COVID-19 + Influenza = The Non-Christmas 2020

Jane Genova: Speechwriter - Ghostwriter

  Obviously the Hallmark-type get-togethers during the 2020 holiday season can't happen. Here are 6 tips for search engine optimization (SEO) in 2020. Yes, it amounts to coal in the collective stocking.

2020 56

Stimulus Optimism - Stocks Are Doing Fine, Labor Market Isn't

Jane Genova: Speechwriter - Ghostwriter

The U.S. economy is about 70% consumer-driven. So, the stock market rejoices at any sign of financial aid from government to the people. The latter will be able to spend, despite the carnage COVID-19 has done to employment.    Wednesday was therefore a good day for Dow Jones.

2020 52

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Why Customer Centricity Will Win You More Business (in 2020)

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So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020. Why Customer Centricity is Important in 2020 (and Beyond). Customer centricity is a buzzword you can hardly escape these days.

2020 78

Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. Here are 6 tips for search engine optimization (SEO) in 2020. It's a confluence of forces.

2020 56

Equality of Sacrifice, Government Leadership (at all levels), American Optimism - Such Hubris

Jane Genova: Speechwriter - Ghostwriter

Those efforts could go down in history as The Folly of 2020. The New York Times is blunt: What was put out there to manage or just create the illusion of managing COVID-19 hasn't been effective. More than four months into the pandemic in the U.S., the virus retains total control.

2020 56

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

2020 56

Marketing Plan Development: The Start to Finish Guide For Executives

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4Ps of Marketing Campaign Conversion Funnel Conversion Rate Optimization Conversions Market Marketing Mix Marketing Plan Persona Analysis Plan Price Optimization Product Strategy TargetWhen should you start thinking about your next marketing plan? Some see this as a year-end task.

Father's Day 2020 - Black Dads Who Won't Be Around to be Honored

Jane Genova: Speechwriter - Ghostwriter

So, as is standard, a client in alternate medicine has me creating a series of promotions for Father's Day 2020. Here are 6 tips for search engine optimization (SEO) in 2020. Holidays provide traditional marketing platforms.

2020 56

2020 and Back in the Counterculture - We Became Very Tired

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Why do human beings do what they do? Even they might not understand that. Years of Freudian analysis might not unlock those mysteries either.

2020 52

Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 52

June 10, 1935 to June 10, 2020 - Alcoholics Anonymous Saves Lives, Goes Global, Becomes Controversial

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In some locations around the world, members of 12-step fellowship Alcoholics Anonymous (AA) are meeting again in-person.

2020 56

BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19.

2020 56

The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Those range from optimism to the belief that X intervention will have Y effect (even if a placebo is involved). There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever.

2020 56

An Executive’s Guide to Pricing Strategy Models

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Most rely on sophisticated algorithms (rules- or AI-based algorithms for price optimization) to pin down the optimal price based on competitors’ pricing, customer’s location, current demand levels, and hundreds of other factors.

Law Firm Leadership Confidence Drops in Optimism about Legal Sector, U.S. Economy, Global Economy

Jane Genova: Speechwriter - Ghostwriter

Activity in the big-ticket service M&A was down in 2019 and not expected to grow in 2020. It could be that 2020 is a blockbuster year for the U.S. The stock market may be strutting its stuff. 

2020 52

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

However, there was a Hail Mary Pass at optimism in Massachusetts. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm.

2020 52

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney.

2020 43

Cancel Culture: Now Oprah Is Targeted for Targeting "Whiteness" (but, who wouldn't trade whiteness for 1/1000 of Oprah's money?)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Celebrities are becoming victims of cancel culture. There has been Ellen. Now there's Oprah. The world has turned to Twitter to turn on Oprah, who is now in her 60s and worth $2.6 billion.

2020 56

The Very Peculiar Reward System in Law Firms v Corporations, Entrepreneurship, Wall Street Investing

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The law firm Quinn Emanuel request for a $185 million fee in getting the $3.7 billion payment for insurers brought to the forefront the age-old question in billing: time v value. 

2020 52

Multitasking & Context Switching Ruin Your Productivity

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Context Switching Getting Things Done Multitasking Optimization Productivity Productivity Hack Time ManagementDid you know that about 28 billion man-hours are wasted each year because of what we now call context switching or multitasking ? This was the conclusion of Johnathan Spira, CEO of the research firm Basex. Come to in his book. All those wasted hours translate to about $1 trillion in losses to the U.S. economy alone.

2020 65

Higher Education: Folly of (heroically) Planning to "Bring Students Back to Campus"

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The news that shouldn't have been. Law.com reported that some law schools which earlier had announced for the fall in-person instruction or some hybrid of that are walking that back.

2020 52

Real Hope for the Actively Suicidal: Food and Drug Adminstration Approves Nasal Spray Spravato

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The Food and Drug Administration has approved Johnson & Johnson's nasal spray Spravato for the actively suicidal.

2020 52

Puritan Brand of Capitalism Never Anticipated the Anthony Levandowski Type

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. During the sentencing of former Silicon Valley engineer Anthony Levandowski, U.S. District Judge William Alsup praised his brilliance, reports Bloomberg Law. Echoes of the Ted Bundy sentencing.

2020 52

The CEO’s Guide to RPA: Robotic Process Automation Explained

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So much so that by 2020, the global spending on RPA is expected to $2.4 RPA alone cannot optimize an ineffective process, but it can make them more efficient by getting human labor out of the equation.

