Best Buy's CEO Corie Barry Stays On, Business Thrives Despite Ecommerce

Jane Genova: Speechwriter - Ghostwriter

  The CNN Business article notes that Best Buy has been among the few retailers with a brick and mortar legacy to hold on during the era of ecommerce. The investigation by law firm Sidley Austin had been kicked off by an anonymous letter to Best Buy's board. The letter alleged that the chief executive officer Corie Barry had had an inappropriate relationship with a colleague before taking her current job. 

2020 40

Many Bars Closed or Limited in Capacity, The Lonely Belly Up to Supermarket Grocery Checkout

Jane Genova: Speechwriter - Ghostwriter

Enraged, we can abandon our shopping carts and exit the way we do when tech is lousy in ecommerce. Bartenders have been the universal ear for The Lonely. That's why that line of work is so lucrative. Those feeling they have been heard leave big tips.

2020 56
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Layoffs - Long-Term New Usual (you have to prepare to lose your job, likely several times)

Jane Genova: Speechwriter - Ghostwriter

In addition to that shaky job as project manager at Company X you deliver pizza on the weekends or start an ecommerce site selling used clothes. There was that bit of euphoria among businesses. The COVID-19 shutdowns were ending. Pent-up demand was bursting out.

2020 52

New Playbook for Success - Brooks Brothers Files For Bankruptcy (pitching goes direct, less embedded in symbolism)

Jane Genova: Speechwriter - Ghostwriter

  Brooks Brothers also parachuted into ecommerce. Here are 6 tips for search engine optimization (SEO) in 2020. The Wall Street Journal coverage of the Brooks Brothers bankruptcy mentions several lawyers who no longer suit up for success. Instead they wear casual attire. Yes, even lawyers. And although Brooks Brothers added that category to its traditional suit niche the competition in casual was better at it than they. 

2020 40

Daily Mail Joins Media Outlets Issuing Anna Wintour's "Obituary," (along with death of traditional lux sector)

Jane Genova: Speechwriter - Ghostwriter

Fast fashion, skilled discount players, and ecommerce are collectively eating away at not only lux sales but its branding. Media is a herd business. Right now the stampede is not to praise Anna Wintour but to bury her. The latest "obituary" has been issued by the influential Daily Mail. Given the power of media, it doesn't take much to set off that stampede. Among the drivers have been former Vogue editor Andre Leon Talley's memoir "The Chiffon Trenches."

2020 43

JC Penney's Long Slide into Irrelevance Ends in Filing Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Eventually ecommerce, skilled discounters, and players in the fast fashion box took over retail. COVID-19 and government-mandated store closures were just the tipping point. For most of the 21st century J.C. Penney, which filed for Chapter 11 today , just couldn't engage with consumers. Here is a copy of the bankruptcy petition.    But the most dramatic setback came with the hiring of Ron Johnson from Apple in 2011. His very hiring was a mistake from the get-go.

2020 43

That (supposed) Higher Education Bubble - COVID-19 Is Bursting It

Jane Genova: Speechwriter - Ghostwriter

" - Anemona Hartocollis, The New York Times , April 15, 2020. They might see members of the Class of 2020 jobless with no prospects on the horizon. Later, at age 58, when the world went digital I again took books out of the library to learn how how to create content for ecommerce.  "A higher education trade group has predicted a 15 percent drop in enrollment nationwide, amounting to a $23 billion revenue loss."

2020 43

Video - Marketing Power Tool, But Only If Used Right

Jane Genova: Speechwriter - Ghostwriter

Are you in the online teaching business or the business of selling platforms for processing ecommerce payments? It's all-good with video for marketing and sales. For example, more than 50% of those in the loop have found the use of video to be generating the highest ROI. And, about 80% documented that having a video on a landing page can boost conversion rates by 80%.    But, producing (literally) those kinds of results means doing the video "right." 

2020 43

Clickbait On Trial - "Lawrence Lessing v. The New York Times et al."

Jane Genova: Speechwriter - Ghostwriter

"Clickbait" is the slang term used for the myriad tactics used by establishment media, ecommerce experts, social networks, and bloggers to attract traffic. That will generate endless confusion for businesses hiring ecommerce experts.  Some of those tactics could cross the line for ethical behavior - and even the law. Harvard Law School professor Lawrence Lessing contends that media outlet The New York Times crossed both lines.

2020 40

Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

The advice book "Decisions" will be published by Citadel Press January 1, 2020. His book "The Four" has served as a platform for his comprehensive guidance about Everything Ecommerce. The meme is that the decisions made now shape the future. The format for delivering that guidance is practical advice by 23 leaders. So far, pre-publication sales aren't brisk. On Amazon , the book ranks 2,267,262. As yet, there are no customer reviews.

2019 43

America's Public Libraries Go Proactive on Funding Pre-Recession - Model of Toledo Lucas County Library's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

The perk from shopping local versus online from a major ecommerce retailer is personal service. The January - April 2020 one, on pages 17 through 19, has for the Kent branch these categories: Young Children (0 -5). Founding father Ben Franklin had been the primary mover in establishing a way ordinary people had access to books. That was the public library. Since that time - the 1730s - the public library has become a lot more than books.

2019 40