3 Ways to Stay Focused on Your Speaking Business and Finish 2020 Strong

Speaker Launcher

I feel as though 2020 has been the “year of the distraction.” election, and social unrest […]. The post 3 Ways to Stay Focused on Your Speaking Business and Finish 2020 Strong appeared first on Jane Atkinson. Have you ever been to or watched a horse race?

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2020 Toastmasters Zoom Challenge - Part II

Speak and Deliver

I witnessed many clubs utilizing time before the meeting, or during an extended break within the meeting, build rapport by playing music, having trivia contests, and/or simply creating extra socializing time.

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Why Customer Centricity Will Win You More Business (in 2020)

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So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020. Why Customer Centricity is Important in 2020 (and Beyond). MVMT , a DTC company selling affordable watches, that was recently acquired for $100 million by Movado Group , attribute much of their success to effective social media advertising. Helpful template : Social Media Report .

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COVID-19 + Influenza = The Non-Christmas 2020

Jane Genova: Speechwriter - Ghostwriter

You bet, he advises wear you mask, continue social distance, and get your influenza shot.    Obviously the Hallmark-type get-togethers during the 2020 holiday season can't happen. Here are 6 tips for search engine optimization (SEO) in 2020. Yes, it amounts to coal in the collective stocking. CDC director Robert Redfield, reports Mediaite , predicts a difficult fall and winter in terms of public health. It could be the worst situation America has endured. 

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020.   Smart global ghostwriting, with SEO and social networking know-how. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king.    But the tough nut to crack is getting, holding, and scaling attention. The rules for organic search keep mutating.

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The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

  Q2 2020 GDP could plummet 14%.   Not to worry, Social Security checks will still be paid and on time.  The Social Security Administration warns against scams. Before responding to any call or any email, first check if it's legit by contacting the Social Security Administration.    Smart global ghostwriting, with SEO and social networking know-how. Human nature continues to be puzzling.

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The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City.   Smart global ghostwriting, with SEO and social networking know-how. America is in surrender.    This - COVID-19 - isn't something that can be spun into unreality. The reality is killing people. The macro economy and financial affairs of individuals are in such as mess that the meme is: It is what it is. 

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Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Meanwhile, I back away from neighbors not for social distancing but because I know they are going to lose their jobs. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads.

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Financial & Social Nightmares: How The Retirement Dream Is Playing Out

Jane Genova: Speechwriter - Ghostwriter

Two, you socially isolate yourself. In the old days parents mandated their offspring get a job, any job, in order to kick off the go-to-work socialization process. In giving relocation advice to those about to retire, MarketWatch hammers the importance of, well, not retiring.

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The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

How is your social media branding doing? Employers review your social branding.    On December 31, 2019, scheduled to help folks with their own decisions in 2020, Dilenschneider published the book "Decisions." The composite social brand is what counts, not being the author of a book, at least not one which isn't a best-seller or a juicy expose. All the matters is what's getting attention for and enhancing the social brand in the now. 

Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created.   Smart global ghostwriting, with SEO and social networking know-how. It's palpable. That is, if the Democrats want to hold on to what they have now. Can they increase their power? That is not looking good. What is is this: 4 more years. Influential Drudge Report is back to politics.

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Year of COVID-19: April 6, 2020 (fallout from full moon)

Jane Genova: Speechwriter - Ghostwriter

While maintaining social distance, folks pooled their stories of just losing it yesterday. Others instruct on the specifics of social distancing.   Smart global ghostwriting, with SEO and social networking know-how. Last night was a full moon. The flashpoints ranged from feeling an urgency to get drunk after years of sobriety to obsessive thoughts about the stock market going to seven thousand. Then there was a shift to positive news.

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Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

GroupM, a unit of WPP, predicts spending on advertising will be down 13% for 2020, reports The Wall Street Journal.   Meanwhile more and more commercial messaging is happening on social networks - DIY. The fallout from COVID-19 has been severe for the advertising industry. Before the pandemic, some experts had been projecting a 4% increase. There are many factors involved in the probable plunge. With economic downturns, usually the ad budget is the first thing to cut.

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In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

This goes beyond social distance. Patterns of socializing can change forever.    Smart global ghostwriting, with SEO and social networking know-how. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics. Humanity has been humbled. Meanwhile: Don't Use Wrong Word. 

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The Year of COVID-19: April 1, 2020 (no joking around)

Jane Genova: Speechwriter - Ghostwriter

  On social networks I shared #whatIhavelearnedduringcoronavirus was that a drink wouldn't help. Smart global ghostwriting, with SEO and social networking know-how. Tone-deaf. That essentially is the way many people feel about April Fools jokes during this deadly pandemic. So, here we are on April 1st living it as if it's any other day in early spring. Hold the pranks.    Cooling it on if it bleeds, it leads. 

