Tiger Woods and President Obama

Matt Eventoff

Tiger’s response? No mention of anything on www.tigerwoods.com , no response at all. In our society, lack of response or comment is usually taken as an admission of guilt. A week after the crisis began, with no response from Tiger, cracks in the empire are showing – sponsors are leaving , advertisements are getting pulled , etc. .

2009 138

Facebook Fails Crisis Communications - Competitor Which Is Responsive Can Crush that Social Network

Jane Genova: Speechwriter - Ghostwriter

As Bloomberg hammers, its response to yet another scandal did not move it towards The Next. Where was the laundry list of action plans to address the urgent concerns of users, investors, government, privacy non-governmental groups, advertisers, and parents?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

President Obama and Congressman Wilson - Missed Opportunities

Matt Eventoff

As advertisements for Dry Idea used to say, “Never let them see you sweat.&# The President earned the nickname “No Drama Obama&# due to his ability to never let anyone see him (figuratively) sweat. . I. “You lie!&#. With those two words, Congressman Joe Wilson (R-South Carolina) now might have the highest name identification in Congress. Those tw o words are not today’s topic - Congressman Wilson’s apology is. Crisis Communications 101 - Apologize!

2009 135

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

He would also ask for their cell number so that his system could text them with new job offers and ensure a far higher response rate than email. Lead generation through social media advertising. Nonetheless, recruiters are still hesitant to advertise on social platforms.

Sales arguments that build presentations

The Presenter's Blog

As a responsible organization, protecting the environment will be important to you.”. Audience fills in the missing premise and concludes: “Responsible organizations seek to protect the environment”. All responsible organisations seek to protect the environment. by Peter Watts.

Sales 206

Geneva on the Lake, Ohio - Erosion Not Just In Florida

Jane Genova: Speechwriter - Ghostwriter

But, a motel advertises that bikers are welcome. I looked into purchasing a mobile home a short walk from the lake but decided against that added responsibility to my little life. 

2020 56

Copywriting workshops and e-courses

Six-Figure Freelancer Blog

If you want to write stellar advertising, promotional and direct-response copy that promotes your business or organization and produce creative concepts that hit the mark and target your audience, then consider a copywriting workshop (customized and delivered at your place of business) or e-course (email correspondence course) from Paul Lima.

2011 61

15 Words Proven To Make People Listen and Act

Can You Hear Me Up the Back?

But surely the rules have changed since ye olden days of direct mail advertising,” you might argue. And despite the no-frills nature of direct response writing, anyone who carries around quotes from Rilke and Wordsworth to inspire his company’s commercial work gets our respect.

2009 52

TikTok - Will It Kill Off Instagram/Facebook Parent?

Jane Genova: Speechwriter - Ghostwriter

In response to this new competition, Facebook has launched Lasso and Instagram is testing out Reels.    What will determine the future of the business of Instagram and its parent Facebook is what advertisers and influencers do.

2019 52

S. 1989 "Honest Ads Act" Bill - Threatening Revenues of Social Networks

Jane Genova: Speechwriter - Ghostwriter

Social network platforms such as Twitter earn the lion's share of their revenue from advertising.  In response, Twitter has hired D.C. It has recognized that requiring complete transparency can be a game-changer in political advertising on social network sites. 

The Executive’s Guide to Marketing Automation

SlideModel

Marketo — all-in-one automated marketing solution for account-based marketing, SEO, content creation, and digital advertising campaigns. Automation, analytics and big data are among the top of mind concerns for marketers these days.

52

Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained

SlideModel

All of the above made them somewhat more cautious when it comes to their future and, at the same time, more vocal and socially conscious in regards to corporate responsibility, environmental issues and politics overall.

2020 95

Gawker - Smack Down For Good Taste (even on naughty tabloid)

Jane Genova: Speechwriter - Ghostwriter

At stake was advertising revenue. In response to public push-back, that was taken down. And, in response to that, reports Capital New York , "Gawker Media executives editor Tommy Craggs and Gawker.com editor in chief Max Read announced their resignations." The value of good taste won at Gawker. This seemed more a business decision than an editorial one.  That meant the survival of the media property in a Darwinian marketplace.

2015 50

Kroger's Fry's - No The New York Times On Sunday

Jane Genova: Speechwriter - Ghostwriter

That was partly due to the decline in print advertising. Since print advertising still sells products, services, advocacy positions, brands and personalities, that means that movers and shakers don't put a lot of value on the edge this particular old-line newspaper can offer.

