Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. The rules for organic search keep mutating. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox.  As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king.    But the tough nut to crack is getting, holding, and scaling attention.

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COVID-19 + Influenza = The Non-Christmas 2020

Jane Genova: Speechwriter - Ghostwriter

  Obviously the Hallmark-type get-togethers during the 2020 holiday season can't happen. Here are 6 tips for search engine optimization (SEO) in 2020. Yes, it amounts to coal in the collective stocking. CDC director Robert Redfield, reports Mediaite , predicts a difficult fall and winter in terms of public health. It could be the worst situation America has endured. 

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Father's Day 2020 - Black Dads Who Won't Be Around to be Honored

Jane Genova: Speechwriter - Ghostwriter

So, as is standard, a client in alternate medicine has me creating a series of promotions for Father's Day 2020. Here are 6 tips for search engine optimization (SEO) in 2020. Holidays provide traditional marketing platforms. It happens on June 21st.    That got me thinking. This year there will an absence of black dads for their children to honor. Those range from Kobe Bryant to George Floyd. 

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Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. " It has configured its engine to direct searches to its own products. Here are 6 tips for search engine optimization (SEO) in 2020. It's a confluence of forces. And the fallout from the pandemic is just one of them.

2020 43

Google Selects Jane Genova Post on Dynamics of Ambition as Featured Snippet

Jane Genova: Speechwriter - Ghostwriter

  In this article on search engine optimization (SEO) I explain the key role played out by Featured Snippets on Google rankings as well as overall influence.  Here are 6 tips for search engine optimization (SEO) in 2020. The thrill. The honor. The professional leap forward. My post on Law and More about the death of BigLaw partner Peter Munson analyzed the dynamics of ambition. Google selected it as a Featured Snippet. 

BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19. He announced he would no longer take a salary until the crisis was over and did a graduated pay cut for employees. This next round, and it's still in progress, reports the New York Post , results from the falloff of advertising revenue. In the U.S.,

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Mossimo Giannulli - Can He Put Together a Comeback?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. One down, one to go. The spouse in the power couple who finally took a plea deal in CollegeAdmissionsGate - Mossimo Giannulli - has been sentenced to 5 months in jail. 

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June 10, 1935 to June 10, 2020 - Alcoholics Anonymous Saves Lives, Goes Global, Becomes Controversial

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In some locations around the world, members of 12-step fellowship Alcoholics Anonymous (AA) are meeting again in-person. At those meetings today they may have celebrated the 85th anniversary of the founding of that self-help organization by a stockbroker and a medical doctor. Because they were there at an AA meeting, they were probably still embracing the fundamentals of the program. 

2020 43

2020 and Back in the Counterculture - We Became Very Tired

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Why do human beings do what they do? Even they might not understand that. Years of Freudian analysis might not unlock those mysteries either. So, it's mostly speculation (as well as projection of one's own point of view) to provide an explanation for the alleged behavior of professionals such as lawyer Colinford Mattis.

2020 40

Get Over COVID-19 Fatigue - Drudge Report's 6-Line Headline about Worsening Pandemic

Jane Genova: Speechwriter - Ghostwriter

  History might chronicle the saga of those ignoring the extreme risk of the pandemic as The 2020 Folly.  Here are 6 tips for search engine optimization (SEO) in 2020. Pure and dangerous magical thinking: that the worst of COVID-19 is over. As the 6-line headline on the influential Drudge Report hammers: The worst might not even have started. That means lockdowns could return. And that means the economy, global and U.S., again contracting.

2020 43

Ohio - No Longer Model of COVID-19 Wise Government Management

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Ohio had been a role model for how to proactively manage the novel virus. The governor - Mike DeWine - made his rulings from the platform of an abundance of caution.

2020 52

Lasso Didn't Take on TikTok - Facebook Killing It Off

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Facebook announced to Lasso users that the app would be pulled on July 10th, reports the New York Post. Lasso was created to take on the wildly popular, getting more popular all the time, video mobile app TikTok. Meanwhile on another Facebook app - Instagram - there is a retrofit to facilitate what TikTok does so well. Only time will tell if that can make it competitive with TikTok.

