Stop Advertising and Start Communicating

Dahle Communication

Businesses who use old media advertise at us instead of communicating with us. I want to be in a conversation with you, not be a target for advertising. Tags: Advertising Communication Facebook Twitter

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

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Snap Offers Instagram Advertisers Free Ad Space (another aggressive move against Facebook)

Jane Genova: Speechwriter - Ghostwriter

  And, also, it has turned aggressive in trying to poach advertisers from Instagram and other competitors. Instagram is owned by Facebook, which Snap, along with Twitter, has targeted. " To take advantage of this offer, advertisers go to the Snap online application.

2018 52

Public Speaking - Advertising Humor

Great Public Speaking

Advertising is the fine art of making you think you have longed for something all your life that you never heard of before. Advertising is the fine art of convincing people that debt is better than frustration. Advertising is the science of arresting human intelligence long enough to get money from it. Advertising is like marriage. In good times business people want to advertise. Samson had the right idea about advertising.

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  That zip code is, of course, much more targeted than a city. So, Facebook has made a shrewd move in launching its zip code targeting plan.    According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes."   Of course, the zip code targeting is wonderful for local and state campaigns. 

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

That is especially the case when the target markets are under-35. The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such. There was no ambiguity about what was advertising.

2016 65

Twitter: Is it too sophisticated for lots and lots of mainstream advertising?

Jane Genova: Speechwriter - Ghostwriter

But niche players, unlike Facebook, are only able to attract a limited number of advertisers. Also, there could be more targeted pitching to potential advertisers which would be the ideal fit for appearing in Twitter.

2014 68

Campaign 2012: Of course, Obama should target Murdoch

Jane Genova: Speechwriter - Ghostwriter

target Rupert Murdoch for a fact-finding investigation - seems silly.  In the process, though, News Corp could lose advertisers, therefore endangering the jobs of its employees.  President Barach Obama and other liberal politicos recently got very lucky. 

2012 52

Marketing with a Bow & Arrow

Speaker Launcher

HOW DO YOU CHOOSE WHO TO TARGET? You might make real estate one of your target markets. I HAVE MY TARGET MARKETS, THEN WHAT? Develop articles and place them in all of your target industry publications. How focused is your outbound marketing?

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

If it wasn’t, he would ask a series of questions to learn more about their interests so he could target them with more personalized job offers in the future. Lead generation through social media advertising. Nonetheless, recruiters are still hesitant to advertise on social platforms.

Make Your Blog Produce By Making It Relevant

Communication Steroids

Seek out information your target visitors want to see – not just what’s generating the biggest buzz now (though that’s important); but what appears to be on the verge of being “the next big thing.”

"Mad Men" in 2019, Along with Illusion of Self-Awareness

Jane Genova: Speechwriter - Ghostwriter

Globally, sales of digital advertising are up 15%, while those for television advertising are down 4%. But, the edge digital has is that the commercial messaging is targeted

2019 52

ViacomCBS - Power In Play

Jane Genova: Speechwriter - Ghostwriter

From the get-go, a weakness of the newly formed ViacomCBS is its size: In the media world of titans competing for viewer eyeballs and advertising dollars, it is relatively small. Of course, for that, manpower is targeted.

2019 56

Copywriting workshops and e-courses

Six-Figure Freelancer Blog

If you want to write stellar advertising, promotional and direct-response copy that promotes your business or organization and produce creative concepts that hit the mark and target your audience, then consider a copywriting workshop (customized and delivered at your place of business) or e-course (email correspondence course) from Paul Lima.

Drudge Report - Will Last Fox Left Standing Be Out-Foxed

Jane Genova: Speechwriter - Ghostwriter

That's loss of advertising. On its website it listed advertisers for Hannity. We recall it was the advertising boycott which was the tipping point for the O'Reilly ouster. That's the group targeted by advertisers.

2017 52

Video trailer: Copywriting That Works

Six-Figure Freelancer Blog

If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then Copywriting That Works: Bright ideas to help you inform, persuade, motivate and sell! It will guide you through the process of producing copy that works – no matter your objective or target [.].

Facebook - Did Its General Counsel Commit Perjury Testifying Before U.S. Senate Judiciary Committee?

