Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness. Influencer marketing is raising legal issues.

2020 52

"Nudge" - Not Only Cool to Use, Also Is Okay in Formal Communications

Jane Genova: Speechwriter - Ghostwriter

"  Obviously, this represents a migration of selling to that which isn't selling. Here are 6 tips for search engine optimization (SEO) in 2020. Language, even in this visual era, is everything. 

2020 56

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Industry Warren Buffett Labeld "Toast"

Jane Genova: Speechwriter - Ghostwriter

As Axios reports, his Berkshire Hathaway is selling its newspaper niche for $140 million to Lee Enterprises. It's come to this. Like Rupert Murdoch who loved loved loved newspapers, long-term investor in that industry Warren Buffett has given up on that industry.

2020 52

The Pampering-Yourself Niche - Forget the Latte, Go for the Bath Bombs

Jane Genova: Speechwriter - Ghostwriter

Put whatever under the pampering-yourself umbrella and that product or service will likely sell. Here are 6 tips for search engine optimization (SEO) in 2020. The latte has lots of calories.

2020 56

JC Penney - Finished?

Jane Genova: Speechwriter - Ghostwriter

Entering JC Penney is like time-travel back to an era when retail didn't have to sell the concept of live in-person shopping.   Branding Current Affairs Games Intuitive Personal Musings SellingGoodwill retail has much better prices. So does the Salvation Army retail. 

2020 56

Global Gig Economy - Meghan and Harry Hustle for Work

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Politics Power Public Speaking Rebranding SellingNot all gig economy workers are equal. Some, such as Meghan and Harry, have the distinct edge of access to a high-powered global network. 

2020 56

Monica Lewinsky, 46 - Role Model for Late-Blooming in America

Jane Genova: Speechwriter - Ghostwriter

Branding careers Content-provider Current Affairs DigitalInfluencer Extreme Pleasure Games Hope Media Personal Musings Politics Power Public Speaking Rebranding Selling StoryTelling Values Web/TechAmerica, the land of second chances, is also the nation of prolonged adolescence. 

2020 56

Speed-Up of the End of "corgi-and-gin-loving-racket" - All Leadership, Including Corporate, Has to Answer to the Barbarians at the Gate

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, the 2020 campaign provides a platform for wrestling with the issue of what kinds of leadership are a fit for times of such change. With a very American perspective in The New York Times , columnist Maureen Dowd reflects on the "corgi-and-gin-loving racket."

2020 52

Obstacles to Traveling Green - "Decesare v. Horn, Revel Transit"

Jane Genova: Speechwriter - Ghostwriter

Soon enough, the whole e-motor scooter industry has been put on trial - in the media, among safety activists, and seemingly even dealers who sell those vehicles. Recently, I went to a dealer in Toledo, Ohio which sells powersports vehicles, including mopeds.

2020 52

Clickbait On Trial - "Lawrence Lessing v. The New York Times et al."

Jane Genova: Speechwriter - Ghostwriter

careers Content-provider Current Affairs DigitalInfluencer Ethics Games Intuitive Language legal Media Personal Musings Selling Web/Tech Weblogs

2020 52

The Medium of Television - JFK Not First Politico to "Get It"

Jane Genova: Speechwriter - Ghostwriter

" Books Branding careers Current Affairs DigitalInfluencer Games Interviews Intuitive Language Media Personal Musings Politics Power Public Speaking Rebranding Selling Simplification Television Values Web/Tech Writing

2020 52

The Family As Powerful Branding - Strange, That Still Prevails

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games Hope Personal Musings Politics Rebranding Selling ValuesThe holidays are finally over. But the family as powerful symbol, as least for marketers, community advocates, and public affairs representatives, still hangs on.

2020 52

Boom Times for Paid Influencers - PR/Marketing Players Can't Land Traditional Placements for Clients

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Politics Power Selling Web/Tech Weblogs WritingMembers of the media have a glut of hot topics. Those range from The Royals to the state of the global economy.

2020 52

Leveraging Yourself as an Entrepreneur with Teresa Easler

Speaker Launcher

Coming from a place of service vs. selling. Focus on the customer’s problem instead of selling your agenda. Many people starting out in the speaking world think that it’s all about getting on stage and sharing their message with the audience.

2020 56

Starting Over - Don't Limit That Opportunity with Wrong "Elevator Speech"

Jane Genova: Speechwriter - Ghostwriter

  In addition, she has become a best-selling author.   Books Branding careers Games Intuitive Language Personal Musings Power Public Speaking Rebranding Selling Simplification ValuesIn her 70s, Maye Musk remains a super model. 

