Selling Bigger Virtual Packages with Laurie Guest

Speaker Launcher

The post Selling Bigger Virtual Packages with Laurie Guest appeared first on Jane Atkinson. On this episode of The Wealthy Speaker Show, we welcome back Laurie Guest to talk about how she shifted her mindset and adjusted her packages to accommodate her clients during COVID.

4 Keys to Selling Profitable Virtual Speaking Engagements

Speaker Launcher

Today, I’m sharing four keys to selling profitable virtual speaking engagements to help those of you struggling to make the transition find the same success. The post 4 Keys to Selling Profitable Virtual Speaking Engagements appeared first on Jane Atkinson. Living in a pandemic may be one of the most bizarre, upsetting, and disruptive times we will ever live through. It has caused all of us to make major changes in our everyday lives and in our businesses.

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Why Customer Centricity Will Win You More Business (in 2020)

SlideModel

So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020. Customer-centricity appeared as a stark contrast to previously dominant product-centricity — an approach where a company tries to sell as many products as possible by every means necessary. Why Customer Centricity is Important in 2020 (and Beyond). Customer centricity is a buzzword you can hardly escape these days.

2020 61

Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. Here are 6 tips for search engine optimization (SEO) in 2020. careers Current Affairs DigitalInfluencer Games Personal Musings Selling Web/TechIt's a confluence of forces. And the fallout from the pandemic is just one of them.

2020 43

Selling Speeches Under Fire with Amy Franko

Speaker Launcher

The post Selling Speeches Under Fire with Amy Franko appeared first on Jane Atkinson. Quote: “Make decisions from where you want to be, instead of from where you are.” Amy Franko Working well when things in our personal life are in turmoil isn’t easy, but sometimes the show must go on. On this episode of The Wealthy Speaker Show, I welcome my long-time friend and colleague, Amy Franko to talk about how to keep going in times of crisis.

2020 46

Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness. Influencer marketing is raising legal issues.

2020 52

The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. An entrepreneurial type recommended she set up a stand on the main drag here in West Toledo, Ohio - Lewis Avenue - and sell them for a bundle.  COVID-19 will peak. Then the pandemic will taper off. It could circle back.

2020 56

The George Floyd Summer of 2020 - Flashpoints of Summer of 1967 (then the new order of the Counterculture)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, the legal sector awaits its 2020 version of the Nader Revolution. Jobless members of the JD Class of 2020, laid off associates, and partners forced into early retirement might decide to have a crack at a New Legal Deal for Everyman and Everywoman.

2020 52

The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

Our homes are our havens, but that symbolism might not sell. But even with that, it will be a hard sell.   In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree.

2020 56

Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

GroupM, a unit of WPP, predicts spending on advertising will be down 13% for 2020, reports The Wall Street Journal. Branding Current Affairs DigitalInfluencer Media Selling Television Values Web/Tech WritingThe fallout from COVID-19 has been severe for the advertising industry. Before the pandemic, some experts had been projecting a 4% increase. There are many factors involved in the probable plunge. With economic downturns, usually the ad budget is the first thing to cut.

2020 43

The Year of COVID-19: April 1, 2020 (no joking around)

Jane Genova: Speechwriter - Ghostwriter

  Messages to those who want to sell something:  We are quite aware of COVID-19.   Learn the art of how to sell without seeming to sell.  Tone-deaf. That essentially is the way many people feel about April Fools jokes during this deadly pandemic. So, here we are on April 1st living it as if it's any other day in early spring. Hold the pranks.    Cooling it on if it bleeds, it leads. 

2020 43

Getting Around the Law of Supply & Demand in Freelancing - Don't Sell Your Labor for Peanuts

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Hope Intuitive Online video Personal Musings Politics Power Rebranding Selling Simplification Values Web/Tech Weblogs WritingThose in the gig economy, including newly displaced journalists, have noticed this: Compensation is down. Frequently dramatically. That's how it is. And it extends across almost all the sectors, be they law or project management. 

2020 43

The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

And with gasoline selling for peanuts, why not.  Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C." " If lessons had been learned from so much suffering, Generation C might be uniquely wise. There is that popular hashtag #WhatIamLearninginQuarantine. For me that would be gratitude that I have remained sober all these years.

2020 43

In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

They intended to sell that Coronavirus hygiene necessity for a large profit. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky. The media such as New York Post and distribution channels like Amazon put the kibosh on that. The stuff is in their garage.    Has the human suffering of COVID-19 softened capitalism?

