Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos.

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

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BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19.

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Democrats & Election 2020 - Will Mike Bloomberg Wind Up the Scapegoat?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Clearly, the Dems are unifying. Joe Biden could pull off becoming the nominee and beating Donald Trump. But the wrench in the works could be billionaire Michael Bloomberg.

2020 52

Game of "Legal Chicken" Ending - Loughlin, Giannulli Expected to Take Guilty Pleas (involving prison time)

Jane Genova: Speechwriter - Ghostwriter

" -   Melissa Korn, The Wall Street Journal , May 21, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

Doing Well, Doing Good for Employees - Law Firm Cahill Gordon

Jane Genova: Speechwriter - Ghostwriter

In Q1 2020, the law firm crushed it. Here are 6 tips for search engine optimization (SEO) in 2020. No layoffs. No furloughs. No salary cuts. That's what Cahill Gordon told its associates, reports Abovethelaw.

2020 52

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney.

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Cockroach Theory of Infestation - Be Very Scared, America, of Alleged IP Spies for China in Boston Academia

Jane Genova: Speechwriter - Ghostwriter

" - Catherine Elton, Boston Magazine , May 21, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. " the Department of Justice launched its Chinese Initiative in late 2018.

2020 52

Yes, We Love Oliva Benson, But.

Jane Genova: Speechwriter - Ghostwriter

It has been renewed for the 2020 - 2021 season. For March 26, 2020, overall they were up 15.24% and up 9.38% in the key 18 - 49 age category.  The only interesting wrinkle in that plot line has been this: It was his loyal wife who helped engineer his legal downfall.

2020 52

A Yawner - ABC's "The Drop Out"

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Elizabeth Holmes and the enterprise she founded Theranos had been a major media story on the way up. Likewise, it had been a major media story after both crashed. 

2020 52

Coronavirus ShutDown of AA Meetings - Attend Them Online, By Phone

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Those wonderfully packed meetings of Alcoholics Anonymous (AA), with SRO, are illegal in a growing number of states. Not enough social distance. 

2020 56

Westchester, NY Miracle: COVID-19 Patient Zero Lawrence Garbuz Out of Hospital, Recovering at Home

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Andrew Cuomo is leveraging this development as a symbol of hope in The Time of COVID-19: Lawyer, who had been Patient Zero in the Westchester, New York coronavirus cluster, Lawrence Garbuz  is back home.

2020 52

Media - When Sectors Lose Their Sex Appeal

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Every era anoints some kind of news story as sexy. Back in Watergate times it was media about media - more specifically, journalism. Then came Maria Bartiroma. And money became sexy.

2020 52

Need for an Inner Editor in COVID-19 Times - The Sad Saga of Kevin Bain

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Not too long ago Kevin Bain had been the manager of document services at law firm Thompson & Knight. Now he's not. What transpired in between might be as simple as a very very very bad day. 

2020 52

The Extreme Optimism of Fintech Players - COVID-19 Should Temper All That

Jane Genova: Speechwriter - Ghostwriter

'"  - Jeff Kauflin and Antoine Gara, FORBES , April 16, 2020.   Since I have done marketing communications assignments for the fintech industry I am well aware of its extreme optimism. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

How Week of January 26th Could Go for You

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Here are the predictions for each zodiac sign for this week from New York Magazine's Madame Clairevoyant. Not that the future is locked in.

2020 56

Liang Wudong, 62 - First Healthcare Hero in Coronavirus Crisis

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Today, medical doctor Liang Wudong died in China, reports The Guardian. His death at age 62 has been attributed to being on the front lines in treating coronavirus victims at the Hubei Xinhua Hospital. 

2020 56

Grandma, You Really Bought "Paper Tickets" to See a Movie?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Another economic victim of COVID-19 could be AMC Entertainment. In mid-March, because of various shelter-in-place mandates, it had shut down its 630 theatres across the U.S. and furloughed 25,000 employees.

2020 52

Law Firm Nixon Peabody - A Very Strange Public Relations Situation, Indeed

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The new usual in law firm branding is to position and package manpower cost-cutting measures as prudent actions to preserve cash flow.

2020 52

Murder of Former Mayor's Wife in Long Branch, NJ

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The Long Branch, New Jersey part of the Jersey Shore is undergoing gentrification. Among the real estate developers is Jared Kushner, son-in-law of U.S. President Donald Trump.

2020 52

Marriage in The Time of COVID-19: The Great Unraveling

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Each partner changes. The relationship changes. The world changes. The financial situation could change (some portfolios have lost 30% of their value). 

2020 52

Stay-at-Home in Ohio Extended to End of April

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. On the border of Ohio is hotspot Michigan. Detroit has been hit hard.    But, the attitude of many in OH is philosophical, not anxious. It's usual to hear: Gotta die sometime.

2020 52

When Is Last Time You Went Out to the Movies?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Both short term and longer term business prospects don't look good for AMC Entertainment Holdings. 

2020 52

Media Disruptor David Lat Survives COVID-19, Heads Home to Whole New Phase of Life

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The media player he had been for more than a decade, David Lat has chronicled his near-encounter with COVID-19 death on social media and with the establishment legal one such as Law.com.

2020 52

Ronan Farrow Controversy Could Provide Platform for Matt Lauer Comeback

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. From Golden Boy to Possible Lawsuit target. 

