Babies: Excellent ROI for American Business

Jane Genova: Speechwriter - Ghostwriter

It's in terms of ROI - return on investments - that we socialize even the young to think. Law is not a composite of Platonic forms stored out there in some mystical universe that human beings struggle to understand and interpret.

ROI 52

Litigation Financing - Beyond the Raw ROI

Jane Genova: Speechwriter - Ghostwriter

It was Peter Thiel's funding of "Hulk Hogan v. Gawker" which brought litigation financing to the attention of both business and Main Street. There was that ah-ha moment: Litigation, which is very expensive, can be doable through third-party funding. Of course, supposed tort reformers such as the U.S. Chamber of Commerce pushed back on the idea. The contention was that it would encourage frivolous lawsuits. But, the reality was and is very different.

ROI 40

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ROI on College - That Freshman Course on the Scientific Method Panned Out

Jane Genova: Speechwriter - Ghostwriter

Along with all my living room furniture, I had donated my bed to a neighbor when I was relocating in Fall 2019 from Youngstown to Toledo. Ohio is the state in which almost everyone knows someone who has overdosed during the opioid epidemic. Some of those addicted to opioids died. Some are still attempting to score the pain killers on the street. And some are struggling in rehab, usually with multiple stays. 

ROI 40

Not Following the Money - Dow Jones Skids, English Major Doesn't Have High ROI, So?

Jane Genova: Speechwriter - Ghostwriter

The dominant media meme, as well as the number-one topic in conversations, is: Money. That's America, at least in capitalistic circles. The experts keep providing supposedly solid advice on following the money. With the Dow Jones skidding , there are the recommendations for this stock, not that one. Sure, municipal bonds might be a good idea but here's what to watch out for.

ROI 40

The Business of Social - What the Rest of Professional Services Already Knows, Law Firms Still Have to Figure Out

Jane Genova: Speechwriter - Ghostwriter

But, as the 2019 Social Law Firm Index found, the missing piece is in figuring out how to measure ROI.   Here is that 2019 Index. The 200 law firms analyzed by Good2BSocial have become more aware of the importance of social networks.

2019 52

Has the Music Died? Steve Cohen

Jane Genova: Speechwriter - Ghostwriter

Many recall the days he generated 35% ROI. In January 2019, ZeroHedge.com noted that for the first year it was in business, Point72 produced only a 1% ROI. Can one-time hedge fund genius Steve Cohen put together another act? That Next was supposed to be Point72.

2019 52

Steve Cohen Brand - Long Way from Restored

Jane Genova: Speechwriter - Ghostwriter

In the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. ROI for investors. This will be a closely watched drama in 2019. That was then. He had been banned by the SEC to accept outside investor funds.

2019 52

Marketers - Media Ready to Listen to Your Pitches Again

Jane Genova: Speechwriter - Ghostwriter

But, the best ROI is having your clients featured in third-party media. Matt Drudge gave it a triple headline. The impeachment process is a done deal. Here is one of the articles the Drudge Report links to.

2019 52

How To Create Online Courses

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For instance, if someone’s trying to improve their lead generation strategy , they are probably struggling with the following: How do I optimize Facebook ad targeting to improve ROI? Tricks, formulas and examples for improving open rates, CTRs and ROI.

Here We Go Again - Retail Sales Down 1.2%, Most Since 2009 - Time for a News Fast

Jane Genova: Speechwriter - Ghostwriter

Retirees, Class of 2019 who will be looking for jobs, highly compensated older workers, and small businesspeople like myself. Therefore, following the news seems to have no ROI (return on investment).

2019 56

Overcoming Sunk Cost Fallacy: Get Better at Decision-Making

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ROI achieved so far. One of the first things you learn at an economics course is that you should never take irrecoverable (sunk) costs into account when you need to decide upon present or future investments.

2019 52

TV - Of Course, There Will Be Another GoT

Jane Genova: Speechwriter - Ghostwriter

For the 99% of us current reality is yielding a lousy ROI. The finale of "Game of Thrones" does not mean the end of the era of blockbuster television shows.    From the beginning of the medium of television, there was a primal need to attach to fictional characters.

