The Coca-Cola Pause - No Advertising on Social Media for 30 Days

Jane Genova: Speechwriter - Ghostwriter

For Coca-Cola it will be 30 days of reflection and re-evaluation of its advertising on social media globally, reports CNBC. Unlike Unilever and Verizon, Coca-Cola isn't officially participating in the boycott of Facebook's advertising platforms. What he demands is this: more accountability and transparency in advertising. Meanwhile, for myriad reasons, the world of advertising is unraveling.

2020 43

Vice Media - Its Beef About Google's Advertising Business Could Be Documented in Federal/State Antitrust Lawsuits

Jane Genova: Speechwriter - Ghostwriter

Google, explains WSJ, owns the primary tool at every point in the connections among online publishers and advertisers. This reinforces contentions from online publishers such as Vice Media that Google advertising business is a source of unfair competition. Recently, Vice, along with other digital-first media such as Quartz, had to lay off staff because of the collapse of advertising revenues. 

2020 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Snap Offers Instagram Advertisers Free Ad Space (another aggressive move against Facebook)

Jane Genova: Speechwriter - Ghostwriter

  And, also, it has turned aggressive in trying to poach advertisers from Instagram and other competitors. In Recode , Kurt Wagner reports: " Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try." " To take advantage of this offer, advertisers go to the Snap online application.

2018 40

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such. There was no ambiguity about what was advertising. Truth in Advertising needs to assign some mystery shoppers to answer those help-wanted. Branding Content-provider Current Affairs Ethics Games Generational Divide Media Online video Personal Musings Politics Public Speaking Selling Web/Tech Weblogs

2016 50

"Hulk Hogan v Gawker" - Would you advertise on that gossip site, hire former staff?

Jane Genova: Speechwriter - Ghostwriter

After all, the subject is an online video of two minutes of celebrity Hulk Hogan engaging in the sex act. What could kill of Gawker, way before the legalities are over, is the pull-back from deep pockets to advertise on Gawker. Branding careers Games legal Media Online video Personal Musings Public Speaking Television Values Web/Tech WritingNo surprise, the Florida-based trial of "Hulk Hogan v Gawker" is receiving heavy media coverage.

2016 46

Facebook: Baby Boomers Take Over, Implications for Advertisers

Jane Genova: Speechwriter - Ghostwriter

  Advertisers can make a bundle pitching to us. Take, for instance, a mini online course in coding. TECH CRUNCH has joined the media conga line documenting that teens in developed economies have lost their obsession with Facebook and are currently addicted to SnapChat and Twitter.  But overall use of Facebok is still high.  That's because we Baby Boomers have settled in.    Here is that article. 

2014 47

Advertising: It's back and shock shock, especially on TV

Jane Genova: Speechwriter - Ghostwriter

Advertising is not only back.    That average American only spends about three hours a month watching videos online and three and a half hours watching it via the mobile phone.   Advertising is also thriving on the Internet.    Unlike in previous downturns, it's leading the recovery rather than being a laggard.    That's what THE ECONOMIST reports.    There's another surprise. 

Great free online mindmapping software with Mindomo

Inter-Activ Presenting and Influencing

It’s called Mindomo and whilst its not quite as powerful and feature rich as Mindmanager it offers a powerful mind mapping tool online. Learn by doing: apply mindmapping techniques by taking advantage of the experience of our online community. Supported by advertising when editing and viewing maps. Create unlimited maps and get rid of the advertisement. Get rid of advertising.

News Junkie: The demand is in the glut niche of online reporting

Jane Genova: Speechwriter - Ghostwriter

 That's reporting online on breaking news. Instead, the organizations are likely startups which advertise themselves as the next BI. In an increasing number of help wanted ads there is the requirement that the applicant be a "news junkie." " Immediately, you get it: This person is only going to be successful, if hired, in a very limited field of expertise. Those placing the ads usually aren't the big guns like Business Insider (BI) or Gawker.

2014 47

Ad Industry Hit Hard - Don Draper from "Mad Men" Would Probably Get Laid Off

Jane Genova: Speechwriter - Ghostwriter

Therefore, the advertising industry is among those being hit hard by the shut-down of so many businesses in so many sectors. According to a survey by the Interactive Advertising Bureau of those in the ad buying loop, for Q2, 25% have stopped buying and 46% have reduced budgets.

2020 56

"Mad Men" in 2019, Along with Illusion of Self-Awareness

Jane Genova: Speechwriter - Ghostwriter

Globally, sales of digital advertising are up 15%, while those for television advertising are down 4%.   What can keep television still in the advertising game is programming that continues to grab hearts, fantasies, and mysteries.

