Speak To Sell: 3 Ways To Convert Audience Members Into Clients

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As speaking moves beyond generating credibility and into lead generation, the next big question is: How can we convert a larger portion of the audience from observers to clients? Each attendee must be convinced of three things before they get the idea that you can help them. Below are the questions that must be answered before any attendee will approach you. The attendee is there to network and learn something.

When Applause Just Isn't Enough: How To Get More Clients From Giving Speeches

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Theres a difference between an attendee thinking "Oh, what a nice speech" and "We have to GOT to bring them into our organization!" " The above distinction begs a few key questions: Why do so many great speeches not generate more clients? " Many experts have given up on speaking as a lead-generating tool. MISTAKE #1: OVERSTATED CONTENT Why is speaking such an effective lead-generating tool?

How to Earn $10,000-Plus in Keynote Speaker Fees

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Speaking fees either are below $5,000 or are free; qualified leads are enough payment. Attendees dont expect as much from concurrent session presenters as they do from the keynoters. Media loves authors and the promotions around books can be a good lead generator. First, too many authors are willing to speak for almost-free to satisfy their publishers and justify their advances.