Why Customer Centricity Will Win You More Business (in 2020)

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So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020. Why Customer Centricity is Important in 2020 (and Beyond). Customer centricity is a buzzword you can hardly escape these days.

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The Focused Hustle 5 | March 2020

Speaker Launcher

The post The Focused Hustle 5 | March 2020 appeared first on Jane Atkinson. Emerging Speaker Focused Hustle 5 Rising Superstar Speaker Seasoned Speaker decision makers negotiation with a client speaking business web search secrets

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

2020 56

BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19.

2020 56

What They Don't Tell You in Outplacement: The Role of Voodoo in a Job Search

Jane Genova: Speechwriter - Ghostwriter

  Her search for employment during that economic downturn had not only produced no results. Intuitive psychic readings and coaching for your career and job search. "Those who practice Voodoo believe there is a visible and invisible world, and that these worlds are interwoven."

2020 56

Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 52

Colin Levy and Rich Jackson - Fresh Model for Lauching a Job Search Post-Termination

Jane Genova: Speechwriter - Ghostwriter

That could be the new smart job-search tactic. On Twitter, reports Law.com , Colin Levy announced that he had been terminated from his job. Recently, Rich Jackson discussed his termination on a blog he launched - Homeless Editor.

2020 52

Year of COVID-19: April 17, 2020 (the future of work can leave you out)

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, for the Class of 2020 it may be years before they land the first "real" job. Another solution is to go about a career, including a job search, in a new way.   Intuitive psychic readings and coaching for your career and job search.

2020 52

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

  THE   keyword in Search is "COVID-19."  Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm.

2020 52

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney.

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The Roman Catholic Church Brand - Can Reduced Corruption/Transparency Restore It to "Grace?"

Jane Genova: Speechwriter - Ghostwriter

Roca, The Wall Street Journal , June 1, 2020. Here are 6 tips for search engine optimization (SEO) in 2020. "The Vatican published new procurement rules intended to prevent corruption …"  - Francis X.

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2020 - Older Professionals Conjure Up Dreams of Career Change

Jane Genova: Speechwriter - Ghostwriter

Find out more about this by talking with legal search firms. It's a new year. So notions of career change may dance in many heads of older professionals.    The fantasy is heady.

2020 52

Managing a Media Presence - Why PR Experts Get Paid the Big Bucks

Jane Genova: Speechwriter - Ghostwriter

Founder of Abovethelaw.com, David Lat made the transition to legal executive search. But the issue is: Has it been a plus for his ability to attract orders for search and then close the deals? Question for Professionals in Transition, Job Search.

2020 52

Game of "Legal Chicken" Ending - Loughlin, Giannulli Expected to Take Guilty Pleas (involving prison time)

Jane Genova: Speechwriter - Ghostwriter

" -   Melissa Korn, The Wall Street Journal , May 21, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. "Actress Lori Loughlin and her husband, fashion designer Mossimo Giannulli, have agreed to plead guilty to fraud conspiracy charges."

2020 52

Economic Pall Hovers over America - Homelessness & Return of "Hot Beds"

Jane Genova: Speechwriter - Ghostwriter

  An obstacle in searching for solutions to homelessness, though, is that those without permanent shelter are not a monolith. The grim issue of homelessness in the U.S. is broadening.

2020 52

Cockroach Theory of Infestation - Be Very Scared, America, of Alleged IP Spies for China in Boston Academia

Jane Genova: Speechwriter - Ghostwriter

" - Catherine Elton, Boston Magazine , May 21, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. " the Department of Justice launched its Chinese Initiative in late 2018. to counter the widespread theft of technology and intellectual property."

2020 52

Hill + Knowlton Strategies Cuts 5% of Global Staff - Companies Treat Professional Services as "Discretionary Spending"

Jane Genova: Speechwriter - Ghostwriter

" More and more companies are not initiating new projects with public relations agencies and are not searching one to manage  X or Y issue. decline in revenue for Q1 2020, compared to the same quarter last year. This is the era of public relations.