2019 52

Making Numbers Interesting

TJ Walker Interactive

Source: Online Schooling. advertisingMany clients ask me how they can make their boring PowerPoint more interesting. This graphic is a good example. Include some interesting facts, add a visual or two. This graphic was designed by Lorena O’Neal, you can check out more of her work here.

2011 40

Boost Your Business with Facebook Ads with Claire Pelletreau

Speaker Launcher

Getting your message and offerings out there can seem like a daunting task because in today’s market there are so many options of where to advertise. Getting your message and offerings out there can seem like a daunting task because in today’s market there are so many options of where to advertise. Claire specializes in running ads that sell online courses but will happily geek out with you on ways to scale every kind of business with paid traffic.

Ads 53

Yes, Law Firms Should Be (very) Concered About Pull-Back in Ad Spending

Jane Genova: Speechwriter - Ghostwriter

"The fallout from the coronavirus epidemic is threatening to weigh on advertising agencies and media companies' operations."  The next sector to reduce its advertising, especially in broadcast, could be online retailers.

2020 52

Boycott of Facebook Ad Platforms - Will It Pick Up Enough Traction?

Jane Genova: Speechwriter - Ghostwriter

At this time, it is possible to support social justice in general while not taking the direct initiative of pulling advertising from Facebook. Branding Current Affairs DigitalInfluencer Intuitive Media Online video Personal Musings Power Public Speaking Rebranding Selling Values Web/Tech WritingFacebook's ad platforms are powerful.    So, there is a major business decision involved in boycotting those platforms. 

2020 40

Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. Travel advertising accounts for about 11% of Google's ad revenue and people aren't traveling. The pandemic has boosted online sales.

2020 56

Copywriting workshops and e-courses

Six-Figure Freelancer Blog

If you want to write stellar advertising, promotional and direct-response copy that promotes your business or organization and produce creative concepts that hit the mark and target your audience, then consider a copywriting workshop (customized and delivered at your place of business) or e-course (email correspondence course) from Paul Lima. Workshops, Seminars & Online Courses Copywriting copywriting workshop

2011 61

TV - Nonono, It's Not Dead

Jane Genova: Speechwriter - Ghostwriter

That's the group advertisers are interested in. And Fox News is all about advertising. When advertisers pulled out of Bill O'Reilly, the Murdoch leadership paid attention. Now that the car.com advertiser has boycotted Sean Hannity, he could finally be on short time.  Current Affairs DigitalInfluencer Games Media Online video Personal Musings Selling Television Web/TechThe May 21st version of "Gillmor Gang" focuses on television.

2017 40

How to Communicate with Teenagers, Pt.II

Matt Eventoff

Teenagers are annoyed by advertising on websites. What was surprising is that a Nielson study released a month earlier found that “teens read newspapers, listen to the radio and even like advertising more than most.&# One area where both were in agreement was that teens tend not to “tweet.&#. As a teenager, I still have vivid memories of rushing home from wherever I was to see if my latest crush had called and left a message. . Times have changed.

TikTok - Will It Kill Off Instagram/Facebook Parent?

Jane Genova: Speechwriter - Ghostwriter

  What will determine the future of the business of Instagram and its parent Facebook is what advertisers and influencers do.   Branding Current Affairs DigitalInfluencer Games Generational Divide Intuitive Online video Personal Musings Rebranding Selling Values Web/TechAs social network communications/marketing experts know, Instagram is the place to be for reaching iGens. And Facebook, the parent of Instagram, for the over-50 crowd.

2019 40

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Publishers want all eyeballs so that they have the big numbers for pitching to advertisers, including those placing sponsored content.  That makes more and more money for Google in terms of PPC (Pay Per Click or paid advertising). Voice. Mobile. And, the trusty old desktop.

2020 52

Law Firm Dentons "Gets" Intersections ot Courts of Law, Public Opinion

Jane Genova: Speechwriter - Ghostwriter

The latter is formed through public relations, lobbying, advertising, and other influence disciplines. On Odwyerpr.com , the editorial staff reports: "Dentons, the largest law firm in the world, said it will form a global network of public affairs firms in 2017, reaching into PR, lobbying, advertising and related fields."   Branding Current Affairs Games legal Media Online video Personal Musings Politics Public Speaking Selling Television Web/Tech

2016 47

That "Pivot to Video" - Smirk, Smirk

Jane Genova: Speechwriter - Ghostwriter

The longer the user was supposedly viewing the video the more Facebook could charge advertisers. During that time period Facebook was telling advertisers to "pivot to video." " Many advertisers did just that.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Games legal Media Online video Personal Musings Selling Web/Tech Writing  Initially, "LLE ONE, et al. Facebook" had been filed in U.S.

