"Dateline" - Video Games as Social Networks

Jane Genova: Speechwriter - Ghostwriter

Those kinds of games have become, in themselves, social networks. I help, not sell. On television, viewers like real-life crime and mystery. So, it's expected that the combination of the two would flood programming.

Power - Seismic Shift from Manhattan Boozy Pricey Lunching to Eating-at-Desk, Social Networks, Wellness

Jane Genova: Speechwriter - Ghostwriter

  So, how does power look in 2019?    Power is also transmitted through social networks.   Smart global ghostwriting, with social networking know-know. Everything changes. 

2019 52

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Global Tensions - Corporate Leaders Finding They Have to Put the Kibosh on Posting Personal/Organization Values on Social Networks

Jane Genova: Speechwriter - Ghostwriter

On the other hand, executives are finding themselves in a pickle for posting on social networks and through apps personal and organizational values critical of how other nations do business.   Smart global ghostwriting, with social networking know-know.

2019 56

"Mad Men" in 2019, Along with Illusion of Self-Awareness

Jane Genova: Speechwriter - Ghostwriter

Obviously, in 2019, Don Draper from "Mad Men" would be creating ads for digital. Social networks such as Twitter are platforms for scaled opining. But, at least to baby boomers, that's different from knowing that everyone on your network is taking in John F.

2019 52

Working in Media Means No Safe Harbor - 7,770 Jobs Lost in 2019

Jane Genova: Speechwriter - Ghostwriter

Overall, in 2019, reports BusinessInsider , 7,700 jobs have been lost in media. More recently, after playing in the social network sandbox for a while, I got it to return to a narrow specialization. Smart global ghostwriting, with social networking know-know.

2019 52

Meredith Sells Money Magazine to Startup

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know.   Content-provider Current Affairs Media Personal Musings Selling Web/TechOnce the read of the smart crowd, Money Magazine went on a downward trajectory in internet times.

Verizon Reported to Be Selling HuffPost

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. Branding Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Politics Rebranding Selling Values Web/Tech Writing

2019 52

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

auto industry, the turnaround team at near-bankrupt Chrysler, headed by Lee Iacocca, introduced the meme: We all sell.   Bet: The how-to of selling will reset in the next recession. Smart global ghostwriting, with social networking know-know.

2019 52

The Business of Social - What the Rest of Professional Services Already Knows, Law Firms Still Have to Figure Out

Jane Genova: Speechwriter - Ghostwriter

The 200 law firms analyzed by Good2BSocial have become more aware of the importance of social networks. Law firm Sanford Heisler Sharp has mastered how to position and package itself on that particular social network.    Here is that 2019 Index.

2019 52

Internet Advertising - What IAB Reports

Jane Genova: Speechwriter - Ghostwriter

For the first half of 2019, internet advertising grew 17%, compared to the same time period last year. The bigger growth bangs happened in mobile advertising (up 29%) and social media (up 26%).   Smart global ghostwriting, with social networking know-know.

Twitter and More - Influence Game in Play

Jane Genova: Speechwriter - Ghostwriter

2019 is about The Twittering of Everything. If it isn't posted on that social network it doesn't exist. And both those doing the posting and that social network may have tremendous influence. (Or, Smart global ghostwriting, with social networking know-know.

2019 52

TikTok - Will It Kill Off Instagram/Facebook Parent?

Jane Genova: Speechwriter - Ghostwriter

As social network communications/marketing experts know, Instagram is the place to be for reaching iGens. The censorship of social networks in China can throw shade on TikTok.  Social networks represent a money game, not connecting. 

2019 52

Why Total Transparency Is So Important - "District of Columbia v. DoorDash"

Jane Genova: Speechwriter - Ghostwriter

" Essentially, the AG contends that between July 2017 and September 2019 DoorDash used tips from consumers to subsidize its own balance sheet. Smart global ghostwriting, with social networking know-know. Food delivery is big business.

The Curse of Amazon - Bob Dilenschneider's "Decisions" Has to Struggle Up from 676,969

Jane Genova: Speechwriter - Ghostwriter

  For "Decisions," due for publication December 31, 2019, the Amazon ranking is 676,969. My most effective tool for bringing in business are well-thought-out articles on my syndicated blogs, repurposed on social networks such as LinkedIn Updates.

