2019 - Big Media Story Will Be Media

Jane Genova: Speechwriter - Ghostwriter

So, it's predictable that its own activities will be the big story of 2019. In The Wrap , Sharon Waxman reports how digital natives haven't yet found a sustainable model and a way to scale revenues.  The New York Times got the hang of digital subscriptions and is thriving.

2019 56

16 Graphic Design Trends of 2019 To Use In Presentation Design

SlideModel

Font Trends 2019: Best Fonts for PowerPoint Presentations. What’s Your Take on Presentation Design Trends 2019? Font Trends 2019: Best Fonts for PowerPoint Presentations. Shutterstock identified the following color trends for 2019.

2019 56

2019, So Far - 2,400 Layoffs in Media (that brutal moment of clarity)

Jane Genova: Speechwriter - Ghostwriter

As BusinessInsider reports, so far in 2019, there have been 2,400 layoffs. Publishers at most media outlets haven't yet figured out how to make money in a digital era.

2019 56

Five Public Speaking Resolutions for 2019

Manner of Speaking

I am one of the co-founders of Presentation Guru, a digital magazine for public speaking professionals. This post is part of a series designed to share the great content on Presentation Guru with the Manner of Speaking community. ——— As 2018 draws to a close, many … Continue reading → Motivation Presentation Guru TED Presentation public speaking Resolutions storytelling

2019 185

Super Bowl 2019 - Coca-Cola Staying on Bench

Jane Genova: Speechwriter - Ghostwriter

One of those is Abovethelaw.com , which is in the glut niche of digital legal news. Of course, everyone wants to see Tom Brady do his magic in the Super Bowl this year.    But, the suspense isn't red-hot. The Patriots is the favored team for winning. 

2019 56

When you speak, break the pattern

Manner of Speaking

I am one of the co-founders of Presentation Guru, a digital magazine for public speaking professionals. This post is part of a series designed to share the great content on Presentation Guru with the Manner of Speaking community. ——— In my seven-part series on Chip and … Continue reading → The post When you speak, break the pattern appeared first on Manner of Speaking.

2019 159

Get your free copy of Presenting for Humans before April 15

Speak Schmeak

I'm giving away 100 digital copies of Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection ! The giveaway started today and 51 copies are already gone, so if you're a Goodreads member, get over there ASAP to reserve your free digital download. Hey y'all! I'm celebrating the second anniversary of publishing my first book on April 14 and I want you to have a copy!

2019 104

Digital Native Media Pretending Not to Have Paywalls

Jane Genova: Speechwriter - Ghostwriter

  Obviously, digital natives are struggling, just like legacy media, to make a buck. The way to establish a paywall that isn't officially a paywall is to launch a premium service. That's what BusinessInsider had done. And now TechCrunch is doing it with Extra Crunch.

2019 52

Price, Digital First Killing Off Office Depot, Staples

Jane Genova: Speechwriter - Ghostwriter

  In addition, some manufactures such as HP have established incentives for us to order supplies directly from them digitally. After I purchased the HP printer at Best Buy (that low priced model had not been available at Office Depot) the free installation expert recommended I subscribe to its digital ink-replacement service. Digitally, HP monitors my ink supply and puts in the mail replacement cartridges before I need them. 

2019 40

Onion, Gawker 2.0 Losing Millions of Dollars - More Hard Times for Digital Media

Jane Genova: Speechwriter - Ghostwriter

Like so many other digital media assets, they are pushing hard to create a revenue-producing model that can be sustained. The Onion has been around before digital times. But, in digital times, with such a proliferation of other media, it has begun to struggle financially - big time. 

2019 56

Law Firm, D.C. - Digital Content Manager (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

LinkedIn Updates - Yes, You Have to Be There, You Have to Self-Promote, But

Jane Genova: Speechwriter - Ghostwriter

During in-person interaction (which there is less and less of in digital times) there is the glazed-over look. Over and over again, especially in this digital economy, human resources leaders are singling out soft skills as what their organizations need.

2019 56

The White Shoe Law Firm & "Tolton v. Jones Day"

Jane Genova: Speechwriter - Ghostwriter

"  Posted in April 2019, on Jones Day's website. An immediate turnaround could occur if Jones Day donates a billion dollars worth of digital devices to female entrepreneurs in developing economies.

2019 52

Southern Environmental Law Center, Charlottesville, VA - Digital Expert (help-wanted)

Jane Genova: Speechwriter - Ghostwriter

Details. careers

2019 40

2019 - Back Gawking Again

Jane Genova: Speechwriter - Ghostwriter

And, the good news for those who loved the rouge digital native tabloid, it's coming back online in 2019. Reflection: Likely every talented digital content-provider will chase after working with Gawker. 

