New Business Theme Added to Rhetoric – The Public Speaking Game™

Manner of Speaking

Florian Mueck and I are pleased to announce that the new Business theme has been added to the app version of Rhetoric – The Public Speaking Game™. Players can now choose to play one of three different themes (Classic, Family and … Continue reading → Rhetoric - The Public Speaking Game Florian Mueck presentations public speaking

Political Attack Ads. From Romans to Romney via Building Bishops

The Presenter's Blog

Are negative “attack ads” examples of valid public speaking, or just political porn? 2000 years ago, the Roman speakers Cicero and Quintilian both described techniques similar to attack ads. Now that’s what I call an attack ad!

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Cities Consider Selling Ad Space to Raise Money

TJ Walker Interactive

Uncategorized ad space citiy ad space

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Keep your audience riveted by adding anticipation to storytelling

PowerPoint Tips

The post Keep your audience riveted by adding anticipation to storytelling appeared first on PowerPoint Tips Blog.

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[Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

In this episode, June offers a 5 step formula for adding humor to […]. The post [Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. In this episode, June offers a 5 step formula for adding humor to programs and speeches.

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Romney TV Ad “The Private Sector is doing Fine”

TJ Walker Interactive

Uncategorized attack ads romney ad the private sector is doing fine

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Romney’s unreleased Ohio auto bailout ad – Politico

TJ Walker Interactive

Uncategorized ad auto bailout Mitt Romney Ohio politico

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Republican Linda McMahon Runs TV ad grabbing Obama’s Coattails?

TJ Walker Interactive

Uncategorized "Barack Obama (US President)" Republican ad linda mcmahon tv

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ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

In this episode, June offers a 5 step formula for adding humor to programs and speeches. […]. The post ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. The 5 steps to adding humor: 5:01 STEP 1: Identify your comedic style.

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Obama super PAC hits Romney hard with new “Stage” Ad

TJ Walker Interactive

Uncategorized 2012 2012 presidential campaign Ads bain capital Mitt Romney priorities usa

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Mitt Romney Ad Poll

TJ Walker Interactive

Can You Help Pick the Best Attack Ad Against Mitt Romney? Uncategorized 2012 elections attack ad GI Joe ken doll Mitt Romney stretchWhile none of us Progressive Democrats applaud the Citizens United case unleashing Super PACs, it is a fact of life. So we can either play by the rules as they are at this moment, or we can sit still like little lambs waiting to [.].

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New Priorities USA Ad attacking Romney on Bain Investment

TJ Walker Interactive

Uncategorized ad bain priorities usa romney

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Super Bowl Ads Commercials

Humor Power

Super Bowl ads are an event almost as big as the game itself. At a $3,000,000 price tag for a 30-second spot, you want your ad to hit the mark. – You want people to anticipate watching your ad. It needs to be entertaining. – You want the ad to be memorable. – You want people to talk about it afterward. You want the ad to be viral. In recent years, about 80 percent of ads during the Super Bowl have been humor-themed.

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Mitt Romney Launches New “Apology Tour” TV Ad

TJ Walker Interactive

Uncategorized "Apology Tour" TV ad Barack Obama foreign policy Mitt Romney

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Obama ad cites Romney’s ‘reckless’ foreign policy skills – The Last Word

TJ Walker Interactive

Uncategorized attack ads Barack Obama campaign election "Barack Obama (US President)" foreign policy Mitt Romney Obama ad Politics

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Obama Ad Attacks Romney as “Outsourcer in Chief”

TJ Walker Interactive

Uncategorized abama tv ad outsourcer in chief romney

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Lessons in Simplicity from Apple’s Former Ad Agency Creative Director

Manner of Speaking

Recently I have been catching up on some reading material that sits in a stack on a side desk. The stack grows and shrinks, but I suspect that the stack will always be there.) One of the articles that caught … Continue reading → Design Preparation Apple audience Ken Segall Presentation public speaking simplicity Steve Jobs

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Obama Campaign Unleashes new Big Bird Anti-Romney Ad

TJ Walker Interactive

Uncategorized ad advertisement Anti-Romney Barack Obama Big Bird Obama Campaign Politics spot

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Matt Lauer Hammers Romney Spokesperson Over Whether The ‘Jeep Ad’ Is Accurate

TJ Walker Interactive

Uncategorized matt lauer Mitt Romney spokesperson ‘Jeep Ad’ Accurate

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French Speaking Mitt Romney Ad

TJ Walker Interactive

Foreign Languages Humor Politics Video ad Flip Flop French liberal Mitt Romney tvAmericanLP, a new Democratic Super PAC, announced today that it is launching a new advertising campaign designed to mock Mitt Romney and the current state of the Republican Party.

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Competitive Intelligence - Analyze Help-Wanted Ads

Jane Genova: Speechwriter - Ghostwriter

Companies which are totally protective of assets like their intellectual property will disclose much too much about themselves in their help-wanted ads.   To begin with, the writer of the ad might gush about the strategic direction and strengths of the company. It's ironic.

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Get your audience’s attention by adding anticipation

PowerPoint Tips

Instead, you can get your audience’s attention by adding a little anticipation. A presentation that communicates well uses a slide to help the audience understand and remember your point. If you use the Tell ‘n’ Show SM Method , you can do this easily.

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Mobile Users Around World Increasingly Blocking Ads

Jane Genova: Speechwriter - Ghostwriter

Around the world more and more of us are blocking ads on our smartphones. " The biggest problem with ad blocking is in emerging nations. The ads slow down the process. So, of course, the ads must go. Call it Mobile Marketing and Its Discontents. And that is throwing Internet companies such as Google and Facebook into a state of high angst. After all, they make a lot of their revenue from online advertising.

