2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

2020 56

Need for an Inner Editor in COVID-19 Times - The Sad Saga of Kevin Bain

Jane Genova: Speechwriter - Ghostwriter

In the era before social networks and social media, he might have just walked out of the store and stopped at a bar for quickie rage-suppressant.    But this is the era of social networks and social media.

2020 52

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Media - Abovethelaw Founder David Lat Off Ventilator

Jane Genova: Speechwriter - Ghostwriter

The media guy he used to be, David Lat used social network Facebook to update the world on his condition. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

Robinbood Puts Fintech Branding in Play

Jane Genova: Speechwriter - Ghostwriter

  Time will tell if the outages, along with getting flamed on social networks and being sued, kill it off.  Here are 6 tips for search engine optimization (SEO) in 2020. Robinhood is shaking confidence in fintech.

2020 52

Cuts in Ad Spending Because of Coronavirus Signal of Headwinds Hitting Corporate Earnings

Jane Genova: Speechwriter - Ghostwriter

"  - Anna Isaac, The Wall Street Journal , March 5, 2020. The bad news for BigMedia/BigAdvertising could be good news for upstarts and influencers in social networking and social media. Organic search fits that need.

2020 56

How Does Group of 3 or More Make Decision about Pizza Toppings? - Survey Bob Dilenschneider Might Conduct

Jane Genova: Speechwriter - Ghostwriter

  Social network and social media influencers are brought into the loop. There is sustained postings on social networks. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 56

15th Anniversary of This Blog: But, You Wonder If Blogging Generates Okay ROI

Jane Genova: Speechwriter - Ghostwriter

Here is my article published on recent changes in Google search.    The trick is to put a catchy headline on the social network.   In itself, that dynamic is a wonderful networking tool. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 56

The Pampering-Yourself Niche - Forget the Latte, Go for the Bath Bombs

Jane Genova: Speechwriter - Ghostwriter

I did not research how to become part of the TikTok social network. Here are 6 tips for search engine optimization (SEO) in 2020. The latte has lots of calories.

2020 56

Likeability - Mark Zuckerberg Doesn't Care, Maybe You Shouldn't Either

Jane Genova: Speechwriter - Ghostwriter

" -  Facebook's Mark Zuckerberg at quarterly earning call, as quoted by Jessica Guynn, USA Today , January 29, 2020.  Feminism's Third Wave was socializing women to be independent, not necessarily nice. 

2020 56

Black Boxes, Branding, Goldman Sachs, and Jones Day

Jane Genova: Speechwriter - Ghostwriter

In addition it's attempting, as are so many large businesses, to humanize itself in the era of social media and social networking. Part of social is that constituencies demand authenticity. That is documented in Edelman Trust Barometer 2020.

2020 52

Clickbait On Trial - "Lawrence Lessing v. The New York Times et al."

Jane Genova: Speechwriter - Ghostwriter

"Clickbait" is the slang term used for the myriad tactics used by establishment media, ecommerce experts, social networks, and bloggers to attract traffic. Smart global ghostwriting, with niche social networking know-how.

2020 52

World of "Mad Men" Gone Poof - WPP Revenue Declines

Jane Genova: Speechwriter - Ghostwriter

More and more full-time jobs and assignments require search engine optimization (SEO) know-how as well as experience with Google's offerings for advertising, including PPC (pay per click).   And, here is how to get to the top of organic search through Featured Snippets. Smart global ghostwriting, with SEO and social networking know-how. Don Draper's world in "Mad Men" was one of extreme creativity.

2020 43

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Patel is  the guru in overall search engine optimization (SEO). Google's search engine operates more on intuition. Local search is big and getting bigger.   Smart global ghostwriting, with niche social networking know-how. Voice.

2020 52

SEO - The Promised Land of Featured Snippets

Jane Genova: Speechwriter - Ghostwriter

Arriving at the Promised Land of Search Engine Optimization (SEO) is this: Having Google select your post as a featured snippet.   The featured snippet consists of a brief, usually one-paragraph answer to a query in search.

2020 52