Stimulus Optimism - Stocks Are Doing Fine, Labor Market Isn't

Jane Genova: Speechwriter - Ghostwriter

The U.S. economy is about 70% consumer-driven. So, the stock market rejoices at any sign of financial aid from government to the people. The latter will be able to spend, despite the carnage COVID-19 has done to employment.    Wednesday was therefore a good day for Dow Jones.

2020 52

Happy Holidays: A Time for Connection and Reflection

DeFinis Communications

Most people I talk to are taking stock of a difficult year with a surprising amount of optimism and confidence. As this most challenging and disruptive year comes to a close, all of us at DeFinis Communications wish you a happy, healthy, and safe holiday season.

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Why Customer Centricity Will Win You More Business (in 2020)

SlideModel

So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020. Why Customer Centricity is Important in 2020 (and Beyond). However, to succeed with this approach you’ll need to look beyond merely optimizing various customer journeys. The post Why Customer Centricity Will Win You More Business (in 2020) appeared first on SlideModel.

2020 62

COVID-19 + Influenza = The Non-Christmas 2020

Jane Genova: Speechwriter - Ghostwriter

  Obviously the Hallmark-type get-togethers during the 2020 holiday season can't happen. Here are 6 tips for search engine optimization (SEO) in 2020. Yes, it amounts to coal in the collective stocking. CDC director Robert Redfield, reports Mediaite , predicts a difficult fall and winter in terms of public health. It could be the worst situation America has endured.    That's because not only does he anticipate COVID-19 will still be here.

2020 43

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox.  As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king.    But the tough nut to crack is getting, holding, and scaling attention. The rules for organic search keep mutating.

2020 43

Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. Here are 6 tips for search engine optimization (SEO) in 2020. It's a confluence of forces. And the fallout from the pandemic is just one of them. That's the first time that has happened since eMarketer began tracking Google.    Of course, COVID-19 figures in.

2020 43

The Extreme Optimism of Fintech Players - COVID-19 Should Temper All That

Jane Genova: Speechwriter - Ghostwriter

'"  - Jeff Kauflin and Antoine Gara, FORBES , April 16, 2020.   Since I have done marketing communications assignments for the fintech industry I am well aware of its extreme optimism. Here are 6 tips for search engine optimization (SEO) in 2020. "As of April 9, some 12% of consumer loans made by online lenders are already 'impaired.'" 

2020 40

Equality of Sacrifice, Government Leadership (at all levels), American Optimism - Such Hubris

Jane Genova: Speechwriter - Ghostwriter

Those efforts could go down in history as The Folly of 2020. The New York Times is blunt: What was put out there to manage or just create the illusion of managing COVID-19 hasn't been effective. More than four months into the pandemic in the U.S., the virus retains total control. The slogans, the pressers, and the platitudes could symbolize the ultimate in human hubris, that is, arrogance. Along with that is a side show of Machiavellian public relations.

2020 43

Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

2020 40

Father's Day 2020 - Black Dads Who Won't Be Around to be Honored

Jane Genova: Speechwriter - Ghostwriter

So, as is standard, a client in alternate medicine has me creating a series of promotions for Father's Day 2020. Here are 6 tips for search engine optimization (SEO) in 2020. Holidays provide traditional marketing platforms. It happens on June 21st.    That got me thinking. This year there will an absence of black dads for their children to honor. Those range from Kobe Bryant to George Floyd. 

2020 43

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads. Around the world other down-and-outs contacted me, saying they too considered merchandising the sale of a kidney.

2020 43

2020 and Back in the Counterculture - We Became Very Tired

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Why do human beings do what they do? Even they might not understand that. Years of Freudian analysis might not unlock those mysteries either. So, it's mostly speculation (as well as projection of one's own point of view) to provide an explanation for the alleged behavior of professionals such as lawyer Colinford Mattis.

2020 40

How to be comfortable with uncertainty

Speak Schmeak

March 2020: Coronavirus. With COVID, I'm seeing so much innovation and creativity, that I'm overcome with optimism for our future.

2020 158

Law Firm Leadership Confidence Drops in Optimism about Legal Sector, U.S. Economy, Global Economy

Jane Genova: Speechwriter - Ghostwriter

Activity in the big-ticket service M&A was down in 2019 and not expected to grow in 2020. It could be that 2020 is a blockbuster year for the U.S. The stock market may be strutting its stuff.    But that bright stop isn't distracting law firm leadership from macroeconomic dynamics.