2020 52

TV/Cable Ad Spending - COVID-19 Accelerating Shift to Other Mediums

Jane Genova: Speechwriter - Ghostwriter

" - Suzanne Vranica, The Wall Street Journal , May 12, 2020. For example, they would have to master local search on Google and PPC (pay per click advertising).

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Doing Well, Doing Good for Employees - Law Firm Cahill Gordon

Jane Genova: Speechwriter - Ghostwriter

In Q1 2020, the law firm crushed it. Here are 6 tips for search engine optimization (SEO) in 2020. No layoffs. No furloughs. No salary cuts. That's what Cahill Gordon told its associates, reports Abovethelaw. Along with that it thanked them for their performance.

2020 52

Yes, We Love Oliva Benson, But.

Jane Genova: Speechwriter - Ghostwriter

It has been renewed for the 2020 - 2021 season. For March 26, 2020, overall they were up 15.24% and up 9.38% in the key 18 - 49 age category.  Here are 6 tips for search engine optimization (SEO) in 2020. "Law & Order SVU" remains a favorite.

2020 52

Alfonso Salazar - Miscarriage of Justice

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. You don't have be a Nobel Prize winning scientist to anticipate that inmates in America's prison system are sitting ducks for COVID-19.

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Media - When Sectors Lose Their Sex Appeal

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Every era anoints some kind of news story as sexy. Back in Watergate times it was media about media - more specifically, journalism. Then came Maria Bartiroma. And money became sexy. That was  the  story.

2020 52

Ronan Farrow Controversy Could Provide Platform for Matt Lauer Comeback

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. From Golden Boy to Possible Lawsuit target. 

2020 52

Austerity Train Stops a Second Time at Weber Shandwick

Jane Genova: Speechwriter - Ghostwriter

But as the COVID-19 economy kept darkening clients held off on ordering new assignments and prospects backed off searches for an agency. Weber Shandwick chief executive officer Gail Heimann struggled to prevent layoffs. Her first round of cost-cutting was comprehensive.

2020 56

Need for an Inner Editor in COVID-19 Times - The Sad Saga of Kevin Bain

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Not too long ago Kevin Bain had been the manager of document services at law firm Thompson & Knight. Now he's not. What transpired in between might be as simple as a very very very bad day. 

2020 52

Playing in the Digital Media Sandbox - Jobs on Short Time

Jane Genova: Speechwriter - Ghostwriter

And, with the tenure on a job shorter, that search has become more frequent. What is shocking those employed in digital media, ranging from Vice to BuzzFeed, is that they are being laid off so soon after being hired. In that glam industry, volatility is standard.

2020 52

How Bad Could the Economy Get? - McKinsey & Co. Provides Nine Scenarios

Jane Genova: Speechwriter - Ghostwriter

But, the economies would quickly return to normal by the end of 2020 if: Social distancing works. Here are 6 tips for search engine optimization (SEO) in 2020. COVID-19 is calling the shots.

2020 56

Rick Jackson - From THE Top Editor at The Herald-Times to Homeless

Jane Genova: Speechwriter - Ghostwriter

  And, of course, that high visibility is a wonderful platform for the search for his next job.  Attention is the currency of 2020. The story isn't that Rick Jackson had recently been THE top editor at The Herald-Times and is now homeless.

2020 52

The Extreme Optimism of Fintech Players - COVID-19 Should Temper All That

Jane Genova: Speechwriter - Ghostwriter

'"  - Jeff Kauflin and Antoine Gara, FORBES , April 16, 2020. Here are 6 tips for search engine optimization (SEO) in 2020. "As of April 9, some 12% of consumer loans made by online lenders are already 'impaired.'" 

2020 52

15th Anniversary of This Blog: But, You Wonder If Blogging Generates Okay ROI

Jane Genova: Speechwriter - Ghostwriter

Here is my article published on recent changes in Google search.    Another question clients and colleagues ask me is this: Would I be starting a blog in 2020? Here are 6 tips for search engine optimization (SEO) in 2020.