2020 52

Beyond Public Relations - When a Sector Begins to Fight for Its Life

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Compassion. Transparency. Shared Sacrifice. Through those three core values, much of the legal sector is able to minimize the potential damage from COVID-19 related cost-cutting, reports Law.com.

2020 52

Christopher Meloni (who played Elliot Stabler) Coming Back to NBC

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. For 12 seasons the hot-head emotionally conflicted Eliot Stabler, played by Christopher Meloni, kept audiences riveted on "Law & Order SVU."

2020 52

Coronavirus Economy, Legal Sector & Branding - How Law Firms Frame Cost-Cutting Initiatives

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The challenge for many law firms in what could be called The Coronavirus Economy is this: How to do extreme cost-cutting without appearing to be in financial distress. Yes, that's a branding issue.

2020 56

Barnard Brand Back in Play - Malika Jones Arrested for First-Degree Murder

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Earlier it was the killing of Tessa Majors in Central Park.    Now, it's the alleged murder of Inell Jones by daughter Malika Jones, 22.    Both murders throw shade on Ivy Barnard.

2020 56

Media - Abovethelaw Founder David Lat Off Ventilator

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The media guy he used to be, David Lat used social network Facebook to update the world on his condition. That was late last night.

2020 52

Media - David Lat's Condition Remains Uncertain, But Some Improvement in Oxygen Level/Breathing

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Founder of iconic Abovethelaw David Lat continues to fight for his life at NYU Langone Hospital. He is being treated for COVID-19. 

2020 52

National Credit Union Administration - A Fun Story (unfortunately during office hours)

Jane Genova: Speechwriter - Ghostwriter

She resigned on January 10, 2020. Here are 6 tips for search engine optimization (SEO) in 2020. On November 19, 2019, the general counsel at the National Credit Union Administration - Michael McKenna - retired abruptly. Now, those in the legal sector know why.

2020 52

How Bad Could the Economy Get? - McKinsey & Co. Provides Nine Scenarios

Jane Genova: Speechwriter - Ghostwriter

But, the economies would quickly return to normal by the end of 2020 if: Social distancing works. Here are 6 tips for search engine optimization (SEO) in 2020. COVID-19 is calling the shots.

2020 56

Major Disappointment for Media: Elizabeth Holmes' Trial Rescheduled for October

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. From the get-go, Elizabeth Holmes, founder of Theranos, has been a hot media property.    On the way up to becoming a billionaire media outlets such as Fortune did cover stories on her.

2020 52

Public Relations in Age of Austerity: Messaging in the Legal Sector

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

Professors and Business Leaders - Don't Bet on Them in Presidential Race

Jane Genova: Speechwriter - Ghostwriter

Unification of the Democratic Party is a must in beating Donald Trump in Election 2020. The analogy is the current kind effective search engine optimization (SEO). Google has changed search engines to respond to what users want.

2020 52

Coronavirus & Dow Down 400+ - It's the Uncertainty

Jane Genova: Speechwriter - Ghostwriter

Even before this new virus started on its fatal journey around the world the Edelman Trust Barometer 2020 had documented the lack of trust in the major institutions: government, media, business, and NGOs (non-governmental organizations).  The stock market hates uncertainty. 

2020 56

Impeachment Trial - Not The Greatest Show on Earth

Jane Genova: Speechwriter - Ghostwriter

Their back offices, which should be filled with public relations types, can't put together what should have been the Greatest Show on Earth for 2020. Even in search engine optimization (SEO), Google is punishing posters who get stuck in one message phrased in an infinite number of ways. 

2020 56

David Lat, Abovethelaw.com Founder, Treated for Coronavirus

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Through Twitter, Facebook, and coverage on Law.com , David Lat has announced that he has tested positive for COVID-19. So has his husband Zachary Shemtob.    Lat did this as a public service.

2020 52

Superheroes in The Year of Coronavirus - ABC's David Muir, Paul Weiss' Brad Karp

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In media, ABC broadcasting, hosted by David Muir , has been the superhero in providing information in this Time of the Coronavirus. Last night there had been another special. 

2020 52

Vice Media - Its Beef About Google's Advertising Business Could Be Documented in Federal/State Antitrust Lawsuits

Jane Genova: Speechwriter - Ghostwriter

" - Brent Kendall and John McKinnon, The Wall Street Journal , May 15, 2020.    The other focus is that contention that the search business is configured to impede competition. In my own article on search engine optimization , I note,  "Google has become a walled-garden, directing about 50 percent of searches to its own properties."

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Ohio - Model for Aggressive Response to COVID-19

Jane Genova: Speechwriter - Ghostwriter

  Here  are 6 tips for search engine optimization (SEO) in 2020. The quick response of Ohio to the late onset of COVID-19 illnesses in the state could provide a model for future management of healthcare crises.

2020 52

The Extreme Luxury of Being Able to Work from Home - Joe Andrew of Dentons Reflects

Jane Genova: Speechwriter - Ghostwriter

"  - Joe Andrew, The Hill , May 1, 2020. Here are 6 tips for search engine optimization (SEO) in 2020. "For the foreseeable future, the world is going to be even more divided between those who have to go into their place of work and those who have the luxury of continuing to work from home."  Andrew, the global chairman of Dentons law firm, points to a brutal reality. Those in professional services such as himself can work from home.

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