2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

2020 56

May Rent - This Isn't Socialism

Jane Genova: Speechwriter - Ghostwriter

"  The Wall Street Journal , May 1, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. "May is shaping up as a clash between renters and landlords, as soaring unemployment could leave millions of tenants unable to pay." 

2020 52

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Meanwhile, I back away from neighbors not for social distancing but because I know they are going to lose their jobs. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads.

2020 43

Need for an Inner Editor in COVID-19 Times - The Sad Saga of Kevin Bain

Jane Genova: Speechwriter - Ghostwriter

In the era before social networks and social media, he might have just walked out of the store and stopped at a bar for quickie rage-suppressant.    But this is the era of social networks and social media.

2020 52

Coronavirus ShutDown of AA Meetings - Attend Them Online, By Phone

Jane Genova: Speechwriter - Ghostwriter

Not enough social distance.  Here are 6 tips for search engine optimization (SEO) in 2020. Those wonderfully packed meetings of Alcoholics Anonymous (AA), with SRO, are illegal in a growing number of states.

2020 56

How Bad Could the Economy Get? - McKinsey & Co. Provides Nine Scenarios

Jane Genova: Speechwriter - Ghostwriter

But, the economies would quickly return to normal by the end of 2020 if: Social distancing works. Here are 6 tips for search engine optimization (SEO) in 2020. COVID-19 is calling the shots.

2020 56

Stay-at-Home in Ohio Extended to End of April

Jane Genova: Speechwriter - Ghostwriter

In addition, the government will evaluate if the stores allowed to remain open are imposing social distancing. Here are 6 tips for search engine optimization (SEO) in 2020. On the border of Ohio is hotspot Michigan. Detroit has been hit hard. 

2020 52

Media - Abovethelaw Founder David Lat Off Ventilator

Jane Genova: Speechwriter - Ghostwriter

The media guy he used to be, David Lat used social network Facebook to update the world on his condition. Here are 6 tips for search engine optimization (SEO) in 2020. That was late last night.

2020 52

15th Anniversary of This Blog: But, You Wonder If Blogging Generates Okay ROI

Jane Genova: Speechwriter - Ghostwriter

Here is my article published on recent changes in Google search.    The trick is to put a catchy headline on the social network.   Another question clients and colleagues ask me is this: Would I be starting a blog in 2020?

2020 56

Cuts in Ad Spending Because of Coronavirus Signal of Headwinds Hitting Corporate Earnings

Jane Genova: Speechwriter - Ghostwriter

"  - Anna Isaac, The Wall Street Journal , March 5, 2020. The bad news for BigMedia/BigAdvertising could be good news for upstarts and influencers in social networking and social media. Organic search fits that need.

2020 56

Impeachment Trial - Not The Greatest Show on Earth

Jane Genova: Speechwriter - Ghostwriter

Their back offices, which should be filled with public relations types, can't put together what should have been the Greatest Show on Earth for 2020. Lawyers are socialized to put on show, be it in the courtroom or across the negotiation table.

2020 56

Robinbood Puts Fintech Branding in Play

Jane Genova: Speechwriter - Ghostwriter

  Time will tell if the outages, along with getting flamed on social networks and being sued, kill it off.  Here are 6 tips for search engine optimization (SEO) in 2020. Robinhood is shaking confidence in fintech.

2020 52

The Breakdown of Official Law and Order - How Vigilanti Justice Plays Out

Jane Genova: Speechwriter - Ghostwriter

  Widespread social unrest can take over the city as it did in urban areas in 1967.   Often, just the urban legend of an underground system of crime and punishment can impose  unique forms of social control. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

I Got a Good Diet for You: No Car

Jane Genova: Speechwriter - Ghostwriter

  Reflection: It was probably social pressure which kept me in a car for so long. Here are 6 tips for search engine optimization (SEO) in 2020. With remote working becoming more standard, it's possible to ditch the car. There's no more of the daily commute to work or trips to pitch to prospects. The obstacle to going carless, of course, is being a parent. Unlike in the immigrant neighborhoods of old New York, families make cars necessary.

2020 43

How Does Group of 3 or More Make Decision about Pizza Toppings? - Survey Bob Dilenschneider Might Conduct

Jane Genova: Speechwriter - Ghostwriter

  Social network and social media influencers are brought into the loop. There is sustained postings on social networks. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 56

Home Alone - Perils of Telecommuting in Era of COVID -19

Jane Genova: Speechwriter - Ghostwriter

In the office, which is a social setting, most can't pull that (those with power might be able to). Here are 6 tips for search engine optimization (SEO) in 2020. It's inevitable. These are COVID - 19 Times.

2020 56

Gilded Age - Is Coronavirus Putting End to All That?

Jane Genova: Speechwriter - Ghostwriter

Social unrest, as in the Russian Revolution, could trigger the take-over of the 1-percenters mansions. Without any change in national, state, and local politics (no, Americans won't have to wait until Election 2020 happens) there can be a level playing field.