2019 52

When Society Loses Trust - Bring on the Cons

Jane Genova: Speechwriter - Ghostwriter

The 2019 Edelman Trust Barometer documented that trust in establishment institutions remains low. Smart global ghostwriting, with social networking know-know. Tonight, "Court TV" revisited the saga of TV infomercial pitch man Kevin Trudeau. The 7th U.S.

2019 52

Uber Goes "MAD Men"

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with social networking know-know. Current Affairs Food and Drink Games Intuitive Personal Musings Rebranding Selling Television Travel Values Web/TechThe buzz is all about Uber's Q3 loss.

2019 56

Facebook - We're Participating Less

Jane Genova: Speechwriter - Ghostwriter

Interactivity is the soul of influence on social networks.    DigitalInfluencer Personal Musings Selling Web/Tech  And, according to business analytics firm Mixpanel , we have been participating less on Facebook. 

2019 56

Mike Is In - 2-Part Message of I Can Defeat Trump, I Can Rebuild America

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with social networking know-know.   Branding careers Current Affairs Games Media Online video Personal Musings Politics Power Public Speaking Rebranding Selling Simplification Television Values

2019 56

Fintech - Through Honey Acquisition, PayPal Extends Reach from Checkout into Actual Shopping (Think UX)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. Branding Current Affairs DigitalInfluencer Games Intuitive Personal Musings Selling Simplification Values Web/TechFintech keeps evolving. 

2019 56

Marketers - Media Ready to Listen to Your Pitches Again

Jane Genova: Speechwriter - Ghostwriter

  Sure, you can do backflips for your clients on social networks and research brilliant content for their blogs. In pitching, remember this: Topical sells. Smart global ghostwriting, with social networking know-know. Matt Drudge gave it a triple headline.

2019 52

Olivia Jade Giannulli et al. - Observation from "The Great Gatsby" Rich Are Careless People

Jane Genova: Speechwriter - Ghostwriter

  As Law and Crime reports, her parent's legal counsel requested that Olivia stay off social networks. Olivia's postings on social networks could have been sending a damaging message about folks in her socioeconomic bracket.

2019 52

2020 New Year's Resolution: Rebranding

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. Books careers Current Affairs Games Intuitive Media Personal Musings Power Public Speaking Rebranding Selling Television Values Voodoo

2020 56

Extreme Branding Opportunity for Johnson & Johnson: Verdict Win in Talc "Forrest et al."

Jane Genova: Speechwriter - Ghostwriter

  This was Johnson & Johnson's 8th win in talc cases in 2019.   Smart global ghostwriting, with social networking know-know. Branding Current Affairs Ethics Intuitive Language legal Media Personal Musings Politics Science Selling ValuesThe jury in St. Louis Circuit Court ruled for the defense in "Vickie Forrest et al. Johnson & Johnson et al." 

Cover Letters - In the Box

Jane Genova: Speechwriter - Ghostwriter

"Put in subject head/first line of first paragraph of cover letter 'I want to be your next social media guru.'" It's not enough to simply have great ideas for attracting attention on social networks.

2019 56

Jobs of Market Researchers, Chemical Engineers, Physicists, et al. - Stanford's Michael Webb Outs Their Vulnerability to AI

Jane Genova: Speechwriter - Ghostwriter

" Smart global ghostwriting, with social networking know-know.   careers Content-provider Current Affairs Games Intuitive Language legal Personal Musings Politics Public Speaking Science Selling Values Web/Tech Writing

2019 56

Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

And, selling isn't about you. The classic example of the wrong everything in content marketing is the book intended to both brand the author as an expert and to sell the whatever.  That kind of intimacy is a must in this era of social networks.

2019 52

iGen less i

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know.   careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/Tech WritingMembers of iGen (born in 1998 and beyond) grew up only-digital. 

2019 56

Downsides of Retelling Family Stories

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know.   Branding careers Content-provider Current Affairs Games Generational Divide Intuitive Language Personal Musings Politics Public Speaking Rebranding Selling Values

2019 56

Niche Marketing - "Specials" on the Menu

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with niche social networking know-know. Books Branding careers Current Affairs DigitalInfluencer Food and Drink Games legal Media Selling Web/Tech

2019 52

That Business Did You Wrong - Not So Fast with Negative Online Review

Jane Genova: Speechwriter - Ghostwriter

Filed on August 19, 2019, in County Court of Hidalgo County, Texas, lawsuit "Law Office of Chris Sanchez v. Kocagoglan" can establish fear about posting negative reviews on social networks.

