"Dateline" - Video Games as Social Networks

Jane Genova: Speechwriter - Ghostwriter

Those kinds of games have become, in themselves, social networks. On television, viewers like real-life crime and mystery. So, it's expected that the combination of the two would flood programming.

Instagram Testing Out Concealing Likes - Will That Trend with Other Social Networks

Jane Genova: Speechwriter - Ghostwriter

  The hypothesis of that experiment is that relieving the pressure to pile up lots of likes will allow both posters and users to enjoy the social network more. Eventually, other social networks could also decide to test out eliminating not only likes but also shares and comments. 

2019 56

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Power - Seismic Shift from Manhattan Boozy Pricey Lunching to Eating-at-Desk, Social Networks, Wellness

Jane Genova: Speechwriter - Ghostwriter

  So, how does power look in 2019?    Power is also transmitted through social networks.   Smart global ghostwriting, with social networking know-know. Everything changes. 

2019 52

Global Tensions - Corporate Leaders Finding They Have to Put the Kibosh on Posting Personal/Organization Values on Social Networks

Jane Genova: Speechwriter - Ghostwriter

On the other hand, executives are finding themselves in a pickle for posting on social networks and through apps personal and organizational values critical of how other nations do business.   Smart global ghostwriting, with social networking know-know.

2019 56

The Last Christmas (2019) - Post Christianity Plays Out

Jane Genova: Speechwriter - Ghostwriter

In his 2019 (the last Christmas) message Pope Francis caved to the facts that Christianity has become increasingly irrelevant.   Meanwhile, can we really find joy in Christmas 2019? Smart global ghostwriting, with social networking know-know. Businesses may object.

2019 52

"Mad Men" in 2019, Along with Illusion of Self-Awareness

Jane Genova: Speechwriter - Ghostwriter

Obviously, in 2019, Don Draper from "Mad Men" would be creating ads for digital. Social networks such as Twitter are platforms for scaled opining. But, at least to baby boomers, that's different from knowing that everyone on your network is taking in John F.

2019 52

The Most Ambiguous Phrase in 2019: "Behaving Badly"

Jane Genova: Speechwriter - Ghostwriter

"  But, in this time of rapidly shifting social mores and legal rulings, we scratch our heads and wonder: So what the hell does "behaving badly" mean on a dating app in 2019? Smart global ghostwriting, with social networking know-know.

2019 52

Women in the Workplace - McKinsey 2019 Report Presents Surprising Finding on What's Blocking Movin' on Up

Jane Genova: Speechwriter - Ghostwriter

In the 2019 report there is a finding that shifts attention from the "glass ceiling" to what the study labels the "broken rung." Smart global ghostwriting, with social networking know-know.

2019 52

Commencement Speeches to Class of 2019 - Bring on The Darkness

Jane Genova: Speechwriter - Ghostwriter

  The social networks they nurtured during their "educational experience" could mutate into liabilities. Perhaps it was the subliminal advertising by institutions of higher education.

2019 56

The Business of Social - What the Rest of Professional Services Already Knows, Law Firms Still Have to Figure Out

Jane Genova: Speechwriter - Ghostwriter

The 200 law firms analyzed by Good2BSocial have become more aware of the importance of social networks. Law firm Sanford Heisler Sharp has mastered how to position and package itself on that particular social network.    Here is that 2019 Index.

2019 52

WeWork - Adam Neumann's Legacy

Jane Genova: Speechwriter - Ghostwriter

Q3 2019 constitutes the end of the leadership of Adam Neumann at WeWork. His tech-oriented Vision Fund lost in Q3 2019 $9 billion.   Smart global ghostwriting, with social networking know-know. And, based on the numbers, he leaves quite the legacy.

2019 56

Twitter and More - Influence Game in Play

Jane Genova: Speechwriter - Ghostwriter

2019 is about The Twittering of Everything. If it isn't posted on that social network it doesn't exist. And both those doing the posting and that social network may have tremendous influence. (Or, Smart global ghostwriting, with social networking know-know.

2019 52

Internet Advertising - What IAB Reports

Jane Genova: Speechwriter - Ghostwriter

For the first half of 2019, internet advertising grew 17%, compared to the same time period last year. The bigger growth bangs happened in mobile advertising (up 29%) and social media (up 26%).   Smart global ghostwriting, with social networking know-know.

TikTok - Will It Kill Off Instagram/Facebook Parent?

