Unilever Yanks Advertising from Facebook - The Social Network Caves

Jane Genova: Speechwriter - Ghostwriter

Or, it could have picked enough traction to make the social network pay attention to preventing hate speech and misinformation. Earlier it had indicated it would keep advertising with Facebook and just push for reforms on the social network's ad platforms. Meanwhile other networks such as TikTok , which is social, and LinkedIn, which is professional, are increasing influence.  Here are 6 tips for search engine optimization (SEO) in 2020.

2020 43

Fast Food Digital Players - Start on April Fool's Day Stunts (especially for social networks)

Jane Genova: Speechwriter - Ghostwriter

" Smart global ghostwriting, with niche social networking know-how. Historically, April Fool's outrageous whatever go over well for those in the fast food industry. It's all part of Americana. Need documentation on that? Read "Drive-Thru Dreams" by Adam Chandler. 

2020 52

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020.   Smart global ghostwriting, with SEO and social networking know-how. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. 

2020 56

Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created.   Smart global ghostwriting, with SEO and social networking know-how.

2020 66

Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

At least when the ad, social network, customer service platform, or political campaign had used fake ones. Would Steve Jobs still be a superhero in 2020? Smart global ghostwriting, with SEO and social networking know-how.

2020 52

Year of COVID-19: April 6, 2020 (fallout from full moon)

Jane Genova: Speechwriter - Ghostwriter

While maintaining social distance, folks pooled their stories of just losing it yesterday. Others instruct on the specifics of social distancing.   Smart global ghostwriting, with SEO and social networking know-how. Last night was a full moon.

2020 56

The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City.   Smart global ghostwriting, with SEO and social networking know-how. America is in surrender.    This - COVID-19 - isn't something that can be spun into unreality. The reality is killing people. The macro economy and financial affairs of individuals are in such as mess that the meme is: It is what it is. 

2020 43

2020 - Restaurant Business Hit By Eating-at-Home/Frugality Trends

Jane Genova: Speechwriter - Ghostwriter

That will hit the restaurant business in 2020, especially the casual dining niche.   Smart global ghostwriting, with niche social networking know-know. Dorothy from "The Wizard of Oz" nailed it: There is no place like home. 

2020 52

The Year of COVID-19: April 7, 2020 (Taking Universal Basic Income Seriously)

Jane Genova: Speechwriter - Ghostwriter

  Universal Basic Income (UBI) provides commonsense financial and social solutions.  In this time of disappearing jobs UBI can indicate providing guaranteed income, much like Social Security, to those who opt out of doing what provides income. Yes, lives are being lost.

2020 56

The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

  In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree.   Smart global ghostwriting, with SEO and social networking know-how. The present is unbearable.

2020 56

Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. With the coronavirus poised to do a haircut to the world economy (and, of course, kill off too many of us), we certainly need New York Magazine's Madame Clairevoyant to get us through this week.

2020 52

The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. Smart global ghostwriting, with SEO and social networking know-how. COVID-19 will peak. Then the pandemic will taper off. It could circle back. It could even become a seasonal disease.

2020 56

Year of COVID-19: April 16, 2020 (Ohio Sets Open-Up Date)

Jane Genova: Speechwriter - Ghostwriter

Social distancing rules probably will hang on, in some form.    How I missed the social aspect of my recovery meetings. There could be a time soon when we won't be doing 8 hours of streaming and watching  network television.

2020 56

Financial Pain Ain't Relative - It Doesn't Help to Know that Warren Buffett Lost $21 Billion in 2020. So Far

Jane Genova: Speechwriter - Ghostwriter

BusinessInsider reports that in 2020, Warren Buffett has already lost $21 billion or 24.1% And there are nine more months still to go in 2020. Smart global ghostwriting, with SEO and social networking know-how.

2020 52

Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

GroupM, a unit of WPP, predicts spending on advertising will be down 13% for 2020, reports The Wall Street Journal.   Meanwhile more and more commercial messaging is happening on social networks - DIY. The fallout from COVID-19 has been severe for the advertising industry. Before the pandemic, some experts had been projecting a 4% increase. There are many factors involved in the probable plunge. With economic downturns, usually the ad budget is the first thing to cut.

2020 43

The Year of COVID-19: April 1, 2020 (no joking around)

Jane Genova: Speechwriter - Ghostwriter

  On social networks I shared #whatIhavelearnedduringcoronavirus was that a drink wouldn't help. Smart global ghostwriting, with SEO and social networking know-how. Tone-deaf. That essentially is the way many people feel about April Fools jokes during this deadly pandemic. So, here we are on April 1st living it as if it's any other day in early spring. Hold the pranks.    Cooling it on if it bleeds, it leads. 