2020 43

For a Week Which Will Probably Be More Turbulent Than Usual: Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. New York Magazine's Madame Clairevoyant's column is something you can hang your hat on. It's a bit of solidity when everything else is whirling around wildly.    This week, with corona out of control, will probably be brutal on the stock market. Businesses which had reopened could be shutting down again. That will drive up unemployment. 

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Those COVID-19 Disputes Over Commercial Leases: There's a Law Firm for Them

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Where there is adversity there is opportunity. Law firm Baker McKenzie has leaped into that space. Bloomberg Law reports that it has launched a cross-functional practice assisting tenants and landords in commercial lease litigation and disputes. Those arose because of space which stood vacant because of COVID-19.

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Of Course, Everyman/Everywoman Will Go for AI-Enabled Justice

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. A few years ago, Joshua Browder created the Artificial-Intelligence enabled app DoNotPay. The objective was to assist friends who had parking tickets.

2020 56

COVID-19: The Great Pent-Up Demand For Relocation (no moving vans stopping here)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Across generations, so many want to relocate to another state. Or, so they say. But they are stuck-in-place because of COVID-19.

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Labeling Online Political Messaging - What UK Is Proposing, Implications for US Partisan Broadcasting

Jane Genova: Speechwriter - Ghostwriter

The public has until November 4, 2020 to respond to the proposal, which you can read here. Here are 6 tips for search engine optimization (SEO) in 2020. From websites to podcasts, the UK is seeking for transparency in online political messaging.

2020 52

"Grey's Anatomy" - Of Course, Writers Are Focused on Weaving in Pandemic Reality

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Few institutions have not been impacted by the pandemic. Among those which got hit is the iconic medical drama "Grey's Anatomy."

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Gig Economy in Play

Jane Genova: Speechwriter - Ghostwriter

That law, which went into effect January 1, 2020, mandates that gig workers, with some exceptions, are reclassified as employees. Here are 6 tips for search engine optimization (SEO) in 2020.

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Zoom Levels D.C. Power Playing Field - Lobbyists/Litigators Unsuited for Online

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It's the suit. Or was. Even those not in the fashion loop get it that it's the custom-made suit and the power message it transmits that are the  platform for influence in D.C.

2020 52

Lori Loughlin - No, She Likely Won't Pack on the Pounds in Jail

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It'a unlikely that Lori Loughlin will lose her bony good looks in jail. Sure the chow is probably high carb but she will only be there for 2 months.

2020 52

Legal Media - Bloomberg Law Is Go-To

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Those of us who receive PinHawk Law Firm Marketing Brief in our email have been noticing this: More and more of the links are to Bloomberg Law.

2020 52

It Came Down to Language (English Could Still Be Useful Major for Career in Law)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Even a first-year law student could assess that the odds were against businesses attempting to be compensated through their insurance policies for the financial losses during the COVID-19 interruption. 

2020 52

Uber, Lyft Could Shut Down Service in California

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. As was major news, in California, San Francisco Superior Court Judge Ethan Schulman ruled Uber and Lyft had to reclassify their gig drivers as employees. The defendants have 10 days to appeal.

2020 52

Real Hope for the Actively Suicidal: Food and Drug Adminstration Approves Nasal Spray Spravato

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The Food and Drug Administration has approved Johnson & Johnson's nasal spray Spravato for the actively suicidal.

2020 52

Yes, Blogging Is Mature Medium - But Still Functions as Marketing Workhorse

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Blogging requires time. Not as easy as dashing off a whatever on a social network like Twitter. Also, blogs are a mature medium.

2020 52

Getting Hired in the Toughest Job Market Ever

Jane Genova: Speechwriter - Ghostwriter

In announcing on LinkedIn Updates that he will starting his new job Monday, Colin Levy admits that this search for work was the toughest he has ever encountered. Essentially his message has been to align the search with organizations you're simpatico with.

2020 52

COVID's 2nd Wave, with the Barbarians Already at the Gates

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It's out there in establishment business media. Bloomberg published an article based on the assumption there will be a 2nd wave of COVID-19. So certain that seems, UK's Boris Johnson is preparing for it.

2020 52

Florida: If School Reopens Totally In-Person, Teachers Get It They Need "to get their affairs in order'

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In Florida, lawyer Charles Gallagher of Gallagher & Associates announced he is providing free wills to teachers. BusinessInsider reports that already Gallagher has received 600 requests for information.

