2019 - Big Media Story Will Be Media

Jane Genova: Speechwriter - Ghostwriter

So, it's predictable that its own activities will be the big story of 2019. Meanwhile, establishment media, with a print legacy, has bounced back. More powerful than governments, business enterprises, and nutty leaders is the media.

2019 56

16 Graphic Design Trends of 2019 To Use In Presentation Design

SlideModel

Font Trends 2019: Best Fonts for PowerPoint Presentations. What’s Your Take on Presentation Design Trends 2019? Font Trends 2019: Best Fonts for PowerPoint Presentations. Shutterstock identified the following color trends for 2019.

2019 56

Distressed Conde Nast Reported to Be Selling Another Title

Jane Genova: Speechwriter - Ghostwriter

also saddled with a print legacy, managed to get the digital subscription business right. Recently, struggling Conde Nast sold Brides.    Now, it's reported that after almost a year it found a buyer for the fashion title W. The purchaser is said to be Surface Media.

2019 63

New Magazine Titles Like "Happy Paws" Can Bring Profits to "a declining industry at its darkest hour"

Jane Genova: Speechwriter - Ghostwriter

Once glam, most of the old-line print magazine industry is on life support. And, online, many with a print legacy just haven't found their footing. The ability to find, hold, and move on to better work will be in play - especially in what used to be old-line print media.

2019 56

Distressed Conde Nast Unloads Another Title

Jane Genova: Speechwriter - Ghostwriter

And many of those media properties with a print background continue to get mauled. The Conde Nast publishing empire, which flourished in print times, has just unloaded another title.   The new owner will discontinue the print edition.

2019 56

Books - Don't Cite Too Many of Those In Book You're Ghostwriting

Jane Genova: Speechwriter - Ghostwriter

  That was even though she was going to be the author of a print book.  The really unthinkable is this: Am I really stuck back in the print era? She loved everything in the draft of the book I was ghostwriting for her. The subject was a controversial psychological treatment.

2019 56

That Lost and Found Crossroads - Which Path Will Ian Samuel Choose?

Jane Genova: Speechwriter - Ghostwriter

I let it go out of print when I no longer needed that mirror. One of the most direct paths to becoming lost in life is to experience early success. That might be how Ian Samuel wound up resigning from his associate professor position at Indiana Law School.

2019 52

"EliteAdmissionsGate" - First Class Action Lawsuit Filed, Will Days of Rage Follow?

Jane Genova: Speechwriter - Ghostwriter

" Now out of print, it had been #60 on Amazon in 2009.  Today The Wall Street Journal reports that economic experts are cutting their projections for GDP growth and job creation for Q1 2019.

2019 52

What do ‘ill’ freelancers do?

Six-Figure Freelancer Blog

While print, epub and Kindle copies of the book are on sale at various online stores, I am giving away free copies of the PDF to MS Warriors (and their care givers, family members and friends). As many followers of this blog know, I have been a freelance writer and writing teacher/trainer for 25+ years. Some of you may know that I also have MS (Multiple Sclerosis). I was able to work while dealing it for over a decade, but for the last four years it has slowed me down considerably.

2019 68

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Those reductions in force (RIFs) hit mediums ranging from television to print to movies. How much reach do once-influential voices such as Gabriel Sherman's and Graydon Carter's have in February 2019

2019 56

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

By the end of 2019 all its publications will have a paywall. That has worked out better than to keep trying to attract advertising, as in the good old print days. Will this represent a major trend in publishing?

2019 52

Is It Ross of Smart Franchise Solutions Or It Is the Market for Content Providers?

Jane Genova: Speechwriter - Ghostwriter

Researching, strategically planning, and creating the content for an e-book, of any length, requires the same skill, energy, and time as ghostwriting a print book.  Let's cut to the chase. Ross of Smart Franchise Solutions posted a help-wanted on the Boston section of Craigslist.

2019 52

Vice Media Cuts 250 Jobs - Ongoing Struggle in Digital Media

Jane Genova: Speechwriter - Ghostwriter

" In contrast, media with a print legacy like The New York Times had been labeled "old media." Also with a print legacy, The Atlantic may only be lasting because Steve Jobs' widow bought a major part of it through a non-profit.

2019 56

People-Speak - Michael Cohen's Opening Statement Showcases Big Shift in Rhetoric

Jane Genova: Speechwriter - Ghostwriter

That applies to formats such as white papers, print books, and press releases. Language, as we students of linguistics know, is a living, breathing entity. It is always changing. That's showcased in Michael Cohen's opening statement to the U.S. House's Oversight Committee.