2020 40

BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19. He announced he would no longer take a salary until the crisis was over and did a graduated pay cut for employees. This next round, and it's still in progress, reports the New York Post , results from the falloff of advertising revenue. In the U.S.,

2020 43

The CEO’s Guide to RPA: Robotic Process Automation Explained

SlideModel

So much so that by 2020, the global spending on RPA is expected to $2.4 RPA alone cannot optimize an ineffective process, but it can make them more efficient by getting human labor out of the equation.

The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Those range from optimism to the belief that X intervention will have Y effect (even if a placebo is involved). There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever. But, overall, the mindset here is one of inevitability. Yes, many of us will probably become infected with COVID-19. We just hope that our individual case won't be severe or, nonono, fatal.

2020 43

June 10, 1935 to June 10, 2020 - Alcoholics Anonymous Saves Lives, Goes Global, Becomes Controversial

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In some locations around the world, members of 12-step fellowship Alcoholics Anonymous (AA) are meeting again in-person. At those meetings today they may have celebrated the 85th anniversary of the founding of that self-help organization by a stockbroker and a medical doctor. Because they were there at an AA meeting, they were probably still embracing the fundamentals of the program. 

2020 43

Multitasking & Context Switching Ruin Your Productivity

SlideModel

Context Switching Getting Things Done Multitasking Optimization Productivity Productivity Hack Time ManagementDid you know that about 28 billion man-hours are wasted each year because of what we now call context switching or multitasking ? This was the conclusion of Johnathan Spira, CEO of the research firm Basex. Come to in his book. All those wasted hours translate to about $1 trillion in losses to the U.S. economy alone.

2020 66

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

However, there was a Hail Mary Pass at optimism in Massachusetts. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm. The President announced he did not have coronavirus. On the Sunday talk shows Secretary of Treasury Steven Mnuchin declared the nation wasn't in recession. The Federal Reserve knocked down interest rates to near zero.

2020 40

An Executive’s Guide to Pricing Strategy Models

SlideModel

Most rely on sophisticated algorithms (rules- or AI-based algorithms for price optimization) to pin down the optimal price based on competitors’ pricing, customer’s location, current demand levels, and hundreds of other factors. The platform uses factors such as seasonality, individual listing popularity, the scope of amenities, on-site and off-site customer behavior to continuously generate the best-optimized price.

An Executive’s Guide to OKRs (Objectives and Key Results) Framework

SlideModel

Determine the optimal OKR cadence. Determine the optimal OKR cadence. Setting ambitious goals is easy. Reaching them is 10X harder. When that goal is divided across multiple people, the track to success can get even longer.

2020 84

A Quick Guide to Dissertation Writing

SlideModel

If you are struggling to narrow down on the optimal option, go with a research topic where you’ve already developed some expertise, and will hold your interest in the long term. The final year of graduate school is an exciting time. At least for some.

2020 87

New Hire Onboarding: A Guide for Managers

SlideModel

According to SHRM , the optimal onboarding checklist should feature activities around the next four levels: Compliance: At the very basic level, every new hire should learn about the key corporate policies, rules, and regulations they must abide by.

Value Stream Mapping (VSM): Guide for Manufacturing Leaders

SlideModel

A 2020 case study of lean manufacturing implementation for a batch-type manufacturing industry company shows that: 74% fewer component defectives were observed after the implementation of lean manufacturing principles.

2020 52

Of Course, Everyman/Everywoman Will Go for AI-Enabled Justice

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. A few years ago, Joshua Browder created the Artificial-Intelligence enabled app DoNotPay. The objective was to assist friends who had parking tickets.

2020 56

Mossimo Giannulli - Can He Put Together a Comeback?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. One down, one to go. The spouse in the power couple who finally took a plea deal in CollegeAdmissionsGate - Mossimo Giannulli - has been sentenced to 5 months in jail. 

2020 52

COVID-19: The Great Pent-Up Demand For Relocation (no moving vans stopping here)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Across generations, so many want to relocate to another state. Or, so they say. But they are stuck-in-place because of COVID-19.

