A Quick Guide to Buyer Personas
APRIL 2, 2020
Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. Hidden with this word personalization is the word persona – the key tool for developing those irresistibly attractive marketing campaigns. What is a Buyer Persona in Marketing? HubSpot provides a succinct definition: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.