Positioning and Packaging Qassem Soleimani's Death - Meanwhile, Review Edelman's 2019 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

  Of course, the GOP leadership and its media outlets could attempt to position and package the implications of Solemaini's death as related to national security - and that they are managing all that just fine.

2020 52

Loneliness Meme - Clickbait, But Goes Back to Garden of Paradise

Jane Genova: Speechwriter - Ghostwriter

Articles on loneliness - which is positioned and packaged as a killer - get lots of attention. Here are 6 tips for search engine optimization (SEO) in 2020. Downright clickbait. Here is a recent one, about a loneliness survey in the UK, published on StudyFinds. As usual, nothing new.

2020 56

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Monica Lewinsky, 46 - Role Model for Late-Blooming in America

Jane Genova: Speechwriter - Ghostwriter

  Now 46, Lewinsky should be positioned and packaged as  the  role model for late bloomers. America, the land of second chances, is also the nation of prolonged adolescence.    Some recall how Ok, Boomer delayed growing up through the ethos of the counterculture.

2020 56

Speed-Up of the End of "corgi-and-gin-loving-racket" - All Leadership, Including Corporate, Has to Answer to the Barbarians at the Gate

Jane Genova: Speechwriter - Ghostwriter

Hillary Clinton positioned and packaged her taking on the new role of a U.S. Meanwhile, the 2020 campaign provides a platform for wrestling with the issue of what kinds of leadership are a fit for times of such change.

2020 52

The Language of Crisis Communications: Pope Francis Leverages Mea Culpa As Message

Jane Genova: Speechwriter - Ghostwriter

That Francis did by positioning and packaging a Mea Culpa that not only fulfilled all the requirements of solid crisis management. The concept of grace can become a dominant global meme in 2020.

2020 52

Meghan McCain - Old Petition, New Support to Replace Her on "The View" with Another Female Conservative

Jane Genova: Speechwriter - Ghostwriter

That can be positioned and packaged as her taking on the on-the-air personalities such as Tucker Carlson or Lou Dobbs. A good time will be had by all during a time when so many have already wearied of Election 2020

2020 52

David Drummond - Cupid Ate His Career (at least at Alphabet)

Jane Genova: Speechwriter - Ghostwriter

The  real  news in this old story about probes of sexual misconduct is this: The executive leaving isn't getting an exit package.  But, unlike the controversial departures of other executives, he won't be going with an exit package.

2020 52

Starting Over - Don't Limit That Opportunity with Wrong "Elevator Speech"

Jane Genova: Speechwriter - Ghostwriter

That positions and packages you as a complainer.) In her 70s, Maye Musk remains a super model.    In addition, she has become a best-selling author. About a week ago, her book "A Woman Makes A Plan" was published. Immediately, it caught fire.

2020 52

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Should there be another severe downtown, displaced professionals should immerse themselves in the Sanders' template for positioning and packaging risk-taking as platform for big success.

2020 52

End of an Era: Elie Mystal Leaves Abovethelaw

Jane Genova: Speechwriter - Ghostwriter

Back when The Crash generated massive layoffs in the legal sector, Mystal exposed how law firms were positioning and packaging them as firings for performance reasons. Here it is.

2020 52

Generation Alpha - The New Money Game Will Shake Up Public Relations, Marketing et al.

Jane Genova: Speechwriter - Ghostwriter

  Forget positioning and packaging artificial intelligence (AI) as the big bad wolf. They are already picking up descriptive nicknames. Yes, they are  that  unique.

2020 52

"Rich v. Fox News" - Credibility of Conservative Cable Network Could Be Hurt During 2020 Election

Jane Genova: Speechwriter - Ghostwriter

In response how Fox News positioned and packaged the murder, on March 13, 2018, the Rich family filed a lawsuit against Fox News and two specific employees - Malia Zimmerman and Ed Butowsky.

2020 52

Another Trump Win in 2020 - Could Be, Predicted Michael Bloomberg

Jane Genova: Speechwriter - Ghostwriter

Its headline predicts that Donald Trump could be re-elected in 2020. Hillary Clinton simply positioned and packaged her opponent as "bad." The conservative Drudge Report is back in its comfort zone.

2020 52

Drudge Has 10-Subject Headline Positioning and Packaging Mueller Report as Donald Trump Win

Jane Genova: Speechwriter - Ghostwriter

As with all entities, it's mostly a matter how the findings are positioned and packaged. If conservatives are smart, they will channel all that into an early start on the initiative to re-elect Trump in the 2020 election. 

