Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 4, 2020

  The CNN Business article notes that Best Buy has been among the few retailers with a brick and mortar legacy to hold on during the era of ecommerce. The investigation by law firm Sidley Austin had been kicked off by an anonymous letter to Best Buy's board. The letter alleged that the chief executive officer Corie Barry had had an inappropriate relationship with a colleague before taking her current job. 

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 23, 2020

Enraged, we can abandon our shopping carts and exit the way we do when tech is lousy in ecommerce. Bartenders have been the universal ear for The Lonely. That's why that line of work is so lucrative. Those feeling they have been heard leave big tips.

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Jane Genova: Speechwriter - Ghostwriter

AUGUST 29, 2020

In addition to that shaky job as project manager at Company X you deliver pizza on the weekends or start an ecommerce site selling used clothes. There was that bit of euphoria among businesses. The COVID-19 shutdowns were ending. Pent-up demand was bursting out.

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Jane Genova: Speechwriter - Ghostwriter

JULY 8, 2020

  Brooks Brothers also parachuted into ecommerce. Here are 6 tips for search engine optimization (SEO) in 2020. The Wall Street Journal coverage of the Brooks Brothers bankruptcy mentions several lawyers who no longer suit up for success. Instead they wear casual attire. Yes, even lawyers. And although Brooks Brothers added that category to its traditional suit niche the competition in casual was better at it than they. 

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Jane Genova: Speechwriter - Ghostwriter

MAY 16, 2020

Fast fashion, skilled discount players, and ecommerce are collectively eating away at not only lux sales but its branding. Media is a herd business. Right now the stampede is not to praise Anna Wintour but to bury her. The latest "obituary" has been issued by the influential Daily Mail. Given the power of media, it doesn't take much to set off that stampede. Among the drivers have been former Vogue editor Andre Leon Talley's memoir "The Chiffon Trenches."

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Jane Genova: Speechwriter - Ghostwriter

MAY 15, 2020

Eventually ecommerce, skilled discounters, and players in the fast fashion box took over retail. COVID-19 and government-mandated store closures were just the tipping point. For most of the 21st century J.C. Penney, which filed for Chapter 11 today , just couldn't engage with consumers. Here is a copy of the bankruptcy petition.    But the most dramatic setback came with the hiring of Ron Johnson from Apple in 2011. His very hiring was a mistake from the get-go.

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Jane Genova: Speechwriter - Ghostwriter

APRIL 15, 2020

" - Anemona Hartocollis, The New York Times , April 15, 2020. They might see members of the Class of 2020 jobless with no prospects on the horizon. Later, at age 58, when the world went digital I again took books out of the library to learn how how to create content for ecommerce.  "A higher education trade group has predicted a 15 percent drop in enrollment nationwide, amounting to a $23 billion revenue loss."

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Jane Genova: Speechwriter - Ghostwriter

FEBRUARY 29, 2020

Are you in the online teaching business or the business of selling platforms for processing ecommerce payments? It's all-good with video for marketing and sales. For example, more than 50% of those in the loop have found the use of video to be generating the highest ROI. And, about 80% documented that having a video on a landing page can boost conversion rates by 80%.    But, producing (literally) those kinds of results means doing the video "right." 

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Jane Genova: Speechwriter - Ghostwriter

JANUARY 13, 2020

"Clickbait" is the slang term used for the myriad tactics used by establishment media, ecommerce experts, social networks, and bloggers to attract traffic. That will generate endless confusion for businesses hiring ecommerce experts.  Some of those tactics could cross the line for ethical behavior - and even the law. Harvard Law School professor Lawrence Lessing contends that media outlet The New York Times crossed both lines.

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Jane Genova: Speechwriter - Ghostwriter

SEPTEMBER 2, 2019

The advice book "Decisions" will be published by Citadel Press January 1, 2020. His book "The Four" has served as a platform for his comprehensive guidance about Everything Ecommerce. The meme is that the decisions made now shape the future. The format for delivering that guidance is practical advice by 23 leaders. So far, pre-publication sales aren't brisk. On Amazon , the book ranks 2,267,262. As yet, there are no customer reviews.

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Jane Genova: Speechwriter - Ghostwriter

DECEMBER 29, 2019

The perk from shopping local versus online from a major ecommerce retailer is personal service. The January - April 2020 one, on pages 17 through 19, has for the Kent branch these categories: Young Children (0 -5). Founding father Ben Franklin had been the primary mover in establishing a way ordinary people had access to books. That was the public library. Since that time - the 1730s - the public library has become a lot more than books.

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