Internet Advertising - What IAB Reports

Jane Genova: Speechwriter - Ghostwriter

No surprise, in all categories there is growth in internet advertising. For the first half of 2019, internet advertising grew 17%, compared to the same time period last year. The bigger growth bangs happened in mobile advertising (up 29%) and social media (up 26%).

Vice Media - Its Beef About Google's Advertising Business Could Be Documented in Federal/State Antitrust Lawsuits

Jane Genova: Speechwriter - Ghostwriter

Google, explains WSJ, owns the primary tool at every point in the connections among online publishers and advertisers. This reinforces contentions from online publishers such as Vice Media that Google advertising business is a source of unfair competition. Recently, Vice, along with other digital-first media such as Quartz, had to lay off staff because of the collapse of advertising revenues. 

2020 40

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Mobile Users Around World Increasingly Blocking Ads

Jane Genova: Speechwriter - Ghostwriter

Call it Mobile Marketing and Its Discontents. After all, they make a lot of their revenue from online advertising. In The New York Times , Mark Scott reports: " one in five smartphone users, or almost 420 million people worldwide [are] blocking advertising when browsing the web on cellphones. Around the world more and more of us are blocking ads on our smartphones. And that is throwing Internet companies such as Google and Facebook into a state of high angst.

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such. Here's what the FTC officially stated about its interaction with alleged mobile crammer, Andrew Bachman.

2016 65

SuperBowl50 commercials - The crowd I was with didn't engage, probably more money for mobile ads next year

Jane Genova: Speechwriter - Ghostwriter

Perhaps next year media buyers will put more of the budget into advertising on mobile rather than the SuperBowl. There is rescue Carolina. Doritos has its share of dogs, including the one which dresses up like a human. And there's the TurboTax four-footer.

2016 56

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes."   Given this addition to Facebook, the advent of Google+, and mobile communications, campaign 2012 will likely be a war fought in micro skirmishes. Call it part of the 80/20 or Pareto law. 

Facebook, laggard in mobile ads, likely to get in by March

Jane Genova: Speechwriter - Ghostwriter

  Google, Apple, and Millennial Media have already been selling mobile advertising.  In BLOOMBERG BUSINESS WEEK , Brian Womack and Adam Satariano report that sources say Facebook will open up mobile advertising by the end of March. Dmyla - Dreamstime.com.

Geneva on the Lake, Ohio - Erosion Not Just In Florida

Jane Genova: Speechwriter - Ghostwriter

But, a motel advertises that bikers are welcome. I looked into purchasing a mobile home a short walk from the lake but decided against that added responsibility to my little life. 

2020 56

Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained

SlideModel

They are fully used to living in the digital world dominated by social networks, mobile apps and all sorts of other tech gizmos. So the world web quickly became their main “playground” On average, Zoomers spend 11 hours on their mobile phones per week.

2020 94

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

Native advertising. Kelly reports in the New York Post , right now Conde Nast's decision to allow native advertising is controversial. However, this is a win-win for both the media and for advertisers. It goes by many names:  Branded content. Sponsored content.

2015 65

TV Still Dominates Ad Spend (Source: Nielsen)

Jane Genova: Speechwriter - Ghostwriter

 According to Nielsen, 58% of global spending on advertising is still invested in that mature medium. increase in the spending on web, mobile and app advertising. Those of us in communications better pay attention to the ads during the SuperBowl.

2014 61

Why Customer Centricity Will Win You More Business (in 2020)

SlideModel

Apple started the “cameraphone” trend with the iPhone, offering customers a more convenient way to shoot pics and non-professional photographers switching to mobile photography. Customer centricity is a buzzword you can hardly escape these days.

2020 69

Verizon Media Group - About 800 to Lose Jobs

Jane Genova: Speechwriter - Ghostwriter

For example, its dream of deriving big-time revenues from digital advertising was just that - a dream.    In the future, Verizon will move more in the direction of mobile and video.  Verizon's ambitious plans for its Media Group didn't pan out.

2019 56

Twitter and More - Influence Game in Play

Jane Genova: Speechwriter - Ghostwriter

There are troubles with its mobile app promotion product MAP. And, most significantly, in a game increasingly about advertising demand and revenue, Twitter's advertising growth is at 17%. 2019 is about The Twittering of Everything.

2019 52

YouTube Could Join Anti-Ad Movement, Like Popular Ello

Jane Genova: Speechwriter - Ghostwriter

That would allow viewers to not have to deal with any advertising. Those ads are especially annoying on mobile. The world is demanding that marketing be unbundled from everything else. Ello picked up on that and its anti-ad social network is taking on Facebook.

2014 69

Facebook - Will It Have To Change Its Business Model?

Jane Genova: Speechwriter - Ghostwriter

"Ad blockers are a growing risk to Facebook's advertising empire - and it's only cash source, a new regulatory filing shows." About 95% of Facebook's revenue comes from advertising. And, 78% of that from mobile phones.