Jane Genova: Speechwriter - Ghostwriter

As social network communications/marketing experts know, Instagram is the place to be for reaching iGens. The censorship of social networks in China can throw shade on TikTok.  Social networks represent a money game, not connecting. 

2019 52

Goodbye, Martinez-News Gazette, After 161 Years

Jane Genova: Speechwriter - Ghostwriter

About 8,000 media jobs had been slashed in 2019. Smart global ghostwriting, with niche social networking know-know. There is now one less spot for a new journalist to learn the trade. After 161 years, reports AP , the Martinez-News Gazette published its last print edition today. 

2019 52

Your Week of December 30th, According to New York Magazine's Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

2019 hasn't ended. Smart global ghostwriting, with niche social networking know-know. It's in-between time. 2020 hasn't begun. So, with one foot on the dock and the other reaching onto the boat, many of us want something to grab onto.

2019 52

Christmas by the Sea - Probably Not This Year in Westerly, Rhode Island

Jane Genova: Speechwriter - Ghostwriter

  Christmas Day 2019 will be very different in Westerly. Smart global ghostwriting, with social networking know-know. The residents of senior complex Babcock Village Apartments probably had been told many times how lucky they were.

Correction - New York Post Fixes Misspell of Ruth Bader Ginsburg's Last Name (mostly)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with social networking know-know. It is 8:10 A.M. New York Time. The wrong spelling of U.S. Supreme Court Justice Ruth Bader Ginsburg has been corrected by the New York Post - mostly. There is still one reference to her as "Ginsberg."

2019 56

We Are Our Buzzwords aka Cliches - "Jitters" in, "Angst" Out

Jane Genova: Speechwriter - Ghostwriter

Read investor media coverage or posts from those on our social networks.   Smart global ghostwriting, with social networking know-know. That 20th century term aka cliché "angst" is no where to be found. What dominates is the term "jitters." 

2019 56

Media Financial Woes Will Worsen in 2020

Jane Genova: Speechwriter - Ghostwriter

During 2019, some estimates have it that 8,000 lost media jobs. So many in communications got their start in editorial, frequently a newspaper or local television network. Smart global ghostwriting, with social networking know-know.

2020 52

Uptick in Ratings for "The Good Doctor" - Who Doesn't Feel Like a Freak?

Jane Genova: Speechwriter - Ghostwriter

And that's pretty much how more of us are seeing ourselves in the era of social networks.   Smart global ghostwriting, with social networking know-know.

2019 56

"A Million Little Things" Continues to Struggle (with good reason)

Jane Genova: Speechwriter - Ghostwriter

The programming was renewed for the 2019 - 2020 season.  Smart global ghostwriting, with social networking know-know. Last season, the new series "A Million Little Things" almost didn't make it. Then The Deciders switched it from Wednesday to Thursday night.

2019 56

Distressed Uber - More Layoffs, Fight Against CA AB 5

Jane Genova: Speechwriter - Ghostwriter

In Q2 2019 Uber had its largest quarterly loss - $5 billion.   Smart global ghostwriting, with social networking know-know. Among its impatient investors is big player the SoftBank Group.

2019 52

Weather as THE Story - Even Drudge Report Backs Away from Politics

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. Climate change has pull force. So, weather, even a moderate snowstorm, becomes THE story. 

2019 56

Conservative New York Post Spells Justice Ginsburg's Last Name Wrong

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with social networking know-know. Is it a Freudian slip? Or does it reflect the lack of a sufficient number of proofreaders and copy editors in journalism today? Whatever. As of 10:29 P.M.

2019 56

Why Total Transparency Is So Important - "District of Columbia v. DoorDash"

Jane Genova: Speechwriter - Ghostwriter

" Essentially, the AG contends that between July 2017 and September 2019 DoorDash used tips from consumers to subsidize its own balance sheet. Smart global ghostwriting, with social networking know-know. Food delivery is big business.

McClatchy - Debt, Pension Obligations Tilt Newspaper Publisher Toward Bankruptcy

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. The McClatchy Company operates 29 newspapers. They range from the Miami Herald to the Kansas City Star. The very existence of those publications and the jobs involved are in danger.

2019 56

Marketers - Media Ready to Listen to Your Pitches Again

Jane Genova: Speechwriter - Ghostwriter

  Sure, you can do backflips for your clients on social networks and research brilliant content for their blogs. Smart global ghostwriting, with social networking know-know. Matt Drudge gave it a triple headline. The impeachment process is a done deal.

