Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

Also their marketing teams, internal and through outside agencies, will get busy positioning and packaging those practices as the go-to ones.  In addition, they will have to get smarter about marketing. Books, including the old-line print ones, are back as marketing tools. 

2019 52

Podcasting - Yes, It Can Be Monetized

Jane Genova: Speechwriter - Ghostwriter

Most podcasting is being done as part of the marketing mix. And that's that. There is no thought to making a buck directly from that medium. Instead the objectives may be: New business development for professional services firms. Influence. Lobbying, and. Networking.

2019 56

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on. It's part of the marketing mix. It's well-known that interactive content can be very effective.

2019 56

The Influencer Era - How Corporations Can Protect the Brand from Scandal

Jane Genova: Speechwriter - Ghostwriter

Influencers are playing an increasingly important role in marketing. It can't be bypassed in the marketing mix. Yet, that legal territory still remains the wild west. The field is so relatively new.

2019 52

Podcasts - About 80% of Listeners Stay for the Whole Episode

Jane Genova: Speechwriter - Ghostwriter

  That stickiness is only one reason why podcasting quickly became a necessary part of the public relations and marketing mix.  Voice is back. Is it because listeners missed its sound that about 80% stick with a podcast for the whole episode? Maybe. Or it could be that those doing podcasting recognize that they better have an engaging idea for the series. 

2019 43

The Marketing of Everything: America's Dirty Little Secret That Must Be Kept Under Wraps

Jane Genova: Speechwriter - Ghostwriter

His background in public relations reaches back to a time when the discipline was separate from marketing. How public relations agencies market themselves reflects on how they might be positioning and packaging their clients' marketing - and even hands-on sales.

2019 52