2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. Complimentary consultation (pressure-free) janegenova374@gmail.com. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. 

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Understanding the BCG Matrix Model

SlideModel

The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970 to help businesses analyze their product lines. BCG Boston Consulting Group Growth-share Matrix Portfolio Management Product Management

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Your Week of July 22nd - Consulting Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Will it be yet another week of chaos? Here are New York Magazine Madame Clairevoyant's predictions for you. For Taurus, my sign, she indicates I will feel that I am looking at the world on a slant. But if I put up with it somehow I will come to see whatever with more clarity. She may be onto something. Once COVID-19 disrupted everything I have tossed all the assumptions I used to cling to so tightly.

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Language - "Bluelining" Should Dominate Election 2020 Rhetoric

Jane Genova: Speechwriter - Ghostwriter

Of course, the term "bluelining" should enter the rhetoric of Election 2020. Please take advantage of a complimentary consultation janegenova374@gmail.com. It's as simple - and legal - as billing a house, condo, coop, or rental at an extraordinarily high price.

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Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created. Complimentary consultation (pressure-free) janegenova374@gmail.com. It's palpable.

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Change Leadership & Communication Books to Read in 2020

Duarte Blog

If there’s one lesson the past year of change leadership consulting has shouted at me, it’s that we all need to ask more, better questions. The post Change Leadership & Communication Books to Read in 2020 appeared first on Duarte. Thomas Friedman, in the most useful book on modern change that I read this past year, asserted that point plainly: “In the 21st century, knowing all the answers won’t distinguish [.] continue reading.

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Year of COVID-19: April 6, 2020 (fallout from full moon)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. Last night was a full moon. While maintaining social distance, folks pooled their stories of just losing it yesterday.

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The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City. Complimentary consultation (pressure-free) janegenova374@gmail.com. America is in surrender.    This - COVID-19 - isn't something that can be spun into unreality. The reality is killing people. The macro economy and financial affairs of individuals are in such as mess that the meme is: It is what it is. 

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The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

  Q2 2020 GDP could plummet 14%. Complimentary consultation (pressure-free) janegenova374@gmail.com. Human nature continues to be puzzling. Some are baffled why there is more concern about the economic impacts of COVID-19 than the reality that it can be fatal.    So, let's focus on the economic ramifications of the pandemic. JPMorgan, Goldman Sachs, and Morgan Stanley declared a global recession has started.

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Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness. Complimentary consultation (pressure-free) janegenova374@gmail.com.

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2020 - Restaurant Business Hit By Eating-at-Home/Frugality Trends

Jane Genova: Speechwriter - Ghostwriter

That will hit the restaurant business in 2020, especially the casual dining niche. Complimentary consultation (pressure-free) janegenova374@gmail.com. Dorothy from "The Wizard of Oz" nailed it: There is no place like home. 

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The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

  In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree. Complimentary consultation (pressure-free) janegenova374@gmail.com. The present is unbearable.

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The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. Complimentary consultation (pressure-free) janegenova374@gmail.com. COVID-19 will peak. Then the pandemic will taper off. It could circle back. It could even become a seasonal disease.

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Hey, There Might Be a 2020 - 2021 Television Season

Jane Genova: Speechwriter - Ghostwriter

There could be a 2020 - 2021 network televisions season.  Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. How will Katherine's solo legal practice - and marriage - play out on "A Million Little Things." " We might just find that out.   Yes, television production will be starting up again in California on June 12th.

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Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. With the coronavirus poised to do a haircut to the world economy (and, of course, kill off too many of us), we certainly need New York Magazine's Madame Clairevoyant to get us through this week.

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Year of COVID-19: April 16, 2020 (Ohio Sets Open-Up Date)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. Ohio governor Mike DeWine had been an early adopter in establishing the Stay-at-Home shut-down. Today he became an early adopter in setting an Open-Up date. That will be May 1st. Is that a risk?

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The Year of COVID-19: April 7, 2020 (Taking Universal Basic Income Seriously)

Jane Genova: Speechwriter - Ghostwriter

No one has to be a McKinsey management consultant to recognize that in the Post-COVID-19 world order businesses will restructure to (hopefully) prevent another collapse. Complimentary consultation (pressure-free) janegenova374@gmail.com. Yes, lives are being lost. So are jobs.