2019 52

American Media - It Could Be "Gawkered"

Jane Genova: Speechwriter - Ghostwriter

  There is now speculation that Jeff Bezos could also try to pull of "A Gawker" against old-print tabloid corporation American Media Inc. Hulk Hogan got mighty angry at Gawker.

2019 52

National Enquirer Up For Sale - Everything Changes, Even Gossip Industry

Jane Genova: Speechwriter - Ghostwriter

That's not uncommon for publications which date back to print days. Crime novelist, courtroom reporter for Vanity Fair, and lover of gossip - Dominick Donne - used to swear by the National Enquirer. Every Thursday he showed up at the supermarket to pick up his copy.    Many also recall that it was the National Enquirer which broke the story on presidential hopeful John Edwards' affair and child out of wedlock.    That was then.

2019 43

Thought Leadership - Any Size Business Can Level Playing Field with that Powerful Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

  Leverage that one identity through all mediums - print, digital, video, audio, and on-your-feet in person. The shift is from just-in-time marketing to a strategic focus on developing sought-after insight. In a nutshell, that's what thought leadership is all about. Any size business can pull that off. That includes the solo entrepreneur.    Thought leadership is a proven formula to scale a business, at least in professional services.

2019 40

BuzzFeed Employees Form Union, But Will Management Recognize It

Jane Genova: Speechwriter - Ghostwriter

Can unionizing be an effective employee tool in 2019? Hard times are bound to increase for media, both those with a print legacy and digital natives.  Or, is it being used as simply a symbol of employee discontent? Whatever. About 90% of eligible employees at distressed BuzzFeed have opted to form a union. However, management may or may not recognize it. CNN Business reports that the organizing effort began before the recent layoffs were announced.

2019 40

No, Owned Media/Social Media Not Enough - New Must-Do Is Using Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

They range from old-line print like The New York Times to digital natives such as TechCrunch. Everything changes. Especially in how to promote products, services, brands, causes, points of view, ideas, and oneself.

2019 52

Grandma, Why Did You Leave the United States?

Jane Genova: Speechwriter - Ghostwriter

  In The Washington Post today , Greg Jaffe published what printed out to 9 pages of letter-size pages on where the debate about capitalism stands. A popular elective course at Harvard Business School is:  Reimagining capitalism.    It could that those who opt to enroll hope to figure out how to preserve that economic system. After all, Harvard Business School is the bootcamp for the next generation of extreme capitalists. 

Rajat Gupta Brand - Restored in India

Jane Genova: Speechwriter - Ghostwriter

  And, as Kaverie Bamzai reports in the December 3, 2018 edition of The Print in India, that is what has happened. It was a different time. Back then the nation could still be stunned. Yes, it was before the iconoclastic dynamics of the campaign of Donald Trump and his even more disruptive U.S. presidency. Former head of McKinsey (prior to the investigative reporting about it by The New York Times and The Wall Street Journal) Rajat Gupta was accused of insider trading.

2019 40

Conde Nast Plans More Layoffs, Will Continue in the Red through 2019 - Old Media's Cartoonish Struggle

Jane Genova: Speechwriter - Ghostwriter

" As for financial performance, Conde Nast's CEO Bob Sauerberg announced that losses would continue through 2019. Increasingly, the issue is: Can old media, that is those outlets with a print legacy, survive?

2019 52

Millennial & Unemployed In The U.S. - It's Much Worse Overseas, Even In STEM

Jane Genova: Speechwriter - Ghostwriter

That's what Angelina Benoit reports in the current print edition of Bloomberg Business Week.   Benoit adds that according to economic expert Ekkerhard Ernst the youth unemployment overseas is going to get worse until about 2019.

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Beyond Rich, Middle Class, Poor - No Longer Labeling Ourselves Via Class

Jane Genova: Speechwriter - Ghostwriter

That could take the form of a financial reversal during the Crash of 2008 (which could happen again in 2019, of course), the collapse of an industry such as print, loss of a job when over-5o and not landing a comparable one, bankruptcy because of medical bills, and/or a game-changing scandal.

2018 56

Beyond Third Places - Starbucks Needs to Rebrand Itself As Something Else

Jane Genova: Speechwriter - Ghostwriter

during its 2019 fiscal year. Most tutorials, such as the 3-D Printing one at the Poland, OH branch, are attended by the over-50. Starbucks has announced that it's closing another 150 stores in the U.S.

2018 52

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, we smirked at how clunky print legacy media such as The New York Times continued to be.  And Q1 of 2019 is bound to worsen conditions.  Just about anyone who could put a thought and words together pulled out all stops to have a byline in digital native media.

2018 56