Best Buy's CEO Corie Barry Stays On, Business Thrives Despite Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  The CNN Business article notes that Best Buy has been among the few retailers with a brick and mortar legacy to hold on during the era of ecommerce.   Smart global ghostwriting, with SEO and social networking know-how.

2020 52

Daily Mail Joins Media Outlets Issuing Anna Wintour's "Obituary," (along with death of traditional lux sector)

Jane Genova: Speechwriter - Ghostwriter

Fast fashion, skilled discount players, and ecommerce are collectively eating away at not only lux sales but its branding. My colleagues who are adjunct professors tell me that their students are earning a bundle as influencers on social networks. Media is a herd business. Right now the stampede is not to praise Anna Wintour but to bury her. The latest "obituary" has been issued by the influential Daily Mail.

2020 43

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That (supposed) Higher Education Bubble - COVID-19 Is Bursting It

Jane Genova: Speechwriter - Ghostwriter

" - Anemona Hartocollis, The New York Times , April 15, 2020. They might see members of the Class of 2020 jobless with no prospects on the horizon. Later, at age 58, when the world went digital I again took books out of the library to learn how how to create content for ecommerce

2020 56

As Retail Waits for the Messiah - Pier 1 Files for Chapter 11

Jane Genova: Speechwriter - Ghostwriter

During the past year, the stock declined 80%, including 44% since the start of 2020. Sure, Pier 1 got on the ecommerce train - with some success. Smart global ghostwriting, with SEO and social networking know-how.

2020 52

Clickbait On Trial - "Lawrence Lessing v. The New York Times et al."

Jane Genova: Speechwriter - Ghostwriter

"Clickbait" is the slang term used for the myriad tactics used by establishment media, ecommerce experts, social networks, and bloggers to attract traffic. That will generate endless confusion for businesses hiring ecommerce experts. 

2020 52

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

Are you in the online teaching business or the business of selling platforms for processing ecommerce payments?   Smart global ghostwriting, with SEO and social networking know-how. It's all-good with video for marketing and sales.

2020 56

Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

The advice book "Decisions" will be published by Citadel Press January 1, 2020. So much more can be accomplished through doing what it takes to become a social network influencer, developing a podcast series with reach, and, hopefully, being invited to give a talk on TED. 

2019 56