The Resourceful Elizabeth Holmes Back in Lux Lifestyle (via 27-yr-old finance Billy Evans, hotel heir)

Jane Genova: Speechwriter - Ghostwriter

Evans is heir to the Evans Hotel Group and had worked in the driverless car industry. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com. 

Hotel 56

Sense-making selling

SpeakerSue Says...

What are you doing to create a friction-less sell and buy? Selling has changed and because you’re reading this blog, you want to change too. Email Etiquette & Productivity Email Sales Writing Featured Selling Skills email as a sales tool email productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSue

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How to prospect in 2019: Stop introducing yourself

SpeakerSue Says...

Email Etiquette & Productivity Email Sales Writing Featured Selling Skills email as a sales tool email etiquette hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales skills sales success sales training say it to sell it SpeakerSue“My name is Sophie Spaniel and I am the sales manager at ….”. “I’m I’m writing to introduce myself to you. I am your event manager and will be …”.

2019 43

Using these 4 Specific Social Selling Tips Only if You Want to Sell More

SpeakerSue Says...

Every bit of research indicates sellers who use social to sell, sell more and reach more prospects faster. Boost sales with a social selling plan. Today – as in now – take a couple of photos of your hotel/products or find photos of people enjoying/using what you offer. Whether it’s actually 16% or 40% more, who cares? It’s more. Yet, according to Rain Group only 25% of sellers bother. Today is your lucky day!

2019 40

Are you playing to your selling strength?

SpeakerSue Says...

Communication Skills Email Sales Writing Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales success sales training say it to sell it SpeakerSue

2019 52

The One Absolute Must-Know When Selling by Email

SpeakerSue Says...

Here is “The One Absolute Must-Know When Selling by Email”: Your customer is the center of the universe. Email Sales Writing Email Tips Featured Selling Skills email as a sales tool email etiquette email productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it SpeakerSue

Email 40

Stop making these two common HUGE proposal mistakes

SpeakerSue Says...

Instead, I see introductory narratives that wax poetic about the hotel, high atop a bluff, or how the location makes any getaway exceptional. What is a proposal? Is it a communication tool to: A. provide specific rates, inclusions, availability. persuade buyers you’re the best choice and why.

10 easy-peasy way to make more sales (45 second read)

SpeakerSue Says...

BONUS Right now, pull up the last three selling messages you sent. Email Sales Writing Email Tips Featured Selling Skills email as a sales tool email etiquette and productivity email productivity hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it SpeakerSueDon’t make me think. Make the next step easy.

2019 40

Your Sales Cycle Has Changed. Have You?

SpeakerSue Says...

Email Sales Writing Featured Selling Skills high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales skills sales success sales training say it to sell it SpeakerSue

Sales 60

Increase Sales with this One Easy Tip

SpeakerSue Says...

Email Sales Writing Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSue

Sales 56

The presentation mistake we all make when presenting to (any) decision maker

SpeakerSue Says...

Communication Skills Featured Presentation Mastery Selling Skills high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills presentation skills sales skills sales success sales training say it to sell it SpeakerSuePresenting to people with authority over us – decision makers whether internal or external – makes mush of our brains.

2019 40

You think it’s rate? Actually it may be YOU!

SpeakerSue Says...

After all, that is the only “value” you’re selling. It doesn’t matter if you sell hotel and space, courier, IT or financial services. If you sell, you need to give people a reason to buy. BONUS How many selling mistakes did you count in the example? Fake rapport Self-centered Out-dated language Selling on rate alone Friction Inauthentic. “I hope you are doing well! I wanted to touch base with on the Pups Room block for this month and next.

2019 40

Using LinkedIn as a Sales Tool? Try this to build business…

SpeakerSue Says...

If you’re a hotelier, and she is a meeting planner, make it about your city, or new tech tools, new anything – but not about your hotel! A few months later, send more helpful/insightful/interesting info (but not about your hotel!). “This is like asking for a woman’s phone number ten minutes after meeting her.” Eric Field. That is how Eric described the icky feeling when “Some goof asks to join my network and then hits me with a sales pitch ten minutes later.”.

2019 43

This surprising negotiation tactic will put you in the driver’s seat

SpeakerSue Says...

Communication Skills Email Sales Writing Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills negotiation skills Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSueNegotiating is usually best done over the phone.

Buyer 40

To ask or not to ask: That is the email question!

SpeakerSue Says...

Email Etiquette & Productivity Email Sales Writing Email Tips Featured email as a sales tool email etiquette email etiquette and productivity email productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing presentation skills prospecting sales mastery sales skills sales success sales training say it to sell it Selling Skills SpeakerSueAre these good questions to ask in an email?

Email 40

3 strategies to create a proposal that wins the business

SpeakerSue Says...

