Why Customer Centricity Will Win You More Business (in 2020)

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So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020. Why Customer Centricity is Important in 2020 (and Beyond). Customer centricity is a buzzword you can hardly escape these days.

2020 69

The Extreme Optimism of Fintech Players - COVID-19 Should Temper All That

Jane Genova: Speechwriter - Ghostwriter

'"  - Jeff Kauflin and Antoine Gara, FORBES , April 16, 2020.   Since I have done marketing communications assignments for the fintech industry I am well aware of its extreme optimism. Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

2020 56

BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19.

2020 56

Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 52

The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Those range from optimism to the belief that X intervention will have Y effect (even if a placebo is involved). There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever.

2020 56

Democrats & Election 2020 - Will Mike Bloomberg Wind Up the Scapegoat?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Clearly, the Dems are unifying. Joe Biden could pull off becoming the nominee and beating Donald Trump. But the wrench in the works could be billionaire Michael Bloomberg.

2020 52

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

However, there was a Hail Mary Pass at optimism in Massachusetts. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm.

2020 52

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney.

2020 43

Multitasking & Context Switching Ruin Your Productivity

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Context Switching Getting Things Done Multitasking Optimization Productivity Productivity Hack Time ManagementDid you know that about 28 billion man-hours are wasted each year because of what we now call context switching or multitasking ? This was the conclusion of Johnathan Spira, CEO of the research firm Basex. Come to in his book. All those wasted hours translate to about $1 trillion in losses to the U.S. economy alone.

2020 63

Game of "Legal Chicken" Ending - Loughlin, Giannulli Expected to Take Guilty Pleas (involving prison time)

Jane Genova: Speechwriter - Ghostwriter

" -   Melissa Korn, The Wall Street Journal , May 21, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. "Actress Lori Loughlin and her husband, fashion designer Mossimo Giannulli, have agreed to plead guilty to fraud conspiracy charges."

2020 52

Cockroach Theory of Infestation - Be Very Scared, America, of Alleged IP Spies for China in Boston Academia

Jane Genova: Speechwriter - Ghostwriter

" - Catherine Elton, Boston Magazine , May 21, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. " the Department of Justice launched its Chinese Initiative in late 2018. to counter the widespread theft of technology and intellectual property."

2020 52

Ronan Farrow Controversy Could Provide Platform for Matt Lauer Comeback

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. From Golden Boy to Possible Lawsuit target. 

2020 52

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue

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Also, with better data and more refined buyer personas, you can perform razor-sharp marketing segmentation and pitch the right people with the right offers, at the optimal time. The competition today, both in the product and services space, is tougher than ever.

2020 52

Media - When Sectors Lose Their Sex Appeal

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Every era anoints some kind of news story as sexy. Back in Watergate times it was media about media - more specifically, journalism. Then came Maria Bartiroma. And money became sexy. That was  the  story.

2020 52

Alfonso Salazar - Miscarriage of Justice

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. You don't have be a Nobel Prize winning scientist to anticipate that inmates in America's prison system are sitting ducks for COVID-19.

2020 52

Doing Well, Doing Good for Employees - Law Firm Cahill Gordon

Jane Genova: Speechwriter - Ghostwriter

In Q1 2020, the law firm crushed it. Here are 6 tips for search engine optimization (SEO) in 2020. No layoffs. No furloughs. No salary cuts. That's what Cahill Gordon told its associates, reports Abovethelaw. Along with that it thanked them for their performance.

2020 52

Need for an Inner Editor in COVID-19 Times - The Sad Saga of Kevin Bain

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Not too long ago Kevin Bain had been the manager of document services at law firm Thompson & Knight. Now he's not. What transpired in between might be as simple as a very very very bad day. 

2020 52

Yes, We Love Oliva Benson, But.

Jane Genova: Speechwriter - Ghostwriter

It has been renewed for the 2020 - 2021 season. For March 26, 2020, overall they were up 15.24% and up 9.38% in the key 18 - 49 age category.  Here are 6 tips for search engine optimization (SEO) in 2020. "Law & Order SVU" remains a favorite.

2020 52

5 Problem Solving Strategies to Become a Better Problem Solver

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Writing down the ways to solve complex problems increases the creativity and optimizes the thought process. A lot of people would agree on the fact that life is full of challenges. People become proficient enough when it comes to catering small problems or issues in hand.

2020 88

How Bad Could the Economy Get? - McKinsey & Co. Provides Nine Scenarios

Jane Genova: Speechwriter - Ghostwriter

But, the economies would quickly return to normal by the end of 2020 if: Social distancing works. Here are 6 tips for search engine optimization (SEO) in 2020. COVID-19 is calling the shots.

2020 56

A Yawner - ABC's "The Drop Out"

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Elizabeth Holmes and the enterprise she founded Theranos had been a major media story on the way up. Likewise, it had been a major media story after both crashed. 

2020 52

Coronavirus ShutDown of AA Meetings - Attend Them Online, By Phone

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Those wonderfully packed meetings of Alcoholics Anonymous (AA), with SRO, are illegal in a growing number of states. Not enough social distance. 

2020 56

May Rent - This Isn't Socialism

Jane Genova: Speechwriter - Ghostwriter

"  The Wall Street Journal , May 1, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. "May is shaping up as a clash between renters and landlords, as soaring unemployment could leave millions of tenants unable to pay." 

