Selling Bigger Virtual Packages with Laurie Guest

Speaker Launcher

On this episode of The Wealthy Speaker Show, we welcome back Laurie Guest to talk about how she shifted her mindset and adjusted her packages to accommodate her clients during COVID. The post Selling Bigger Virtual Packages with Laurie Guest appeared first on Jane Atkinson.

Sweet Spot Pricing with Laurie Guest

Speaker Launcher

Do you offer different pricing packages or is it one price for everyone? It’s not for everyone, but we’ll see how Keynote Speaker and Customer Service Expert, Laurie Guest uses her unique formula to create pricing and packages that have clients choosing what works best for her!

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Language - Use of "Disappointment" Positions and Packages You as Sophisticated (understatement is in)

Jane Genova: Speechwriter - Ghostwriter

" It can damn whomever or whatever is discussed and, simultaneously, position and package the speaker as sophisticated. Here are 6 tips for search engine optimization (SEO) in 2020. Although this is a visual era, words still function as public relations workhorses. One of those words is "disappointment." Yeah, wasn't it always a smart rhetorical move in upscale circles to understate. As Law.com reports, U.S. Vice President Mike Pence labeled U.S.

2020 43

David Muir Positions and Packages ABC's Karen Incident with Gravitas and Class

Jane Genova: Speechwriter - Ghostwriter

Tonight on the ABC News, it was Muir's mission to position and package in a professional manner the exit of its version of Karen. Here are 6 tips for search engine optimization (SEO) in 2020. Leave it to David Muir, the news anchor on whose shoulders has been placed the mantle of Walter Cronkite. That is, ABC News Senior Vice President Barbara Fedida. 

2020 43

Boies Schiller Flexner Brand (2015 - 2020)

Jane Genova: Speechwriter - Ghostwriter

  In addition, Boies Schiller has experienced 31 partner departures in 2020. Exactly the right positioning and packaging for your messaging. Legal malpractice. Breach of fiduciary duty. Vicarious liability. Unjust enrichment. Restitution  Those are the allegations in the lawsuit "Telebrands Corps and Bullhead.com v. David Boies, et al." " It had been filed last Thursday, reports Law.com , in Superior Court of New Jersey Law Division, Bergen County.

2020 40

Hey, There Might Be a 2020 - 2021 Television Season

Jane Genova: Speechwriter - Ghostwriter

There could be a 2020 - 2021 network televisions season.  Exactly the right positioning and packaging for your messaging. How will Katherine's solo legal practice - and marriage - play out on "A Million Little Things." " We might just find that out.   Yes, television production will be starting up again in California on June 12th. In addition, the film and music industries will also resume operating. 

2020 40

Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

GroupM, a unit of WPP, predicts spending on advertising will be down 13% for 2020, reports The Wall Street Journal. Exactly the right positioning and packaging for your messaging. The fallout from COVID-19 has been severe for the advertising industry. Before the pandemic, some experts had been projecting a 4% increase. There are many factors involved in the probable plunge. With economic downturns, usually the ad budget is the first thing to cut.

2020 43

The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Position and package this as the intersection of science and the paranormal. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever. But, overall, the mindset here is one of inevitability. Yes, many of us will probably become infected with COVID-19. We just hope that our individual case won't be severe or, nonono, fatal. Will ours be treatable at home?

2020 43

Higher Education - Will Be Forced From Positioning & Packaging Itself as Luxury Brand to Returning to Public Service

Jane Genova: Speechwriter - Ghostwriter

Another shift that is needed and could happen is that academia ditch its chase after positioning and packaging itself as a luxury brand (hahaha, remember what has happened to lux brand Neiman Marcus ). Currently, among members of the Classes of 2020, it's dismal, reports The Wall Street Journal. Scott Galloway has been on the money in his predictions over and over again. Those include calling the collapse of WeWork. 

2020 43

High Noon: May 15, 2020, 240 W. Alexis Road, Toledo, Ohio, and My Hair

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. In Ohio, Governor Mike DeWine is conducting an experiment. He is phasing in ending the total lockdown of nonessential businesses. Maybe because he is a man, not a woman, he classified hair salons as nonessential. Well, tomorrow is the first day, after a forever, that hair salons can legally operate. For that sector and its customers it will be high noon. No one knows how it will play out. 

