The Focused Hustle 5 | March 2020

Speaker Launcher

MARCH 2020 MUST LISTEN PODCASTS Here are this month’s must-listen podcasts: How to Land Speaking Sponsorships with Julie Austin The Keys to Closing More Business with Ron Karr How our Thinking Impacts the Bottom Line with Kris Plachy Get your Speaking Business Off the Ground as a Side Gig with Alex Swire-Clark LISTEN NOW MASTERCLASS: FINDING THE BUYERS Need help finding more buyers for your speaking business? The post The Focused Hustle 5 | March 2020 appeared first on Jane Atkinson.

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Why Customer Centricity Will Win You More Business (in 2020)

SlideModel

So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020. Why Customer Centricity is Important in 2020 (and Beyond). Today, a good brick and mortar location or even a prominent placement in the search results alone won’t win you a ton of sales. The post Why Customer Centricity Will Win You More Business (in 2020) appeared first on SlideModel.

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COVID-19 + Influenza = The Non-Christmas 2020

Jane Genova: Speechwriter - Ghostwriter

  Obviously the Hallmark-type get-togethers during the 2020 holiday season can't happen. Here are 6 tips for search engine optimization (SEO) in 2020. Yes, it amounts to coal in the collective stocking. CDC director Robert Redfield, reports Mediaite , predicts a difficult fall and winter in terms of public health. It could be the worst situation America has endured.    That's because not only does he anticipate COVID-19 will still be here.

2020 43

PowerPoint has photos again! And a lot more…

PowerPoint Tips

If you choose Online Pictures, you’ll go to Bing Search. You can search to find the one you want. Besides the Search box, there’s a row of topics. So, you can do something like this… You can search by keywords here, too.

2020 151

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox.  As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king.    But the tough nut to crack is getting, holding, and scaling attention.

2020 43

Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. " It has configured its engine to direct searches to its own products. Here are 6 tips for search engine optimization (SEO) in 2020. It's a confluence of forces. And the fallout from the pandemic is just one of them.

2020 43

Job Search/Career Change - Informational Interviews Are THE Power Tool

Jane Genova: Speechwriter - Ghostwriter

Pay attention: Informational interviews are a power tool in a job search as well as a career change. I had read about them in the bible of job search "What Color Is Your Parachute?" Here are 6 tips for search engine optimization (SEO) in 2020. This is a time when respected experts are predicting significant layoffs as inevitable in professional services, ranging from lawyering to management consulting. 

2020 40

Thoughts and a Checklist to Boost Job Search Success

SpeakerSue Says...

Is it a combo of smart search words and a mini-pitch of what you bring? ? Competition for your next adventure has never been tougher. But you can set yourself apart and create distinction. Here is a mini-checklist based on the webinar, “Find a Job You Love: How to Get Noticed & Set Yourself Apart,” Mike Gamble, CEO, Searchwide Global and I presented last week. Our only goal: to share what we know to make life easier for you. ? Get that job! Create the right impression. ?

2020 46

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney.

2020 43

Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 40

2020 and Back in the Counterculture - We Became Very Tired

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Why do human beings do what they do? Even they might not understand that. Years of Freudian analysis might not unlock those mysteries either. So, it's mostly speculation (as well as projection of one's own point of view) to provide an explanation for the alleged behavior of professionals such as lawyer Colinford Mattis.

2020 40

June 10, 1935 to June 10, 2020 - Alcoholics Anonymous Saves Lives, Goes Global, Becomes Controversial

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In some locations around the world, members of 12-step fellowship Alcoholics Anonymous (AA) are meeting again in-person. At those meetings today they may have celebrated the 85th anniversary of the founding of that self-help organization by a stockbroker and a medical doctor. Because they were there at an AA meeting, they were probably still embracing the fundamentals of the program. 

2020 43

BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19. He announced he would no longer take a salary until the crisis was over and did a graduated pay cut for employees. This next round, and it's still in progress, reports the New York Post , results from the falloff of advertising revenue. In the U.S.,

2020 43

What They Don't Tell You in Outplacement: The Role of Voodoo in a Job Search

Jane Genova: Speechwriter - Ghostwriter

  Her search for employment during that economic downturn had not only produced no results. Intuitive psychic readings and coaching for your career and job search. "Those who practice Voodoo believe there is a visible and invisible world, and that these worlds are interwoven." " - Saumya Arya Haas, HuffPost , May 25, 2011. It was through Voodoo (partially) that a woman from the JD Class of 2008 landed a job practicing law in Manhattan. 