2019 56

Step-By-Step Guide to Creating a Viable Go to Market Strategy

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Without this, you will fail to create an actionable, and ROI-driven marketing strategy and engage with your prospects. The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further.

2019 61

Live Like Medieval Monk, Now & Throughout Retirement

Jane Genova: Speechwriter - Ghostwriter

The ROI on that was, well, amazing. They are everywhere: Rational men and women who wake up one day and recognize they will never have enough to retire or stay retired. They are probably in their 50s. They read they could make it into their 90s.

2019 56

Instead of Investing in M.B.A. Degree, Read These 11 Books (Jack Welch's isn't included, Dale Carnegie's is)

Jane Genova: Speechwriter - Ghostwriter

Once considered the degree with the guaranteed high ROI - the M.B.A. - has gone uncool.    According to a 2018 Kaplan survey , 70% of M.B.A. programs report applications are down.

2019 56

How to Carry Out a Feasibility Study and Get Better at Business Decision Making

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Clearly negative ROI post-implementation. No matter what type of project your business is considering the financial costs and potential ROI will be a major factor in determining feasibility. It’s a well-known fact that projects fail more often than they succeed.

2019 57

To Be or Not to Be an English Major - That's for iGens/Their Parents, Not in Regret Box for Baby Boomers

Jane Genova: Speechwriter - Ghostwriter

  Yes, currently those planning the return on their investment (ROI) for a college education have to consider carefully choice of major. Majoring in English is taking it on the chin. William McGurn discusses that in The Wall Street Journal. 

2019 52

How to Create a Statement of Retained Earnings for a Financial Presentation

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Most investors would be eager to know these key metrics as they give a rather accurate glance into your company’s financial health, future profitability and the kind of ROI an investor may expect to get. Preparing financial statements may not sound like the most exciting task.

Ballard Spahr Lawyer Gunned Down on Mean Streets of Philadelphia

Jane Genova: Speechwriter - Ghostwriter

If it draws out information about the alleged shooter, then it has provided the law firm a significant ROI.  This is the second incidence of violence. So it makes sense the law firm Ballard Spahr is offering a reward for the most recent harm done to one of its employees.

If Power Becomes the Whole Game

Jane Genova: Speechwriter - Ghostwriter

The ROI on that was subpar. From his father Henry VII, Henry VIII learned that power had to be used brutally. After all, the empire was filled with the enemy within. 

2019 52

The New York State Branding - From Prestige to Negative Equity

Jane Genova: Speechwriter - Ghostwriter

Hernan structured that in a way that didn't limit ROI opportunities. Affordability. Culture. Weather. Wellness. Based on all those metrics, several recent surveys document that New York state is among the least best places to retire.

2019 52

50+ More Than 1/2 Will Be Forced Out of Jobs, Only 10% Will Make Comparable Money Ever Again

Jane Genova: Speechwriter - Ghostwriter

  Our graduate degrees didn't have the ROI we anticipated. The research documents what we all have been observing. The "system" will push more than half of us 50 years or older out of their jobs. And only 10% will ever make comparable money, at least from that kind of job.

2019 52

Yes, It's Come to This: Wanting to Quit All Social Media But Can't, Not Professionally, Not Socially

Jane Genova: Speechwriter - Ghostwriter

Also, you have to wonder about the ROI on all that.  Just last night I was reflecting: Can I relocate to a small U.S. town near Mexico, semi-retire, and finally quit all social media?

2019 52

No Surprise, $1.5 Trillion Student Loan Debt Playing Havoc with Economy, Individual Lives

Jane Genova: Speechwriter - Ghostwriter

The ROI has to be calculated in strict terms of what is the likely payoff in earnings. Student loan debt totals about $1.5 trillion.    No surprise, The Wall Street Journal , whose major niche is business, has focused on the implications of that growing number.