2020 43

My First Haircut In Covid-19 Time - May 15, 2020, Noonish (totally Twilight Zone)

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. In Ohio, hair salons opened today. For too many, that's all they knew. That is, that salons had reopened. So, when they headed to their usual salon they encountered a locked door and stern notice that they needed an appointment, along with a face mask. Not me. I had called ahead. I had gotten an appointment.

2020 43

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Kroger's are low on pre-packaged salads. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm. The President announced he did not have coronavirus. On the Sunday talk shows Secretary of Treasury Steven Mnuchin declared the nation wasn't in recession. The Federal Reserve knocked down interest rates to near zero.

2020 40

2020, The Year of COVID-19: No TIme Travel Back to My College Town

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Bloomberg positions the phenomenon as "college towns becoming ghost towns." " When COVID-19 closed down colleges the ethos of the college town also shut down. Since some institutions of higher education won't reopen their campuses to in-person classes in the fall, those towns will continue to non-exist, at least in spirit and business. Usually that means their football team won't be playing either. 

2020 40

Zoom Tips to Earn More Through Virtual Speaking with Marquesa Pettway

Speaker Launcher

Options and packages to offer your clients. We did this recording before social distancing was in effect, but now more than ever we need to find new and creative ways to serve our clients. On this episode of The Wealthy Speaker Show, I am so happy to welcome Marquesa Pettway.

2020 91

Disappearing Inside The Brand Called You - Joe Kennedy III (and more and more professionals)

Jane Genova: Speechwriter - Ghostwriter

He's positioned and packaged in the current campaign as a symbol of youth. So, of course, if you are ambitious, from the get-go you will pay attention to how you are positioning and packaging yourself.

2020 56

Litigation Funding - The Tort Reformers Are Looking More and More Right (and how it keep the little guy stuck more stuck most stuck)

Jane Genova: Speechwriter - Ghostwriter

' - Roy Strom, Bloomberg Law , August 27, 2020. The dispute could be positioned and packaged as a clever money-making scheme. "Litigation funders have long pointed to their backing of 'David v.

2020 52

"There's a race to remain relevant," Jr. Banker in London (Quoted by FN)

Jane Genova: Speechwriter - Ghostwriter

  Can relevance be positioned and packaged more organically? Hire a top media placement expert. Also needed is one of those social network pros who compulsively will key in your observations, awards, and links to articles by you and about you.

2020 56

Higher Education in Play - Should Seton Hill University Rebrand?

Jane Genova: Speechwriter - Ghostwriter

Why not position and package itself as equipping all generations for professional mobility and personal resilience? 

2020 56

Blended Learning Models and How to Implement Them

SlideModel

These organizations hire experts from specific fields and create tutorials and tests that are then offered in the form of various packages to subscribers via their website. Learning is no longer confined to merely brick and mortar schools where students are confined to whatever is taught by the teacher. It is now common for students to reach out to multiple sources, especially via the Internet to enhance their perspective regarding a topic.

2020 70

Using Heuristic Problem-Solving Methods for Effective Decision-Making

SlideModel

Someone might buy a limited-edition bottle of perfume that is being sold in a packaging style that was replaced 20 years ago. Problem-solving capability and effective decision making are two of the most prized capabilities of any leader.

2020 52

Laurene Powell Jobs - No Longer Hailed as Great Savior of Quality Journalism

Jane Genova: Speechwriter - Ghostwriter

" Powell Jobs [is] the latest billionaire to face questions about obligations to workers in the face of a ruinous pandemic …"  - Noah Kirsch, Forbes , May 21, 2020. Exactly the right positioning and packaging for your messaging.

2020 56

Pivot: From Career to Just-Work

Jane Genova: Speechwriter - Ghostwriter

The route could be accepting a package, being on the list for a reduction in force, harassed into resigning, or a stealth layoff, that is being terminated for supposedly performance reasons.  There is a confluences of forces.

