Unilever Yanks Advertising from Facebook - The Social Network Caves

Jane Genova: Speechwriter - Ghostwriter

Or, it could have picked enough traction to make the social network pay attention to preventing hate speech and misinformation. Earlier it had indicated it would keep advertising with Facebook and just push for reforms on the social network's ad platforms.

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Fast Food Digital Players - Start on April Fool's Day Stunts (especially for social networks)

Jane Genova: Speechwriter - Ghostwriter

" Smart global ghostwriting, with niche social networking know-how. Historically, April Fool's outrageous whatever go over well for those in the fast food industry. It's all part of Americana. Need documentation on that? Read "Drive-Thru Dreams" by Adam Chandler. 

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020.   Smart global ghostwriting, with SEO and social networking know-how. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. 

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Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

GroupM, a unit of WPP, predicts spending on advertising will be down 13% for 2020, reports The Wall Street Journal.   Meanwhile more and more commercial messaging is happening on social networks - DIY. The fallout from COVID-19 has been severe for the advertising industry.

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The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City.   Smart global ghostwriting, with SEO and social networking know-how. America is in surrender. 

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The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

  Q2 2020 GDP could plummet 14%.   Not to worry, Social Security checks will still be paid and on time.  The Social Security Administration warns against scams.   Smart global ghostwriting, with SEO and social networking know-how.

2020 56

Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created.   Smart global ghostwriting, with SEO and social networking know-how.

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Year of COVID-19: April 6, 2020 (fallout from full moon)

Jane Genova: Speechwriter - Ghostwriter

While maintaining social distance, folks pooled their stories of just losing it yesterday. Others instruct on the specifics of social distancing.   Smart global ghostwriting, with SEO and social networking know-how. Last night was a full moon.

2020 56

Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles. Big ones, that is, the old-fashioned kinds when people assumed to be dying roared back to a life.

2020 56

The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C."

2020 56

The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Everyone looks 10 years older. Even kids no longer seem like kids.    The set of the face, the body language, the lack of attention to grooming - all send a single message:  exhaustion. 

2020 56

In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me. Meanwhile, there have been so many developments. Both sad and inspiring.

2020 56

In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

This goes beyond social distance. Patterns of socializing can change forever.    Smart global ghostwriting, with SEO and social networking know-how. The world walks on eggshells.

2020 56

Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

At least when the ad, social network, customer service platform, or political campaign had used fake ones. Would Steve Jobs still be a superhero in 2020? Smart global ghostwriting, with SEO and social networking know-how.

2020 52

The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Social is suicide. Smart global ghostwriting, with SEO and social networking know-how. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever.

2020 56

In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky.

2020 56

The Year of COVID-19: March 30, 2020 (Monday is cruelest day of all)

Jane Genova: Speechwriter - Ghostwriter

Share on social networks your longing to return to addiction.   Meanwhile, The Wall Street Journal reports the Class of 2020 assumed they were entering a hot job market.   Smart global ghostwriting, with SEO and social networking know-how.

2020 56

The Year of COVID-19: April 7, 2020 (Taking Universal Basic Income Seriously)

Jane Genova: Speechwriter - Ghostwriter

  Universal Basic Income (UBI) provides commonsense financial and social solutions.  In this time of disappearing jobs UBI can indicate providing guaranteed income, much like Social Security, to those who opt out of doing what provides income. Yes, lives are being lost.

2020 56

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm.

2020 52

The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

  In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree.   Smart global ghostwriting, with SEO and social networking know-how. The present is unbearable.

2020 56

The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. Smart global ghostwriting, with SEO and social networking know-how. "This" is the new usual.

2020 56

Year of COVID-19: April 16, 2020 (Ohio Sets Open-Up Date)

Jane Genova: Speechwriter - Ghostwriter

Social distancing rules probably will hang on, in some form.    How I missed the social aspect of my recovery meetings. There could be a time soon when we won't be doing 8 hours of streaming and watching  network television.

2020 56

The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. Smart global ghostwriting, with SEO and social networking know-how. COVID-19 will peak. Then the pandemic will taper off. It could circle back. It could even become a seasonal disease.

2020 56

The Year of COVID-19: April 11, 2020 (Ohio Governor Mike DeWine Hero of Our Times)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. In Ohio, the governor Mike DeWine took a big political risk.    Although the coronavirus hadn't impacted this state yet, he imposed the stay-at-home order.

2020 56

2020 - Restaurant Business Hit By Eating-at-Home/Frugality Trends

Jane Genova: Speechwriter - Ghostwriter

That will hit the restaurant business in 2020, especially the casual dining niche.   Smart global ghostwriting, with niche social networking know-know. Dorothy from "The Wizard of Oz" nailed it: There is no place like home. 

2020 52

The Year of COVID-19: April 12, 2020 (the future of work)

Jane Genova: Speechwriter - Ghostwriter

The options include a combination of these: Taking public transit which has imposed social distancing. Fraying of the social fabric. There is the one neighbor whose routines become our anti-social preoccupation. Smart global ghostwriting, with SEO and social networking know-how.

2020 56

Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. With the coronavirus poised to do a haircut to the world economy (and, of course, kill off too many of us), we certainly need New York Magazine's Madame Clairevoyant to get us through this week.

2020 52

The Year of COVID-19: April 10, 2020 (a very strange spring)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Outside, the landscaper types on their motorized mowing devices were busy bees with the grass. After all, this is spring. Grass grows in spring. But the noise, a signature of spring, sounded strange.

