The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

  Q2 2020 GDP could plummet 14%.   Not to worry, Social Security checks will still be paid and on time.  The Social Security Administration warns against scams.   Smart global ghostwriting, with SEO and social networking know-how.

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The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City.   Smart global ghostwriting, with SEO and social networking know-how. America is in surrender. 

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Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles. Big ones, that is, the old-fashioned kinds when people assumed to be dying roared back to a life.

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The Year of COVID-19: March 30, 2020 (Monday is cruelest day of all)

Jane Genova: Speechwriter - Ghostwriter

Share on social networks your longing to return to addiction.   Meanwhile, The Wall Street Journal reports the Class of 2020 assumed they were entering a hot job market.   Smart global ghostwriting, with SEO and social networking know-how.

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The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Social is suicide. Smart global ghostwriting, with SEO and social networking know-how. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever.

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The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C."

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The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Everyone looks 10 years older. Even kids no longer seem like kids.    The set of the face, the body language, the lack of attention to grooming - all send a single message:  exhaustion. 

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The Year of COVID-19: March 31, 2020 (Maybe No Ventilator for Ok, Boomer in ER)

Jane Genova: Speechwriter - Ghostwriter

On social networks, there are lots of likes for and comments about the workers at Aldi.    On social networks, brandname lawyer Norm Pattis (he had defended Connecticut's Fotis Dulos) reflects that slowing down is not a bad thing.

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In The Year of COVID-19: March 18, 2020

Jane Genova: Speechwriter - Ghostwriter

The economy, how we work, and socializing have all changed. That's her message to iGens who continue to party, without social distancing.   Anyone predicting results of 2020 Election, if that will be held as scheduled, generates an eye-roll.

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020.   Smart global ghostwriting, with SEO and social networking know-how. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. 

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In The Year of COVID-19: March 19, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. We're getting it. We're in this for the long haul.    The Chinese claim there have been no new cases of COVID-19.

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In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me. Meanwhile, there have been so many developments. Both sad and inspiring.

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In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

This goes beyond social distance. Patterns of socializing can change forever.    Smart global ghostwriting, with SEO and social networking know-how. The world walks on eggshells.

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In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky.

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The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. Smart global ghostwriting, with SEO and social networking know-how. "This" is the new usual.

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Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created.   Smart global ghostwriting, with SEO and social networking know-how. It's palpable.

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In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm.

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The Year of COVID-19: March 23, 2020 (hope, magical thinking, reflection of end of life issues)

Jane Genova: Speechwriter - Ghostwriter

"  - MarketWatch , March 23, 2020.  Smart global ghostwriting, with SEO and social networking know-how.

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Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Meanwhile, I back away from neighbors not for social distancing but because I know they are going to lose their jobs. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads.

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Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

At least when the ad, social network, customer service platform, or political campaign had used fake ones. Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness.

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Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. With the coronavirus poised to do a haircut to the world economy (and, of course, kill off too many of us), we certainly need New York Magazine's Madame Clairevoyant to get us through this week.

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How to create a logo in PowerPoint

PowerPoint Tips

You can now insert it in a sales page, announcement, slide, blog post, social media post — anywhere you insert pictures. Would you like to create your own logo, product image, or course symbol in PowerPoint in a few minutes — following some easy steps? If so, you’re in luck, just read on.

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In The Year of COVID-19: March 24, 2020 (a nation embraces zen mantra of "Clear Thinking, Don't Know"

Jane Genova: Speechwriter - Ghostwriter

The Class of 2020 might have a shot at jobs requiring a college education.  Does social distancing work? Smart global ghostwriting, with SEO and social networking know-how. Zen has been around a long time. But since the COVID-19 pandemic, its wisdom is being widely embraced. The central platform for zen, at least in some schools of it, is:  "Clear Thinking, Don't Know." " Every hour brings surprises. The Dow surges.    At 11:00 A.M.

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In the Year of COVID-19: March 25, 2020 (U.S. Is Next Italy, Ohio Is Next New York)

Jane Genova: Speechwriter - Ghostwriter

Class of 2020 is the Unhinged Gen.  "  Smart global ghostwriting, with SEO and social networking know-how. Today is a time of mixed moods.    On the one hand, there are exhales about the $1.2K per person that will help pay for necessities. On the other hand, the prediction is out that, soon enough, the United States will be the Next Italy in terms of the number of cases and deaths. And, supposed safe havens such as Ohio will be the Next New York.

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2020 - Restaurant Business Hit By Eating-at-Home/Frugality Trends

Jane Genova: Speechwriter - Ghostwriter

That will hit the restaurant business in 2020, especially the casual dining niche.   Smart global ghostwriting, with niche social networking know-know. Dorothy from "The Wizard of Oz" nailed it: There is no place like home. 

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Financial Pain Ain't Relative - It Doesn't Help to Know that Warren Buffett Lost $21 Billion in 2020. So Far

Jane Genova: Speechwriter - Ghostwriter

BusinessInsider reports that in 2020, Warren Buffett has already lost $21 billion or 24.1% And there are nine more months still to go in 2020. Smart global ghostwriting, with SEO and social networking know-how. It's the financial-planners' platitude: How much more their other clients lost, compared to what the Dow Jones crash snatched from our own (illusion of) financial security. 

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How can I help?