2020 52

Vox Media Has to Cave to Layoffs - Shifting Out of Editorial to Marcom (especially digital)

Jane Genova: Speechwriter - Ghostwriter

And for 2020, it's projecting they will off 20%. Currently, many of those who had been on furlough either accepted a buy-out package or will be officially laid-off. Here are 6 tips for search engine optimization (SEO) in 2020. Q2 was not kind to Vox Media. Overall, it's been the worst of times during COVID-19 times for media. Vox's revenues were off 40% from what had been anticipated. The primary factor is a drop-off in advertising during the pandemic. 

2020 43

Marketing & Its Discontents - Bob Dilenschneider's Thought Pieces Published on Holidays

Jane Genova: Speechwriter - Ghostwriter

The interesting issue: How will he position and package what is to inspire us? Just let the day pass and allow people to do their own sorting out about working or not working in 2020. Here are 6 tips for search engine optimization (SEO) in 2020. Public relations player Bob Dilenschneider keeps using the same trusty tools for marketing his Manhattan boutique.    Among them is publishing thought pieces on holidays.

2020 40

The Current Radical Savings - Can It Become U.S. Norm?

Jane Genova: Speechwriter - Ghostwriter

"As of April 2020, the U.S. " -  Julia Carpenter, The Wall Street Journal , June 4, 2020. Her economic theory was that the poorer she positioned and packaged herself the deeper the discounts she would receive at the check-out. 

2020 52

COVID-19 Puts PR Agencies into Their Own Crisis - Through the Glassdoor at the Dilenschneider Group

Jane Genova: Speechwriter - Ghostwriter

"One prominent recruiter, who described the agency world as 'shot,' said at this point 'people aren't even looking, just saying they were laid off, salary cut, wait to see unemployment packages.'"  Way back in early-COVID-19 time: March 27, 2020.

2020 56

Distressed Disney - "Marshal" Bob Iger Rides into Town

Jane Genova: Speechwriter - Ghostwriter

"  Ben Smith, The New York Times, April 12, 2020.   Meanwhile, Iger will have to position and package long-term reductions of manpower as a must-do.  " Disney's much-imitated model was almost perfect exposure to the pandemic." 

2020 56

Austerity Bumps Up Against Branding: Law Firm Hiring

Jane Genova: Speechwriter - Ghostwriter

"The pullback in hiring is broadening from beyond the sectors initially affected [such as hospitality] … to white-collar areas such as law …"  - Gwynn Guilford, The Wall Street Journal , April 16, 2020. The other part is the JD Class of 2020.

2020 52

In the Public Interest - Getting the Messaging Right

Jane Genova: Speechwriter - Ghostwriter

So, price/fee cuts could be positioned and packaged as downright patriotic. Here are 6 tips for search engine optimization (SEO) in 2020. Save the economy. That's the subhead on the U.S. campaign to save the lives of those infected with the novel coronavirus.

2020 56

Deep Cuts Expected at Former American Media - The Hazards of Hope

Jane Genova: Speechwriter - Ghostwriter

Why don't they look at their positioning and packaging in the distressed field of media and say: That dog don't hunt? Now that American Media is A360 Media, merged with Accelerate 360, employees anticipate a major reduction in force, reports the New York Post. And, the glut of media types will become even more glutted. On ProBlogger content providers are being offered 2 cents to 4 cents a word. That used to be 75 cents a word.

2020 43

Brand Saint David's - Another Elite School Gets Hit with Allegation of Sexual Exploitation of Student

Jane Genova: Speechwriter - Ghostwriter

  Saint David's is only one on the long list of elite schools whose legacy has become sexual exploitation of students back in the days when the whole private school package seemed the unique blessing from the universe. Here are 6 tips for search engine optimization (SEO) in 2020. Parents might be thinking: Thank havens, we couldn't afford those elite private elementary and high schools.

2020 40

COVID-19: The Great Divide

Jane Genova: Speechwriter - Ghostwriter

The pandemic of 2020 (and beyond) could go down in history as turning up the ugly underbelly of economic inequality in America. If Congress doesn't come up with more systemic and individual aid packages, those human beings could actually lose the roof over their heads. USA Today reports on what might be called The Great Divide. On the one hand, there are those financially undone by the shutdowns. If they had savings those funds are long gone.

2020 43

Virtual Special Event Industry - 20 Years of Boredom or Extreme Engagement (as in the Democratic Convention)?

