2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

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The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City.   Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com.

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The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

  Q2 2020 GDP could plummet 14%.   Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Human nature continues to be puzzling.

2020 56

Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created.   Smart global ghostwriting, with SEO and social networking know-how. It's palpable.

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Year of COVID-19: April 6, 2020 (fallout from full moon)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Last night was a full moon. While maintaining social distance, folks pooled their stories of just losing it yesterday.

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Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles.

2020 56

The Year of COVID-19: April 1, 2020 (no joking around)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Tone-deaf. That essentially is the way many people feel about April Fools jokes during this deadly pandemic.

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The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Everyone looks 10 years older. Even kids no longer seem like kids. 

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The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them.

2020 56

In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me.

2020 56

In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics.

2020 56

Language - "Bluelining" Should Dominate Election 2020 Rhetoric

Jane Genova: Speechwriter - Ghostwriter

Of course, the term "bluelining" should enter the rhetoric of Election 2020. Coaching on SEO and Ghostwriting for that content also available. Please take advantage of a complimentary consultation janegenova374@gmail.com.

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In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship. 

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Year of COVID-19: April 16, 2020 (Ohio Sets Open-Up Date)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Ohio governor Mike DeWine had been an early adopter in establishing the Stay-at-Home shut-down.

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The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

  In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree.   Smart global ghostwriting, with SEO and social networking know-how. The present is unbearable.

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The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. COVID-19 will peak. Then the pandemic will taper off. It could circle back.

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In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Here is more on SEO. Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Over the weekend the world, with exception of South Korea and China, shifted into panic. 

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The Year of COVID-19: April 11, 2020 (Ohio Governor Mike DeWine Hero of Our Times)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. In Ohio, the governor Mike DeWine took a big political risk. 

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Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness. Smart global ghostwriting, with SEO and social networking know-how.

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The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Ambitious management consultants will post articles on what the new kind of leadership requires. Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. "This" is the new usual.

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The Year of COVID-19: April 7, 2020 (Taking Universal Basic Income Seriously)

Jane Genova: Speechwriter - Ghostwriter

No one has to be a McKinsey management consultant to recognize that in the Post-COVID-19 world order businesses will restructure to (hopefully) prevent another collapse. Smart global ghostwriting, with SEO and social networking know-how. Yes, lives are being lost. So are jobs.

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The Year of COVID-19: March 30, 2020 (Monday is cruelest day of all)

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, The Wall Street Journal reports the Class of 2020 assumed they were entering a hot job market.   Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com.

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The Year of COVID-19: April 12, 2020 (the future of work)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Today is Easter. That Christian holiday has been a symbol of renewal. The message is one of rebirth. 

2020 56

The Year of COVID-19: April 10, 2020 (a very strange spring)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Outside, the landscaper types on their motorized mowing devices were busy bees with the grass. After all, this is spring.

2020 56

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. Coaching on SEO and Ghostwriting for sponsored content also available. Please take advantage of a complimentary consultation janegenova374@gmail.com. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads.

2020 43

Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com.

2020 52

The Year of COVID-19: March 23, 2020 (hope, magical thinking, reflection of end of life issues)

Jane Genova: Speechwriter - Ghostwriter

"  - MarketWatch , March 23, 2020.  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com.

2020 52

The Year of COVID-19: March 31, 2020 (Maybe No Ventilator for Ok, Boomer in ER)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. It's come to this:  rationing of emergency medical care. 

2020 52

Financial Pain Ain't Relative - It Doesn't Help to Know that Warren Buffett Lost $21 Billion in 2020. So Far

Jane Genova: Speechwriter - Ghostwriter

BusinessInsider reports that in 2020, Warren Buffett has already lost $21 billion or 24.1% And there are nine more months still to go in 2020. Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. It's the financial-planners' platitude: How much more their other clients lost, compared to what the Dow Jones crash snatched from our own (illusion of) financial security. 

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In The Year of COVID-19: March 24, 2020 (a nation embraces zen mantra of "Clear Thinking, Don't Know"

Jane Genova: Speechwriter - Ghostwriter

The Class of 2020 might have a shot at jobs requiring a college education.  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Zen has been around a long time. But since the COVID-19 pandemic, its wisdom is being widely embraced. The central platform for zen, at least in some schools of it, is:  "Clear Thinking, Don't Know." " Every hour brings surprises.

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In the Year of COVID-19: March 25, 2020 (U.S. Is Next Italy, Ohio Is Next New York)

Jane Genova: Speechwriter - Ghostwriter

Class of 2020 is the Unhinged Gen.  "  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Today is a time of mixed moods.    On the one hand, there are exhales about the $1.2K per person that will help pay for necessities.

2020 43

The Dream Job of Working in a Cultural Institution in Manhattan.

Jane Genova: Speechwriter - Ghostwriter

"The coronavirus has been devastating to cultural institutions in the city [Manhattan] that has been forced to shut their doors … and to cancel major fund-raising events …"  - Julia Jacobs, The New York Times , May 6, 2020.

2020 56

Austerity Train Stops a Second Time at Weber Shandwick

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Weber Shandwick chief executive officer Gail Heimann struggled to prevent layoffs. Her first round of cost-cutting was comprehensive.

2020 56

"Good Girls" - Has This Dark Comedy Become Too Dark?

Jane Genova: Speechwriter - Ghostwriter

On February 16, 2020, there had been 1.9   Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. In this season of "Good Girls" two characters have been murdered.

2020 56

The Fellowship of Suffering - Emotionally (and often even financially) the Playing Field Has Been Leveled

Jane Genova: Speechwriter - Ghostwriter

" - Vivian Gornick, The Atlantic , May 2020 (that is, COVID-19 time).   Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com.

2020 56

Google Q1 Profits Hit By Lousy Ad Market - Q2 Could Be Worse

Jane Genova: Speechwriter - Ghostwriter

  Overall, marketing decision-makers are pessimistic about how advertising will do in 2020 because of COVID-19. Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com.

2020 56

After a Very Very Bad Week - Opening to Mysticism

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. It was only Thursday. The job numbers hadn't even come out yet.

2020 61

Coronavirus ShutDown of AA Meetings - Attend Them Online, By Phone

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Coaching on SEO and Ghostwriting for sponsored content also available. Please take advantage of a complimentary consultation janegenova374@gmail.com.

2020 56

All Eyes on How Edelman Represents Neiman Marcus Group's Chapter 11

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com.

2020 52

Luxury Loses Its Cool - Neiman Marcus Files for Bankruptcy, Anna Wintour's Branding in Play

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. America may be returning to its Common Man roots. Yeah, in taste and spending, we're back to Puritan minimalism. Luxury? So pre-COVID-19. 

2020 56

SEO - The Promised Land of Featured Snippets

Jane Genova: Speechwriter - Ghostwriter

Arriving at the Promised Land of Search Engine Optimization (SEO) is this: Having Google select your post as a featured snippet.   As SEO guru Neil Patel explains in his "Advanced Cheat Sheet to SEO," not only could your original post get a big bounce in traffic.

2020 52

Breaking Points: From Dr. Lorna Breen to Harry Chase

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Today the world learned that the committed Emergency Room medical doctor Lorna Breen, 49, committed suicide.

2020 61

Trust in U.S. Gov Kaput - Leadership Takes Action, Dow Plunges 2,000+

Jane Genova: Speechwriter - Ghostwriter

Edelman Trust Barometer 2020 called it: Folks don't trust gov. Smart global ghostwriting, with SEO and social networking know-how. Complimentary consultation (pressure-free) janegenova374@gmail.com. Those they do trust are their employers.

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