2019 52

Glutted Personal Finance Media Space - Money Magazine Gets Squeezed Out

Jane Genova: Speechwriter - Ghostwriter

  Digital brought in plenty of competition. Launched in 1972, Money Magazine was  the  source for personal finance info about the best of whatever.    We read it. We quoted it. We trusted it.

2019 56

Your Customer’s Experience in a Digital World

SpeakerSue Says...

So what does it take to elevate their experience, especially in a digital world? It was such a small thing. It was early morning and I asked at the bell desk for a NYTimes. I was in luck. How long will you be staying with us?” the bellman asked as he handed me my paper. Until tomorrow,” I said. “Great, I’m happy to deliver a copy of the paper to your room before you leave. Would that work for you?”. I wanted to throw him my key!

2019 43

LinkedIn ProFinder - Sure, Go for Free 30-Day Trial

Jane Genova: Speechwriter - Ghostwriter

And corporations such as Unilever which experimenting with digital recruiting have Artificial Intelligence scan our LinkedIn site.  LinkedIn dominates job search. Increasingly, those looking to hire request the link to our LinkedIn Profile instead of a resume.

2019 56

Public Relations - Predictions for 2019

Jane Genova: Speechwriter - Ghostwriter

Those assuming they can predict what will go down in 2019 are delusional. After all, commerce, society, and the individual all operate in a globalized world, driven by digital technology and strange politics. That would dominate the website and other digital platforms.

2019 56

Job Searchers - Critical Importance of LinkedIn Profile

Jane Genova: Speechwriter - Ghostwriter

  Increasingly, just as with the technology of the automobile, the technology of digital is making resumes an anachronism.    Resume creation could be the next industry hard hit by digitization. There is a digital sorting for a fit. It picked me up digitally.

2019 52

Resumes/Cover Letters, Your Edge for Success (YES), and The Disrupted Job Search Category

Jane Genova: Speechwriter - Ghostwriter

One reason the hiring process is going digital is that references, by their nature, are not objective. Resumes and cover letters? Some employers are still using those in the hiring process. But, they could soon enough be history - ancient history. Grandma, what was a "resume?" 

2019 56

Yes, You Learn Most from Your Clients, Including "In" Writing Style Guides

Jane Genova: Speechwriter - Ghostwriter

In 2019, of course, that includes search engine optimization (SEO) mechanics. A sign of digital times, more and more bookstores don't have that on their shelves.   In some native digital media outlets, citing tabloids might be cool.

2019 56

H&R Block - Smirk (I paid 50 bucks for my tax return at Tax 29)

Jane Genova: Speechwriter - Ghostwriter

Here is the transcript from its March 7, 2019 investor conference call.  Investment experts frequently cite its inability to accommodate digitalization of its niche. H&R Block, once a scaling business and trusted brand, is in trouble.

2019 56

Making Better Connections on Social Media with Phil Gerbyshak

Speaker Launcher

If you could use some help in social selling, digital marketing, and organizational development, be sure to tune in and benefit from Phil’s experience! Phil is going to be one of our featured speakers at Accelerate Live 2019 in Cape Coral, FL on February 22 & 23! Registration page for ACC Live 2019: [link]. On this episode of the Wealthy Speaker Podcast, we are talking about making significant connections on social media.

2019 84

Burning Bridges? Extreme Integrity? Or, Machiavellian Move? - In Exit Email Partner Steven Baik Flames the Law Firm

Jane Genova: Speechwriter - Ghostwriter

That was so atypical that BigMedia such as The New York Times as well as digital native media such as Abovethelaw both tracked the story. As he was departing his partner position at Sidley, Steven Baik burned all bridges.

2019 52

Social Media Use Peaking, Voice Roaring Back

Jane Genova: Speechwriter - Ghostwriter

  The results of the Edison and Triton Digital survey confirm all that. Regularly, 32% are tuning in during 2019, up from 26% in 2018. It has been palpable: That is social media fatigue.    And we have heard it: Voice, it's back again. 

2019 52

Higher Education, Unmarketable Degrees, Student Loans, Lessons Not Learned

Jane Genova: Speechwriter - Ghostwriter

The focus is more pragmatic, such as how to leverage digital to transform a company from manufacturing to services.  In the Youngstown Metro area, $212,576 would buy a nice three-bedroom house with a lot of land. Probably enough to keep horses. 