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Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. Please take advantage of a complimentary consultation janegenova374@gmail.com. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads.

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The George Floyd Summer of 2020 - Flashpoints of Summer of 1967 (then the new order of the Counterculture)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, the legal sector awaits its 2020 version of the Nader Revolution. Jobless members of the JD Class of 2020, laid off associates, and partners forced into early retirement might decide to have a crack at a New Legal Deal for Everyman and Everywoman.

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Navigating This Short Week of May 25th - Consulting Madame Clairevoyant Or Try to Get Prescription from Medical Doctor

Jane Genova: Speechwriter - Ghostwriter

In March 2020, they rose 10.2% Complimentary consultation on your marketing communications in COVID-19 time. "The fault, dear Brutus, is not in our stars/But in ourselves." " William Shakespeare's Julius Caesar, Act 1, Scene 3, spoken by Cassius. What predictions about the future, as by New York Magazine's Madame Clairevoyant, do is help us myopic humans get a sense about where they're at, what they are doing, and how all that can harden into destiny.

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After Christmas 2020, Maybe We Won't Be Flipping Through O in Beauty Salons

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation on your marketing communications in COVID-19 time. It had been a predictable pleasure. There would be the latest edition of Oprah's magazine O on the tables in the beauty salon. Usually available had been multiple copies since the read was so popular. That could go the way of affordable luxury of sitting down in Starbucks for hours with an exotic coffee bev. 

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2020 - Older Professionals Conjure Up Dreams of Career Change

Jane Genova: Speechwriter - Ghostwriter

Complimentary initial consultation. It's a new year. So notions of career change may dance in many heads of older professionals.    The fantasy is heady.

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Ad Spending Could Be Down 13% for 2020 - Pre-Corona, It Was Projected to Increase 4%

Jane Genova: Speechwriter - Ghostwriter

GroupM, a unit of WPP, predicts spending on advertising will be down 13% for 2020, reports The Wall Street Journal.  Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. The fallout from COVID-19 has been severe for the advertising industry. Before the pandemic, some experts had been projecting a 4% increase. There are many factors involved in the probable plunge.

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Financial Pain Ain't Relative - It Doesn't Help to Know that Warren Buffett Lost $21 Billion in 2020. So Far

Jane Genova: Speechwriter - Ghostwriter

BusinessInsider reports that in 2020, Warren Buffett has already lost $21 billion or 24.1% And there are nine more months still to go in 2020. Complimentary consultation (pressure-free) janegenova374@gmail.com.

2020 52

The Year of COVID-19: April 1, 2020 (no joking around)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. Tone-deaf. That essentially is the way many people feel about April Fools jokes during this deadly pandemic. So, here we are on April 1st living it as if it's any other day in early spring. Hold the pranks.    Cooling it on if it bleeds, it leads.    The powers that be must have muscled media to bring on some happy news.

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Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles. Big ones, that is, the old-fashioned kinds when people assumed to be dying roared back to a life. Also, there have been profound acts of generosity.    David Lat is off the ventilator, out of ICU.    That founder of out-of-the-box legal media site Abovethelaw.com was presumed near-death.

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The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C." " If lessons had been learned from so much suffering, Generation C might be uniquely wise. There is that popular hashtag #WhatIamLearninginQuarantine. For me that would be gratitude that I have remained sober all these years.

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The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. Everyone looks 10 years older. Even kids no longer seem like kids.    The set of the face, the body language, the lack of attention to grooming - all send a single message:  exhaustion.    There's an upper limit on worry, especially about dying. Then, the human spirit begins to wither. No end in sight, at least in terms of the virus. 

2020 43

10 Change Leadership & Communication Books to Read in 2020

Duarte Blog

If there’s one lesson the past year of change leadership consulting has shouted at me, it’s that we all need to ask more, better questions. The post 10 Change Leadership & Communication Books to Read in 2020 appeared first on Duarte. Thomas Friedman, in the most useful book on modern change that I read this past year, asserted that point plainly: “In the 21st century, knowing all the answers won’t distinguish [.] continue reading.

2020 40

The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever. But, overall, the mindset here is one of inevitability. Yes, many of us will probably become infected with COVID-19. We just hope that our individual case won't be severe or, nonono, fatal. Will ours be treatable at home?

