It's Not What You Say

Professionally Speaking...

Parker, a former vice chairman of the global communications and advertising agency Saatchi & Saatchi London, certainly has a wealth of experience with speeches, presentations and pitches -- making them; evaluating them; coaching others to give them. There would be people who'd disagree with the premise of Michael Parker's new book, It's Not What You Say. I would not be one of them.

2016 122

Cuts in Ad Spending Because of Coronavirus Signal of Headwinds Hitting Corporate Earnings

Jane Genova: Speechwriter - Ghostwriter

"The fallout from the coronavirus epidemic is threatening to weigh on advertising agencies and media companies' operations."  The next sector to reduce its advertising, especially in broadcast, could be online retailers.

2020 56

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Yes, Law Firms Should Be (very) Concered About Pull-Back in Ad Spending

Jane Genova: Speechwriter - Ghostwriter

"The fallout from the coronavirus epidemic is threatening to weigh on advertising agencies and media companies' operations."  The next sector to reduce its advertising, especially in broadcast, could be online retailers.

2020 52

Ad Haters: Bad news, the industry isn't disappearing

Jane Genova: Speechwriter - Ghostwriter

  For example, THE ECONOMIST tells readers, "Zenith Optimedia, a big advertising agency, sharply upgraded its influential annual forecast of ad spending."    That increase will likely come in developing economies as well as online advertising.  The ad industry, more than other facets of marketing and sales, has become an iconic symbol of what's evil in capitalism. 

"Michelangelos" - Titan Brings Ceiling Ads To MBTA Trains, Buses

Jane Genova: Speechwriter - Ghostwriter

That's what the Titan Advertising Agency in the Boston area knows.   This new venue for ads can unleash fresh promotional campaigns for those doing the advertising. Yes, we look up. When stuck on the subway or bus and determined to avoid eye contact with fellow riders, we tend to stay looking up. For its long-term client the MBTA, Titan is piloting the placement of ads on the ceilings of trains and buses. The experiment is called "Michelangelos."

2014 50

Don't Neglect Your Opening and Closing

Executive Speech Coach

As the owner of an advertising agency, he explained that every ad follows a storyline and every story has a beginning, middle and end. In the middle of his speech he delivered some fascinating insights and examples of advertising stories. The speaker understood the concept of beginning – middle – end. But he didn’t practice that in the delivery of his speech.

2015 56

Leadership Styles: What Type of Style Should You Adopt?


Some examples include: Marketing teams and advertising agencies. Being a good corporate leader is both art and science. On one hand, you need to experiment and often use your “gut feeling” to decide on how you should behave in one situation or another.

2020 81

Presentation Train Wreck: Avoid These Mistakes

Executive Speech Coach

This speaker was the head of an international office for a major advertisement agency. At some point during his presentation he started to display videos of TV advertisements that his agency had produced. I wanted to learn from this advertising agency CEO. Have you ever cringed while watching a speaker and wondered “How is this speaker going to save this train wreck of a presentation?” Most presenters make some mistakes. All speakers can get better.

CEO Stumbles through a Sloppy Close to his Keynote Speech

Executive Speech Coach

The CEO of the advertising agency delivered the opening keynote speech at the marketing conference. His presentation offered entertaining case reviews from the world of advertising. The man had impressive credentials in the advertising industry and as CEO of his own firm. That was curious because as the head of an advertising firm he stressed the importance of telling stories.

2016 44

Disastrous Opening to the Conference

Executive Speech Coach

Apparently he was the CEO of a successful advertising agency. During his presentation he chronicled his rise in the advertising industry through several agencies before launching his own company. You’d think that an advertising expert would know the importance of talking about your audience. It started 20 minutes late A full day conference will likely get behind schedule at some point during the day.

2016 44

Developing new business: Forget sunk costs

Jane Genova: Speechwriter - Ghostwriter

  It was to produce what would be the equivalent of a full-time writing position remotely for a design, marketing, and advertising agency Wild Frogs Studio.   Then I informed the agency's owner Rodica Ceslov, thank you so much for the opportunity but I would no longer be available.  Here's what I could have done differently: Clarify before accepting the invitation to meet that the agency was indeed in the market for the full-time copywriter. 

2010 53

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

Direct mail promotions; print, radio, or TV advertisements; infomercial scripts : Advertising material is usually meant to generate sales or customer traffic. Advertising may be coordinated by marketing. The writing is often contracted out to an advertising agency. Since some ad agencies contract out writing, who might they contract it to? Recruitment advertisements, job descriptions : Companies have to hire.

2014 40

Don't You Want to Be Entertained?

The Shy Speaker's Guide to Succes on Stage

Understanding this principle, it’s not surprising that manufacturers have paid millions of dollars to Marketing and Advertising agencies to create eye catching and entertaining advertisements in their quest for personal branding! Home About Gary Testimonials FREE MATERIALS! NTU PPT TRAINING FILES The Shy Speaker's Guide to Success on Stage Tips & Strategies to Help You Speak Effectively to Anyone, Anywhere, Anytime Stay updated via RSS Get Gary Now!:

2007 40

BBC plug-a-book shows: how and why is so much offered to so few?

Max Atkinson

So there’s no doubt at all that the BBC, despite the fact that it’s not a commercial broadcaster and doesn’t officially advertise anything, does in fact advertise books. At about the same time, Radio 4’s Book at Bedtime featured nightly readings from a novel by someone who used to run a London advertising agency, whose clients included one of our three main political parties. There are quite a number of plug-a-book shows on BBC Radio 4 (e.g.

Plug 52

How to Start Speaking at Events |

90% of all marketing are done by advertising agencies, and I don't see them switching their strategies anytime soon to embrace (especially) inbound marketing as the strategy and not an add-on to the strategy. another is to coordinate your own presentation -- rent out a room in a restaurant or neighborhood coffee shop, charge a fee, and advertise in Craigslist or your local business networking bulletin board.

2009 50