2020 56

Coronavirus ShutDown of AA Meetings - Attend Them Online, By Phone

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Those wonderfully packed meetings of Alcoholics Anonymous (AA), with SRO, are illegal in a growing number of states. Not enough social distance. 

2020 56

What is the Direct to Consumer (DTC) Business Model?

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By the fiscal end of the year 2020, Nike anticipates that it will make 16 billion dollars in profits in the direct to consumer niche. On-site search data provides D2C companies with more insights about the consumer interest and can inform product development.

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A Yawner - ABC's "The Drop Out"

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Elizabeth Holmes and the enterprise she founded Theranos had been a major media story on the way up. Likewise, it had been a major media story after both crashed. 

2020 52

Austerity Bumps Up Against Branding: Law Firm Hiring

Jane Genova: Speechwriter - Ghostwriter

"The pullback in hiring is broadening from beyond the sectors initially affected [such as hospitality] … to white-collar areas such as law …"  - Gwynn Guilford, The Wall Street Journal , April 16, 2020. The other part is the JD Class of 2020.

2020 52

May Rent - This Isn't Socialism

Jane Genova: Speechwriter - Ghostwriter

"  The Wall Street Journal , May 1, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. "May is shaping up as a clash between renters and landlords, as soaring unemployment could leave millions of tenants unable to pay." 

2020 52

When Not Pursuing Career Goals - The Extreme Pain of Professional Limbo

Jane Genova: Speechwriter - Ghostwriter

" -  David Gelles, The New York Times, May 27, 2020.   That includes holding onto to a job, searching for a job after being laid off, making a career change, going after a promotion, and being thrown into new professional roles without little or no training. "Since March … a generation of professionals has seen careers enter a state of suspended animation." The fallout from COVID-19 has affected just about every aspect of professional life. 

2020 40

No Time for Those Emotional Glitches - Containing Damage from Setbacks

Jane Genova: Speechwriter - Ghostwriter

" - Anne Fisher, Fortune , April 17, 2020.    Intuitive psychic readings and coaching for your career and job search. "Signs of career-damaging emotional trouble can be subtle, like a pattern of overreacting to relatively minor work setbacks.

2020 56

Coronavirus Economy, Legal Sector & Branding - How Law Firms Frame Cost-Cutting Initiatives

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The challenge for many law firms in what could be called The Coronavirus Economy is this: How to do extreme cost-cutting without appearing to be in financial distress. Yes, that's a branding issue. And it's serious.

2020 56

COVID-19 and Labor Markets: More Early Retirements

Jane Genova: Speechwriter - Ghostwriter

  There is also this route: the ongoing search for jobs, full-time and part-time, which bring in income. You may be among those who lost a job since the COVID-19 crisis began and have decided to retire from your career. You got it that there isn't much out there for you any more.    Two surveys by the research team of Olivier Coibion et al.

2020 43

Beyond Public Relations - When a Sector Begins to Fight for Its Life

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Compassion. Transparency. Shared Sacrifice. Through those three core values, much of the legal sector is able to minimize the potential damage from COVID-19 related cost-cutting, reports Law.com.

2020 52

Westchester, NY Miracle: COVID-19 Patient Zero Lawrence Garbuz Out of Hospital, Recovering at Home

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Andrew Cuomo is leveraging this development as a symbol of hope in The Time of COVID-19: Lawyer, who had been Patient Zero in the Westchester, New York coronavirus cluster, Lawrence Garbuz  is back home.

2020 52

In the Public Interest - Getting the Messaging Right

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Save the economy. That's the subhead on the U.S. campaign to save the lives of those infected with the novel coronavirus. So, price/fee cuts could be positioned and packaged as downright patriotic.

2020 56

COVID-19: Leadership and Language of Compassion (even in hardball legal sector)

Jane Genova: Speechwriter - Ghostwriter

  But in that sector distressed clients have been holding back on ordering new assignments and prospects has pressed the pause button in searching for an agency.  Capitalism will never be the same. That is,  that  harsh.

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