2019 52

What Jamie Reagan on "Blue Bloods" Knew about Careers from the Get-Go

Jane Genova: Speechwriter - Ghostwriter

The energy they invested in understanding that, as I put it bluntly, they were just another Bozo on the bus had a high ROI. Call it the Manifesto for the Professional Class. In The New York Times Magazine , Harvard Business School M.B.A.

2019 52

The 4-Yr Rural University - In Trouble

Jane Genova: Speechwriter - Ghostwriter

The expected ROI is calculated in career earnings potential.  In The New York Times , Mitch Smith presents the struggle of rural 4-year universities.    To use the cliché, they are facing a "perfect storm." " One major trouble spot is the decline of traditional college-age students in rural areas. Their parents had relocated to the city. Another is a cut in state funding.

2019 43

Thought Leadership - Any Size Business Can Level Playing Field with that Powerful Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

If your thought leadership is in mergers and acquisitions the ROI for posting on Instagram probably isn't high. The shift is from just-in-time marketing to a strategic focus on developing sought-after insight. In a nutshell, that's what thought leadership is all about. Any size business can pull that off. That includes the solo entrepreneur.    Thought leadership is a proven formula to scale a business, at least in professional services.

2019 40

Higher Education - It Wasn't Exactly a Bubble, But Whatever It Was It Is Over

Jane Genova: Speechwriter - Ghostwriter

So, too much of our peak earning years were invested in advanced degrees which had a low or no ROI (return on investment) in the marketplace. There's a demographic shift - fewer in the pool of traditionally college-aged students. The economy is strong. Fewer enroll in higher education in good times. Last Friday's Jobs report had new job creation at more than 300k. And, no where is the cost of the four-year so-called "college experience" dirt cheap.

2019 40

How to Develop an Effective Lead Generation Strategy

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Bonus point: unlike other strategies, PPC allows you to track the ROI of your lead gen campaigns up to a penny. Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche.

Ghosts: Raj Rajaratnam, Rajat Gupta, Steve Cohen, Preet Baharara

Jane Genova: Speechwriter - Ghostwriter

That's where the 2019 version of the Gilded Age is being lived. But he hasn't been able to recapture the high ROI magic of SAC. Attorney for the Southern District of New York Preet Baharara was having the best of times.

2019 52

Inside the Beltway - Not a Good Week for Jones Day

Jane Genova: Speechwriter - Ghostwriter

"   - Nancy Cook, "Trump campaign punishes Don McGahn's law firm," in Politico, April 19, 2019.  Was Jones Day getting a lousy ROI on those hirings? 

2019 52

Reversal of Fortune (along with influence and power) - Jones Day

Jane Genova: Speechwriter - Ghostwriter

"  - Nancy Cook, "Trump campaign punishes Don McGahn's law firm," in Politico, April 19, 2019. Was Jones Day getting a lousy ROI on those hirings? 

2019 52

Academic-Industrial Complex: Power Outage

Jane Genova: Speechwriter - Ghostwriter

That is despite its rising cost and questionable ROI in terms of career mobility and lifetime job security. That was way back in January 2019. Part of that was that parents and members of Gen Z were questioning the ROI.  COVID-19, not the Invisible Hand, is undoing centuries of the market dynamics in higher education. Ever since the Puritans established Harvard on September 8, 1636, higher education has been a growth industry.

2020 40

The Social Media Branding Playbook

Jane Genova: Speechwriter - Ghostwriter

But, since Google is your new homepage, that website per se has less and less ROI.   On December 31, 2019, scheduled to help folks with their own decisions in 2020, Dilenschneider published the book "Decisions." How is your social media branding doing?

2020 52

Higher Education - Will Be Forced From Positioning & Packaging Itself as Luxury Brand to Returning to Public Service

Jane Genova: Speechwriter - Ghostwriter

An issue Galloway doesn't hammer is ironically the top one in higher education: the return on investment (ROI). USA Today notes that in this COVID-19 economy many of the members of Class of 2019 are also in an jobless pickle and have had to return home. Scott Galloway has been on the money in his predictions over and over again. Those include calling the collapse of WeWork.    So, he's credible in his interview with BusinessInsider on higher education.

2020 43