2020 43

Quotes for Public Speakers (No. 331) – Peter Drucker

Manner of Speaking

Peter Drucker (1909 – 2005) Austrian-born American Management Consultant and Author. The most important thing in communication is to hear what isn’t being said.”. Peter Drucker. Photo courtesy of The Drucker Institute, Claremont Graduate University. The post Quotes for Public Speakers (No. 331) – Peter Drucker appeared first on Manner of speaking. Quotes for Public Speakers Peter Drucker public speaking

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In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me. Meanwhile, there have been so many developments. Both sad and inspiring. Stock market plummeted almost 3,000 points.    For the young, time is on their side. They can wait for the value of their investment portfolios to bounce back.

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In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics. Humanity has been humbled. Meanwhile: Don't Use Wrong Word.    At the Lucas County, Ohio Public Library I said I was taking out so many books to read during quarantine. Eyes popped. The check-out clerk cautiously asked me if I had been sick. I got it.

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Literary Agent/Editor, NYC - Contract Consulting (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

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In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky. They intended to sell that Coronavirus hygiene necessity for a large profit. The media such as New York Post and distribution channels like Amazon put the kibosh on that. The stuff is in their garage. 

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World on Fire in Summer 2020 - Circling Back to Despair/Rage of Riots of 1967

Jane Genova: Speechwriter - Ghostwriter

  Summer 2020 could be the unique tipping point in how we in America see our worlds. Complimentary consultation on your marketing communications in COVID-19 time. Detroit. Newark. Even my little urban patch in the shadow of Manhattan - Jersey City. Those and more erupted in riots in 1967. There had been despair and rage, much like now. Those without access to the American Dream back then seemed to assume they had nothing to lose. 

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Will Your Week of June 8th Be Better than the Horrors of Last Week? - Consult Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. Lately, all weeks are playing out lousy.    So, you probably want to check in with New York's Madame Clairevoyant about how this one could go. Here are her predictions for your Zodiac sign. Take note of the term "could." " All that psychics can discern is possibility, not destiny.

2020 40

High Noon: May 15, 2020, 240 W. Alexis Road, Toledo, Ohio, and My Hair

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. In Ohio, Governor Mike DeWine is conducting an experiment. He is phasing in ending the total lockdown of nonessential businesses. Maybe because he is a man, not a woman, he classified hair salons as nonessential. Well, tomorrow is the first day, after a forever, that hair salons can legally operate. For that sector and its customers it will be high noon.

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Madame Clairevoyant for Week of May 11, 2020 - Why Use of Psychics Is Surging

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation on your marketing communications in COVID-19 time. Magical thinking hasn't worked. We huffed and we puffed and we couldn't blow COVID-19 away, as we were certain we could. Instead we are finding out it's going to hang around until a vaccine is developed. That means we could still catch the infection and die. It also means the hit to our ability to hold onto a job or operate our businesses profitably will go on. Way beyond a few quarters. 

2020 43

My First Haircut In Covid-19 Time - May 15, 2020, Noonish (totally Twilight Zone)

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation for what you need for strategy, research, ghostwriting, and editing janegenova374@gmail.com. In Ohio, hair salons opened today. For too many, that's all they knew. That is, that salons had reopened. So, when they headed to their usual salon they encountered a locked door and stern notice that they needed an appointment, along with a face mask. Not me. I had called ahead. I had gotten an appointment.

2020 43

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm. The President announced he did not have coronavirus. On the Sunday talk shows Secretary of Treasury Steven Mnuchin declared the nation wasn't in recession. The Federal Reserve knocked down interest rates to near zero.

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2020 - Make It Your Business Not to Declare (prematurely) Any Player "Done"

Jane Genova: Speechwriter - Ghostwriter

Complimentary consultation (pressure-free) janegenova374@gmail.com. During 2019, investing in the stock market generally had been a better bet than participating in a hedge fund.    According to Hedge Fund Research, reports the New York Post , the average return was about 8.5%

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The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Ambitious management consultants will post articles on what the new kind of leadership requires. Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. Complimentary consultation (pressure-free) janegenova374@gmail.com. "This" is the new usual. The "this" ranges from simple self-isolation to wondering if all one's wealth will be lost (at least for several years).

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