Best Buy's CEO Corie Barry Stays On, Business Thrives Despite Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  The CNN Business article notes that Best Buy has been among the few retailers with a brick and mortar legacy to hold on during the era of ecommerce.   Smart global ghostwriting, with SEO and social networking know-how. The investigation by law firm Sidley Austin had been kicked off by an anonymous letter to Best Buy's board.

2020 40

Daily Mail Joins Media Outlets Issuing Anna Wintour's "Obituary," (along with death of traditional lux sector)

Jane Genova: Speechwriter - Ghostwriter

Fast fashion, skilled discount players, and ecommerce are collectively eating away at not only lux sales but its branding. My colleagues who are adjunct professors tell me that their students are earning a bundle as influencers on social networks. Media is a herd business. Right now the stampede is not to praise Anna Wintour but to bury her. The latest "obituary" has been issued by the influential Daily Mail.

2020 43

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As Retail Waits for the Messiah - Pier 1 Files for Chapter 11

Jane Genova: Speechwriter - Ghostwriter

During the past year, the stock declined 80%, including 44% since the start of 2020. Sure, Pier 1 got on the ecommerce train - with some success. Smart global ghostwriting, with SEO and social networking know-how. Pier 1 represented affordable cool in furniture and interior-decorating accessories. For young people starting out and the bit older restarting their lives after a divorce or relocation that was the first stop in shopping for furnishing the new apartment. 

2020 40

That (supposed) Higher Education Bubble - COVID-19 Is Bursting It

Jane Genova: Speechwriter - Ghostwriter

" - Anemona Hartocollis, The New York Times , April 15, 2020. They might see members of the Class of 2020 jobless with no prospects on the horizon. Later, at age 58, when the world went digital I again took books out of the library to learn how how to create content for ecommerce.  Smart global ghostwriting, with SEO and social networking know-how.

2020 43

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

Are you in the online teaching business or the business of selling platforms for processing ecommerce payments?   Smart global ghostwriting, with SEO and social networking know-how. It's all-good with video for marketing and sales. For example, more than 50% of those in the loop have found the use of video to be generating the highest ROI. And, about 80% documented that having a video on a landing page can boost conversion rates by 80%. 

2020 43

Clickbait On Trial - "Lawrence Lessing v. The New York Times et al."

Jane Genova: Speechwriter - Ghostwriter

"Clickbait" is the slang term used for the myriad tactics used by establishment media, ecommerce experts, social networks, and bloggers to attract traffic. That will generate endless confusion for businesses hiring ecommerce experts.    Any digital marketer, social network influencer, and bogger will scream from the rooftops: Clickbait is a legitimate and necessary strategy to get, hold, and scale attention.

2020 40

Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

The advice book "Decisions" will be published by Citadel Press January 1, 2020. So much more can be accomplished through doing what it takes to become a social network influencer, developing a podcast series with reach, and, hopefully, being invited to give a talk on TED.  His book "The Four" has served as a platform for his comprehensive guidance about Everything Ecommerce.

2019 43