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The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Social is suicide. Smart global ghostwriting, with SEO and social networking know-how. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever. But, overall, the mindset here is one of inevitability. Yes, many of us will probably become infected with COVID-19. We just hope that our individual case won't be severe or, nonono, fatal.

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Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles. Big ones, that is, the old-fashioned kinds when people assumed to be dying roared back to a life. Also, there have been profound acts of generosity.    David Lat is off the ventilator, out of ICU.    That founder of out-of-the-box legal media site Abovethelaw.com was presumed near-death.

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The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C." " If lessons had been learned from so much suffering, Generation C might be uniquely wise. There is that popular hashtag #WhatIamLearninginQuarantine. For me that would be gratitude that I have remained sober all these years.

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The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Everyone looks 10 years older. Even kids no longer seem like kids.    The set of the face, the body language, the lack of attention to grooming - all send a single message:  exhaustion.    There's an upper limit on worry, especially about dying. Then, the human spirit begins to wither. No end in sight, at least in terms of the virus. 

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In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me. Meanwhile, there have been so many developments. Both sad and inspiring. Stock market plummeted almost 3,000 points.    For the young, time is on their side. They can wait for the value of their investment portfolios to bounce back.

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In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky. They intended to sell that Coronavirus hygiene necessity for a large profit. The media such as New York Post and distribution channels like Amazon put the kibosh on that. The stuff is in their garage. 

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Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

At least when the ad, social network, customer service platform, or political campaign had used fake ones. Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness. Smart global ghostwriting, with SEO and social networking know-how. Influencer marketing is raising legal issues.

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World on Fire in Summer 2020 - Circling Back to Despair/Rage of Riots of 1967

Jane Genova: Speechwriter - Ghostwriter

  In social gatherings we are invisible.    Summer 2020 could be the unique tipping point in how we in America see our worlds. Detroit. Newark. Even my little urban patch in the shadow of Manhattan - Jersey City. Those and more erupted in riots in 1967. There had been despair and rage, much like now. Those without access to the American Dream back then seemed to assume they had nothing to lose. 

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Free “How To Write Anything” PDF for social media mention

Six-Figure Freelancer Blog

I am looking to boost my book promotion so I am giving away s free PDF book (or epub) of How To Write Anything in return for a social media mention with a link to www.paullima.com/books. I am not looking … Continue reading →

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May Rent - This Isn't Socialism

Jane Genova: Speechwriter - Ghostwriter

"  The Wall Street Journal , May 1, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. "May is shaping up as a clash between renters and landlords, as soaring unemployment could leave millions of tenants unable to pay."    On PBS, there were inspiring snippets in which the newly jobless shared that they had negotiated a stay of execution with their landlords.

2020 40

Taking Productive Action Now with Brian Fanzo

Speaker Launcher

Quote: “I’m a big believer that you don’t build a following on a social network, you build a community that will follow you wherever you go.” The Wealthy Speaker Podcast build your speaking business Building your speaking Business Get Paid to Speak marketing your speaking business professional speaker Social Media Speaker Technology technology technology for speakers

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In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm. The President announced he did not have coronavirus. On the Sunday talk shows Secretary of Treasury Steven Mnuchin declared the nation wasn't in recession. The Federal Reserve knocked down interest rates to near zero.

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2020 - Restaurant Business Hit By Eating-at-Home/Frugality Trends

Jane Genova: Speechwriter - Ghostwriter

That will hit the restaurant business in 2020, especially the casual dining niche.   Smart global ghostwriting, with niche social networking know-know. Dorothy from "The Wizard of Oz" nailed it: There is no place like home.    More of those in America are agreeing with that. Home has become  the sacred sanctuary. There human beings can retreat from the grim whatevers of what's beyond their door.

2020 40

How to create a logo in PowerPoint

PowerPoint Tips

You can now insert it in a sales page, announcement, slide, blog post, social media post — anywhere you insert pictures. Would you like to create your own logo, product image, or course symbol in PowerPoint in a few minutes — following some easy steps? If so, you’re in luck, just read on. I’m going to show you how to create this logo — and you can customize it in any way you want. A logo or product image like this will: Add interest to a sales page or training announcement.

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Unilever Yanks Advertising from Facebook - The Social Network Caves

Jane Genova: Speechwriter - Ghostwriter

Or, it could have picked enough traction to make the social network pay attention to preventing hate speech and misinformation. Earlier it had indicated it would keep advertising with Facebook and just push for reforms on the social network's ad platforms. Meanwhile other networks such as TikTok , which is social, and LinkedIn, which is professional, are increasing influence.  Here are 6 tips for search engine optimization (SEO) in 2020.

