2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

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Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos.

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Home Alone - Perils of Telecommuting in Era of COVID -19

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It's inevitable. These are COVID - 19 Times.  Employers in major metro areas will likely mandate their employees to work from home. 

2020 56

Connecticut Living + Family in Disney's Celebration Florida - Anthony Todt, Allegedly Overextended

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The typical Connecticut story is the family living beyond their means. That's not difficult to do since the tax situation in itself is outsized.

2020 52

Courts of Public Opinion and Courts of Law Intersect

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Today is the heart wrenching memorial for super athlete Koby Bryant and his daughter Gianna, a promising basketball player. 

2020 52

It Was Said to Kick Off #MeToo - Now, a Wrap, Unless Harvey Weinstein Conviction Appealed

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Lead defense attorney for Harvey Weinstein- Donna Rotunno -  saved her clients from life in prison. Yes, he's in jail right now, awaiting sentencing March 11th.

2020 52

That Little Matter of Missing a Court Date - Law Catches Up to Lori Vallow

Jane Genova: Speechwriter - Ghostwriter

Failure to comply with court order to produce the children in Idaho on January 30th, 2020. Here are 6 tips for search engine optimization (SEO) in 2020. Blonde and beautiful. Suspicious death of her former spouse and brother.

2020 52

Liang Wudong, 62 - First Healthcare Hero in Coronavirus Crisis

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Today, medical doctor Liang Wudong died in China, reports The Guardian. His death at age 62 has been attributed to being on the front lines in treating coronavirus victims at the Hubei Xinhua Hospital. 

2020 56

Decoding the Language and Gestures Associated with Reductions-in-Force

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The phrase "mergers and acquisitions" should be accepted as code for "coming reduction-in-force." " M&As create redundancies. Employees from both entities could be sent packing. 

2020 52

Ah! Sometimes the Inner Performance Artist Longs to Break Out

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In the stressful profession of practicing law, emotions can quickly rise to the surface. If the lawyer can't keep them from breaking free, strange behavior can occur. The question here is: Did it?

2020 52

Coronavirus & Dow Down 400+ - It's the Uncertainty

Jane Genova: Speechwriter - Ghostwriter

Even before this new virus started on its fatal journey around the world the Edelman Trust Barometer 2020 had documented the lack of trust in the major institutions: government, media, business, and NGOs (non-governmental organizations).  The stock market hates uncertainty. 

2020 56

Impeachment Trial - Not The Greatest Show on Earth

Jane Genova: Speechwriter - Ghostwriter

Their back offices, which should be filled with public relations types, can't put together what should have been the Greatest Show on Earth for 2020. Even in search engine optimization (SEO), Google is punishing posters who get stuck in one message phrased in an infinite number of ways. 

2020 56

The Alleged Sins of the Father - The Five Dulos Children

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The downfall of one-time lux builder on the Gold Coast of Connecticut Fotis Dulos has reached this point: His lawyer Norm Pattis has become his spokesperson. Pattis is featured in the photo.

2020 56

"Nudge" - Not Only Cool to Use, Also Is Okay in Formal Communications

Jane Genova: Speechwriter - Ghostwriter

  Be they the words used at dinner during a new-business-development pitch or for search engine optimization, the terminology remains a work horse. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 56

Gilded Age - Is Coronavirus Putting End to All That?

Jane Genova: Speechwriter - Ghostwriter

Without any change in national, state, and local politics (no, Americans won't have to wait until Election 2020 happens) there can be a level playing field. Here are 6 tips for search engine optimization (SEO) in 2020. The Dow Jones is down today.

2020 52

65+ Trike Made Me Hottie in Cold Midwest

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It took  this to turn me into a hottie. And it's in the cold Midwest. I had an accident. Trauma. Post-accident State Farm more than doubled my rates. Double the trauma.

2020 56

Respect for the Dead Isn't Due - The Legacy of Bernie Ebbers

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It was the scandal that ate right into investors' retirement accounts. I lost a bundle. And after lawyers took their fee in a shareholder lawsuit, I received less than 20 bucks. That kicked off in 2002.