Jane Genova: Speechwriter - Ghostwriter

Even just one - yes, a single blooper - which lands it in the second category will position and package the business or the nonprofit as, well, a bore. Born: The Virtual Special Events Industry.    The Democratic Convention is taking place virtually, without a hitch. At least so far. And to rave reviews, both from brandname media such as PBS and from newly uplifted folks on Main Street. Yes, it's not only possible to stage a special event online.

2020 43

Loneliness Meme - Clickbait, But Goes Back to Garden of Paradise

Jane Genova: Speechwriter - Ghostwriter

Articles on loneliness - which is positioned and packaged as a killer - get lots of attention. Here are 6 tips for search engine optimization (SEO) in 2020. Downright clickbait. Here is a recent one, about a loneliness survey in the UK, published on StudyFinds. As usual, nothing new.

2020 56

Amazon's David Zapolsky - He Should Have Watched His Language

Jane Genova: Speechwriter - Ghostwriter

Included in that description was language positioning and packaging Smalls in notes for a meeting as "not smart" and "not articulate." Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

The Matter of Easterbrook - McDonald's Introduced New MO in Crisis Management

Jane Genova: Speechwriter - Ghostwriter

It is seeking a clawback of the $40 million severance package, as well as the stock grant allegedly provided for one of his internal romantic partners.    Here  are 6 tips for search engine optimization (SEO) in 2020. Brit Steve Easterbrook was perceived as a corporate magician. After a long career at global McDonald's he was catapulted up to the role of chief executive officer.

2020 40

Seyfarth - Rhetoric of Corporate America in 1970s Put Out There in COVID-19 Times

Jane Genova: Speechwriter - Ghostwriter

  Like so many cost-cutters, Seyfarth positions and packages its moves as "prudent steps." The austerity train continues to roar through BigLaw.  " Simultaneously, it assures its constituents that its finances are in good shape.

2020 56

Yet Another Flashpoint - Refinery29's EIC/Founder Christene Barerich Steps Down

Jane Genova: Speechwriter - Ghostwriter

Her presence was positioned and packaged as a part of an ethos of white women egos. Here are 6 tips for search engine optimization (SEO) in 2020. In media circles, both establishment and digital-first, Refinery29 represented total cool in female voices. It had been founded by among others, Christine Barberich, and is owned by Vice Media. Now, like so many other media outlets in these times of extreme turmoil, Refinery29 has also become the setting for a flashpoint.

2020 43

Norton Rose Fulbright, Henry Kissinger, and Ok, Boomer

Jane Genova: Speechwriter - Ghostwriter

What's on the balance might not be as important to branding and new business development as how that is positioned and packaged. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

PBS "World on Fire" - Extreme Adversity Mirrors Time of COVID-19

Jane Genova: Speechwriter - Ghostwriter

In that she positions and packages him as from a long pedigree of heroes taking on Hitler.  There is no one universal response to adversity. Not back during the war to end all wars (World War II) and not now in the Time of COVID-19.

2020 56

Aging & Work - Changing the Language (e.g. drop "career" for "earning a buck")

Jane Genova: Speechwriter - Ghostwriter

Employer perception of a lack of tech savvy - and no willingness to learn new software packages. Older workers in the U.K. are, just as in the U.S., targeted for unemployment during the pandemic.    Forbes reports that the U.K. Office of National Statistics documented that, along with predicting a surge in the overall unemployment numbers in October. This week the U.K. will probably officially declare that it is in a recession.

2020 43

Public Relations & Businesses: Yes, Pay Your Bills, On-Time

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Landlord-tenant disputes are the common cold of legal actions. Those range from Small Claims Court to the big time - e.g. lawsuit filed May 20th in Chicago, Illinois "Hart 353 North Clark v. Jenner & Block."

2020 52

June Rent Will Soon Be Due: The Sheriff Doesn't Ring Twice

Jane Genova: Speechwriter - Ghostwriter

Exactly the right positioning and packaging for your messaging. Leasing residential property is a business - not the mission of a nonprofit to provide shelter for human beings. This is capitalism. If the rent isn't paid, evictions happen. And, they are predicted to kick in this June.

2020 52