Jane Genova: Speechwriter - Ghostwriter

  That comprehensive personal data is allegedly available to advertisers to micro-target promotional material.  Could advertisers be scared off? Of course, this is story the conservative Drudge Report was bound to curate.

2018 52

A Quick Guide to Buyer Personas

SlideModel

Improve your targeting, personalization and ultimately conversions. Marketers, in turn, have their “marketing personas” – proxies for all the different groups of people they are targeting within their campaigns. Target Buyer Persona Template by SlideModel .

Buyer 52

Facebook - Internal Emails as Potential Smoking Guns

Jane Genova: Speechwriter - Ghostwriter

Instead the focus allegedly was on adding advertisers. User information, as many know, can be useful for advertisers to target exactly the right individuals. "Facebook Inc.

Facebook, laggard in mobile ads, likely to get in by March

Jane Genova: Speechwriter - Ghostwriter

  Google, Apple, and Millennial Media have already been selling mobile advertising.  In BLOOMBERG BUSINESS WEEK , Brian Womack and Adam Satariano report that sources say Facebook will open up mobile advertising by the end of March. Dmyla - Dreamstime.com.

The New York Times, Model for Newspaper Survival, Stumbling

Jane Genova: Speechwriter - Ghostwriter

Once the Trump Bump is over, will that target become impossible? In addition, digital advertising is declining. So many had written off The New York Times as over. The prediction was that it would cease to be a business and a foundation would fund its investigative reporting.    Then, it got the hang of digital. Digital subscriptions returned it to profitability. In addition what's called the Trump Bump had positive effects on both its revenues and influence.

2019 43

How to Do Market Segmentation The Right Way

SlideModel

Market segmentation is the process of dividing your target audience into groups so that you can better approach them with different offerings and sales pitches. Using this often involves segmenting people by a combination of criteria and molding them into target buyer personas.

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

The terms are highly targeted. They include:  Targeting. Publishers want all eyeballs so that they have the big numbers for pitching to advertisers, including those placing sponsored content.  Do the headline, lede, and content align with the target demographic?

2020 52

[Podcast] What’s New (and working) in Social Media with Chris Tompkins

Speaker Launcher

Chris drops by for an updated take on social media and a crash course on social media advertising. What platform should you advertise on? 2:33 True or false: LinkedIn is where it’s at for targeting a corporate audience. Chris Tompkins, social media expert and CEO of the Go! Agency is back to tell us what’s new and working, in social media. Social media changes fast. So fast, in fact, that some of what Chris talked about only a year ago is already out of date.

2016 64

Digital Media Wasteland - But Axios Can Still Attract Funding

Jane Genova: Speechwriter - Ghostwriter

In terms of landing advertising, it goes after businesses looking for narrowly defined targets versus the mass market of a Facebook. "I had not thought death had undone so many."  "  -T.S. Eliot "The Wasteland" Investors suffered the most from the crash of digital media. Those funding sources experienced outlets such as Mic and Mashable sell for peanuts. There was also Gawker - so gonzo a brandname that Gawker 2.0 can't get off the ground. 

2019 40

Sheryl Sandberg Joins Marissa Mayer, Elizabeth Holmes in Being Dethroned as Tech Goddesses

Jane Genova: Speechwriter - Ghostwriter

  But, it seems she might have destroyed Facebook through her advertising model. Essentially it involves harnessing private user data so advertisers can target their commercial messaging exactly right.  It was cool. And, also kind of cute. 

2018 56

Over-40 - Why You're Not Seeing Those Help-Wanted Ads on Facebook, et al.

Jane Genova: Speechwriter - Ghostwriter

One way Facebook pitches itself to potential advertisers is its ability to micro-target ads. Anyone with a Facebook page is quite aware of that way of creating value, at least for those doing the advertising. The results of micro-targeting, though, can go beyond merely annoying.

2018 52

Creativity Is Over-Rated - Ugly Sells

Jane Genova: Speechwriter - Ghostwriter

On "Mad Men" Don Draper won awards for creativity in advertising. That's because flawed promotions draw the target markets into the message. That's fiction.