2015 65

Competitive Presentations That Don’t Present The Competition

The Presenter's Blog

“ I want to emphasize that while negative advertising works in politics, it seldom works in product sales ”. Let’s take a mobile phone as an example. If this is the case, make sure you have sections in your presentation that deal with how essential a long battery life is for the mobile user. Do a good job, and the customer will value your benefit of long battery life and easy mobility, thereby discounting the advantage of your competitor.

2011 119

Facebook - No longer can we laptop users block ads

Jane Genova: Speechwriter - Ghostwriter

It has decided that if we are using ad blockers on that free service, it will enable its advertisers to bypass that technology. Sure, the majority of Facebook's revenue comes from mobile ads. There's that old adage:  There is no free lunch.

Post "Mad Men" Era - Can Cute Cherrios Commercial Save General Mills?

Jane Genova: Speechwriter - Ghostwriter

In the era of "Mad Men" brilliant advertising could sell anything. Now, distressed company General Mills has put out there cute advertising. That was then. The story line is about two gay men and their adopted child. Here Mark Joseph Stern discusses it on Slate.

2014 69

Sponsored Content - 4 Best Practices

Jane Genova: Speechwriter - Ghostwriter

Sponsored content also goes by the terms "native advertising," "advertorials," "content marketing" and "branded content." Recently Conde Nast announced it was doing that with 20 advertisers

2015 65

The Old Gulf Oil Public Affairs Department, Career Camelot, and How Nostaglia Makes You Look Silly

Jane Genova: Speechwriter - Ghostwriter

  Its public affairs department, numbering about 160 souls, was as respected as that of Mobil. Over at Mobil Oil, Herb Schmertz had invented native advertising. There was once a Gulf Oil Corporation in the U.S. 

2018 56

1 in 10 traditional media enterprises will survive & only if they go digital, Clark Gilbert opines

Jane Genova: Speechwriter - Ghostwriter

  At the Local Mobile Advertising Conference, Clark Gilbert predicted that 1 in 10 of current media enterprises will survive and they will only do that if they go digital.    They just aren't absorbing how rapidly digital, especially mobile, is dominating. Hey, well-paid workers and management at THE NEW YORKER and CNN listen up. 

Net 43

New York Times Has Lousy Q3

Jane Genova: Speechwriter - Ghostwriter

That was even though digital advertising was up 21%, mostly on mobile. No surprise, the parent of The New York Times reported a lousy Q3. Overall ad revenues were down 7.7%. Here is the coverage.

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Mobile. What is less well-known and rarely understood is this: Voice, mobile, and desktop produce higher conversion rates (but probably less traffic) through what are known as  long-tail keywords.  Voice. And, the trusty old desktop.

2020 52

Sponsored Content - Ghostwriters Strike Gold

Jane Genova: Speechwriter - Ghostwriter

Sponsored content - or paid advertising that appears embedded in editorial - is creating a new kind of assignment for ghostwriters. No, it's not off to the side where advertising usually has been.

2015 65

Over-40 - Why You're Not Seeing Those Help-Wanted Ads on Facebook, et al.

Jane Genova: Speechwriter - Ghostwriter

One way Facebook pitches itself to potential advertisers is its ability to micro-target ads. Anyone with a Facebook page is quite aware of that way of creating value, at least for those doing the advertising.

2018 52

Drudge Report's Cover Story is Facebook Crash, Not "Rat" Michael Cohen

Jane Genova: Speechwriter - Ghostwriter

With him will go his sidekick Sheryl Sandberg who seems to have had lots to do with providing advertisers access to users' personal data.  Joy fills the land, including on Drudge Report.

2018 52

Using Alexa Flash Briefings to Boost Your Speaking Business with Jeff Smith

Speaker Launcher

Jeff’s career started in advertising, first as a copywriter, later as a creative director. He’s created web applications, services, websites, mobile apps and more for clients big and small. Jeff Smith aka The Alexa Guy is with us to explain what Alexa Flash Briefings are and how to make them work for you and grow your speaking business. Jeff Smith creates Alexa skills for companies, entrepreneurs, coaches and speakers to help them engage with their followers on a daily basis.

2018 63

Mary Meeker's 2018 Internet Presentation - Few Stunners

Jane Genova: Speechwriter - Ghostwriter

hours are spent on mobile. Amazon is moving into advertising.  Annually, Mary Meeker from Kleiner Perkins presents a trends slide show about the internet. This year's had few oh-I-didn't-realize that. The closest to a gee-whiz was the stat that U.S. adults spend 5.9

2018 52

Alignable - Member of Network Asked Me a Question, I Took Time to Answer, It Was Sales Pitch

Jane Genova: Speechwriter - Ghostwriter

The business wanted to know if I use advertising to develop new business. The next communication was a direct pitch about its mobile advertising services on Android.  Alignable is positioned and packaged as LinkedIn Local.    Well, it might take time for its members to become as sophisticated about networking as those on LinkedIn. The essence of networking is slowly introducing oneself to each other.