2020 43

2020, The Year of COVID-19: No TIme Travel Back to My College Town

Jane Genova: Speechwriter - Ghostwriter

animal companions Current Affairs Food and Drink Intuitive Personal Musings Selling Sports Travel ValuesBloomberg positions the phenomenon as "college towns becoming ghost towns." " When COVID-19 closed down colleges the ethos of the college town also shut down. Since some institutions of higher education won't reopen their campuses to in-person classes in the fall, those towns will continue to non-exist, at least in spirit and business.

2020 40

The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

The sell-off probably is not over. Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. "This" is the new usual. The "this" ranges from simple self-isolation to wondering if all one's wealth will be lost (at least for several years). The somber faces transmit the nation's mood. Disney could be in trouble.    Even Mickey Mouse is hurting.

2020 43

Maybe, Just Maybe, Wilpons Don't Want to Sell Mets - Reportedly Made Things Tough for Steve Cohen

Jane Genova: Speechwriter - Ghostwriter

This is the second time it is reported that late in negotiations they changed the terms and conditions of the deal to sell a majority stake in the Mets. Are the Wilpons reluctant sellers? Could be.

2020 52

Increasing Your Virtual Earnings X 4 with Chris West

Speaker Launcher

Quote: “The key is…you really have to take what you do on stage and build it into steps.” Chris West We’ve taken a short summer hiatus from recording The Wealthy Speaker podcast and are thrilled to be back.

2020 65

Selling During Crisis: Social Distancing with Email

SpeakerSue Says...

Communication Skills Email Sales Writing Featured Selling during crisis Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSue

2020 40

Understanding the BCG Matrix Model

SlideModel

Stars have a monopolistic or very dominant selling position. Companies dealing with multiple products can find it challenging to decide how to allocate resources for them. Some products might seem promising; however, the risk of failure can also be high.

2020 52

How Stories Can Help Your Virtual Presentation Come Alive!

DeFinis Communications

So whether you’re trying to motivate your team from afar, sell your products or services to a client, or give a dense, technical, feature-filled presentation, stories are what will bridge the gap and capture the hearts and minds of your listeners.

2020 130

Are You a Pusher or Attractor?

Speaker Launcher

I felt myself “selling” Gabriella on my services and it wasn’t the position that I wanted to approach my calls from. As I left the zoom call with Gabriella, I thought about how the call went. Was I in the mode that I wanted to be in when it came to my business? And the answer was “no”.

2020 86

Zoom Levels D.C. Power Playing Field - Lobbyists/Litigators Unsuited for Online

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Branding careers Current Affairs DigitalInfluencer Games Intuitive legal Online video Personal Musings Politics Power Public Speaking Rebranding Selling Simplification Values Web/TechIt's the suit. Or was.

2020 52

Case Studies of Career Changes (1987 - present) - Dale Carnegie Systems Nudges Us Out of Our Comfort Zones

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Dreams Games Hope Intuitive Power Rebranding Selling Stuck More Stuck Most Stuck Values Web/Tech9/11 put the nail in the coffin of my dying industry.    My field might have come back in several years.

2020 56

Career Pivots - Looping Out of Old Networks (4 Must-Dos)

Jane Genova: Speechwriter - Ghostwriter

careers Current Affairs Games Hope Intuitive Politics Power Rebranding Selling Simplification Stuck More Stuck Most Stuck ValuesPre-COVID, young people journeyed from their hometowns to college campuses.

2020 56

Higher Education in Play - Should Seton Hill University Rebrand?

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games Language Personal Musings Rebranding Religion Selling Values

2020 56

The Virtual Political Convention: Another Blow to Journalism

Jane Genova: Speechwriter - Ghostwriter

  Like so many of her generation, her full professional commitment now is to her own online business buying and selling used merchandise.   careers Current Affairs Media Personal Musings Politics Power Selling Values Web/Tech Writing

2020 56

"There's a race to remain relevant," Jr. Banker in London (Quoted by FN)

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Games Intuitive Language Leadership Media Online video Personal Musings Politics Power Public Speaking Rebranding Selling Simplification StoryTelling Values Web/TechHire a top media placement expert.

2020 56

Complex Ghostwriting Process for E-books - Compensation = $2,5000 (yes, it's come to this)

Jane Genova: Speechwriter - Ghostwriter

careers Current Affairs Dreams Games Hope Intuitive Language Personal Musings Power Rebranding Resume Selling Simplification Values Web/Tech WritingBook ghostwriters had once been the elite in the field of communications. They were well-paid, all the way up to $100k a book.