2017 52

Cold Emailing in Job Search - 5 Tips

Jane Genova: Speechwriter - Ghostwriter

Most jobs, contract assignments, and new business for our enterprises aren't advertised. Target the right organizations. The burden is on us to try out different types of target markets, subject lines and transmittal notes.

Bitcoin, et al. - Power of Celebrity Influencers

Jane Genova: Speechwriter - Ghostwriter

If a new technology threatens an established industry or industries, then, you bet, it will be targeted by regulators globally. And, many in marketing contend, traditional advertising is in decline.

2017 52

No One Is Happy with Facebook

Jane Genova: Speechwriter - Ghostwriter

  And its target is Facebook. Advertisers could flee. Call it the Global Gang of 8.  Collectively, eight parliaments are pressuring Facebook to address issues about how the social network may be influencing democratic processes globally. They call their joint initiative, led by the UK, the "grand committee." " Here are more details from TechCrunch. The members are: Argentina. Australia. Canada. Ireland. Brazil. Latvia. Singapore.

2018 40

Virtual Reality - Content Marketing Will Never Be the Same

Jane Genova: Speechwriter - Ghostwriter

"Virtual reality has repeatedly been called an 'empathy machine,' and filmmakers and advertisers are flocking to the nascent technology to leverage its emotive connectivity." 

2016 60

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world).

2011 149

WPP Has Bad Year - Promotional World In Profound (read that, "digital") Shift

Jane Genova: Speechwriter - Ghostwriter

That "past" was the era when advertising dominated the promotional world. Many remember that old adage in the ad industry: Half of advertising works. That New York City junior in college with 83,000 followers on Instagram has become a must contact for those targeting iGen.

2018 52

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

Advertise and promote. We do this by producing effective marketing material, targeting prospects based on our business plan, and getting our marketing information out there using a variety of means. Not every arrow in the marketing quiver will hit the target every time you shoot it, but if you are not taking shots—if you let your fears, or procrastination, hold you back—you will never hit the target.

2013 59

Energy Drinks: For the in-the-now economy, the symbolism should be positive

Jane Genova: Speechwriter - Ghostwriter

  Also of concern is that one of the target markets for energy drinks is youth.  They are seen not to have the judgment, as with tobacco, to see beyond the cool image of the product transmitted through advertising

2013 61

The New Influencers - More Fun Pied Piper Than Thought Leader

Jane Genova: Speechwriter - Ghostwriter

In re/code , Noah Kulwin reports how advertisers chase after them to pair them up with Millennial target markets. In old-line public relations, influencers used to be thought leaders with reach.

2016 56

What is a Business Model Canvas?

SlideModel

This section contains the information related to the core target audience that you are marketing towards. Start simple with questions like Which are the demographics of the major customer groups being targeted?

2018 71

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. They don’t appeal to individual customers and are targeted at industries, not people. Storytelling in Marketing; Not Just for Advertising.

2017 98

How to find ‘corporate’ freelance writing gigs

Six-Figure Freelancer Blog

Advertise and promote. Why not advertise ? When I suggest that freelancers advertise, they look askance. Figure out who is most likely to hire you, and then target publications those people read. If Human Resources managers are most likely to hire you, target HR trade publications. Let editors of publications that reach your target market know that you are willing to be interviewed for articles that deal with writing or communication issues.

Gig 43

Competitive Presentations That Don’t Present The Competition

The Presenter's Blog

“ I want to emphasize that while negative advertising works in politics, it seldom works in product sales ”. By using powerful positives to position your products strengths, and then well chosen counter-measures to offset it’s weaknesses, you can create a highly targeted competitive presentation, without once mentioning the competition! In his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when presenting. Don’t knock the competition!

2011 119

Banished words

Speak Schmeak

Word-watchers target pet peeves from everyday speech, as well as from the news, education, technology, advertising, politics, sports and more.

2008 141

The New York Times - Yes, If It Folds, Rhetorical Tears Will Be Shed (end of story)

Jane Genova: Speechwriter - Ghostwriter

  The New York Times fee for sponsored content or native advertising is expensive. (On However, for years, digital-only Abovethelaw.com had been more influential than the Law Blog in certain target markets.

2017 52