2018 40

Mobile Users Around World Increasingly Blocking Ads

Jane Genova: Speechwriter - Ghostwriter

After all, they make a lot of their revenue from online advertising. In The New York Times , Mark Scott reports: " one in five smartphone users, or almost 420 million people worldwide [are] blocking advertising when browsing the web on cellphones.   Books Branding careers Current Affairs Games Intuitive Media Online video Personal Musings Selling Values Web/Tech WritingCall it Mobile Marketing and Its Discontents.

Facebook - All the right moves, as Apple stumbles

Jane Genova: Speechwriter - Ghostwriter

One key source of Facebook's revenue is digital advertising. Overall, its advertising revenues for Q1 increased 57%. But both could become less popular as Facebook Live (online video) becomes more and power a must-do for businesses.   careers Current Affairs Games Online video Personal Musings Selling Voodoo Web/TechUnlike Apple, Facebook is cooking on all burners. Its net profit was $1.51 billion.

2016 43

Do you embed YouTube videos on your website? If so, you need this (in my opinion)

Succeed Speaking

In this post, I’m going to shine the spotlight on the issues you need to beware of, and I’m also going to share the coolest tool I’ve found to help you power-up your online video strategy (when combined with YouTube). Remember, they’re in the advertising business, not the video hosting business.). Business Strategy Content Delivery Marketing Website Strategy LeadPlayer Online Video Strategy YouTubeYou’ve got video on your website, right?

TV Still Dominates Ad Spend (Source: Nielsen)

Jane Genova: Speechwriter - Ghostwriter

 According to Nielsen, 58% of global spending on advertising is still invested in that mature medium. increase in the spending on web, mobile and app advertising. Branding Media Online video Personal Musings Selling Television Web/Tech Those of us in communications better pay attention to the ads during the SuperBowl. The growth of the spending is what is low: 4.3% in 2013. On the other hand, there is a 32.4% But that only represents 4.5% of overall global ad spending.

2014 47

"Today" Ratings Up 10% Post Megyn Kelly Exit

Jane Genova: Speechwriter - Ghostwriter

And once she was gone from "Today," its ratings went up 10% in the demographic important to advertisers. careers Media Online video Personal Musings TelevisionIt was a situation of a talk show host who couldn't connect. That was Megyn Kelly's tragic flaw. Here are more details.    Kelly was no newbie to broadcast. She should have known her strengths and weaknesses. At Fox cable she thrived as a caustic political commentator. 

2018 43

YouTube Could Join Anti-Ad Movement, Like Popular Ello

Jane Genova: Speechwriter - Ghostwriter

That would allow viewers to not have to deal with any advertising. "   Books Branding Current Affairs Online video Selling The world is demanding that marketing be unbundled from everything else. Ello picked up on that and its anti-ad social network is taking on Facebook. Now, YouTube indicates that it could be providing a subscription option. Those ads are especially annoying on mobile. Here is the coverage of this development by Darrell Etherington on Tech Crunch.

2014 53

Brands - (some) Scandals Can Be A Good Thing

Jane Genova: Speechwriter - Ghostwriter

It could be short-sighted for brands to pull the plug on advertising and sponsorship when negative publicity happens. It remains to be seen if the Hulk Hogan lawsuit against media tabloid Gawker drives advertisers away or brings in more.   Branding careers Current Affairs Film Games Generational Divide Intuitive legal Media Music Online video Personal Musings Sports Values Web/Tech

2016 43

Lawsuit against J. Walter Thompson - Seeming setback for defendants in courts of public opinion and law

Jane Genova: Speechwriter - Ghostwriter

Walter Thompson Chief Communications Officer Erin Johnson have posted online a redacted video of former Chief Executive Gustavo Martinez making a joke about rape. A full version of the video was admitted into evidence this week in the high-profile discrimination case in the advertising industry."   careers Current Affairs Generational Divide legal Media Online video Personal Musings Values"Lawyers for J.

2016 58

Jimmy Fallon: Can he distract Millennials from whatever?

Jane Genova: Speechwriter - Ghostwriter

 But the question is: Can the traditional formula of "The Tonight Show" maintain enough of an audience so advertisers will keep it on the air? Millennials, the demographic gold mine advertisers want, could tune out permanently. They have many other forms of entertainment, including making their own with online videos and streaming others' art via Netflix. Television, thanks to the antihero like Walter White, has had an amazing comeback.

2014 47

10 Of The Best Tools For Hosting A Webinar

Presentation Guru

These may include: advertising online using pay-per-click ads, social media marketing, posting a YouTube video of screencasts, demos and events, or simply, conducting a webinar.… There are a number of methods used by individuals and organizations to reach a wide audience using the internet. … Technology Interaction presentation technology Video Webinar

2016 44

Over-40 - Why You're Not Seeing Those Help-Wanted Ads on Facebook, et al.