2020 52

15th Anniversary of This Blog: But, You Wonder If Blogging Generates Okay ROI

Jane Genova: Speechwriter - Ghostwriter

  Another question clients and colleagues ask me is this: Would I be starting a blog in 2020?   For the blog I launched in 2020, I would use the WordPress platform (that hadn't been available in 2005). Here are 6 tips for search engine optimization (SEO) in 2020.

2020 56

Beyond Public Relations - When a Sector Begins to Fight for Its Life

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Compassion. Transparency. Shared Sacrifice. Through those three core values, much of the legal sector is able to minimize the potential damage from COVID-19 related cost-cutting, reports Law.com.

2020 52

Westchester, NY Miracle: COVID-19 Patient Zero Lawrence Garbuz Out of Hospital, Recovering at Home

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Andrew Cuomo is leveraging this development as a symbol of hope in The Time of COVID-19: Lawyer, who had been Patient Zero in the Westchester, New York coronavirus cluster, Lawrence Garbuz  is back home.

2020 52

Coronavirus Economy, Legal Sector & Branding - How Law Firms Frame Cost-Cutting Initiatives

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The challenge for many law firms in what could be called The Coronavirus Economy is this: How to do extreme cost-cutting without appearing to be in financial distress. Yes, that's a branding issue. And it's serious.

2020 56

Grandma, You Really Bought "Paper Tickets" to See a Movie?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Another economic victim of COVID-19 could be AMC Entertainment. In mid-March, because of various shelter-in-place mandates, it had shut down its 630 theatres across the U.S. and furloughed 25,000 employees.

2020 52

Law Firm Nixon Peabody - A Very Strange Public Relations Situation, Indeed

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The new usual in law firm branding is to position and package manpower cost-cutting measures as prudent actions to preserve cash flow.

2020 52

In the Public Interest - Getting the Messaging Right

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Save the economy. That's the subhead on the U.S. campaign to save the lives of those infected with the novel coronavirus. So, price/fee cuts could be positioned and packaged as downright patriotic.

2020 56

Major Disappointment for Media: Elizabeth Holmes' Trial Rescheduled for October

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. From the get-go, Elizabeth Holmes, founder of Theranos, has been a hot media property.    On the way up to becoming a billionaire media outlets such as Fortune did cover stories on her.

2020 52

Public Relations in Age of Austerity: Messaging in the Legal Sector

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020.

2020 52

Murder of Former Mayor's Wife in Long Branch, NJ

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The Long Branch, New Jersey part of the Jersey Shore is undergoing gentrification. Among the real estate developers is Jared Kushner, son-in-law of U.S. President Donald Trump.

2020 52

Marriage in The Time of COVID-19: The Great Unraveling

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Each partner changes. The relationship changes. The world changes. The financial situation could change (some portfolios have lost 30% of their value). 

2020 52

Vice Media - Its Beef About Google's Advertising Business Could Be Documented in Federal/State Antitrust Lawsuits

Jane Genova: Speechwriter - Ghostwriter

" - Brent Kendall and John McKinnon, The Wall Street Journal , May 15, 2020.  In my own article on search engine optimization , I note,  "Google has become a walled-garden, directing about 50 percent of searches to its own properties." "Both the Justice Department and a group of state attorneys general are likely to file antitrust lawsuits against Alphabet's Google - are well into planning for litigation."

2020 40

Stay-at-Home in Ohio Extended to End of April

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. On the border of Ohio is hotspot Michigan. Detroit has been hit hard.    But, the attitude of many in OH is philosophical, not anxious. It's usual to hear: Gotta die sometime.

2020 52

When Is Last Time You Went Out to the Movies?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Both short term and longer term business prospects don't look good for AMC Entertainment Holdings.    Short term its 1,000 movie houses around the world have been shut down because of the coronavirus.

2020 52

Media Disruptor David Lat Survives COVID-19, Heads Home to Whole New Phase of Life

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The media player he had been for more than a decade, David Lat has chronicled his near-encounter with COVID-19 death on social media and with the establishment legal one such as Law.com.

2020 52

"A Million Little Things" - As Regina Anticipated, Eve Keeps the Baby Boy

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The season finale of "A Million Little Things" was filled with heartbreak. Before Rome and Regina selected Eve as the birth mother of the baby they would adopt, Regina wanted to back out.

2020 56

Christopher Meloni (who played Elliot Stabler) Coming Back to NBC

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. For 12 seasons the hot-head emotionally conflicted Eliot Stabler, played by Christopher Meloni, kept audiences riveted on "Law & Order SVU."

2020 52

Barnard Brand Back in Play - Malika Jones Arrested for First-Degree Murder

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Earlier it was the killing of Tessa Majors in Central Park.    Now, it's the alleged murder of Inell Jones by daughter Malika Jones, 22.    Both murders throw shade on Ivy Barnard.

2020 56

Media - Abovethelaw Founder David Lat Off Ventilator

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The media guy he used to be, David Lat used social network Facebook to update the world on his condition. That was late last night. Essentially, as Law.com reports, Lat is breathing on his own but still requires oxygen 24/7.

2020 52