2020 56

Labeling Online Political Messaging - What UK Is Proposing, Implications for US Partisan Broadcasting

Jane Genova: Speechwriter - Ghostwriter

The public has until November 4, 2020 to respond to the proposal, which you can read here. Here are 6 tips for search engine optimization (SEO) in 2020. From websites to podcasts, the UK is seeking for transparency in online political messaging.

2020 52

"Grey's Anatomy" - Of Course, Writers Are Focused on Weaving in Pandemic Reality

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Few institutions have not been impacted by the pandemic. Among those which got hit is the iconic medical drama "Grey's Anatomy." " Because of COVID-19, it had to cut off production of new episodes in April.

2020 56

Gig Economy in Play

Jane Genova: Speechwriter - Ghostwriter

That law, which went into effect January 1, 2020, mandates that gig workers, with some exceptions, are reclassified as employees. Here are 6 tips for search engine optimization (SEO) in 2020.

Gig 52

An Introductory Guide to Brand Management For Business Leaders

SlideModel

In essence, a brand manager acts as the ‘spokesperson’ for the brand and uses various marketing techniques to achieve the following goals: Ensure optimal market positioning of the brand. Reliability: 43% name blue as the optimal identifier, followed by black (24%).

2020 52

Ohio - No Longer Model of COVID-19 Wise Government Management

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Ohio had been a role model for how to proactively manage the novel virus. The governor - Mike DeWine - made his rulings from the platform of an abundance of caution.

2020 52

Forced to Develop Business in New Ways, Law Firms Give Marketers a Seat at the Table

Jane Genova: Speechwriter - Ghostwriter

  Here  are 6 tips for search engine optimization (SEO) in 2020. So much of law firm marketing involved pitching in-person. The continuum extended from the long meal in an upscale restaurant to a presentation on a hot topic such as sexual harassment. 

2020 56

Uber - Public Relations Strategy + Delaying Tactics in the Courtroom

Jane Genova: Speechwriter - Ghostwriter

There, AB-5, which became law in January 2020, requires that gig workers, with some exceptions, are reclassified as employees.  Here are 6 tips for search engine optimization (SEO) in 2020. In California, Uber has not been doing so hot.

2020 52

Zoom Levels D.C. Power Playing Field - Lobbyists/Litigators Unsuited for Online

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It's the suit. Or was. Even those not in the fashion loop get it that it's the custom-made suit and the power message it transmits that are the  platform for influence in D.C.

2020 52

The Crowd Is Fickle - Meghan/Harry So Pre-COVID

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It was the Bard of Avon (in England, of course) - William Shakespeare - who hammered the reality that fame, influence, and power are ephemeral.    The crude way of putting that meme is:  The crowd is fickle. 

2020 56

The Language of Marketing - BU Launches @fckitwontcutit COVID Campaign, Trademarks Meme

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The fundamental of marketing is to identify and figure out how to appeal to the mindset of the target market. The language is especially important. 

2020 56

Lori Loughlin - No, She Likely Won't Pack on the Pounds in Jail

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. It'a unlikely that Lori Loughlin will lose her bony good looks in jail. Sure the chow is probably high carb but she will only be there for 2 months. That's what the sentence is for her in CollegeAdmissionsGate.

2020 52

Legal Media - Bloomberg Law Is Go-To

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Those of us who receive PinHawk Law Firm Marketing Brief in our email have been noticing this: More and more of the links are to Bloomberg Law.

2020 52

Cancel Culture: Now Oprah Is Targeted for Targeting "Whiteness" (but, who wouldn't trade whiteness for 1/1000 of Oprah's money?)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Celebrities are becoming victims of cancel culture. There has been Ellen. Now there's Oprah. The world has turned to Twitter to turn on Oprah, who is now in her 60s and worth $2.6 billion.

2020 56

It Came Down to Language (English Could Still Be Useful Major for Career in Law)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Even a first-year law student could assess that the odds were against businesses attempting to be compensated through their insurance policies for the financial losses during the COVID-19 interruption. 

2020 52

Uber, Lyft Could Shut Down Service in California

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. As was major news, in California, San Francisco Superior Court Judge Ethan Schulman ruled Uber and Lyft had to reclassify their gig drivers as employees. The defendants have 10 days to appeal.

2020 52