Those COVID-19 Disputes Over Commercial Leases: There's a Law Firm for Them

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Where there is adversity there is opportunity. Law firm Baker McKenzie has leaped into that space. Bloomberg Law reports that it has launched a cross-functional practice assisting tenants and landords in commercial lease litigation and disputes. Those arose because of space which stood vacant because of COVID-19. This practice involves lawyers specializing in real estate, insurance, employment, litigation, and tax. 

2020 40

L'Oreal USA - Did It Just Make a Big PR (and maybe legal) Mistake?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Employment-law issues keep getting more interesting in COVID-19 times.

2020 52

Forced to Develop Business in New Ways, Law Firms Give Marketers a Seat at the Table

Jane Genova: Speechwriter - Ghostwriter

  Here  are 6 tips for search engine optimization (SEO) in 2020. So much of law firm marketing involved pitching in-person. The continuum extended from the long meal in an upscale restaurant to a presentation on a hot topic such as sexual harassment. 

2020 56

Career Catch-22: To Land Good Job Requires Brandname, But Business No Longer Develops So Good Luck Building a Brandname

Jane Genova: Speechwriter - Ghostwriter

Continually, I get requests from members of the Class of 2020 for a paid internship.  Here are 6 tips for search engine optimization (SEO) in 2020. At Paul, Weiss, Bard Karp and his team have put on their poaching hats and made the hunt their business.

2020 52

Beyond The White Collar: Technical Jobs in Manufacturing for Forced-Out Aging Workers

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Sure, you can go to court to battle age bias in the U.S. labor market. But, meanwhile, you starve.

2020 52

Yes, Blogging Is Mature Medium - But Still Functions as Marketing Workhorse

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Blogging requires time. Not as easy as dashing off a whatever on a social network like Twitter. Also, blogs are a mature medium. But they still pull in a lot of new business - and motivate former clients to return.

2020 52

Lasso Didn't Take on TikTok - Facebook Killing It Off

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Facebook announced to Lasso users that the app would be pulled on July 10th, reports the New York Post. Lasso was created to take on the wildly popular, getting more popular all the time, video mobile app TikTok.

2020 56

Getting Hired in the Toughest Job Market Ever

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In announcing on LinkedIn Updates that he will starting his new job Monday, Colin Levy admits that this search for work was the toughest he has ever encountered. Yes, there are jobs out there.

2020 52

"Grey's Anatomy" - Of Course, Writers Are Focused on Weaving in Pandemic Reality

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Few institutions have not been impacted by the pandemic. Among those which got hit is the iconic medical drama "Grey's Anatomy." " Because of COVID-19, it had to cut off production of new episodes in April.

2020 56

RVing Remains Symbol of Freedom: But Parking Overnight Got Harder

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It was common knowledge: The place those in RVs could bunk overnight for free was just about any Walmart parking lot. Actually, the situation was ideal. There was plenty of space. Also security was dependable. Sweet dreams. 

2020 52

The Coronaing of Everything: Drudge Report's 17-Link Left-Hand Column (+ the American Way of Hope)

Jane Genova: Speechwriter - Ghostwriter

Now, in 2020, the coronavirus can't be managed. Here are 6 tips for search engine optimization (SEO) in 2020. The American ethos, since Puritan times, is that everything can be managed. Matt Drudge knows that's the story.

2020 56

For a Week Which Will Probably Be More Turbulent Than Usual: Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. New York Magazine's Madame Clairevoyant's column is something you can hang your hat on. It's a bit of solidity when everything else is whirling around wildly. 

2020 56

Strange Economic Times - Smart Risk Assessment (beyond media's hustle for page views)

Jane Genova: Speechwriter - Ghostwriter

"  - Harriet Torry, The Wall Street Journal , July 30, 2020. Here are 6 tips for search engine optimization (SEO) in 2020. "The U.S.

2020 52

Ohio - No Longer Model of COVID-19 Wise Government Management

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Ohio had been a role model for how to proactively manage the novel virus. The governor - Mike DeWine - made his rulings from the platform of an abundance of caution.

2020 52

Vox Media Has to Cave to Layoffs - Shifting Out of Editorial to Marcom (especially digital)

Jane Genova: Speechwriter - Ghostwriter

And for 2020, it's projecting they will off 20%. Here are 6 tips for search engine optimization (SEO) in 2020. Q2 was not kind to Vox Media. Overall, it's been the worst of times during COVID-19 times for media.

2020 56

Week of July 6th - Madame Clairevoyant Sees Things Calming Down

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Out of the chaos. At least that's what New York Magazine's Madame Clairevoyant predicts for this week. That means the timing is right to move forward on whatever.

2020 56

Lucas County, OH - No Longer Safe Harbor in Coronavirus Time

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. We had been proud of our governor Mike DeWine.    In an abundance of caution, weeks before the coronavirus traveled to Ohio, he closed down the state. The initiative wasn't popular.

2020 56

Google Selects Jane Genova Post on Dynamics of Ambition as Featured Snippet

Jane Genova: Speechwriter - Ghostwriter

  In this article on search engine optimization (SEO) I explain the key role played out by Featured Snippets on Google rankings as well as overall influence.  Here are 6 tips for search engine optimization (SEO) in 2020. The thrill. The honor.

2020 52

COVID's 2nd Wave, with the Barbarians Already at the Gates

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It's out there in establishment business media. Bloomberg published an article based on the assumption there will be a 2nd wave of COVID-19. So certain that seems, UK's Boris Johnson is preparing for it.

2020 52