Boost Your Business with Facebook Ads with Claire Pelletreau

Speaker Launcher

On this episode of The Wealthy Speaker Show, we welcome Facebook ad and conversion optimization expert, Claire Pelletreau. Claire spends her days brainstorming ad strategies with her students, training a future generation of professional ad managers, and overseeing several thousands of dollars in client ad spend. The post Boost Your Business with Facebook Ads with Claire Pelletreau appeared first on Jane Atkinson. What to put in your Facebook ads.

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New Business Theme Added to Rhetoric – The Public Speaking Game™

Manner of Speaking

Florian Mueck and I are pleased to announce that the new Business theme has been added to the app version of Rhetoric – The Public Speaking Game™. Players can now choose to play one of three different themes (Classic, Family and … Continue reading → Rhetoric - The Public Speaking Game Florian Mueck presentations public speaking

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Adding Comedy to Live and Virtual with Judy Carter

Speaker Launcher

The post Adding Comedy to Live and Virtual with Judy Carter appeared first on Jane Atkinson. Quote: “It’s not that people are not funny, it’s that they don’t have the courage to reveal themselves.” Judy Carter I think we’re all feeling a little humor-impaired right now.

2020 74

Lessons in Simplicity from Apple’s Former Ad Agency Creative Director

Manner of Speaking

Recently I have been catching up on some reading material that sits in a stack on a side desk. The stack grows and shrinks, but I suspect that the stack will always be there.) One of the articles that caught … Continue reading → Design Preparation Apple audience Ken Segall Presentation public speaking simplicity Steve Jobs

2017 188

Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Travel advertising accounts for about 11% of Google's ad revenue and people aren't traveling. It's a confluence of forces. And the fallout from the pandemic is just one of them. Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. That's the first time that has happened since eMarketer began tracking Google.    Of course, COVID-19 figures in.

2020 43

Influence Doesn't Pay the Bills - Daily Mail & General Trust Experience 70% Plunge in Print Ad Revenue

Jane Genova: Speechwriter - Ghostwriter

Daily Mail & General Trust, of course, has plenty of company in the falloff of ad revenue in these hard times. Some of that is just the result of belt-tightening by those in charge of ad-buying. Media outlets under the umbrella of the Daily Mail & General Trust are influential.

2020 56

Among the Oddest Help-Wanted Ads

Jane Genova: Speechwriter - Ghostwriter

  So, it's odd that a help-wanted ad in Craigslist's Los Angeles, California section headlines: "Fun Driving Instructor Needed."  The business which placed the ad is Valley Bob's Driving School, based in Woodland Hills.  One of the most stressful rites of passage is learning to drive a car. It's also rough on parents who are in high angst that the kid has the attention capacity to even see the stop sign. 

New Obama TV ad attacks Romney “Remember”

TJ Walker Interactive

Uncategorized New Obama TV ad attacks Romney "Remember

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Cities Consider Selling Ad Space to Raise Money

TJ Walker Interactive

Uncategorized ad space citiy ad space

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Facebook - Will It Face Massive Boycott of Its Ad Platforms?

Jane Genova: Speechwriter - Ghostwriter

Right now the boycott of Facebook's advertising platforms is in the embryonic stages. Kicked off by civil rights leaders it has been adopted from companies ranging from Ben & Jerry's to Eddie Bauer. But, others such as Unilever (parent of Ben & Jerry's) and GM have decided against that kind of initiative. Instead they will speak with Facebook about eliminating hate speech and misinformation. In 2019, advertising accounted for about 99% of Facebook's revenue.

2020 43

Simpsons animator’s clever pro-Obama ad – The Last Word

TJ Walker Interactive

Uncategorized animation Barack Obama campaign election pro-Obama ad Simpsons animator spot the simpsons tv ad

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Mitt Romney Ad Poll

TJ Walker Interactive

Can You Help Pick the Best Attack Ad Against Mitt Romney? Uncategorized 2012 elections attack ad GI Joe ken doll Mitt Romney stretchWhile none of us Progressive Democrats applaud the Citizens United case unleashing Super PACs, it is a fact of life. So we can either play by the rules as they are at this moment, or we can sit still like little lambs waiting to [.].

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[Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

In this episode, June offers a 5 step formula for adding humor to […]. The post [Podcast] ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. In this episode, June offers a 5 step formula for adding humor to programs and speeches. The 5 steps to adding humor: 5:01 STEP 1: Identify your comedic style. Podcasts Adding Humor to Your Presentation Get Paid to Speak Jane Atkinson June Cline

ROI 56

Keep your audience riveted by adding anticipation to storytelling

PowerPoint Tips

The post Keep your audience riveted by adding anticipation to storytelling appeared first on PowerPoint Tips Blog. For months, I’ve been wanting to write a blog post about 2 new features in PowerPoint 2016 that are available if you have Office 365 (meaning that you pay a monthly subscription) and you belong to one of these free programs: Office Insider: For consumer Office 365 customers (individuals). First Release: for commercial Office 365 subscribers.