2020 52

More Fotis Dulos

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Tabloid Daily Mail claims it has had access to the late Fotis Dulos' suicide note. Here , you can read it.    It starts out melodramatically.

2020 52

SuperBowl Monday - Keep Your Eyes on the Ground

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. An unexpected consequence of the indulgences of SuperBowl Sunday is losing track of money. Lots of someones walk out of a bar or an overcrowded living room and drop their 10 and 20 dollar bills. 

2020 52

Court of Public Opinion - Did It "Execute" Fotis Dulos?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Yesterday, Fotis Dulos died two days after a suicide attempt. In response, his celebrity lawyer Norm Pattis is taking two unusual steps, reports the Daily Mail.

2020 52

News Corp's KNEWZ Takes on Google

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Could Rupert Murdoch be The Google Slayer? Maybe, in time. Yesterday his "baby" News Corp rolled out KNEWZ. The New York Post , which is owned by News Corp, describes what that launch was all about.

2020 56

Language - Purge Public Discourse of Term "Shocked"

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Too much has gone down in the 21st century and the media hasn't missed any of it.    So, civilization has reached the point of not being able to be shocked.

2020 56

Fotis Dulos Commits Suicide - Were Bail Issues the Tipping Point?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. There could have been a setback in Fotis Dulos' bail status. He is on the left in the photo. According to the New York Post , he was due for a court hearing on the $6 million bond he had been released on.

2020 56

Coronavirus - First Shoe to Fall

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. What impeachment? The influential conservative aggregator site Drudge Report is posting that information on the left hand side.

2020 56

How Does Group of 3 or More Make Decision about Pizza Toppings? - Survey Bob Dilenschneider Might Conduct

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. After a fairly decent start off the launching pad, Bob Dilenschneider's "Decisions" has gotten stuck during its first month out there. It had been published December 31, 2019.

2020 56

Loneliness Meme - Clickbait, But Goes Back to Garden of Paradise

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Articles on loneliness - which is positioned and packaged as a killer - get lots of attention. Downright clickbait. Here is a recent one, about a loneliness survey in the UK, published on StudyFinds.

2020 56

Week of January 26, in The Year of the Plague - What Edelman Trust Barometer Could Report in 2021

Jane Genova: Speechwriter - Ghostwriter

" - William Watts, MarketWatch , January 25, 2020. Edelman Trust Barometer 2020 documents that. As I connected the dots, I interpreted that there was a psychic shift from optimism about life in the new land to paralyzing fear.

2020 56

Law Firms, Advanced Degree Progams, Working in Finance, et al. - Those "Inner Terrorists"

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Stuck in the memory bank of just about every law firm, every lawyer, and every law student are the suicide of partner Gabriel MacConaill and the fatal overdose of partner Peter Munson.

2020 52

Legal Media - Is It Becoming a Kind of AA-Speaker Meeting Platform?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The tone and content of Law.com's coverage of Greg Smith's sharing the saga of his alcoholism at a Husch Blackwell partner meeting are positive.

2020 52

Robert Iger's 10 Principles of True Leadership (and the most important one for coronavirus-times)

Jane Genova: Speechwriter - Ghostwriter

The 10 must-dos for a leader, found Iger, are: Optimism. Optimism.  Here are 6 tips for search engine optimization (SEO) in 2020. As Chief Executive Officer (CEO) of the Walt Disney Company Bob Iger has overseen plenty.

2020 56

Kobe Bryant - Focus Shifting to Legal Liability

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. As the world mourns the death of sports icon Kobe Bryant, there are those who, from the get-go, thought like a lawyer. Their issues were with possible liability and what or whom to sue.

2020 52

The Pampering-Yourself Niche - Forget the Latte, Go for the Bath Bombs

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The latte has lots of calories. It's been around for so long that the consumption experience doesn't provide the old uplift. Also, it doesn't quite fit into the pampering-yourself niche.