Unless you’re a mortician selling caskets to the bereaved, lighten up! Email Sales Writing Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it SpeakerSueAccording to Hubspot, 80-90% of business is lost at the proposal stage.

3 Email etiquette rules to follow to get ahead in 2020

SpeakerSue Says...

Email Etiquette & Productivity Email Sales Writing Email Tips Featured email as a sales tool email etiquette email etiquette and productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales skills sales success sales training say it to sell it Selling Skills SpeakerSueWhat is the biggest difference between email and verbal communications? For verbal, we know the rules.

Email 40

Stealing from yourself? Stop! Thief!

SpeakerSue Says...

This is not: Thanks for your interest in the XYZ Hotel. With our 12,000 foot spa, recently renovated, and our 20,000 feet of meeting space, our hotel is the perfect fit for your event. The customer – not your hotel, destination, product or service – is the center of the universe. Hi Name, What a great decision to consider XYZ Hotel! The bank robber walked into the bank, demanding $2,000 or he’d blow up the bank.

2019 40

Beyond Mickey - Tourism and Public Relations

Jane Genova: Speechwriter - Ghostwriter

Visitors interviewed are complaining about the cost of that Disneyland experience, everything from admission to the park to the hotel and food. Meanwhile the kids groused about the heat and the long walk from the hotel to the actual park.

Fast vs slow: How your email changes the customer experience & drives revenue

SpeakerSue Says...

Communication Skills Email Sales Writing Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSueDo you speed up or slow down when the stop light turns yellow? You can guess! You’re right. Why waste time waiting for a red light to turn green?

2019 40

Be Your Own Ghostwriter - The 5 Musts

Jane Genova: Speechwriter - Ghostwriter

For example, before he was to give an out-of-town presentation he'd arrive a day early and become that great communicator as he practiced practiced practiced in his hotel room. Ghostwriting, if done effectively, is an expensive service.

2019 56

4 quick use-now ideas to get action from your follow-up emails

SpeakerSue Says...

Email Sales Writing Email Tips Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it SpeakerSueFollow-up emails fail for lots of reasons. Here are four: 1. The prospect is busy and you aren’t their priority. Seriously, it may be nothing more evil than that.).

Are you committing the second worst email etiquette mistake?

SpeakerSue Says...

Email Etiquette & Productivity Email Sales Writing Featured email etiquette email etiquette and productivity hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales skills sales success sales training say it to sell it Selling Skills SpeakerSue“No response is the new no.”. Is that true? Maybe. Or maybe it’s just an etiquette faux pas. Many buyers don’t like to let a nice seller down.

Email 40

How Email Can Immediately Improve Your CX

SpeakerSue Says...

Communication Skills Email Sales Writing Email Tips Featured email as a sales tool hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales skills sales success sales training say it to sell it Selling Skills SpeakerSue

Email 52

Make the short list with this one change to your next proposal

SpeakerSue Says...

Superstar sellers set themselves apart because they think about outcomes buyers want – and sell those – instead of blah, blah, blah feature dumping with content the buyer already gained from the website! Email Sales Writing Email Tips Featured Selling Skills email as a sales tool hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales mastery sales skills sales success sales training say it to sell it SpeakerSue

2019 40

A battle of the apples, and your last email

SpeakerSue Says...

I haven’t actually counted (because that would be too weird) but I’m guessing my grocery sells at least 10 different kinds. Email Sales Writing Email Tips Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSue

Email 40

How to Handle Difficult Situations YOU Create for your Client

SpeakerSue Says...

Solution sell. Communication Skills Email Sales Writing Email Tips Featured dealing with difficult people email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales skills sales success sales training say it to sell it Selling Skills SpeakerSueMy flight was oversold and the gate agent needed travelers to give up their seats.

2019 48

Communicate Care: 3 Ways to Manage Difficult Situations

SpeakerSue Says...

Communication Skills Email Tips Featured Selling Skills dealing with difficult people email etiquette email etiquette and productivity email productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing presentation skills sales skills sales success sales training say it to sell it SpeakerSueWhat’s worse?

2019 40

It doesn’t take a therapist to recognize this email problem…

SpeakerSue Says...

Email Etiquette & Productivity Email Sales Writing Email Tips Featured email etiquette email etiquette and productivity email productivity hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales success sales training say it to sell it Selling Skills SpeakerSueYa’ gotta love analytics! A new client, using email analytics, discovered the customer-facing team is drowning in email!

Email 40

Are sales objections getting in your way?

SpeakerSue Says...

But the fact that they said, “I love your hotel but your prices are too high, your ballroom too bland and your move-in schedule unreasonable” is – cue the choir – “Hallelujah” to my ears! Even if they left off the “I love your hotel” bit, they are at least still interested or they would have gone to radio silence or emailed “no” (which can also be a question, btw.). The only thing better than hearing a sales objection is booking the business without any questions.

