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A Quick Guide to Buyer Personas


Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. Personalization.

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Private-Label Media: Follow the money - and results

Jane Genova: Speechwriter - Ghostwriter

  That was in the declining global market for toys.    It has achieved identity as a digital brand, one that's taking on media players such as Nickelodeon and the Cartoon Network Online.  tell us, private-label media represent a bundling of a company's own digital activities to create a unique marketing presence.    This is at a time, of course, when traditional advertising revenues are down. 

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