2020 43

How to create a logo in PowerPoint

PowerPoint Tips

I found this one on Pixabay.com by searching for photos and the keyword “unity.” Would you like to create your own logo, product image, or course symbol in PowerPoint in a few minutes — following some easy steps? If so, you’re in luck, just read on. I’m going to show you how to create this logo — and you can customize it in any way you want. A logo or product image like this will: Add interest to a sales page or training announcement. Strengthen your branding. Create a compelling message.

2020 133

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

  THE   keyword in Search is "COVID-19."  Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm. The President announced he did not have coronavirus. On the Sunday talk shows Secretary of Treasury Steven Mnuchin declared the nation wasn't in recession. The Federal Reserve knocked down interest rates to near zero.

2020 40

Colin Levy and Rich Jackson - Fresh Model for Lauching a Job Search Post-Termination

Jane Genova: Speechwriter - Ghostwriter

That could be the new smart job-search tactic. On Twitter, reports Law.com , Colin Levy announced that he had been terminated from his job. Recently, Rich Jackson discussed his termination on a blog he launched - Homeless Editor. Both displaced professionals could land plum jobs in a challenging labor market. Levy has been the top lawyer at Massachusetts based Salary.com since July 2018. Before that he had worked at educational corporation Pearson. 

2020 40

Become a “Consumer” of Virtual Presenting

DeFinis Communications

Interestingly, even if you are deeply fascinated by a topic, if the podcast host can’t draw you in with their words and voice, you will likely search out a new podcast to listen to. If you want to become great at something, you have to immerse yourself in the topic and study it thoroughly. This is true for everything from art and technology to music and even virtual presenting. In fact, for years we at DeFinis Communications have advocated that our clients become “Consumers of Speaking.”

2020 100

Year of COVID-19: April 17, 2020 (the future of work can leave you out)

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, for the Class of 2020 it may be years before they land the first "real" job. Another solution is to go about a career, including a job search, in a new way.   Intuitive psychic readings and coaching for your career and job search. The risky move is afoot to reopen the economy. Since there are so many uncertainties about COVID-19, no one knows if that decision will result in a surge of infections and deaths. 

2020 40

2020 - Older Professionals Conjure Up Dreams of Career Change

Jane Genova: Speechwriter - Ghostwriter

Find out more about this by talking with legal search firms. It's a new year. So notions of career change may dance in many heads of older professionals.    The fantasy is heady. As a result of that kind of euphoria, too many professionals over-40 might say to themselves, "Sure it's a disruption, but I will be able to accommodate any and all adjustments."

2020 40

Toxic Leadership at the Workplace: What Makes a Leader Toxic?

SlideModel

In recent years freelancing via online portals and establishing startups have been the resort of many individuals looking to elude toxic workplaces in search of a more dignified and healthier working environment.

2020 84

Market Research: Everything You Need to Know as a Business Leader

SlideModel

Perhaps, that’s why they are the most popular market search method. Today the markets are moving at a fast pace and in an unpredictable direction.

2020 59

Universals of Choice

The Communication Blog

In contrast, the search-for-universals approach focuses on identifying characteristics that any type of communication act has in common with all other instances of this type of communication. These two general approaches—the search for differences and the search for universals--complement each other. This article was published in Etc: A Review of General Semantics, 75 (January and April 2018), pp. 76-83. Universals of Choice Joseph A.

2020 100

Mossimo Giannulli - Can He Put Together a Comeback?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. One down, one to go. The spouse in the power couple who finally took a plea deal in CollegeAdmissionsGate - Mossimo Giannulli - has been sentenced to 5 months in jail. 

2020 52

Of Course, Everyman/Everywoman Will Go for AI-Enabled Justice

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. A few years ago, Joshua Browder created the Artificial-Intelligence enabled app DoNotPay. The objective was to assist friends who had parking tickets.

2020 56

COVID-19: The Great Pent-Up Demand For Relocation (no moving vans stopping here)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Across generations, so many want to relocate to another state. Or, so they say. But they are stuck-in-place because of COVID-19.

2020 56

The New Layoff - Now, It Can Mean Career Change

Jane Genova: Speechwriter - Ghostwriter

In just the newspaper niche, 11,000 have been sacked during the first half of 2020.   If those involved in those massive reductions in forces don't introduce that narrative into their search for work they could be permanently unemployed. 