2020 52

Respect for the Dead Isn't Due - The Legacy of Bernie Ebbers

Jane Genova: Speechwriter - Ghostwriter

Equality of women, social justice, and even agape (demonstrating caring through action) were among the memes.  Here are 6 tips for search engine optimization (SEO) in 2020. It was the scandal that ate right into investors' retirement accounts. I lost a bundle.

2020 52

Language - Power and Peril of Analogies

Jane Genova: Speechwriter - Ghostwriter

In positioning and packaging the side dish I provide on my menu of services - search engine optimization (SEO) - I would indicate that I am like Neil Patel, only with ghostwriting services offered.   Smart global ghostwriting, with SEO and social networking know-how.

2020 56

The Pampering-Yourself Niche - Forget the Latte, Go for the Bath Bombs

Jane Genova: Speechwriter - Ghostwriter

I did not research how to become part of the TikTok social network. Here are 6 tips for search engine optimization (SEO) in 2020. The latte has lots of calories. It's been around for so long that the consumption experience doesn't provide the old uplift.

2020 56

Hey, Reed Smith, You Might Have Made a Very Wrong Move

Jane Genova: Speechwriter - Ghostwriter

  Will there be an undertow of social unrest at law firms as there has been at Amazon? Here are 6 tips for search engine optimization (SEO) in 2020. Before "this" is over, law firms will be making multiple rounds of austerity trips into their employees (or former employees') pocketbooks. The "this" is the global economic fallout from COVID-19.

2020 40

Likeability - Mark Zuckerberg Doesn't Care, Maybe You Shouldn't Either

Jane Genova: Speechwriter - Ghostwriter

" -  Facebook's Mark Zuckerberg at quarterly earning call, as quoted by Jessica Guynn, USA Today , January 29, 2020.  Feminism's Third Wave was socializing women to be independent, not necessarily nice. 

2020 56

Black Boxes, Branding, Goldman Sachs, and Jones Day

Jane Genova: Speechwriter - Ghostwriter

In addition it's attempting, as are so many large businesses, to humanize itself in the era of social media and social networking. Part of social is that constituencies demand authenticity. That is documented in Edelman Trust Barometer 2020. The black box is out.

2020 52

The Brutal Realities of Supply and Demand (in addition to what we perceive as unjust firings)

Jane Genova: Speechwriter - Ghostwriter

And that important matter of healthcare insurance will be covered until September 2020.  Anyone who has ever been laid off or fired gets the pain involved into being separated from the source of income, social context, and professional identity. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 40

Blogging - Mature Medium, But Useful Marketing Tool (7 strategies)

Jane Genova: Speechwriter - Ghostwriter

After all, unlike social networks such as Twitter, the blogging medium is long form. That content, if done well, will be picked up by search engines like Google. In addition, blogs, not only social networks such as Instagram, can become profit centers.

2020 52

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Patel is  the guru in overall search engine optimization (SEO). Google's search engine operates more on intuition. Local search is big and getting bigger.   Smart global ghostwriting, with niche social networking know-how. Voice. Mobile.

2020 52

Clickbait On Trial - "Lawrence Lessing v. The New York Times et al."

Jane Genova: Speechwriter - Ghostwriter

"Clickbait" is the slang term used for the myriad tactics used by establishment media, ecommerce experts, social networks, and bloggers to attract traffic. Smart global ghostwriting, with niche social networking know-how.

2020 52

World of "Mad Men" Gone Poof - WPP Revenue Declines

Jane Genova: Speechwriter - Ghostwriter

More and more full-time jobs and assignments require search engine optimization (SEO) know-how as well as experience with Google's offerings for advertising, including PPC (pay per click).   And, here is how to get to the top of organic search through Featured Snippets. Smart global ghostwriting, with SEO and social networking know-how. Don Draper's world in "Mad Men" was one of extreme creativity.

2020 43

SEO - The Promised Land of Featured Snippets

Jane Genova: Speechwriter - Ghostwriter

Arriving at the Promised Land of Search Engine Optimization (SEO) is this: Having Google select your post as a featured snippet.   The featured snippet consists of a brief, usually one-paragraph answer to a query in search.

2020 52

2010 - 2020: Content Remains King, But There's a (big) Shift

Jane Genova: Speechwriter - Ghostwriter

" This also applies to the reaction of employers checking out social media as part of the screening process for jobs.    Long form pleases both search engines and human readers.  Its founder Matt Drudge could be the kingmaker in the 2020 Election. 

2020 52

Alexa, et al. - Voice Tech Eliminating Traditional Brands, Consumer Choice

Jane Genova: Speechwriter - Ghostwriter

That's through reviews, posts on social media, and the paid activity of influencers. A company's promotional material, including an award-winning website, may not necessarily obtain a high ranking on search engines. In addition, even traditional search is being upended.

2018 52

Ok, Boomer - Extreme Comfort Zone with "Gillmor Gang"

Jane Genova: Speechwriter - Ghostwriter

  Or, just key in on a search engine "Gillmor Gang." In analyzing the current impeachment process and 2020 Election there was the recognition of the worse case scenarios. Smart global ghostwriting, with niche social networking know-know.

2019 52