COVID-19 + Influenza = The Non-Christmas 2020

Jane Genova: Speechwriter - Ghostwriter

  Obviously the Hallmark-type get-togethers during the 2020 holiday season can't happen. Here are 6 tips for search engine optimization (SEO) in 2020. Yes, it amounts to coal in the collective stocking.

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Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. " It has configured its engine to direct searches to its own products. Here are 6 tips for search engine optimization (SEO) in 2020.

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

2020 56

Father's Day 2020 - Black Dads Who Won't Be Around to be Honored

Jane Genova: Speechwriter - Ghostwriter

So, as is standard, a client in alternate medicine has me creating a series of promotions for Father's Day 2020. Here are 6 tips for search engine optimization (SEO) in 2020. Holidays provide traditional marketing platforms.

2020 56

Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 52

2020 and Back in the Counterculture - We Became Very Tired

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Why do human beings do what they do? Even they might not understand that. Years of Freudian analysis might not unlock those mysteries either.

2020 52

June 10, 1935 to June 10, 2020 - Alcoholics Anonymous Saves Lives, Goes Global, Becomes Controversial

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In some locations around the world, members of 12-step fellowship Alcoholics Anonymous (AA) are meeting again in-person.

2020 56

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney.

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Those COVID-19 Disputes Over Commercial Leases: There's a Law Firm for Them

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Where there is adversity there is opportunity. Law firm Baker McKenzie has leaped into that space. Bloomberg Law reports that it has launched a cross-functional practice assisting tenants and landords in commercial lease litigation and disputes. Those arose because of space which stood vacant because of COVID-19. This practice involves lawyers specializing in real estate, insurance, employment, litigation, and tax. 

2020 40

The Very Peculiar Reward System in Law Firms v Corporations, Entrepreneurship, Wall Street Investing

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The law firm Quinn Emanuel request for a $185 million fee in getting the $3.7 billion payment for insurers brought to the forefront the age-old question in billing: time v value. 

2020 52

Google Selects Jane Genova Post on Dynamics of Ambition as Featured Snippet

Jane Genova: Speechwriter - Ghostwriter

  In this article on search engine optimization (SEO) I explain the key role played out by Featured Snippets on Google rankings as well as overall influence.  Here are 6 tips for search engine optimization (SEO) in 2020. The thrill. The honor.

2020 52

Cancel Culture: Now Oprah Is Targeted for Targeting "Whiteness" (but, who wouldn't trade whiteness for 1/1000 of Oprah's money?)

Jane Genova: Speechwriter - Ghostwriter

Like David Letterman, Oprah should have searched for another career path after she ended her talk show. Here are 6 tips for search engine optimization (SEO) in 2020. Celebrities are becoming victims of cancel culture. There has been Ellen. Now there's Oprah.

2020 56

Real Hope for the Actively Suicidal: Food and Drug Adminstration Approves Nasal Spray Spravato

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The Food and Drug Administration has approved Johnson & Johnson's nasal spray Spravato for the actively suicidal.

2020 52

Lasso Didn't Take on TikTok - Facebook Killing It Off

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Facebook announced to Lasso users that the app would be pulled on July 10th, reports the New York Post. Lasso was created to take on the wildly popular, getting more popular all the time, video mobile app TikTok.

2020 56

Higher Education: Folly of (heroically) Planning to "Bring Students Back to Campus"

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The news that shouldn't have been. Law.com reported that some law schools which earlier had announced for the fall in-person instruction or some hybrid of that are walking that back.

2020 52

For a Week Which Will Probably Be More Turbulent Than Usual: Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. New York Magazine's Madame Clairevoyant's column is something you can hang your hat on. It's a bit of solidity when everything else is whirling around wildly. 

2020 56

Puritan Brand of Capitalism Never Anticipated the Anthony Levandowski Type

Jane Genova: Speechwriter - Ghostwriter

During the sentencing of former Silicon Valley engineer Anthony Levandowski, U.S. It sought to leverage the sentence as a warning to other engineers thinking about stealing trade secrets to not try it.  Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

Yes, Blogging Is Mature Medium - But Still Functions as Marketing Workhorse

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Blogging requires time. Not as easy as dashing off a whatever on a social network like Twitter. Also, blogs are a mature medium. But they still pull in a lot of new business - and motivate former clients to return.

2020 52

Ohio - No Longer Model of COVID-19 Wise Government Management

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Ohio had been a role model for how to proactively manage the novel virus. The governor - Mike DeWine - made his rulings from the platform of an abundance of caution.

2020 52

Forced to Develop Business in New Ways, Law Firms Give Marketers a Seat at the Table

Jane Genova: Speechwriter - Ghostwriter

  Here  are 6 tips for search engine optimization (SEO) in 2020. So much of law firm marketing involved pitching in-person. The continuum extended from the long meal in an upscale restaurant to a presentation on a hot topic such as sexual harassment. 

2020 56

Getting Hired in the Toughest Job Market Ever

Jane Genova: Speechwriter - Ghostwriter

In announcing on LinkedIn Updates that he will starting his new job Monday, Colin Levy admits that this search for work was the toughest he has ever encountered. Essentially his message has been to align the search with organizations you're simpatico with.

2020 52

Beyond The White Collar: Technical Jobs in Manufacturing for Forced-Out Aging Workers

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Sure, you can go to court to battle age bias in the U.S. labor market. But, meanwhile, you starve.

2020 52

L'Oreal USA - Did It Just Make a Big PR (and maybe legal) Mistake?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Employment-law issues keep getting more interesting in COVID-19 times.

2020 52

"Grey's Anatomy" - Of Course, Writers Are Focused on Weaving in Pandemic Reality

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Few institutions have not been impacted by the pandemic. Among those which got hit is the iconic medical drama "Grey's Anatomy."