Sales 40

Your secret equation for prospecting success

SpeakerSue Says...

Email Sales Writing Email Tips Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales skills sales success sales training say it to sell it Speaker SueCare + personalization = engagement. Personalize your touchpoint. Evoke authentic emotion. Make the next step friction-less. Delight with a vision statement.

FBI Looks at Minibar: Dominican Republic Branding

Jane Genova: Speechwriter - Ghostwriter

  The hypothesis, reports the New York Post , is that there had been counterfeit booze in the mini bars of the guest rooms at the Hard Rock Hotel & Casino and the Bahia Principe. Both hotels deny the possibility of contamination. 

2019 52

3 questions to never ask in email

SpeakerSue Says...

Email Etiquette & Productivity Email Sales Writing Featured Selling Skills email as a sales tool email etiquette email etiquette and productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing prospecting sales skills sales success sales training say it to sell it SpeakerSueWhy is it that so many emails get absolutely no response? Let me count the ways.

Email 40

What your Out-of-Office Says About You (and why you may want to immediately change it!)

SpeakerSue Says...

It’s likely you aren’t selling brain parts to brain surgeons. Yes, D is a bit over the top but this amazing woman sells to the wedding market. I’m amazed at how many people are out-of-office today. It’s like a highly synchronized experiment in what and what not to say in an out-of-office message. If only I had planned it…. Which do you think is most appealing and helpful: Example A: Thank you for your email!

2019 40

5+ Must-Know Tips for Negotiating by Email

SpeakerSue Says...

Communication Skills Email Sales Writing Featured Selling Skills email as a sales tool email etiquette and productivity email productivity high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSue“Can’t get no satisfaction…”.

Email 40

How to use email to handle “objections”

SpeakerSue Says...

Communication Skills Email Sales Writing Featured Selling Skills dealing with difficult people email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales success sales training say it to sell it SpeakerSueYou know this. You know email is a rotten communication tool for answering questions because: 1. The question the buyer expresses may not be the real question.

Email 43

The 2 most important keys to delivering bad news in email

SpeakerSue Says...

Communication Skills Email Sales Writing Featured dealing with difficult people email as a sales tool hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills sales mastery sales skills sales success sales training say it to sell it Selling Skills SpeakerSueNine out of 10 leaders say “delivering bad news” is the hardest part of their job.*.

2019 40

18 brilliant texting tactics

SpeakerSue Says...

One person can welcome me to your hotel but I shouldn’t also receive that same welcome (or even differently worded) from your concierge, GM and DOSM. Is it to sell your restaurant promotion or to make my stay more fun? Texting is simply more immediate than sending an email. But business texting has its own set of strategy. Here they are: 1. Only text if you have an established relationship with your client. Text only during normal business hours for them.

2019 40

They want a proposal. Now what?

SpeakerSue Says...

Email Sales Writing Email Tips Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales skills sales success sales training say it to sell it“Send me a proposal,” they say. Why do they want you to send information? So they can see space, rates, dates? Sure that is part of it.

Your Customer’s Experience in a Digital World

SpeakerSue Says...

Email Sales Writing Email Tips Featured Selling Skills Communication Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales success sales training say it to sell itIt was such a small thing. It was early morning and I asked at the bell desk for a NYTimes. I was in luck. How long will you be staying with us?”

2019 43

What high sales performers do before and in email…

SpeakerSue Says...

Email Sales Writing Email Tips Featured Selling Skills Communication Skills email as a sales tool hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing sales mastery sales skills sales success sales training say it to sell it SpeakerSue“Email isn’t just a response to a request but a strategic tool that can set you apart from others” SpeakerSue.

Email 40

Why offering promotions when you’re prospecting is stupid

SpeakerSue Says...

Email Sales Writing Email Tips Featured Selling Skills email as a sales tool high impact presentations hospitality and hotel sales Hospitality Sales how to say it to sell it Power Sales Writing prospecting sales skills sales success sales training say it to sell it SpeakerSueMarketing, your Director of Revenue, or maybe even your DOS came up with a “great idea.” They gave you a 25% off promotion that you can use when prospecting. Their thinking: We need business now.

3 more ways to not to be that annoying emailer: Part Two

SpeakerSue Says...

Email Etiquette & Productivity Email Sales Writing Featured email as a sales tool email etiquette email etiquette and productivity hospitality and hotel sales Hospitality Sales how to say it to sell it interpersonal communications skills Power Sales Writing sales skills sales training say it to sell it Selling Skills SpeakerSueClearly email etiquette is important to you because so many of you engaged with last week’s post, The 3 Most Annoying Email Habits.

Email 40