2019 52

Prince Andrew - How Royals Do Crisis Communications

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with social networking know-know.   Branding Content-provider Current Affairs Games Media Personal Musings Politics Power Public Speaking Rebranding Selling Television Writing

2019 56

Wersell's Bike Shop, Toledo, OH - Building a Biking Infrastructure(one fix-it course, at a time)

Jane Genova: Speechwriter - Ghostwriter

  Selling bikes, new and used, is only a small part of what Wersell is about. Are the retirement communities encouraging adult tricycles, that is, trikes (yes, Wersell sells them)?  Smart global ghostwriting, with social networking know-know. Climate change.

2019 52

As Marketing Tools, Books Are Back - But, New In-the-Box Rules

Jane Genova: Speechwriter - Ghostwriter

The book is due to be out there on December 31, 2019. The book came out October 15, 2019.   Smart global ghostwriting, with social networking know-know. Books SellingTiming is everything, especially in marketing. And, even more the situation in publishing books as a marketing tool. That process consumes lots of resources so you better do it exactly right.

2019 43

Movin' on Up - Playing Out the American Dream in Retirement

Jane Genova: Speechwriter - Ghostwriter

At the top of the list is a windfall from selling a house in an expensive location such as the Northeast, then migrating to state such as Florida or Arizona where the cost of living is significantly less.   Smart global ghostwriting, with social networking know-know.

2019 52

UXing of Internet Commerce - Fintech

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. Current Affairs Selling Simplification Web/TechCall it The Abandoned Shopping Cart peril.    The online browser looks at X or Y merchandise, but doesn't buy.

End of Influencers, Return of Brands - How Generation Z Makes Purchasing Decisions

Jane Genova: Speechwriter - Ghostwriter

Ironically, a large number of social network influencers are iGens.    Books Branding Current Affairs DigitalInfluencer Games Generational Divide Intuitive Personal Musings Power Selling Values Web/TechTrends Interrupted. Again, that is happening.

Freelance News Writers - Stay the Hell Out of California, After 1/1/2020

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. careers Content-provider Current Affairs legal Media Politics Selling WritingCalifornia AB - 5 was intended to help gig workers, not harm them.

2019 52

Creating Content for Dog Niche - How Transferable Is the Experience, Writing Samples?

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with social networking know-know. animal companions careers Content-provider Current Affairs DigitalInfluencer Games Intuitive Media Personal Musings Selling Values Web/Tech Weblogs WritingLet's cut to the chase.

2019 52

No One Is Smirking - The Strange Saga of Joel Smithers MD

Jane Genova: Speechwriter - Ghostwriter

That's analogous to Jesus' discipline Judas selling out on his beliefs for 30 pieces of silver.  Smart global ghostwriting, with social networking know-know. Branding careers Current Affairs Ethics Intuitive legal Personal Musings Selling Values

2019 52

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

  A third has to do with networking. For those with social-networking know-how that can be accomplished digitally. Smart global ghostwriting, with social networking know-know. The once prestigious M.B.A. brand has lost value. 

2019 52

Conde Nast - When a Brand Stumbles (badly) as a Business

Jane Genova: Speechwriter - Ghostwriter

On an ongoing basis it is selling its titles such as "W."   Smart global ghostwriting, with social networking know-know.   Branding Content-provider Current Affairs Games Media Personal Musings Selling Values Web/Tech Writing

2019 52

SEO Experts, Life Insurers, et al. - Pleasepleaseplease, Hold Off on Season Greetings

Jane Genova: Speechwriter - Ghostwriter

Alert the world through social networks to steer clear of SEO vendor X and insurance company Y. "  Smart global ghostwriting, with social networking know-know. Soon enough the Halloween pop-up stores will disappear. 

2019 52

Tipping Point in Conversations: The Pause

Jane Genova: Speechwriter - Ghostwriter

In selling that's known as responding to the Call To Action.   Smart global ghostwriting, with social networking know-know. We talk our way to success.

2019 56