2019 56

Liberal Dog Fight - Joe Kennedy III Reported to Announce Saturday Run Against Ed Markey for U.S. Senate

Jane Genova: Speechwriter - Ghostwriter

Among them are: The extent of age bias in Election 2020.   How the media will position and package this latest Kennedy campaign.    Election 2020 got a lot more interesting. A Kennedy who is a U.S. Representative versus a proven U.S. Senator. Both liberal.

2019 52

SCOTUS Allows Sandy Hook Lawsuit Against Remington Arms to Move Forward

Jane Genova: Speechwriter - Ghostwriter

Therefore, the manufacturer is positioned and packaged both in the court of law and the court of public opinion as liable for the murders.   Obviously, liberals running in Election 2020 now have a strengthening of their stance for gun reform.

2019 52

Eco & Brand Management (the investment world is already in that space)

Jane Genova: Speechwriter - Ghostwriter

Expect Election 2020 to bundle in eco matters.  That can't be positioned and packaged as a force fit.  Institutions, such as the British royalty, corporations, and individuals now have to factor eco into their brand management.

2019 56

Jones Day Brand - Will This Story Make It to a Network TV Special?

Jane Genova: Speechwriter - Ghostwriter

Also, she had enough of a legal mindset to oversee a whopper of a good-bye package from NBC when her two shows didn't pan out. Again, there are headlines in the legal media about alleged misconduct toward female lawyers at Jones Day.

2019 52

Could Help Be on the Way? Stacey Abrams Opens Door to Hope for Working Americans

Jane Genova: Speechwriter - Ghostwriter

But the now tarnished brand - the Roman Catholic Church - also was downright radical in positioning and packaging immigrants to earn a decent living.   Ironically the Republicans' criticism of Stacey Adams can evolve into the Democratic platform for Election 2020

2019 52

(official) Lobbying in 2018 - $3.42 Billion Spent

Jane Genova: Speechwriter - Ghostwriter

And there's no telling how Election 2020 will play out. Brilliantly, AOC has positioned and packaged herself as EveryWoman. Lobbying continues to be a good business to be in. According to the Center for Responsive Politics, organizations spent $3.42 billion on lobbying in 2018.

2018 52

Selling Salvation - "20/20" Presents Jim/Tammy Faye Bakker, Kinds of Grifters Who Dominate Today

Jane Genova: Speechwriter - Ghostwriter

As with how the Bakkers positioned and packaged their message, their current counterparts are quite earnest and wildly optimistic. That could well develop into a meme for the 2020 presidential campaign.

2019 52

A Star Is Born - Cory Booker

Jane Genova: Speechwriter - Ghostwriter

In a sense, the package he has put together over the years stole the show. What was obvious is that this player is on for 2020.

"Chappaquiddick" - Generates Hunger for Integrity

Jane Genova: Speechwriter - Ghostwriter

The film "Chappaquiddick" positions and packages Ted Kennedy as a less intelligent, less self-controlled version of mob boss Michael Corleone from "The Godfather." Anyone who promises a clean sweep in the 2020 presidential campaign probably could win the job.

2018 56

Competition for Ideas - That's What Politics Is About, Says John Kasich on "Meet the Press"

Jane Genova: Speechwriter - Ghostwriter

There is speculation that he will run for president in 2020.  Or are those opposing the current what-is still too timid to position and package themselves as thought leaders? By the 2020 campaign, though, ideas will dominate. Thought leadership is back.

2017 52

The Man Who Considered Run for U.S. President - Michael Avenatti Arrested

Jane Genova: Speechwriter - Ghostwriter

The attorney who represented adult film star Stormy Daniels - Michael Avenatti - had been positioned and packaged as advocate for the powerless against the 1%. president in the 2020 Election.  That was fast.

2019 52

The Good Life, Or Is It? - 29 Months After Being Sacked, James Comey Reflects (or, does he really?)

Jane Genova: Speechwriter - Ghostwriter

  The coverage essentially is about how Comey himself positions and packages his current earnings and lifestyle. Not all firings turn out so well.    Former FBI head James Comey got axed by U.S. president Donald Trump on May 9, 2017 - abruptly.

2019 52

2 Funerals, Now We Need 1 Wedding

Jane Genova: Speechwriter - Ghostwriter

2 funerals were positioned and packaged to open our hearts in these dark times to the light. A wedding before the presidential campaign of 2020 could put us in the right mood to make an objective choice.