2015 65

Lifelock - Regulatory Troubles Over, Focuses on Brand

Jane Genova: Speechwriter - Ghostwriter

Also, you probably have seen its barrage of advertising. Her title is vice president of government affairs and corporate social responsibility. In 2015. identity-theft-protection company, Lifelock, settled with the Federal Trade Commission (FTC).

2016 65

Creativity Is Over-Rated - Ugly Sells

Jane Genova: Speechwriter - Ghostwriter

On "Mad Men" Don Draper won awards for creativity in advertising. One of my clients had done assignments for many of the direct-response outfits. That generated more responses to Calls To Acton than the perfectly made ad.

2017 52

Regulatory Troubles Behind It, Lifelock Focues on Brand

Jane Genova: Speechwriter - Ghostwriter

Also, you probably have seen its barrage of advertising. Her title is vice president of government affairs and corporate social responsibility. In 2015. identity-theft-protection company, Lifelock, settled with the Federal Trade Commission (FTC).

2016 61

Fatal 2011 Stamford, CT Blaze - Mystery deepens as contractor Michael Borcina goes missing

Jane Genova: Speechwriter - Ghostwriter

Since the tragedy, Badger, an advertising executive, eventually did return to work and remarried. She is now an advocate of having advertising not depict women as sex objects. Madonna Badger is a known brandname in the advertising world.

2016 67

How to Get Noticed by Meeting Planners with Lori Pugh Markham

Speaker Launcher

As Lead Manager, Event Programs and Productions with Meeting Professionals International she is responsible for managing meeting and event production along with speaker and session management, as a part of MPI’s global events live event portfolio. Lori and her team are responsible for education at conferences such as MPI Smart Monday at IMEX America, MPI World Education Congress, MPI Sunshine Education Summit, and MPI European Meetings and Event Conference.

How to Get Noticed by Meeting Planners with Lori Pugh Marcum

Speaker Launcher

As Lead Manager, Event Programs and Productions with Meeting Professionals International she is responsible for managing meeting and event production along with speaker and session management, as a part of MPI’s global events live event portfolio.

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world).

2011 149

Feedback and the Communication Process

Six-Figure Freelancer Blog

Advertising and Feedback. Advertisers want feedback when they communicate so they can measure the effectiveness of promotions, and they have learned how to use direct-response marketing techniques such as discount coupons, time-limited offers, and so on to motivate people to take action–buy something or request more information. Excerpt from Fundamentals of Writing: How to Write Articles, Media Releases, Case Studies, Blog Posts and Social Media Content .

2016 50

Leadership Styles: What Type of Style Should You Adopt?

SlideModel

Also called participatory leadership , this style works best when you are working with an expert team with clearly defined roles and responsibilities. Some examples include: Marketing teams and advertising agencies. Being a good corporate leader is both art and science.

2020 72

Cold Emailing in Job Search - 5 Tips

Jane Genova: Speechwriter - Ghostwriter

Most jobs, contract assignments, and new business for our enterprises aren't advertised. The trick is how to do that in ways that do get responses. Most pitches won't get a response.

Fat Kids - You Bet Doctors Are Concerned

Jane Genova: Speechwriter - Ghostwriter

It's the medical doctors' responsibility to screen. But the causes of overweight aren't just the lifestyle created by digital and brilliant advertising by the food industry. The medical doctor sent the 7-year-old to have a blood test.

2015 65

World of "Mad Men" Gone Poof - WPP Revenue Declines

Jane Genova: Speechwriter - Ghostwriter

More and more full-time jobs and assignments require search engine optimization (SEO) know-how as well as experience with Google's offerings for advertising, including PPC (pay per click). Responses to my Call to Action in my individualized pitches rose almost 100%.  Don Draper's world in "Mad Men" was one of extreme creativity. For many the memory of the Kodak Carousel Pitch remains embedded as an example of brilliant messaging.

2020 43

Why Do Leaders Hesitate to Show Emotion? Guest post by Rob Biesenbach

Speak Schmeak

They''re drawn directly from his personal experience and they trigger an immediate emotional response. Opening Up is a Duty of Leadership I believe that leaders have a responsibility to show their human side.