2020 52

Forced to Develop Business in New Ways, Law Firms Give Marketers a Seat at the Table

Jane Genova: Speechwriter - Ghostwriter

  Here  are 6 tips for search engine optimization (SEO) in 2020. So much of law firm marketing involved pitching in-person. The continuum extended from the long meal in an upscale restaurant to a presentation on a hot topic such as sexual harassment. 

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Recruitment Industry Hit Hard by COVID-19 - That Includes LinkedIn

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. A powerhouse of a professional network such as LinkedIn seems invulnerable during COVID-19.    Not so.

2020 52

Law Firm Boies Schiller: So, How's It Doing in Crisis Communications?

Jane Genova: Speechwriter - Ghostwriter

  Since America is the land for second chances (the Puritans were misfits in the old country), Boies Schiller can engineer a return to grace. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

Week of July 6th - Madame Clairevoyant Sees Things Calming Down

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Out of the chaos. At least that's what New York Magazine's Madame Clairevoyant predicts for this week. That means the timing is right to move forward on whatever. As for Taurus, my Zodiac sign, Madame Clairevoyant chats up the opportunities for me in surprises. Both surprising others and surprising myself.      Maybe.

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Uber - Public Relations Strategy + Delaying Tactics in the Courtroom

Jane Genova: Speechwriter - Ghostwriter

There, AB-5, which became law in January 2020, requires that gig workers, with some exceptions, are reclassified as employees.  Here are 6 tips for search engine optimization (SEO) in 2020. In California, Uber has not been doing so hot.

2020 52

Boycott Against Placing Ads on Facebook - Lots of Free Good-Guy Publicity for the Brand

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The boycott against placing advertising on Facebook gained traction. So much so that organizations participating in the boycott come across as the Good Guys. And that's exactly where brands want to be in this time of values upheaval.    Being identified as participating in the movement, reports MarketWatch , has given corporations lots of free publicity. All good.

2020 43

The Crowd Is Fickle - Meghan/Harry So Pre-COVID

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It was the Bard of Avon (in England, of course) - William Shakespeare - who hammered the reality that fame, influence, and power are ephemeral. 

2020 56

Downside of Decline of COVID-19 Cases: Layoffs for Contract-Tracers

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The good news in Massachusetts is that new cases of COVID-19 are down. So are the deaths. But the bad news is that, after three months, those hired as coronavirus contact-tracers are being laid off. Boston Magazine reports that already about 200 have volunteered to be laid off. Other workers are expected to be terminated.    MA was the first state to launch a formal contact-tracing program.

2020 43

Doing Well, Doing Good for Employees - Law Firm Cahill Gordon

Jane Genova: Speechwriter - Ghostwriter

In Q1 2020, the law firm crushed it. Here are 6 tips for search engine optimization (SEO) in 2020. No layoffs. No furloughs. No salary cuts. That's what Cahill Gordon told its associates, reports Abovethelaw. Along with that it thanked them for their performance. It had its strongest first quarter ever. Could this be a sign of the softening of capitalism? And the play out of doing well can come from doing good, at least by its employees?

2020 40

Concerns about Possible Insider Trading - Edelman Represents Kodak

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Giant public relations firm Edelman has developed a brandname representing controversial people, organizational developments, and corporations. Some may recall it represented GE employee Peter Lanza whose son Adam Lanza orchestrated the Sandy Hook, Connecticut massacre and his own suicide. Currently, Edelman is representing Kodak, reports Kevin McCauley in Odwyerpr.com.

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Brand Saint David's - Another Elite School Gets Hit with Allegation of Sexual Exploitation of Student

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Parents might be thinking: Thank havens, we couldn't afford those elite private elementary and high schools.

2020 52

The Very Peculiar Reward System in Law Firms v Corporations, Entrepreneurship, Wall Street Investing

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The law firm Quinn Emanuel request for a $185 million fee in getting the $3.7 billion payment for insurers brought to the forefront the age-old question in billing: time v value. 

2020 52

The Language of Marketing - BU Launches @fckitwontcutit COVID Campaign, Trademarks Meme

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The fundamental of marketing is to identify and figure out how to appeal to the mindset of the target market. The language is especially important. 

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