2019 52

Health Benefits from Friendship - Not a Numbers Game

Jane Genova: Speechwriter - Ghostwriter

Finally, those without a ton of friends on social networks can smirk. The question now is: With so many metrics on social networks tracking the number of followers and making that public, are people being encouraged to increase the total instead of investing themselves in a handful of quality relationships? Smart global ghostwriting, with social networking know-know.

2019 43

Cover Letters - In the Box

Jane Genova: Speechwriter - Ghostwriter

"Put in subject head/first line of first paragraph of cover letter 'I want to be your next social media guru.'" It's not enough to simply have great ideas for attracting attention on social networks.

2019 56

"Over-Partied" - Term Could Become Buzzword, Result of Dylan Hernandez Tragedy

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, on social networks such as Instagram, influencers could hawk products to address the negative effectives of "over-partying."   Smart global ghostwriting, with social networking know-know.

2019 56

The Curse of Amazon - Bob Dilenschneider's "Decisions" Has to Struggle Up from 676,969

Jane Genova: Speechwriter - Ghostwriter

  For "Decisions," due for publication December 31, 2019, the Amazon ranking is 676,969. My most effective tool for bringing in business are well-thought-out articles on my syndicated blogs, repurposed on social networks such as LinkedIn Updates.

2019 52

DLA Piper & Media - The Gift that Keeps Giving

Jane Genova: Speechwriter - Ghostwriter

The BigLaw soap opera DLA Piper/Lehot/Guerrero produced an amazing episode Tuesday, October 29, 2019. Smart global ghostwriting, with social networking know-know.

2019 52

Tumblr - Why Its Market Value Tumbled (and what social platform could be next)

Jane Genova: Speechwriter - Ghostwriter

In the early days of social networks and social media, Tumblr's signature was  cool.    At the top of the list, I would put that social networks have changed - and will keep changing.

2019 56

When Society Loses Trust - Bring on the Cons

Jane Genova: Speechwriter - Ghostwriter

The 2019 Edelman Trust Barometer documented that trust in establishment institutions remains low. Smart global ghostwriting, with social networking know-know. Tonight, "Court TV" revisited the saga of TV infomercial pitch man Kevin Trudeau. The 7th U.S.

2019 52

How Will Your Christmas Week Go? - Predictions from Madame Clairevoyant

Jane Genova: Speechwriter - Ghostwriter

From an immigrant family, I was socialized to be all-work. Smart global ghostwriting, with social networking know-know. Weekly, at New York Magazine, Madame Clairevoyant tips us off how things will play out during the next seven days.

2019 52

David Muir Owns Evening News - Norah O'Donnell Never Had a Chance

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. It's talent, backed up by an efficient production team. That's why ABC's David Muir owns the evening news.    CBS' Norah O'Donnell never had a chance.

2019 52

Finally, The Harvey Weinstein Settlement

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with social networking know-know. It's the wonderful way settlements can work. Harvey Weinstein's  settlement, reports Complex , will provide $25 million to the more than 30 who accuse him of sexual misconduct.

2019 52

"60 Minutes" Interview with YouTube's Susan Wojcicki - Bring on the Regulators

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. On "60 Minutes," YouTube chief executive officer Susan Wojcicki shocked the world. And, probably never again, will anyone put the knock on lawyers for being moral relativists. She won that title.

Branding Freefall - Both SoftBank, Masayoski Son

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. The investment world's perception of both SoftBank and its chief executive officer Masayoshi Son has gone from bad to worse.

2019 52

"Bitcoin Billionaires" - UX Introduction to Cryptocurrency

Jane Genova: Speechwriter - Ghostwriter

The UX way to fill that knowledge gap is the May 2019 book "Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption." Smart global ghostwriting, with social networking know-know. Cryptocurrency isn't new.

Likes, Instagram/Facebook, and Influencers

Jane Genova: Speechwriter - Ghostwriter

The optics of likes on social networks - powerful stuff. There are those without a lot social network activity, including likes, shares, and retweets, who have enough reach to be considered a player in their fields. Both for positive and negative reasons.

2019 56

Goodbye, OC Weekly - And, Jobs of All Employees

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with social networking know-know. Maybe the timing was the cruelest cut of all. Yesterday, the day before America celebrates its blessings, owner of OC Weekly Duncan McIntosh informed employees he was shutting down the print publication.

2019 56