Jane Genova: Speechwriter - Ghostwriter

One way Facebook pitches itself to potential advertisers is its ability to micro-target ads. Anyone with a Facebook page is quite aware of that way of creating value, at least for those doing the advertising. A classic example are the work opportunities in which the entire hiring process is done online, including the interview (without any one-way or two-way video), and all the tasks are done via telecommuting.

2018 40

Ricochet: NYT Co Michael Zimbalist discusses this, with print books in background

Jane Genova: Speechwriter - Ghostwriter

  Essentially, the advertiser, for example SAP, selects articles from company's digital properties which are relevant to its commercial message.    Then the Ricochet Platform generates a unique web address that bundles the articles to the brand's advertising.    That could be for any period of time the advertiser wants.  Branding Content-provider Current Affairs Media Online video Personal Musings Web/Tech

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

were the creative advertising geniuses.     Branding careers Content-provider Games Media Online video Personal Musings Politics Public Speaking Science Selling Sports Television Travel Values Web/Tech Writing Don Draper et al. And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks. The "PR People" ensured cars had polish and on the hood sat a beauty queen.

2014 53

Thought Leadership - The Bottom Line Of Influence Is Engagement

Jane Genova: Speechwriter - Ghostwriter

"The FT is the first major publication to try charging advertisers based on how long readers spend looking at a screen where their ads are displayed, rather than on how many times they click on the Web pages where the ads appear." Books Branding careers Current Affairs Film Games Intuitive Media Online video Personal Musings Politics Public Speaking Selling Television Values Voodoo Web/Tech Weblogs Writing

2015 50

Intersection of Court of Public Opinion, Court of Law - Sherwin-Williams and Lead Paint

Jane Genova: Speechwriter - Ghostwriter

Yet, not long after, Sherwin-Williams published an advertisement promoting lead paint for residential use. Branding Content-provider Current Affairs DigitalInfluencer Intuitive legal Media Online video Personal Musings Politics Public Speaking Rebranding Science Selling Simplification Values Web/Tech Weblogs WritingSherwin-Williams and its legal team at Jones Day likely knew it was coming.

2018 43

Leslie Anderson, Justine Sacco & Social Networks - Grim Lessons For Working Stiffs

Jane Genova: Speechwriter - Ghostwriter

Advertisers want those numbers about unique visitors, comments, shares and likes.   Books Branding careers Current Affairs Games Generational Divide Intuitive legal Media Online video Personal Musings Public Speaking Values Web/Tech Weblogs WritingLeslie Anderson resigned from her position as clerk for New Jersey Middlesex County Superior Court. Earlier she had been suspended because of her multiple postings on Facebook about the death of NJ state trooper, Anthony Raspa.

2015 50

Don't Self Promote: Have the grapevine do that for you

Jane Genova: Speechwriter - Ghostwriter

  Third-party endorsements, whether they be for a toothpaste or for you the middle manager in supply chain management, pack more heat than advertising and other forms of self promotion.   Books Branding careers Current Affairs Games Generational Divide Media Online video Personal Musings Public Speaking Selling Values Web/Tech Contagious.    That's the meme for 2014. Too many are mistaking that for the need to self promote. Forget it.

2014 47

LinkedIn Members - 4 Tips For Smackdowns In Networking, Rainmaking, Job Search

Jane Genova: Speechwriter - Ghostwriter

In a comment on a Pulse article, I observed that the material seemed to be a blatant advertisement for his services.   Books careers Current Affairs Games Generational Divide Intuitive Media Online video Personal Musings Values Web/TechLinkedIn is crushing all its networking competition. It has become the platform for professional whatever. Just as Facebook is for social. If you're ambitious you check its messaging system a few times a day.

2015 50

Your Email Campaign Didn't Work - What To Do Until You Fix It

Jane Genova: Speechwriter - Ghostwriter

Purchase native advertising or sponsored content.   Current Affairs Games Media Online video Personal Musings Public Speaking Rebranding Selling Web/TechShock. That's the common reaction of businesspeople who discover that their email campaign didn't work. There were few click-opens. No responses to the Calls To Action (CTA). So, what to do next? First take an inventory of all the variables which could have collectively set you up for failure.

Yes, Be Your Own Content House: Attention brings attention

Jane Genova: Speechwriter - Ghostwriter

  Click that on and there will be video clips, coverage by external media, photos, speeches, white papers, advertising, and more.   One thing they are looking for is what is available in online video.  Branding careers Content-provider Current Affairs Media Online video Selling Web/Tech WeblogsOn an increasing number of digital sites, you will find "Media Center."

House 40