2017 40

The Church of Tech Innovation - Few Will Risk Excommunication

Jane Genova: Speechwriter - Ghostwriter

But, since advertisers need to be on Facebook, at least for now, Facebook won't get badly bruised from this scandal. For example, both the FTC and Bharara took on the matter of alleged mobile cramming by tech entrepreneurs such as   Andrew Bachman.

2016 65

The Billionaires Before Congress, The Media, The End of Facebook (as we had known it)

Jane Genova: Speechwriter - Ghostwriter

It could happen, and quickly, companies will be afraid to advertise on Facebook. And, never again, if we search the internet for apartments in Mobile, Alabama will, pronto, ads for them pop up on the social network.  How the narrative has changed. The Facebook story had been one of global connection. Sort of the text/photo playout of the kids who wanted to give the world a Coke. That was then.

2019 40

LinkedIn Self-Publishing Could Become As Powerful As The Wall Street Journal Op-Ed

Jane Genova: Speechwriter - Ghostwriter

So valuable is this self-publishing opportunity that leaders and hustlers are now advertising for ghostwriters to create them. Not good is: "Writing Content For Mobile." " Better is: "Mobile Changes Ecommerce Game - 5 Must-Dos." Self-publishing on LinkedIn as an Influencer is a smart career move. Officially it is called the Pulse Section.

LinkedIn - Self-Publish As An Influncer

Jane Genova: Speechwriter - Ghostwriter

So valuable is this self-publishing opportunity that leaders and hustlers are now advertising for ghostwriters to create them. Not good is: "Writing Content For Mobile." " Better is: "Mobile Changes Ecommerce Game - 5 Must-Dos." Self-publishing on LinkedIn as an Influencer is a smart career move. Officially it is called the Pulse Section.

Facebook @19+

Jane Genova: Speechwriter - Ghostwriter

  The optimists figure he can bring in a management consulting firm which helps him cut expenses which had grown more than 200% and hire some mobile experts so that ads can be adjusted for the tiny screen. Everyone expected Facebook stock to plunge today.  

2012 52

Facebook Faces Changing World

Jane Genova: Speechwriter - Ghostwriter

  After all it's web based in the time of mobile.    Advertisers like GM aren't happy with outcomes and are pulling out.  THE WALL STREET JOURNAL poll found that 50% of those responding viewed Facebook's first day of trading as a dud, with another 39.9%

Flop 52

Herb Schmertz, Dead at 87 - Showed the World Power of Sponsored Content, Then Called "Advertorial"

Jane Genova: Speechwriter - Ghostwriter

His lucky employer was Mobil Oil.    In those days that publishing tactic was called "advertorial," Today it's known as "sponsored content" or "native advertising." Herb Schmertz became  the  brandname in public affairs. That was through creating op-eds about energy and paying to have them published in The Wall Street Journal.

2018 40

9 Tips for Enriching Your Presentations With Social Media

http://delicious.com/akarrer/prospeaker

linkedin List Lists live video MARKETING mashable media microblogging microsoft Mobile 2.0 Mobile 2.0 adumo We are an ad network that combines all online advertising verticals into one platform.

9 Tips for Enriching Your Presentations With Social Media

http://delicious.com/akarrer/prospeaker

linkedin List Lists live video MARKETING mashable media microblogging microsoft Mobile 2.0 Mobile 2.0 adumo We are an ad network that combines all online advertising verticals into one platform.

You're Hooked on Alexa - memvio Explains Why

Jane Genova: Speechwriter - Ghostwriter

It took three decades for mobile phones to reach that level. Because the voice medium is so engaging podcasting advertising often generates the most response for the lowest cost. Sweet Dreams. That’s what Alexa’s voice, programmed to be female, softly says to Judith Shulevitz at night.

2019 56

Higher Education - Cult So Many of Us Had to Join, Ignore its Abuses

Jane Genova: Speechwriter - Ghostwriter

Recently,  have been advertised in the journal of the discipline's trade association. However, thousands are enrolled in doctoral studies for preparation for jobs which are difficult to get, hold, and experience upward mobility. The career path in America is binary. Either the young people submit to years of higher education or they turn to the trades. The latter is looking more attractive as too many college graduates are underemployed.

2018 40

Screenwriting: More opportunity for YouTube, Ads versus Hollywood

Jane Genova: Speechwriter - Ghostwriter

  In addition, Pay-TV is offering more for less and it's making that available on mobile phones and computers.  Meanwhile, the assignments are coming in for us speechwriters in the form of creating scripts for YouTube and advertising

Ads 52

Industry Execs Meet Social Media: Five Reasons Your Firm Needs A Social Media Strategy

Communication Steroids

According to the report, “The ability to use social media, mobile devices, and the Internet more freely in the workplace is strong enough to influence job choice, sometimes more than salary.”