2020 56

The Communications Boston Tea Party: @fckitwontcutit

Jane Genova: Speechwriter - Ghostwriter

Branding Content-provider Current Affairs DigitalInfluencer Games Generational Divide Hope Language legal Media Personal Musings Politics Power Selling Values Web/Tech WritingMarketers are working 12 to 14 hours a day.

2020 56

AT&T - Back to Its Hard-Edged Ernestine Ethos

Jane Genova: Speechwriter - Ghostwriter

Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide Intuitive Language Leadership legal Music Online video Personal Musings Politics Power Public Speaking Rebranding Selling Values Web/Tech

2020 56

I have a secret.

Speak Schmeak

Groups that are community-based, like local buy/sell/trade groups, I keep for their usefulness when and if I need them. There are so many great online programs out there, and I have several coaches whose programs I'm pretty much always going to join. But most programs have a Facebook group component, and this is where I find myself holding back from signing up for a program, especially if I know that this program has 50 or 100 people in it.

2020 116

Layoffs - Long-Term New Usual (you have to prepare to lose your job, likely several times)

Jane Genova: Speechwriter - Ghostwriter

In addition to that shaky job as project manager at Company X you deliver pizza on the weekends or start an ecommerce site selling used clothes.   careers Current Affairs Games Hope Intuitive SellingThere was that bit of euphoria among businesses.

2020 52

Sweet Spot Pricing with Laurie Guest

Speaker Launcher

As a Midwest farmer’s kid, she learned to master the art of customer engagement by selling more sweet corn than the competition and she didn’t stop there in her education on service. Do you have your pricing down to a science?

The Gentrification, Fall and Possible Comeback of Old-Line Urban Areas - Jersey City's Residential/Commercial Real Estate As Sign of Radically Changing Times (beyond the pandemic)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Books Branding careers Current Affairs Dreams Extreme Pleasure Games Intuitive Personal Musings Politics Power Rebranding Selling Simplification Travel Values Web/Tech

2020 52

Use smart email messaging to sell past crisis

SpeakerSue Says...

Ask yourself if there is any reason to sell, pitch, offer? Communication Skills Email Sales Writing Email Tips Featured Selling Skills email as a sales tool email etiquette email etiquette and productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales skills sales success sales training say it to sell it SpeakerSue

2020 40

Advocacy Theatre - The Walk Is Such Stale Staging (Leon Reed Should Have E-Scootered to Austin)

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games Interviews Intuitive Language Leadership Media Personal Musings Politics Power Public Speaking Rebranding Selling StoryTelling Travel Values Web/TechNoble. Lawyer Leon Reed has taken 10 days from his professional life to deliver a message about police reform.

2020 52

Financial & Social Nightmares: How The Retirement Dream Is Playing Out

Jane Genova: Speechwriter - Ghostwriter

  careers Current Affairs Dreams Extreme Pleasure Games Generational Divide Hope Interviews Intuitive Personal Musings Power psychic Selling Travel Values VoodooIn giving relocation advice to those about to retire, MarketWatch hammers the importance of, well, not retiring.

2020 52

Language - How to Talk to Yourself about Work After Being Forced into Early Retirement

Jane Genova: Speechwriter - Ghostwriter

Current Affairs Games Generational Divide Hope Language Personal Musings Politics Selling ValuesCOVID-19 is forcing more and more older employees into early retirement, notes MarketWatch. That trend probably won't abate once the pandemic is over. So, careers are getting shorter. 

2020 52

Disney - StuckStuckStuck

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. That a proven strategist like Disney's Bob Iger would bet the empire on the model of large numbers of people getting together in one location.

2020 56

That Over-54 Demographic: Marketers Have to Pitch (a lot) Differently

Jane Genova: Speechwriter - Ghostwriter

Content-provider Current Affairs DigitalInfluencer Generational Divide Language Media Online video Selling StoryTelling Television Values Web/Tech WritingCOVID-19 has created an upheaval in how the aging receive healthcare, travel, eat, live, and socialize.

Connect with Your Virtual Audience – Use Compelling Touch Points

DeFinis Communications

It will help your listeners see the relevance of your ideas, which will essentially “sell” them on your topic, your product, or your company. Giving a great virtual presentation is all about connecting with your audience, right? But as you may have already realized, building connection through a device screen isn’t that easy.

2020 100

New Playbook for Success - Brooks Brothers Files For Bankruptcy (pitching goes direct, less embedded in symbolism)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. careers Current Affairs DigitalInfluencer Games Personal Musings Politics Power Public Speaking Rebranding Selling Web/Tech

2020 52