FoxNews Rejects French Mitt Romney Ad

TJ Walker Interactive

My office just got off the phone with Erin Kelly, head of political ad sales at the Fox News Channel. She told us our ad “French Romney” was rejected because everything Fox airs “has to be truthful.” Government & Politics Media media relations Politics ad French Mitt Romney TJ WalkerNo, I’m not making this up. 60 seconds after the call ended, Erin called back to clarify. She [.].

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Weight Watchers - Australia - Ad Experienced as Body Shaming

Jane Genova: Speechwriter - Ghostwriter

"Weight Watchers Australia recently released - and quickly retracted - a campaign called See Yourself in a New Light, centered around a group of underwear-clad women frankly discussing how embarrassed they feel about their bodies in the 'bedroom.'"

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Snap Offers Instagram Advertisers Free Ad Space (another aggressive move against Facebook)

Jane Genova: Speechwriter - Ghostwriter

In Recode , Kurt Wagner reports: " Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try."

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TV Still Dominates Ad Spend (Source: Nielsen)

Jane Genova: Speechwriter - Ghostwriter

Those of us in communications better pay attention to the ads during the SuperBowl. of overall global ad spending.   Meanwhile, in those other mature mediums - radio, print, newspapers and cinema - ad spending declined in 2013.

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Three steps for adding analogies to your presentations

Speak Schmeak

I'm an analogies geek. Everything reminds me of some public speaking concept. If you've been reading Speak Schmeak for a while, you might remember how the Tour de France , a cheese plate , American Idol , the Olympics and David Lee Roth have all inspired public speaking blog posts.

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Adding 10 More Years to Life - But, Do We Really Want That?

Jane Genova: Speechwriter - Ghostwriter

MarketWatch gleefully reports on the Harvard T.H. Chan School of Public Health's oughts on what to do to add 10 years more to our lives. The musts are the usual platitudes, ranging from eating healthy to exercising 30 minutes a day.

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“Trust” Obama TV Ad – Obama whacks anew at Romney tax-cut plan AP

TJ Walker Interactive

Uncategorized "Trust" Obama $5 trillion defecit Mitt Romney tax cut tax-cut plan AP tv ad

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Facebook - No longer can we laptop users block ads

Jane Genova: Speechwriter - Ghostwriter

It has decided that if we are using ad blockers on that free service, it will enable its advertisers to bypass that technology. Sure, the majority of Facebook's revenue comes from mobile ads. There's that old adage:  There is no free lunch.

Facebook - Takes Out Ads in UK Newspapers to Apologize for Privacy Muggers

Jane Genova: Speechwriter - Ghostwriter

To do its mea culpa about the privacy violations, it took out full-page ads in major UK newspapers. In public relations, Facebook is trying out new tactics. Here is the media coverage. Governments around the world are gunning for it.

2018 52

Martin Sorrell Exits WPP - End of "Mad Men" Glory Days in Ad World

Jane Genova: Speechwriter - Ghostwriter

That's why trick questions are put in help-wanted ads. It was a time when creativity was glorified. As long as Don Draper of Sterling Cooper could come up with campaigns like the Kodak nostalgia one, the agency would turn a blind eye (at least for a long long time) to his failings.

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Prevention - Can it make it without ad pages?

Jane Genova: Speechwriter - Ghostwriter

And they will be culled from the ad side of the business. Time, as it always does, will provide the next chapter about this initiative to kill the ads. In 2015, the media outlet Prevention, published by Rodale, had a 14% uptick in advertising pages. And a 34% downturn in print sales.

2016 56

Sneak Peak at New Anti-Romney TV AD

TJ Walker Interactive

Help get this Ad on the airwaves by donating here. Politics attack ad ken doll Mitt Romney

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S. 1989 "Honest Ads Act" Bill - Threatening Revenues of Social Networks

Jane Genova: Speechwriter - Ghostwriter

  A growing piece of that, of course, are political ads. And, of course, those placing the ads usually would prefer to remain anonymous. Therefore, the social networks are very concerned about the proposed bipartisan bill S.1989 - nicknamed the "Honest Ads Act."

Go Wrapify: Earn Income Covering Your Car With Ads

Jane Genova: Speechwriter - Ghostwriter

The classic example is the government entity whose busses have those wraparound ads for lawyers. The companies doing the ads range from eBay to Petco.

2016 56

Education Labs & Its Frequently-Run Help-Wanted Ad

Jane Genova: Speechwriter - Ghostwriter

So, I have a hunch I had much company in answering the ad, at least somewhere in its long history of being placed on Craigslist. Most of us in communications are curious. After all, this line of work demands a nose for emerging news.

2016 56

Do Ads Enrich Internet Content? - That's What Marissa Mayer Claims

Jane Genova: Speechwriter - Ghostwriter

There have been and always will be cult ads which create value for the content associated with them. In general, Everyman and Everywoman hate ads. Classic were the Ronald Reagan commercials tied to General Electric Theater.

2015 56

Superbowl Ads - Too Many Gimmicks, Too Much Cool, Trying Way Too Hard

Jane Genova: Speechwriter - Ghostwriter

Sometimes, as with Tide, there seemed to be two ads. What was the takeaway from the Superbowl commercials for the three new flavors of Diet Coke? Damn, if I could figure that out. That's bad news for Diet Coke, which is struggling to matter in the post-soda era.

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