2014 210

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. In response, CEO Stephen Williamson publicly apologized, recalled the products, and agreed to pay all victims’ medical bills.

2017 90

Strong PR Demand: Going back to pitching directly to prospects

Jane Genova: Speechwriter - Ghostwriter

The nice odds about sending out unsolicited requests for work - full time, part time, freelance - is that they result in quality responses.    Sure, the rate of those responses is low. 

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world).

2011 100

Beware the false dilemma! How to pivot away from an either-or question…

More than PowerPoint...

Media outlets that depend on advertising dollars often like to post false dilemma questions like these. Here’s my 11 second pivot response to the Classroom v. Consider these four questions.

2018 52

Exercises in Interpersonal Power 3 and 4

The Communication Blog

Credibility Select a YouTube video of a person giving a talk, leading a meeting, advertising a product, or otherwise attempting to inform or persuade others and analyze the person’s credibility or believability by completing the following table. For each of these five power plays develop a cooperative response in which you accomplish these three purposes: 1. Here are two additional exercises that may prove useful in the discussion of power and interpersonal communication.

2014 109

How to Do Market Segmentation The Right Way

SlideModel

For example: 62% of advertisers , publishers, and tech developers name segmentation as a top priority when it comes to successfully targeting ads. The customer segment should be responsive to targeted marketing efforts.

Facebook Faces Changing World

Jane Genova: Speechwriter - Ghostwriter

  This investor response could be telling the social network that its best days may be behind it.    Advertisers like GM aren't happy with outcomes and are pulling out. 

Flop 52

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

Stories cause chemical, physical, and emotional responses in listeners. While you might think that the hero’s journey is just the stuff of books and movies, it actually is an effective device used in a range of media, including advertisements and presentations.

2017 90

The Apology - The World Has Moved Beyond that Interim Measure

Jane Genova: Speechwriter - Ghostwriter

The lawyers and the public relations professionals created walls of non-response. They include government, users, investors, advertisers, and media. " My child, it's not enough that you apologize for your sins. You must tell me how you will change.'

The Presenter’s Guide to Porter’s Five Forces Analysis

SlideModel

This is the force responsible for analyzing how much power a business supplier has? According to the Porter’s 5 forces framework, this is the force that is responsible for determining the power of the C onsumer to affect the price and the quality of the offered goods/services. In cases where the rivalry competition is high, advertising and price wars will ensue. Introduction.

The 4.5 Promises You Don't Want to Make

Speak and Deliver

Overstated promises are the staple of bad advertising, and, as speakers, can be our downfall. As speakers, we have a responsibility to our audiences, each other, and ourselves to watch how we market our programs, books, classes and anything else we offer.

2013 88

You're Hooked on Alexa - memvio Explains Why

Jane Genova: Speechwriter - Ghostwriter

Because the voice medium is so engaging podcasting advertising often generates the most response for the lowest cost. Sweet Dreams. That’s what Alexa’s voice, programmed to be female, softly says to Judith Shulevitz at night. That’s after singing her a lullaby. Just like Mom used to.

2019 56

Writing services you can offer corporate clients

Six-Figure Freelancer Blog

And I’ve included the department or person (job title) within the corporation who is most likely responsible for assigning the work. Your job is to find out who is responsible (the point person) for assigning the work, and then make contact with that person. Direct mail promotions; print, radio, or TV advertisements; infomercial scripts : Advertising material is usually meant to generate sales or customer traffic. Advertising may be coordinated by marketing.

2014 40

What is a Business Model Canvas?

SlideModel

During the analysis, you should be asking questions like How are customers convinced that your product or organization has the advertised special qualities? This also means keeping the model current and responsive.

2018 67

Mark Cuban Hints at Hiring Charlie Sheen For HDnet TV Network.

TJ Walker Interactive

Read more at ESPN.com charlie sheen , maRK CUBAN , TJ Walker , tj walker public speaking This entry was posted on March 7, 2011, 10:15 am and is filed under Analysis , Audio/Video Technology , Government & Politics , advertising , celebrities.

English Majors - Research Blows Up Myth We Don't Earn Much Over Our Lifetimes

Jane Genova: Speechwriter - Ghostwriter

" The career guide hammered that most well-paying jobs aren't advertised. There were four responses. English majors don't necessarily finish last in lifetime earnings. Actually those earnings can total nearly as much or even more than majors in business and STEM fields.

2017 52