio, or TV advertisements; infomercial scripts : Advertising material is usually meant to generate sales or customer traffic. Advertising may be coordinated by marketing. The writing is often contracted out to an advertising agency. Since some ad agencies contract out writing, who might they contract it to? Recruitment advertisements, job descriptions : Companies have to hire. MORE

This speaker was the head of an international office for a major advertisement agency. At some point during his presentation he started to display videos of TV advertisements that his agency had produced. I wanted to learn from this advertising agency CEO. Have you ever cringed while watching a speaker and wondered “How is this speaker going to save this train wreck of a presentation?” Most presenters make some mistakes. All speakers can get better. MORE

  For example, THE ECONOMIST tells readers, "Zenith Optimedia, a big advertising agency, sharply upgraded its influential annual forecast of ad spending."    That increase will likely come in developing economies as well as online advertising.  The ad industry, more than other facets of marketing and sales, has become an iconic symbol of what's evil in capitalism.  MORE

  It was to produce what would be the equivalent of a full-time writing position remotely for a design, marketing, and advertising agency Wild Frogs Studio.   Then I informed the agency's owner Rodica Ceslov, thank you so much for the opportunity but I would no longer be available.  Here's what I could have done differently: Clarify before accepting the invitation to meet that the agency was indeed in the market for the full-time copywriter.  MORE

That's what the Titan Advertising Agency in the Boston area knows.   This new venue for ads can unleash fresh promotional campaigns for those doing the advertising. Yes, we look up. MORE

So there’s no doubt at all that the BBC, despite the fact that it’s not a commercial broadcaster and doesn’t officially advertise anything, does in fact advertise books. At about the same time, Radio 4’s Book at Bedtime featured nightly readings from a novel by someone who used to run a London advertising agency, whose clients included one of our three main political parties. There are quite a number of plug-a-book shows on BBC Radio 4 (e.g. MORE

The CEO of the advertising agency delivered the opening keynote speech at the marketing conference. His presentation offered entertaining case reviews from the world of advertising. The man had impressive credentials in the advertising industry and as CEO of his own firm. MORE

Parker, a former vice chairman of the global communications and advertising agency Saatchi & Saatchi London, certainly has a wealth of experience with speeches, presentations and pitches -- making them; evaluating them; coaching others to give them. MORE

As the owner of an advertising agency, he explained that every ad follows a storyline and every story has a beginning, middle and end. In the middle of his speech he delivered some fascinating insights and examples of advertising stories. The speaker understood the concept of beginning – middle – end. But he didn’t practice that in the delivery of his speech. MORE

Apparently he was the CEO of a successful advertising agency. During his presentation he chronicled his rise in the advertising industry through several agencies before launching his own company. MORE

Understanding this principle, it’s not surprising that manufacturers have paid millions of dollars to Marketing and Advertising agencies to create eye catching and entertaining advertisements in their quest for personal branding! Home About Gary Testimonials FREE MATERIALS! NTU PPT TRAINING FILES The Shy Speaker's Guide to Success on Stage Tips & Strategies to Help You Speak Effectively to Anyone, Anywhere, Anytime Stay updated via RSS Get Gary Now!: MORE