2016 100

Even The Economist Laying Off - Depression in Ad Industry Bleeds into Media Employment

Jane Genova: Speechwriter - Ghostwriter

That has even affected ad revenues for BigTech like Google. Look at the help-wanted ads on Pro Blogger, Blogging Pro and Craigslist and the pay per hour or per word can be downright peanuts. With businesses reeling during COVID-19, they are cutting back or eliminating advertising. Consequently, the advertising industry is in freefall. The depression in advertising is affecting employment in media.

2020 43

TV/Cable Ad Spending - COVID-19 Accelerating Shift to Other Mediums

Jane Genova: Speechwriter - Ghostwriter

"Marketers are worried about the ability to sell their products in a prolonged economic downturn, and aren't certain what programming networks can put on the air, given the near-total shutdown of production in Hollywood." " - Suzanne Vranica, The Wall Street Journal , May 12, 2020. Contractually, May gives big marketers like General Mills and Pepsico an out on how much they will be spending for advertising on network television and cable.

2020 43

Should I place ads on my speaking videos? | Media Training

TJ Walker Interactive

Uncategorized Ads Media Training youtube

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Romney’s unreleased Ohio auto bailout ad – Politico

TJ Walker Interactive

Uncategorized ad auto bailout Mitt Romney Ohio politico

Ohio 50

Get your audience’s attention by adding anticipation

PowerPoint Tips

Instead, you can get your audience’s attention by adding a little anticipation. A presentation that communicates well uses a slide to help the audience understand and remember your point. If you use the Tell ‘n’ Show SM Method , you can do this easily.

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Romney TV Ad “The Private Sector is doing Fine”

TJ Walker Interactive

Uncategorized attack ads romney ad the private sector is doing fine

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Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

With economic downturns, usually the ad budget is the first thing to cut. What's unique about this time around is that the high uncertainty has put much of ad planning on hold. Also, with so much changing so fast it's a challenge to get the tone and content of ads right. Better not have an ad out there at the time which clashes with that. The fallout from COVID-19 has been severe for the advertising industry.

2020 43

Republican Linda McMahon Runs TV ad grabbing Obama’s Coattails?

TJ Walker Interactive

Uncategorized "Barack Obama (US President)" Republican ad linda mcmahon tv

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Obama super PAC hits Romney hard with new “Stage” Ad

TJ Walker Interactive

Uncategorized 2012 2012 presidential campaign Ads bain capital Mitt Romney priorities usa

2012 50

New Priorities USA Ad attacking Romney on Bain Investment

TJ Walker Interactive

Uncategorized ad bain priorities usa romney

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Super Bowl Ads Commercials

Humor Power

Super Bowl ads are an event almost as big as the game itself. At a $3,000,000 price tag for a 30-second spot, you want your ad to hit the mark. – You want people to anticipate watching your ad. It needs to be entertaining. – You want the ad to be memorable. – You want people to talk about it afterward. You want the ad to be viral. In recent years, about 80 percent of ads during the Super Bowl have been humor-themed.

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French Speaking Mitt Romney Ad

TJ Walker Interactive

Foreign Languages Humor Politics Video ad Flip Flop French liberal Mitt Romney tvAmericanLP, a new Democratic Super PAC, announced today that it is launching a new advertising campaign designed to mock Mitt Romney and the current state of the Republican Party.

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Mitt Romney Launches New “Apology Tour” TV Ad

TJ Walker Interactive

Uncategorized "Apology Tour" TV ad Barack Obama foreign policy Mitt Romney

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Google Q1 Profits Hit By Lousy Ad Market - Q2 Could Be Worse

Jane Genova: Speechwriter - Ghostwriter

MarketWatch reports: "Google's profits were damaged even more than expected as the Covid-19 pandemic caused 'a significant slowdown in ad revenue.'" In a survey conducted by the Interactive Advertising Bureau, reports Ad Age , 74% indicated advertising will be hit harder because of COVID-19 than it had during the 2008 global financial collapse. Also, 25% noted that they have totally stopped ad spending for Q1 and Q2 of this year.

2020 43

Obama ad cites Romney’s ‘reckless’ foreign policy skills – The Last Word

TJ Walker Interactive

Uncategorized attack ads Barack Obama campaign election "Barack Obama (US President)" foreign policy Mitt Romney Obama ad Politics

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Boycott of Facebook Ad Platforms - Will It Pick Up Enough Traction?

Jane Genova: Speechwriter - Ghostwriter

Facebook's ad platforms are powerful.  The embrace of The Triple Bottom Line , that is adding People and Planet Earth to Profits, could go on pause.   So, there is a major business decision involved in boycotting those platforms.    That business issue in a difficult global economy could prevent that boycott initiated by  civil rights groups from gaining traction.

2020 40

Branding: The Language in Help-Wanted Ad on Craigslist

Jane Genova: Speechwriter - Ghostwriter

Here is that ad, at least as it appeared on Craigslist at 7:36 P.M. In the Seattle, Washington section of Craigslist's help-wanted there is a job post by Liquid and Grit. Its business is supplying information and recommendations to mobile gaming companies. The opportunity is for a remote part-time researcher, at $30 an hour.    That should certain be attractive to many. But, the head-snapper comes at the very end of the detailed help-wanted.

