Email Blasts - Be Topical to Boost Open/Conversion Rate

Jane Genova: Speechwriter - Ghostwriter

Smart communicators know to be topical in creating opinion-editorials for third-party media, posts for blogs, speeches, podcasts, and snippets for social networks.  That usually means low open/conversion rates.  Here is an email which piggybacked on this, boosting the open rate 17% and the conversion rate 9% Download TopicalHeaderforEmailOutreachTimingIsEverything. Takeaway: In 2020, we exist in the news cycle.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained


There are also many other names given to this process such as purchase funnel , sales funnel or even conversion funnel. The three stages track the consumer via advertisement, customer searches, website navigation and other efforts, until it reaches the conversion or purchase of a product or service. You might want to use different tools such as Google Analytics to analyze your website’s performance such as the bounce rate, which measures retention of your website or app users.

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