2018 52

No Such Thing as Too Much Content - As Long as It's Attention-Getting

Jane Genova: Speechwriter - Ghostwriter

They signal that brands are on the right track in how they are positioning and packaging content. But what will happen to it after that and the 2020 election?  "As traditional content - a.k.a.

2019 56

Those 53 Million On-Demand-Economy Workers - 86% Of Us Will Vote In 2016

Jane Genova: Speechwriter - Ghostwriter

The statistic floating around is that 2020, we will constitute 50% of the workforce. Before the primaries, those running for office have to position and package messages just for us. "Freelancer" used to mean marginal.

2015 56

WaPo Editor Note - Yeah, Go Hire a Lawyer, Not Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

Socialism might fade as a top Election 2020 issue. legal system looking over their shoulder when they position and package coverage. Could media no longer be the most powerful force in the world? Maybe. What could be replacing it is the old-fashioned power of litigation.

2019 52

Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

The advice book "Decisions" will be published by Citadel Press January 1, 2020. The meme is that the decisions made now shape the future. The format for delivering that guidance is practical advice by 23 leaders. So far, pre-publication sales aren't brisk.

2019 56

"Tolton, et al. v Jones Day" - Bookmakers Should Give Odds on This Never Going to Trial

Jane Genova: Speechwriter - Ghostwriter

  Masters of the art and science of public relations the team representing the plaintiff class - Sanford Heisler Sharp - has been doing what it usually does: positioning and packaging the legal issues in macro terms.

2019 52

Glut of Editorial Types - Expect It to Surge Mid-2020 (and not just in New York City)

Jane Genova: Speechwriter - Ghostwriter

  As the New York Post reports, on June 30, 2020, current shareholder Alden Global Capital will be allowed to increase its percentage of shares owned and another investor Patrick Soon-Shiong will be permitted to sell his.

The Small Institution of Higher Learning (Will Seton Hill, Greensburg, PA, et al. survive?)

Jane Genova: Speechwriter - Ghostwriter

To make it to 2020 and beyond, small colleges have to differentiate themselves. The positioning and packaging has to be: Only here can you get X. It's not new that the small college is an endangered species.

2016 56

America's Public Libraries Go Proactive on Funding Pre-Recession - Model of Toledo Lucas County Library's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

The January - April 2020 one, on pages 17 through 19, has for the Kent branch these categories: Young Children (0 -5). They can analyze how Toledo positions and packages itself as the go-to community resource. Founding father Ben Franklin had been the primary mover in establishing a way ordinary people had access to books. That was the public library. Since that time - the 1730s - the public library has become a lot more than books.

2019 40

Bridget Kelly Will Be Back in Court - This Time Having Her Petition on Conviction/Sentence Reviewd by U.S. Supreme Court

Jane Genova: Speechwriter - Ghostwriter

Supreme Court has chosen to review for the 2019 - 2020 term. So, overall, Christie's positioning and packaging does not appear to be solid. 

2019 52

Millennials as Your Clients - What They Expect

Jane Genova: Speechwriter - Ghostwriter

By 2020, their spending power will be $1.4 Takeaway: Position and package yourself for Google, not only for the internal matter of a website.  Take a look Inside the Beltway.

Inside the Beltway - Not a Good Week for Jones Day

Jane Genova: Speechwriter - Ghostwriter

"The Trump campaign has hired its own in-house attorney [Nathan Groth] for its 2020 reelection bid - shifting future business away from Jones Day, the law firm, that has represented Trump since his first run for president." 

2019 52

Reversal of Fortune (along with influence and power) - Jones Day

Jane Genova: Speechwriter - Ghostwriter

"The Trump campaign has hired its own in-house attorney [Nathan Groth] for its 2020 reelection bid - shifting future business away from Jones Day, the law firm, that has represented Trump since his first run for president." 

2019 52

Baby Boomers as Newbie Renters - Look Beyond Move-In Incentives

Jane Genova: Speechwriter - Ghostwriter

By 2020, about 5 million of us will be opting to rent, not buy, our next kind of housing. The extras in the ancillary package are cable (which I don't want) and access to the internet (which I am used to purchasing on my own, after hunting for the best price).

2018 56

Oprah Winfrey's Cabinet - Let the Speculation Begin

Jane Genova: Speechwriter - Ghostwriter

President in 2020 rapidly caught fire. We voters would know the package we are buying. The meme of Oprah Winfrey as being voted in as U.S. Oprah2020 captures the momentum. 

2018 52