2019 40

ROI of LOL: Adding Humor to Your Presentation with June Cline

Speaker Launcher

In this episode, June offers a 5 step formula for adding humor to programs and speeches. […]. The post ROI of LOL: Adding Humor to Your Presentation with June Cline appeared first on Jane Atkinson. In this episode, June offers a 5 step formula for adding humor to programs and speeches. The 5 steps to adding humor: 5:01 STEP 1: Identify your comedic style. Podcasts Adding Humor to Your Presentation Get Paid to Speak Jane Atkinson June Cline

ROI 42

Competitive Intelligence - Analyze Help-Wanted Ads

Jane Genova: Speechwriter - Ghostwriter

Companies which are totally protective of assets like their intellectual property will disclose much too much about themselves in their help-wanted ads.   To begin with, the writer of the ad might gush about the strategic direction and strengths of the company. The ad is a come-on to attract talent to a distressed enterprise. A tip-off that the company has internal problems is the ad being posted too often. It's ironic.

2014 58

Obama Campaign Unleashes new Big Bird Anti-Romney Ad

TJ Walker Interactive

Uncategorized ad advertisement Anti-Romney Barack Obama Big Bird Obama Campaign Politics spot

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Ad Industry Hit Hard - Don Draper from "Mad Men" Would Probably Get Laid Off

Jane Genova: Speechwriter - Ghostwriter

According to a survey by the Interactive Advertising Bureau of those in the ad buying loop, for Q2, 25% have stopped buying and 46% have reduced budgets. That is, shake loose more ad dollars being spent. The economy is a system - that is, an interrelated entity with lots of moving parts. Right now some of those parts stopped moving because of the coronavirus. Therefore, the advertising industry is among those being hit hard by the shut-down of so many businesses in so many sectors.

2020 43

FoxNews Rejects French Mitt Romney Ad

TJ Walker Interactive

My office just got off the phone with Erin Kelly, head of political ad sales at the Fox News Channel. She told us our ad “French Romney” was rejected because everything Fox airs “has to be truthful.” Government & Politics Media media relations Politics ad French Mitt Romney TJ WalkerNo, I’m not making this up. 60 seconds after the call ended, Erin called back to clarify. She [.].

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Obama Ad Attacks Romney as “Outsourcer in Chief”

TJ Walker Interactive

Uncategorized abama tv ad outsourcer in chief romney

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Crypto Tanking, But Still a Help-Wanted Ad

Jane Genova: Speechwriter - Ghostwriter

But, on Craigslist help-wanted New Jersey section there is a ad for a part-time marketing specialist. Now, here's a challenge. Yes, crypto is tanking. It - which you can read - has been placed by BelcoBTm. Compensation is up to $1,000 monthly. The opportunity is remote but there is a need to be in the area for meetings. Several months ago I turned down an offer for a part-time journalistic assignment to cover global crypto. Relieved I did.

2018 43

Matt Lauer Hammers Romney Spokesperson Over Whether The ‘Jeep Ad’ Is Accurate

TJ Walker Interactive

Uncategorized matt lauer Mitt Romney spokesperson ‘Jeep Ad’ Accurate

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Boycott Against Placing Ads on Facebook - Lots of Free Good-Guy Publicity for the Brand

Jane Genova: Speechwriter - Ghostwriter

The boycott against placing advertising on Facebook gained traction. So much so that organizations participating in the boycott come across as the Good Guys. And that's exactly where brands want to be in this time of values upheaval.    Being identified as participating in the movement, reports MarketWatch , has given corporations lots of free publicity. All good. Over and over again the organization's name - such as Verizon - is cited in the media.

2020 43

Mobile Users Around World Increasingly Blocking Ads

Jane Genova: Speechwriter - Ghostwriter

Around the world more and more of us are blocking ads on our smartphones. " The biggest problem with ad blocking is in emerging nations. The ads slow down the process. So, of course, the ads must go. Call it Mobile Marketing and Its Discontents. And that is throwing Internet companies such as Google and Facebook into a state of high angst. After all, they make a lot of their revenue from online advertising.

Cuts in Ad Spending Because of Coronavirus Signal of Headwinds Hitting Corporate Earnings

Jane Genova: Speechwriter - Ghostwriter

Why ad spending reductions are getting so much attention is this: Ad spending is discretionary spending. "The fallout from the coronavirus epidemic is threatening to weigh on advertising agencies and media companies' operations."  "  - Anna Isaac, The Wall Street Journal , March 5, 2020. The first sign of that has been in the hospitality and tourism niche. Of course, that space has been affected by travel bans.

2020 43

Sports Illustrated Cutting 40 Positions, Adding 200 Contract Workers

Jane Genova: Speechwriter - Ghostwriter

Connect the dots on this one. What's obvious is that full-time media employees are vulnerable to job cuts when a property changes hands and contract ones land new opportunities. Recently, The Maven licensed the rights to Sports Illustrated print and digital editions. The Wall Street Journal reports that it will be eliminating 40 positions and then hiring 200 gig workers to cover sports.    However, this trend might be short-lived. In California, AB-5 became law.