2020 56

Goldman Sachs - Will "Patrick Blumenthal v. Goldman Sachs, et al" Put the Culture on Trial?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. This lawsuit has all the makings of a two-hour special about the alleged brutal Animal-House-like culture of a powerhouse financial institution such as Goldman Sachs.

2020 52

Likeability - Mark Zuckerberg Doesn't Care, Maybe You Shouldn't Either

Jane Genova: Speechwriter - Ghostwriter

" -  Facebook's Mark Zuckerberg at quarterly earning call, as quoted by Jessica Guynn, USA Today , January 29, 2020. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 56

Drudge Report Continues to Opt for Coronavirus Over Impeachment

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. With Matt Drudge, a story with strong long legs wins out over politics. The conservative digital news aggregator Drudge Report continues to headline the coronavirus, putting impeachment links on the left hand side. Today, the coronavirus gets a quadruple headline. The four are: Xi: Spread Accelerating. Grave Situation. 56 Million Quarantined  Nobody Can Leave. Meanwhile, impeachment has become a bore.

2020 43

Black Boxes, Branding, Goldman Sachs, and Jones Day

Jane Genova: Speechwriter - Ghostwriter

That is documented in Edelman Trust Barometer 2020. Here are 6 tips for search engine optimization (SEO) in 2020. The black box is out. At least at Wall Street player Goldman Sachs.

2020 52

The Business of Transparency - Ranging from Law Firms to Psychotherapy

Jane Genova: Speechwriter - Ghostwriter

Here is a copy of that January 24, 2020 filing by Jones Day. Here are 6 tips for search engine optimization (SEO) in 2020. Gender discrimination lawsuit "Tolton, et al. Jones Day" has seemed to get un der the skin of that elite law firm.

2020 52

IBM - The Barbarians Were Blocked at the Gate

Jane Genova: Speechwriter - Ghostwriter

  Here  are 6 tips for search engine optimization (SEO) in 2020. The elephant in the room for the announcement that IBM CEO Ginni Rometty is retiring from that position in April is: How did she last  that  long? 

2020 52

The Gilded Age, CollegeAdmissionsGate, Extreme Mystery of the Not-Guilty Stance

Jane Genova: Speechwriter - Ghostwriter

  It is October 2020, in Boston federal court. Here are 6 tips for search engine optimization (SEO) in 2020. The trial date has been set for Lori Loughlin and Mossimo Giannulli.  So, the next shoes drop in CollegeAdmissionsGate.    The paparazzi will rush in. Their daughters, whom they allegedly used fraud to have admitted to college, may be called upon to testify. Great photo ops.

2020 40

Beyond Creativity, the Legalities - Super Bowl Commercials

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The in-game commercial during the Super Bowl can run $5 million to $5.6 million, according to Statistica.    But in addition to that major financial investment for a corporation is the risk of a lawsuit. As Law.com points out the one over the claim that Miller Lite used corn syrup in its beer is still going on.

2020 40

Clickbait On Trial - "Lawrence Lessing v. The New York Times et al."

Jane Genova: Speechwriter - Ghostwriter

The tactics used range from search engine optimization (SEO) to researching and creating the kind of content not easily available elsewhere.

2020 52

Elizabeth Kendall - No, Her Instinct Couldn't Have Prevented Many of the Ted Bundy Murders

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In the ABC "20/20" two-hour special on Ted Bundy, viewers will come to question how much they can count on their instinct to save them from peril. The focus of the programming was Ted Bundy's long-term girlfriend Elizabeth Kendall and her daughter Molly Kendall. Yes, there were red flags in their relationship. For example, when they were rafting on the water, he threw her into the water.

2020 40

Marketing & Power of Long-Tail Keywords

Jane Genova: Speechwriter - Ghostwriter

Patel is  the guru in overall search engine optimization (SEO). Google's search engine operates more on intuition. Local search is big and getting bigger. Voice. Mobile. And, the trusty old desktop.

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