2020 56

The Year of COVID-19: March 23, 2020 (hope, magical thinking, reflection of end of life issues)

Jane Genova: Speechwriter - Ghostwriter

"  - MarketWatch , March 23, 2020.  Smart global ghostwriting, with SEO and social networking know-how.

2020 52

The Year of COVID-19: March 31, 2020 (Maybe No Ventilator for Ok, Boomer in ER)

Jane Genova: Speechwriter - Ghostwriter

On social networks, there are lots of likes for and comments about the workers at Aldi.    On social networks, brandname lawyer Norm Pattis (he had defended Connecticut's Fotis Dulos) reflects that slowing down is not a bad thing.

2020 52

Facebook - Will It Face Massive Boycott of Its Ad Platforms?

Jane Genova: Speechwriter - Ghostwriter

  What the social network faces is that there could be more of the Ben & Jerry's types who parachute into the boycott. Those which never advertised on Facebook and individuals from all generations can decide to back off from any association with the social network.

2020 56

2020 - Make It Your Business Not to Declare (prematurely) Any Player "Done"

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with niche social networking know-know. During 2019, investing in the stock market generally had been a better bet than participating in a hedge fund.    According to Hedge Fund Research, reports the New York Post , the average return was about 8.5%

2020 52

Financial Pain Ain't Relative - It Doesn't Help to Know that Warren Buffett Lost $21 Billion in 2020. So Far

Jane Genova: Speechwriter - Ghostwriter

BusinessInsider reports that in 2020, Warren Buffett has already lost $21 billion or 24.1% And there are nine more months still to go in 2020. Smart global ghostwriting, with SEO and social networking know-how. It's the financial-planners' platitude: How much more their other clients lost, compared to what the Dow Jones crash snatched from our own (illusion of) financial security. 

2020 40

Karen Positioned and Packages as a Liberal: The Predictable Saga of Claira Janover

Jane Genova: Speechwriter - Ghostwriter

Given that she is a member of Gen Z, born into digital and hanging out primarily on social networks, she should have known that everyone is their social brand. Yes, employers and recruiters for jobs factor in that social branding. It's the continuum of entitlement.

2020 52

Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained

SlideModel

They are fully used to living in the digital world dominated by social networks, mobile apps and all sorts of other tech gizmos. First, there’s the Generation Me cohort — instant gratification seekers, social-media obsessed fashionistas and escapist.

2020 95

In The Year of COVID-19: March 24, 2020 (a nation embraces zen mantra of "Clear Thinking, Don't Know"

Jane Genova: Speechwriter - Ghostwriter

The Class of 2020 might have a shot at jobs requiring a college education.  Does social distancing work? Smart global ghostwriting, with SEO and social networking know-how. Zen has been around a long time. But since the COVID-19 pandemic, its wisdom is being widely embraced. The central platform for zen, at least in some schools of it, is:  "Clear Thinking, Don't Know." " Every hour brings surprises. The Dow surges. 

2020 43

In the Year of COVID-19: March 25, 2020 (U.S. Is Next Italy, Ohio Is Next New York)

Jane Genova: Speechwriter - Ghostwriter

Class of 2020 is the Unhinged Gen.  "  Smart global ghostwriting, with SEO and social networking know-how. Today is a time of mixed moods.    On the one hand, there are exhales about the $1.2K per person that will help pay for necessities. On the other hand, the prediction is out that, soon enough, the United States will be the Next Italy in terms of the number of cases and deaths. And, supposed safe havens such as Ohio will be the Next New York.

2020 43

Conde Nast: Ugly Symbol of Culture of Exclusion

Jane Genova: Speechwriter - Ghostwriter

Influence has shifted to social networks such as LinkedIn Updates, Twitter, and Instagram. Some of us who were on the front lines of the early 1970s counterculture see myriad parallels between 2020 and then.

Value Systems - Counterculture and The Molotov Cocktail 3

Jane Genova: Speechwriter - Ghostwriter

If one surfs social networks it's obvious that public opinion is not on their side. Here are 6 tips for search engine optimization (SEO) in 2020. They could go down in history as "The Molotov Cocktail 3."

2020 52

The Dream Job of Working in a Cultural Institution in Manhattan.

Jane Genova: Speechwriter - Ghostwriter

"The coronavirus has been devastating to cultural institutions in the city [Manhattan] that has been forced to shut their doors … and to cancel major fund-raising events …"  - Julia Jacobs, The New York Times , May 6, 2020.

2020 56

Civil Rights Organizations - Can They Starve Facebook to Death?

Jane Genova: Speechwriter - Ghostwriter

That's how to either destroy that social network or force it to change. In 2019, reports Vox , 99% of Facebook's revenue came from advertising. So, it's obvious that if there is no advertising, Facebook would go kaput.

2020 52

"Good Girls" - Has This Dark Comedy Become Too Dark?

Jane Genova: Speechwriter - Ghostwriter

On February 16, 2020, there had been 1.9   Smart global ghostwriting, with SEO and social networking know-how. In this season of "Good Girls" two characters have been murdered. One was the innocent Lucy. The other was the non-innocent Boomer.

2020 56

Google Q1 Profits Hit By Lousy Ad Market - Q2 Could Be Worse

Jane Genova: Speechwriter - Ghostwriter

  Overall, marketing decision-makers are pessimistic about how advertising will do in 2020 because of COVID-19. Smart global ghostwriting, with SEO and social networking know-how.

2020 56