2020 52

Blogging - Mature Medium, But Useful Marketing Tool (7 strategies)

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Language legal Media Personal Musings Politics Selling Web/Tech WeblogsIs blogging worth the time? After all, unlike social networks such as Twitter, the blogging medium is long form.

2020 52

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

  Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/TechThere was a time - and it wasn't that long ago - when it was easier and less expensive to "try on" careers.

2020 52

BuzzFeed, et al.- The Mutating Digital Native Media Game

Jane Genova: Speechwriter - Ghostwriter

  Branding Content-provider Current Affairs DigitalInfluencer Games legal Media Online video Personal Musings Politics Public Speaking Rebranding Selling Web/Tech Weblogs WritingAs in tech startups, in digital native media the goal is profitability.

2020 52

The Business of Book Publishing - Bob Dilenschneider's "Decisions"

Jane Genova: Speechwriter - Ghostwriter

In essence, the book has to come to sell itself. Books Content-provider Current Affairs Games Media Personal Musings Selling Television Values WritingA sign network television is a medium in decline: There still are commercials hawking publishing a book as fulfillment of a dream.

2020 52

Generation Alpha - The New Money Game Will Shake Up Public Relations, Marketing et al.

Jane Genova: Speechwriter - Ghostwriter

Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide Personal Musings Politics Selling Simplification Television Values Web/TechThey are already picking up descriptive nicknames. Yes, they are  that  unique.

2020 52

Elizabeth Wurtzel Released Herself into The Wild, Found Extreme Success

Jane Genova: Speechwriter - Ghostwriter

  That was all after she had already published iconoclastic and best-selling books such as "Prozac Nation." Did Elizabeth Wurtzel make it her business to disrupt? Or maybe she simply had the genius to make wild into a platform for extreme success.

2020 52

Anatomy of Amazon Dynamics - Bob Dilenschneider's "Decisions"

Jane Genova: Speechwriter - Ghostwriter

  Books Games Personal Musings Selling Web/Tech WritingAmazon can be a dangerous place for your book to be. That is, if it winds up ranking poorly - and getting stuck there. Actually, the disappointing ranking could, in itself, put the kibosh on the future of that book. Currently, we could bear witness to that possibly being played out with Bob Dilenschneider's "Decisions." " It had been published on December 31st.

2020 40

AI - Another Perspective

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs Games Generational Divide Hope Interviews Intuitive Personal Musings Selling Sports Web/TechThe findings of several recent research studies scream one thing: Workers in America are finished at 40, reports MarketWatch. Of course, there are exceptions to that. One had been mega celebrities such as Tom Brady, number 12 in the Patriots. When he is a free agent he will have his choice of plum opportunities.

2020 40

Social is the new prospecting

SpeakerSue Says...

These are the goodies of 2020. Email Sales Writing Email Tips Featured Social media selling skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales skills sales success sales training say it to sell it Selling Skills SpeakerSueRemember sales blitzes?

2020 40

Accelerate performance with one simple hack

SpeakerSue Says...

Email Sales Writing Email Tips Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSueMy two-year granddaughter had a cough and the pediatrician suggested Zarbee’s cough suppressant. I bought some at CVS. Two days later, I received an email from @CVSHealth.

2020 40

Doing this is directly linked to more sales

SpeakerSue Says...

Email Etiquette & Productivity Email Tips Featured Selling Skills email as a sales tool email etiquette email etiquette and productivity email productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales skills sales success sales training say it to sell it SpeakerSueThe easiest way to be a better seller is to make a better impression with your emails.

2020 40

SEO - The Promised Land of Featured Snippets

Jane Genova: Speechwriter - Ghostwriter

That is his thesis in his best-selling book "The Four." Meanwhile, SEO is a critical factor in branding and actual selling.   Books Branding Content-provider Current Affairs DigitalInfluencer Games Online video Personal Musings Selling Web/Tech Weblogs Writing

2020 52

2020 New Year's Resolution: Rebranding

Jane Genova: Speechwriter - Ghostwriter

Books careers Current Affairs Games Intuitive Media Personal Musings Power Public Speaking Rebranding Selling Television Values VoodooRebranding has become the current solution for troubled or simply stuck organizations and individuals, reports BusinessInsider.

2020 56

2010 - 2020: Content Remains King, But There's a (big) Shift

Jane Genova: Speechwriter - Ghostwriter

  Predictions for 2020:  More serious content but hold the overly earnest tone. Its founder Matt Drudge could be the kingmaker in the 2020 Election.  Vanity Fair nails it.

2020 52

Megyn, Greta, Bob, Joan - Election 2020

Jane Genova: Speechwriter - Ghostwriter

Election 2020 is big business.    It's a for-sure that former legal analyst Greta Van Susteren is also leveraging Election 2020 to return to being an on-air personality.   Will Bob scramble onto the 2020 platform as a supporter of conservative candidates?

