Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. Travel advertising accounts for about 11% of Google's ad revenue and people aren't traveling. It's a confluence of forces.

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A Quick Guide to Buyer Personas


Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. Personalization.

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"Partnership = Platform for Frugal Marketing," Kate Sirignano, Image Marketing Consultants

Jane Genova: Speechwriter - Ghostwriter

Marketing partnerships or strategic alliances are nothing new.    What is new is that downsized marketing budgets at large companies and tiny ones for startups are setting off a stampede to find partners for halo effect, promotion, distribution, fundraising, and even restoring a tarnished brand.    Millennial Kate Sirignano operates Image Marketing Consultants which specializes in partnership. 

How to find ‘corporate’ freelance writing gigs

Six-Figure Freelancer Blog

But when it comes to landing ‘corporate’ (business or non-profit) writing gigs, it’s a whole other matter… Why is it that many of us find sales and marketing difficult to do? Many freelance writers, even those that work for the corporate market, don’t understand that they are in business and fail to apply basic marketing principles to their business. I have five arrows in my marketing quiver. Advertise and promote. Why not advertise ?

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Private-Label Media: Follow the money - and results

Jane Genova: Speechwriter - Ghostwriter

  That was in the declining global market for toys.  tell us, private-label media represent a bundling of a company's own digital activities to create a unique marketing presence.    That begins with the company's website which has morphed into a marketing platform for consumers to co-create products and promotions, for entrainment including playing online games and viewing movies, for social networks and for whatever else comes from all that. 

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Market Your Book with a Movie Trailer

And while actually placing an ad in a movie theater is very expensive, even a low-budget "movie trailer" on your website can increase your sales dramatically. Novelist Jeff Rivera didnt want to spend that much, so he did some research into what his target market watched, listened to, and talked about, then wrote a half-page script and put an ad on Craigslist for a Flash animator and another ad on Latino message boards to find an appropriate soundtrack.