2020 56

Labeling Online Political Messaging - What UK Is Proposing, Implications for US Partisan Broadcasting

Jane Genova: Speechwriter - Ghostwriter

The public has until November 4, 2020 to respond to the proposal, which you can read here. Here are 6 tips for search engine optimization (SEO) in 2020. From websites to podcasts, the UK is seeking for transparency in online political messaging.

2020 52

Gig Economy in Play

Jane Genova: Speechwriter - Ghostwriter

That law, which went into effect January 1, 2020, mandates that gig workers, with some exceptions, are reclassified as employees. Here are 6 tips for search engine optimization (SEO) in 2020.

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Cancel Culture: Now Oprah Is Targeted for Targeting "Whiteness" (but, who wouldn't trade whiteness for 1/1000 of Oprah's money?)

Jane Genova: Speechwriter - Ghostwriter

Like David Letterman, Oprah should have searched for another career path after she ended her talk show. Here are 6 tips for search engine optimization (SEO) in 2020. Celebrities are becoming victims of cancel culture. There has been Ellen. Now there's Oprah.

2020 56

"Grey's Anatomy" - Of Course, Writers Are Focused on Weaving in Pandemic Reality

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Few institutions have not been impacted by the pandemic. Among those which got hit is the iconic medical drama "Grey's Anatomy." " Because of COVID-19, it had to cut off production of new episodes in April.

2020 56

The Language of Marketing - BU Launches @fckitwontcutit COVID Campaign, Trademarks Meme

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The fundamental of marketing is to identify and figure out how to appeal to the mindset of the target market. The language is especially important. 

2020 56

Zoom Levels D.C. Power Playing Field - Lobbyists/Litigators Unsuited for Online

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It's the suit. Or was. Even those not in the fashion loop get it that it's the custom-made suit and the power message it transmits that are the  platform for influence in D.C.

2020 52

Getting Hired in the Toughest Job Market Ever

Jane Genova: Speechwriter - Ghostwriter

In announcing on LinkedIn Updates that he will starting his new job Monday, Colin Levy admits that this search for work was the toughest he has ever encountered. Essentially his message has been to align the search with organizations you're simpatico with.

2020 52

Uber - Public Relations Strategy + Delaying Tactics in the Courtroom

Jane Genova: Speechwriter - Ghostwriter

There, AB-5, which became law in January 2020, requires that gig workers, with some exceptions, are reclassified as employees.  Here are 6 tips for search engine optimization (SEO) in 2020. In California, Uber has not been doing so hot.

2020 52

Lori Loughlin - No, She Likely Won't Pack on the Pounds in Jail

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It'a unlikely that Lori Loughlin will lose her bony good looks in jail. Sure the chow is probably high carb but she will only be there for 2 months. That's what the sentence is for her in CollegeAdmissionsGate.

2020 52

Forced to Develop Business in New Ways, Law Firms Give Marketers a Seat at the Table

Jane Genova: Speechwriter - Ghostwriter

  Here  are 6 tips for search engine optimization (SEO) in 2020. So much of law firm marketing involved pitching in-person. The continuum extended from the long meal in an upscale restaurant to a presentation on a hot topic such as sexual harassment. 

2020 56

Legal Media - Bloomberg Law Is Go-To

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Those of us who receive PinHawk Law Firm Marketing Brief in our email have been noticing this: More and more of the links are to Bloomberg Law.

2020 52

Understanding the BCG Matrix Model

SlideModel

However, over time Gmail became a success story and changed the trajectory of Google, proving that the company could offer more than just its popular search engine. Companies dealing with multiple products can find it challenging to decide how to allocate resources for them.

2020 52

It Came Down to Language (English Could Still Be Useful Major for Career in Law)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Even a first-year law student could assess that the odds were against businesses attempting to be compensated through their insurance policies for the financial losses during the COVID-19 interruption. 

2020 52

Ohio - No Longer Model of COVID-19 Wise Government Management

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Ohio had been a role model for how to proactively manage the novel virus. The governor - Mike DeWine - made his rulings from the platform of an abundance of caution.

2020 52

Uber, Lyft Could Shut Down Service in California

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. As was major news, in California, San Francisco Superior Court Judge Ethan Schulman ruled Uber and Lyft had to reclassify their gig drivers as employees. The defendants have 10 days to appeal.

2020 52

The Crowd Is Fickle - Meghan/Harry So Pre-COVID

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It was the Bard of Avon (in England, of course) - William Shakespeare - who hammered the reality that fame, influence, and power are ephemeral.    The crude way of putting that meme is:  The crowd is fickle. 

2020 56