2020 56

Week of July 6th - Madame Clairevoyant Sees Things Calming Down

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Out of the chaos. At least that's what New York Magazine's Madame Clairevoyant predicts for this week. That means the timing is right to move forward on whatever.

2020 56

Career Catch-22: To Land Good Job Requires Brandname, But Business No Longer Develops So Good Luck Building a Brandname

Jane Genova: Speechwriter - Ghostwriter

Continually, I get requests from members of the Class of 2020 for a paid internship.  Here are 6 tips for search engine optimization (SEO) in 2020. At Paul, Weiss, Bard Karp and his team have put on their poaching hats and made the hunt their business.

2020 52

The Coronaing of Everything: Drudge Report's 17-Link Left-Hand Column (+ the American Way of Hope)

Jane Genova: Speechwriter - Ghostwriter

Now, in 2020, the coronavirus can't be managed. Here are 6 tips for search engine optimization (SEO) in 2020. The American ethos, since Puritan times, is that everything can be managed. Matt Drudge knows that's the story.

2020 56

Boycott Against Placing Ads on Facebook - Lots of Free Good-Guy Publicity for the Brand

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The boycott against placing advertising on Facebook gained traction. So much so that organizations participating in the boycott come across as the Good Guys.

2020 56

Lucas County, OH - No Longer Safe Harbor in Coronavirus Time

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. We had been proud of our governor Mike DeWine.    In an abundance of caution, weeks before the coronavirus traveled to Ohio, he closed down the state. The initiative wasn't popular.

2020 56

RVing Remains Symbol of Freedom: But Parking Overnight Got Harder

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It was common knowledge: The place those in RVs could bunk overnight for free was just about any Walmart parking lot. Actually, the situation was ideal. There was plenty of space. Also security was dependable.

2020 52

COVID's 2nd Wave, with the Barbarians Already at the Gates

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It's out there in establishment business media. Bloomberg published an article based on the assumption there will be a 2nd wave of COVID-19. So certain that seems, UK's Boris Johnson is preparing for it.

2020 52

Florida: If School Reopens Totally In-Person, Teachers Get It They Need "to get their affairs in order'

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In Florida, lawyer Charles Gallagher of Gallagher & Associates announced he is providing free wills to teachers. BusinessInsider reports that already Gallagher has received 600 requests for information.

2020 52

Strange Economic Times - Smart Risk Assessment (beyond media's hustle for page views)

Jane Genova: Speechwriter - Ghostwriter

"  - Harriet Torry, The Wall Street Journal , July 30, 2020. Here are 6 tips for search engine optimization (SEO) in 2020. "The U.S.

2020 52

Vox Media Has to Cave to Layoffs - Shifting Out of Editorial to Marcom (especially digital)

Jane Genova: Speechwriter - Ghostwriter

And for 2020, it's projecting they will off 20%. Here are 6 tips for search engine optimization (SEO) in 2020. Q2 was not kind to Vox Media. Overall, it's been the worst of times during COVID-19 times for media.

2020 56

Madame Clairevoyant - Good News for Week of July 13th

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Is it possible for news to be good? For the week of July 13th, New York Magazine's Madame Clairevoyant has some. At least for for those who believe in the phenomenon of Mercury in Retrograde. Here is her column.

2020 56

Nature 1, Human Race 0 - Bubonic Plague May Be Spreading in China (and, so, what will U.S. Gov. do about that?)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Should in-person contact with parts of China be barred? That's what U.S. policy-makers better make the right decision about, at the right time. 

2020 52

The Crowd Is Fickle - Meghan/Harry So Pre-COVID

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It was the Bard of Avon (in England, of course) - William Shakespeare - who hammered the reality that fame, influence, and power are ephemeral. 

2020 56

Recruitment Industry Hit Hard by COVID-19 - That Includes LinkedIn

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. A powerhouse of a professional network such as LinkedIn seems invulnerable during COVID-19.    Not so. The Wall Street Journal reports that there has been a falloff in demand for its recruitment services.

2020 52

Big Debt? Get Out of It By Returning to How You Lived as a Student

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Maybe the takeaway from Erika Kullberg's story is this: Continue living like a student long after you are no longer a student. BusinessInsider reports on Kullberg's ability to pay off $225,526 in student loan debt in 23 months. Her goal after graduating Georgetown Law School was to launch her own company. An interim stop was to work in a corporate law job which paid well.

2020 40

The Woman Who Took on the Hollywood Studio System - and Won: Olivia de Havilland Passed Gently into the Night, Age 114

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. As the world knows: Today, Olivia de Havilland died of natural causes at her long-time residence in Paris, France. She was 104 years old. Here is a backgrounder on her life and career.

2020 52

Law Firm Boies Schiller: So, How's It Doing in Crisis Communications?

Jane Genova: Speechwriter - Ghostwriter

  Since America is the land for second chances (the Puritans were misfits in the old country), Boies Schiller can engineer a return to grace. Here are 6 tips for search engine optimization (SEO) in 2020. Law.com notes two statements from Boies Schiller leadership. 

2020 52

Judge Salas Home Invasion - Legal Matters Turn Theatrical (tragically so)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The sensationalistic shooting at the home of U.S. District Judge Esther Salas last evening has become even more eye-popping.

2020 52

Career-Ender for Big Names at Fox? - Lawsuit "Jennifer Eckhart and Cathy Areu v. Fox, et al."

Jane Genova: Speechwriter - Ghostwriter

The Bloomberg Law article reports it was her outing of the misconduct to Fox that resulted in Henry's termination on July 1, 2020. Here are 6 tips for search engine optimization (SEO) in 2020.

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