2019 52

Content-Creation - Nervous Professionals Are Considering That as Side Hustle

Jane Genova: Speechwriter - Ghostwriter

  That glut will keep ballooning as both establishment and digital native journalists get laid off. 2019" has lots to say about that. Wages are stagnant. Yet the cost of living keeps going up. The coming recession could knock out a lot of well-paying jobs.

2019 52

College Career Counselors - Yes, Encourage Students to Master Video Games

Jane Genova: Speechwriter - Ghostwriter

Soon enough chief human resources officers in myriad other industries could also be deciding: Hey, algorithms level the playing field for talent, uncover unique skills, and digitally assess in real time applicants' ability to solve problems, while shaking off pressure. 

2019 52

"The College Experience" - Parents, Shield Your Offspring From All-That

Jane Genova: Speechwriter - Ghostwriter

Add-ons are the traveling expenses back home for the holidays, digital gadgets, and recreation.  In this fast-mutating globalized economy driven by digital, can human beings "afford" to be put in an environment separated from "real life" for four years?

2019 52

Doing a FIRE - Factor in a Hedge

Jane Genova: Speechwriter - Ghostwriter

That includes keeping up with digital technologies.  Not everyone in capitalistic America is addicted to work. There are those whose mindset is that working is simply a source of income.

2019 52

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Right now, thanks to the volatility in politics, media outlets such as The New York Times are experiencing surges in digital subscriptions. How much reach do once-influential voices such as Gabriel Sherman's and Graydon Carter's have in February 2019

2019 56

No Such Thing as Too Much Content - As Long as It's Attention-Getting

Jane Genova: Speechwriter - Ghostwriter

"  - Jacob Gallagher, The Wall Street Journal , January 28, 2019. "Repurposing" entails re-posting the link to, for example, a blog post or video on YouTube or podcast on just about every digital platform in existence.  "As traditional content - a.k.a.

2019 56

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Do you plan to be digital-only or set up a storefront? The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further.

2019 52

We Are Our Business Networks - We Change, So Must They

Jane Genova: Speechwriter - Ghostwriter

The reality is that in this globalized, digitalized economy, we in professional life have to keep changing. The signature of ivy educational institutions had been  Forever Professional Networks.    That was then.

2019 56

Want Influence Like Jeff Bezos? Post on Medium (which doesn't have gatekeepers)

Jane Genova: Speechwriter - Ghostwriter

Digital has leveled the playing field in influence. Unlike so many other high-impact digital sites such as the online edition of The Wall Street Journal or the digital native Abovethelaw, Medium has no editorial "gatekeepers."

2019 56

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

By the end of 2019 all its publications will have a paywall. The New York Times began to bounce back when it made the strategic decision to promote digital subscriptions. Will this represent a major trend in publishing?

2019 52

IT Genius Who's Fast, Affordable, Speaks Human As His First Language - Ian Billen of Youngstown Metro Area

Jane Genova: Speechwriter - Ghostwriter

If Ana Marie Cox were just starting out today in digital she would be podcasting up a storm. Since I am not a digital native, most of what's associated with online is scary.   Need affordable help strategically planning and putting together digital content?

2019 56

Marketers - Headlining Your Content with a Question

Jane Genova: Speechwriter - Ghostwriter

Actually, asking a question has been the power tool in communications way before digital. It's well-known that interactive content can be very effective. Yes, involve the target market to participate in a poll, click for more information/insight, comment, like, and so on.

2019 56

Kraft Heinz, WW, and Other Old-Line Players - That Dog Don't Hunt

Jane Genova: Speechwriter - Ghostwriter

Sure, old-line players can turn themselves around, even in a globalized digital era. Just look at how The New York Times Company pulled itself out of a near-death experience. in general, when we look at one-time BigBrand companies from the 20th century we think:  That dog don't hunt. 

2019 56

Paywalls: Financial Salvation for Media or Trojan Horse?

Jane Genova: Speechwriter - Ghostwriter

Publications, both legacy and digital natives, are struggling for survival. Some are rushing into paywalls. Others are playing the very different game of total free access. I analyze the pros and cons of paywalls in an exclusive article for Odwyerpr.com. Here you can read it.

2019 56

Takeaway from "O" Magazine's Focus on Suicide: TALK

Jane Genova: Speechwriter - Ghostwriter

The January 2019 special section on suicide in "O" has this takeaway: Talk. Here a digital copy of that issue can be ordered. The simple act of one distressed human being opening up to someone, anyone who listens, can prevent suicide.

2019 52

Stockton, CA - Can Universal Basic Income Soften Capitalism?

Jane Genova: Speechwriter - Ghostwriter

That included double-digit unemployment and a high foreclosure rate. Stockton, California has seen hard financial times. Those times aren't over: one in four continues to live in poverty.

2019 56