2020 43

In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me. Meanwhile, there have been so many developments. Both sad and inspiring. Stock market plummeted almost 3,000 points.    For the young, time is on their side. They can wait for the value of their investment portfolios to bounce back.

2020 43

Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles. Big ones, that is, the old-fashioned kinds when people assumed to be dying roared back to a life. Also, there have been profound acts of generosity.    David Lat is off the ventilator, out of ICU.    That founder of out-of-the-box legal media site Abovethelaw.com was presumed near-death.

2020 43

In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

This goes beyond social distance. Patterns of socializing can change forever.    Smart global ghostwriting, with SEO and social networking know-how. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics. Humanity has been humbled. Meanwhile: Don't Use Wrong Word. 

2020 43

The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C." " If lessons had been learned from so much suffering, Generation C might be uniquely wise. There is that popular hashtag #WhatIamLearninginQuarantine. For me that would be gratitude that I have remained sober all these years.

2020 43

The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Everyone looks 10 years older. Even kids no longer seem like kids.    The set of the face, the body language, the lack of attention to grooming - all send a single message:  exhaustion.    There's an upper limit on worry, especially about dying. Then, the human spirit begins to wither. No end in sight, at least in terms of the virus. 

2020 43

In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky. They intended to sell that Coronavirus hygiene necessity for a large profit. The media such as New York Post and distribution channels like Amazon put the kibosh on that. The stuff is in their garage. 

2020 43

The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Social is suicide. Smart global ghostwriting, with SEO and social networking know-how. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever. But, overall, the mindset here is one of inevitability. Yes, many of us will probably become infected with COVID-19. We just hope that our individual case won't be severe or, nonono, fatal.

2020 43

2020 - Make It Your Business Not to Declare (prematurely) Any Player "Done"

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with niche social networking know-know. During 2019, investing in the stock market generally had been a better bet than participating in a hedge fund.    According to Hedge Fund Research, reports the New York Post , the average return was about 8.5%

2020 52

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm. The President announced he did not have coronavirus. On the Sunday talk shows Secretary of Treasury Steven Mnuchin declared the nation wasn't in recession. The Federal Reserve knocked down interest rates to near zero.

2020 40

The Year of COVID-19: March 30, 2020 (Monday is cruelest day of all)

Jane Genova: Speechwriter - Ghostwriter

Share on social networks your longing to return to addiction.   Meanwhile, The Wall Street Journal reports the Class of 2020 assumed they were entering a hot job market.   Smart global ghostwriting, with SEO and social networking know-how. The routine for many adults in America is this: the weekend, then work on Monday.

2020 43

The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. Smart global ghostwriting, with SEO and social networking know-how. "This" is the new usual. The "this" ranges from simple self-isolation to wondering if all one's wealth will be lost (at least for several years). The somber faces transmit the nation's mood. Disney could be in trouble. 

2020 43

The Year of COVID-19: April 11, 2020 (Ohio Governor Mike DeWine Hero of Our Times)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. In Ohio, the governor Mike DeWine took a big political risk.    Although the coronavirus hadn't impacted this state yet, he imposed the stay-at-home order. Non-essential businesses were shut down. There was no more school, at least conducted communally. Just-in-case plans were made about medical care.

2020 43

The Year of COVID-19: April 12, 2020 (the future of work)

Jane Genova: Speechwriter - Ghostwriter

The options include a combination of these: Taking public transit which has imposed social distancing. Fraying of the social fabric. There is the one neighbor whose routines become our anti-social preoccupation. Smart global ghostwriting, with SEO and social networking know-how. Today is Easter. That Christian holiday has been a symbol of renewal. The message is one of rebirth.    But, the reality of COVID-19 is loss, not renewal.

2020 43

The Year of COVID-19: April 10, 2020 (a very strange spring)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Outside, the landscaper types on their motorized mowing devices were busy bees with the grass. After all, this is spring. Grass grows in spring. But the noise, a signature of spring, sounded strange. We remain in the winter of the human race. We got it: Nature has the upper hand. David Lat, with his Harvard undergraduate degree and Yale law degree, faces a long hard recovery from COVID-19.

2020 43

In The Year of COVID-19: March 24, 2020 (a nation embraces zen mantra of "Clear Thinking, Don't Know"

Jane Genova: Speechwriter - Ghostwriter

The Class of 2020 might have a shot at jobs requiring a college education.  Does social distancing work? Smart global ghostwriting, with SEO and social networking know-how. Zen has been around a long time. But since the COVID-19 pandemic, its wisdom is being widely embraced. The central platform for zen, at least in some schools of it, is:  "Clear Thinking, Don't Know." " Every hour brings surprises. The Dow surges. 