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Social Unrest, COVID-19: Insurance Sector High-Profile

Jane Genova: Speechwriter - Ghostwriter

In these times of intense social unrest, insurers such as Aetna and United Healthcare are unlikely to deny coverage. Here are 6 tips for search engine optimization (SEO) in 2020. Media outlets have continually featured protestors voicing their opinion about the George Floyd killing being injured. Off-camera they are transported to a medical facility. The question MarketWatch raises is: Will health insurance policies cover that treatment? Essentially there are two kinds of answers.

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The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. Smart global ghostwriting, with SEO and social networking know-how. "This" is the new usual. The "this" ranges from simple self-isolation to wondering if all one's wealth will be lost (at least for several years). The somber faces transmit the nation's mood. Disney could be in trouble.    Even Mickey Mouse is hurting.

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The Year of COVID-19: March 30, 2020 (Monday is cruelest day of all)

Jane Genova: Speechwriter - Ghostwriter

Share on social networks your longing to return to addiction.   Meanwhile, The Wall Street Journal reports the Class of 2020 assumed they were entering a hot job market.   Smart global ghostwriting, with SEO and social networking know-how. The routine for many adults in America is this: the weekend, then work on Monday.

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Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. With the coronavirus poised to do a haircut to the world economy (and, of course, kill off too many of us), we certainly need New York Magazine's Madame Clairevoyant to get us through this week. Here are her predictions for all zodiac signs.    Essentially, she let me off the hook on being practical. I have received permission from the universe to do non-careerist stuff like daydreaming.

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The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

  In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree.   Smart global ghostwriting, with SEO and social networking know-how. The present is unbearable. There's no place for the mind to wander but to the future. That future has taken the form of "when this [COVID-19] is all over." " Everyone has a private fantasy.

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The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. Smart global ghostwriting, with SEO and social networking know-how. COVID-19 will peak. Then the pandemic will taper off. It could circle back. It could even become a seasonal disease. In the process, it will create what is being called "The Post-COVID-19 World Order." " There will be no going back to what had been.

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Year of COVID-19: April 16, 2020 (Ohio Sets Open-Up Date)

Jane Genova: Speechwriter - Ghostwriter

Social distancing rules probably will hang on, in some form.    How I missed the social aspect of my recovery meetings. In addition, we have a permanent safety net through Social Security.    Smart global ghostwriting, with SEO and social networking know-how. Ohio governor Mike DeWine had been an early adopter in establishing the Stay-at-Home shut-down. Today he became an early adopter in setting an Open-Up date. That will be May 1st.

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The Year of COVID-19: April 7, 2020 (Taking Universal Basic Income Seriously)

Jane Genova: Speechwriter - Ghostwriter

  Universal Basic Income (UBI) provides commonsense financial and social solutions.  In this time of disappearing jobs UBI can indicate providing guaranteed income, much like Social Security, to those who opt out of doing what provides income.   UBI can prevent social unrest. On social networks she tells each one of us to pat our selves on the back for getting through yet another day of the Year of COVID-19. Yes, lives are being lost. So are jobs.

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The Year of COVID-19: April 12, 2020 (the future of work)

Jane Genova: Speechwriter - Ghostwriter

The options include a combination of these: Taking public transit which has imposed social distancing. Fraying of the social fabric. There is the one neighbor whose routines become our anti-social preoccupation. Smart global ghostwriting, with SEO and social networking know-how. Today is Easter. That Christian holiday has been a symbol of renewal. The message is one of rebirth.    But, the reality of COVID-19 is loss, not renewal. At least not right now.

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2020, The Year of COVID-19: No TIme Travel Back to My College Town

Jane Genova: Speechwriter - Ghostwriter

Those bringing them to campus such as parents and those visiting Ann Arbor will also be super aware of social distancing and precautions even in commercial transactions.  Bloomberg positions the phenomenon as "college towns becoming ghost towns." " When COVID-19 closed down colleges the ethos of the college town also shut down.

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The Year of COVID-19: April 11, 2020 (Ohio Governor Mike DeWine Hero of Our Times)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. In Ohio, the governor Mike DeWine took a big political risk.    Although the coronavirus hadn't impacted this state yet, he imposed the stay-at-home order. Non-essential businesses were shut down. There was no more school, at least conducted communally. Just-in-case plans were made about medical care. And, so far, OH has experienced fewer than the average number of COVID-19 infections and deaths.

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The Year of COVID-19: April 10, 2020 (a very strange spring)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Outside, the landscaper types on their motorized mowing devices were busy bees with the grass. After all, this is spring. Grass grows in spring. But the noise, a signature of spring, sounded strange. We remain in the winter of the human race. We got it: Nature has the upper hand. David Lat, with his Harvard undergraduate degree and Yale law degree, faces a long hard recovery from COVID-19.

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A Quick Guide to Dissertation Writing

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Social work average dissertation length 150+ pages. The final year of graduate school is an exciting time. At least for some. For others, dissertation panic begins to set in. After all, penning a 100+ page manuscript, defining your further academic career and integrity is a pretty big deal.

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