Speak Schmeak

You don't need any advice from me on hand-washing or social distancing. I'm not going to share "how The LisaB Company is responding to COVID-19." Pretty sure you don't care. ??

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Ad Industry Hit Hard - Don Draper from "Mad Men" Would Probably Get Laid Off

Jane Genova: Speechwriter - Ghostwriter

Overall 44% predict the impacts on advertising during 2020 will be worse than what played out during 2008 -2009.   Smart global ghostwriting, with SEO and social networking know-how. The economy is a system - that is, an interrelated entity with lots of moving parts.

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National Speakers Association, Northern California, January Chapter Meeting

Ian Griffin - Professionally Speaking

People try to put us d-down (talkin’ ’bout my generation)Just because we get around (talkin’ ’bout my generation)Things they do look awful c-c-cold (talkin’ ’bout my generation)I hope I die before I get old (talkin’ ’bout my generation) — The Who, 1965 Over 50 members and guests of the Northern California Chapter of the National […] People try to put us d-down (talkin’ ’bout my generation)Just because we get around (talkin’ ’bout my generation)Things they do look awful c-c-cold (talkin’ ’bout my generation)I hope I die before I get old (talkin’ ’bout my generation) — The Who, 1965 Over 50 members and guests of the Northern California Chapter of the National […] Podcasts Public Speaking Social Media Generation Coding National Speakers Association

2020 - Make It Your Business Not to Declare (prematurely) Any Player "Done"

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with niche social networking know-know. During 2019, investing in the stock market generally had been a better bet than participating in a hedge fund.    According to Hedge Fund Research, reports the New York Post , the average return was about 8.5%

2020 52

Thanks for Being Here: That's What Shopper Tells Kroger Workers

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The Kroger store on W. Alexis, Toledo, Ohio is jam-packed with merchandise. That includes toilet paper, as well as paper towels. The makings for a gigantic salad look mighty fresh.

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Andrew Cuomo - New York Accent Gains Cool, Blunt Becomes Acceptable

Jane Genova: Speechwriter - Ghostwriter

president, there could be a rush to acquire the New York accent and shake off the socialization of being overly diplomatic.    Smart global ghostwriting, with SEO and social networking know-how. Daily Andrew Cuomo gives a presser. 

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COVID-19: Global PR Industry Expects Hard Times

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The assumption might be that during a crisis such as COVID-19, around the world PR agencies would be scaling financially. After all, such a comprehensive upheaval requires so much messaging. 

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Media - Abovethelaw Founder David Lat Off Ventilator

Jane Genova: Speechwriter - Ghostwriter

The media guy he used to be, David Lat used social network Facebook to update the world on his condition. Here are 6 tips for search engine optimization (SEO) in 2020. That was late last night. Essentially, as Law.com reports, Lat is breathing on his own but still requires oxygen 24/7.

2020 52

Thomas Schaefer - Financial Fallout from COVID-19, The Suicides Begin

Jane Genova: Speechwriter - Ghostwriter

That was the time of the economic, technological, social, and cultural upheaval of the Industrial Revolution.    Smart global ghostwriting, with SEO and social networking know-how. Financial leadership can be an overwhelming burden during depressed economic times.

2020 56

Language of the Generational Divide - To "Ok, boomer" Has Been Added "Boomer Socialism"

Jane Genova: Speechwriter - Ghostwriter

Social Security. All that youth has labeled "Boomer Socialism," reports BusinessInsider. If there had been, youth would understand that the Ok, boomer has paid into Social Security and for Medicare during years of working.

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Madame Clairevoyant in Era of COVID-19

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. The "experts" really don't know, do they.

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Disrupted Gossip Media - David Pecker Imposing 23% Pay Cuts, April 1

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Like every other sector, the gossip one keeps changing. The empire American Media , with its print legacy, has been struggling.

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Social Movement #MeToo - Legal Salvation for Harvey Weinstein?

Jane Genova: Speechwriter - Ghostwriter

It has been speculated that it was his alleged sexual aggressiveness which gave birth to that social initiative.  Smart global ghostwriting, with SEO and social networking know-how. It's no longer the elephant in the courtroom.

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When at Sanity Tipping Point, Seek Clarity with Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Here , for the rest of you, is her projection of how this week of March 23rd, 2020 will play out for each sign of the Zodiac.   Smart global ghostwriting, with SEO and social networking know-how. For me, at least, New York Magazine's Madame Clairevoyant nailed it.

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"Good Girls" - Boys Gone Bad

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Bad is contagious. In tonight's episode of "Good Girls" boy-scout Stan turns master criminal. What used to be an amateurish theft ring by one of the escorts he is making more sophisticated.

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That Other War - In The Time of Coronavirus, Farrow-Allen Feud a Fun Distraction

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Cain and Able. Families of Romeo and Juliet. Jack O'Dwyer and the PRSA. Harry/Meghan and The Firm. And, the Farrow Clan and Woody Allen. Feuds are a mainstay of civilization.

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#PresidentCuomo - Fundamentals of Crisis Management in Time of COVID-19

Jane Genova: Speechwriter - Ghostwriter

COVID-19 is  the  story of 2020. Smart global ghostwriting, with SEO and social networking know-how. Every day he is out there, giving a press conference. He is plain-speaking, without being crude (as former New Jersey Governor Chris Christie had been). He cares. 

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