2020 43

The Year of COVID-19: March 23, 2020 (hope, magical thinking, reflection of end of life issues)

Jane Genova: Speechwriter - Ghostwriter

"  - MarketWatch , March 23, 2020.  Smart global ghostwriting, with SEO and social networking know-how. "The Fed on Monday morning said it would buy assets 'in the amount needed' to support smooth market functioning and effective transmission of monetary policy."    Stock market futures are up.    Some have hope now that the economy might not crater as it had during The Great Depression. 

2020 40

Taking Productive Action Now with Brian Fanzo

Speaker Launcher

Quote: “I’m a big believer that you don’t build a following on a social network, you build a community that will follow you wherever you go.” The Wealthy Speaker Podcast build your speaking business Building your speaking Business Get Paid to Speak marketing your speaking business professional speaker Social Media Speaker Technology technology technology for speakers

2020 69

The Year of COVID-19: March 31, 2020 (Maybe No Ventilator for Ok, Boomer in ER)

Jane Genova: Speechwriter - Ghostwriter

On social networks, there are lots of likes for and comments about the workers at Aldi.    On social networks, brandname lawyer Norm Pattis (he had defended Connecticut's Fotis Dulos) reflects that slowing down is not a bad thing.   Smart global ghostwriting, with SEO and social networking know-how. It's come to this:  rationing of emergency medical care. 

2020 40

In the Year of COVID-19: March 25, 2020 (U.S. Is Next Italy, Ohio Is Next New York)

Jane Genova: Speechwriter - Ghostwriter

Class of 2020 is the Unhinged Gen.  "  Smart global ghostwriting, with SEO and social networking know-how. Today is a time of mixed moods.    On the one hand, there are exhales about the $1.2K per person that will help pay for necessities. On the other hand, the prediction is out that, soon enough, the United States will be the Next Italy in terms of the number of cases and deaths. And, supposed safe havens such as Ohio will be the Next New York.

2020 43

"There's a race to remain relevant," Jr. Banker in London (Quoted by FN)

Jane Genova: Speechwriter - Ghostwriter

Also needed is one of those social network pros who compulsively will key in your observations, awards, and links to articles by you and about you. Middlemen media and social networks aren't needed. Hire a top media placement expert.

2020 56

Disappearing Inside The Brand Called You - Joe Kennedy III (and more and more professionals)

Jane Genova: Speechwriter - Ghostwriter

All former alleged sins will be forgiven and everyone will want to network with the rebranded Boies.  That can be done indirectly through paying attention to metrics such as on social networks

2020 56

Congratulations, Chiefs

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. You gave us many moments of extreme excitement. Hope to see you back in 2021. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.   Personal Musings Sports

2020 52

Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained

SlideModel

They are fully used to living in the digital world dominated by social networks, mobile apps and all sorts of other tech gizmos. They were growing up in tough times when the world was changing rapidly — 2008 market crash and follow-up recession, increasing gun violence, global revolutions, and democratic movements, the rise of citizen journalism and social influencing online.

2020 73

12:30 P.M. Breakfast Dishes Still in Sink

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with niche social networking know-how. OCD under control, at least right now.    8 years of meditation paid off, finally. Also communications coaching. Emergencies welcome. Complimentary consultation (pressure-free) janegenova374@gmail.com.

2020 52

The COVID Economy - Not All Are Equal Victims (starting out already behind)

Jane Genova: Speechwriter - Ghostwriter

" He classmates posted photos of big houses on social networks. Here are 6 tips for search engine optimization (SEO) in 2020. MarketWatch presents what is supposed to be an uplifting story.

2020 52

Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

Smart communicators know to be topical in creating opinion-editorials for third-party media, posts for blogs, speeches, podcasts, and snippets for social networks.  Takeaway: In 2020, we exist in the news cycle. Here are 6 tips for search engine optimization (SEO) in 2020.   Yet, they simply don't consider the engagement power of the topical in email blasts. That usually means low open/conversion rates. 

Facebook - Will It Face Massive Boycott of Its Ad Platforms?

Jane Genova: Speechwriter - Ghostwriter

  What the social network faces is that there could be more of the Ben & Jerry's types who parachute into the boycott. Those which never advertised on Facebook and individuals from all generations can decide to back off from any association with the social network. Here are 6 tips for search engine optimization (SEO) in 2020. Right now the boycott of Facebook's advertising platforms is in the embryonic stages.

2020 43