2020 52

The #1 way to get best results with email

SpeakerSue Says...

Email Sales Writing Email Tips Featured Selling Skills email as a sales tool email etiquette hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing presentation skills prospecting sales mastery sales skills sales success sales training say it to sell it SpeakerSueYou know how you plug a destination into Google maps or Waze or whatever nav system you use?

2020 40

VUNERABLE! First Shark Circles Trump Administration in Election 2020

Jane Genova: Speechwriter - Ghostwriter

Will they be able to sell their houses? So, with the economy in play, it's no surprise the Trump Administration has become vulnerable in Election 2020.   But the reality is this: No one knows what will happen tomorrow, the day after, or in November 2020.

2020 56

Election 2020 - Doug, Kamala Harris' Husband, Contacted Me

Jane Genova: Speechwriter - Ghostwriter

That is, the campaign associated with Election 2020. In media, establishment and digital native, as well as social networks, I wonder how much attention will be focused on Election 2020. I help, not sell. It's been going on for several days.

2020 56

Legal Media - Will There Be Shakeout, Post 2020 Election?

Jane Genova: Speechwriter - Ghostwriter

Once Election 2020 is over, the nation could lose its appetite for legal-oriented stories.   Branding careers Content-provider Current Affairs DigitalInfluencer Extreme Pleasure Games Interviews Intuitive legal Media Online video Personal Musings Politics Power Public Speaking Rebranding Selling Simplification Television Web/Tech Weblogs WritingWill there be a shakeout in legal media? Or can all the current players co-exist, continue to make a profit, and scale?

2020 40

Election 2020 - Meme of American Dream Won't Necessarily Include Home Ownership

Jane Genova: Speechwriter - Ghostwriter

Historically, financial experts have been telling those near retirement to sell the family house and rent. But he is stuck in Trumbull, Connecticut because he can't sell his house, at least not at the price he wants. I help, not sell. We watch the wealthy.

2020 56

3 Email etiquette rules to follow to get ahead in 2020

SpeakerSue Says...

BONUS It’s almost 2020. Email Etiquette & Productivity Email Sales Writing Email Tips Featured email as a sales tool email etiquette email etiquette and productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales skills sales success sales training say it to sell it Selling Skills SpeakerSueWhat is the biggest difference between email and verbal communications?

Email 40

Moratorium on Mother's Day Until 2020: Shortage of water to grow flowers cited

Jane Genova: Speechwriter - Ghostwriter

Current Affairs Personal Musings SellingApril Fool.

2020 52

Green, When It Comes to Cars, Hard Sell Even in University Town

Jane Genova: Speechwriter - Ghostwriter

  For 2020, Cambridge has the goal of reducing the number of cars 15% from the 1990 level. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374 Need @gmail.com. 

2019 52

Selling Salvation - "20/20" Presents Jim/Tammy Faye Bakker, Kinds of Grifters Who Dominate Today

Jane Genova: Speechwriter - Ghostwriter

That could well develop into a meme for the 2020 presidential campaign. I help, not sell. The two-hour "20/20" resurrection of the Jim/Tammy Faye Bakker scam made many of us reflect on the grifters of today. Like the Bakkers, they are peddling all sorts of salvation.

2019 52

Mike Is In - 2-Part Message of I Can Defeat Trump, I Can Rebuild America

Jane Genova: Speechwriter - Ghostwriter

Liberals may have to get off their self-righteous horse and accept that it may require tons of money to take down Trump in 2020. Money could be the loudest voice in Campaign 2020. "Mike Bloomberg2020" introduces this late-entry to the campaign for U.S. president.

2019 56

Freelance News Writers - Stay the Hell Out of California, After 1/1/2020

Jane Genova: Speechwriter - Ghostwriter

But, no one is optimistic the law, which goes into effect on January 1, 2020, will change for their benefit. careers Content-provider Current Affairs legal Media Politics Selling WritingCalifornia AB - 5 was intended to help gig workers, not harm them.

2019 52

Home Ownership - American Dream Turns Nightmare, for 2nd Time in 21st Century

Jane Genova: Speechwriter - Ghostwriter

 Wages have been stagnant, making income not aligned with traditional selling prices. They will likely have to continually lower the selling price and they hit a rental situation in which renewing the lease means absorbing a hefty increase annually.

2019 56

Eco & Brand Management (the investment world is already in that space)

Jane Genova: Speechwriter - Ghostwriter

Expect Election 2020 to bundle in eco matters.  Branding Current Affairs Ethics Food and Drink Games Green green Hope Media Personal Musings Politics Rebranding Selling Travel Values

2019 56