How to Design Better Sales Funnels

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It should include general demographics data, typical buying behaviors, problems, and pain points. Buyers “purchase journeys” are rarely linear.

2019 56

"Dateline" - Video Games as Social Networks

Jane Genova: Speechwriter - Ghostwriter

That represents a 25% drop from the previous season in the key 18 to 49 demographic and a 24% drop in overall viewership. On television, viewers like real-life crime and mystery. So, it's expected that the combination of the two would flood programming.

2019 56

"Blue Bloods" - Will It Make It to 10th Season

Jane Genova: Speechwriter - Ghostwriter

During its 9th season the ratings in the important 18 to 49 demographic have been down 10% and in general down 5%. "Criminal Minds" has been renewed for 2019-2020 but that will be its last season.    The fate of "Blue Bloods" is still up in the air.

2019 56

"The Good Doctor" - Renewed for Season 3? Will Shaun Murphy MD Lose His License?

Jane Genova: Speechwriter - Ghostwriter

In the 18-49 demographic that represents a 37% drop from Season 1 and overall a 30% decline. "The Good Doctor" had made it to Season 2. That was despite the oddball premise that an autistic surgeon who becomes distracted would he hired as a resident in a major hospital.

2019 56

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

" have been down 19% in the key 18-49 demographic and down 9% overall.  Shemar Moore is iconic for portraying Derek Morgan on "Criminal Minds." " He left that series, which has been renewed for one more and its final year, to star in "S.W.A.T."

2019 52

Higher Education - It Wasn't Exactly a Bubble, But Whatever It Was It Is Over

Jane Genova: Speechwriter - Ghostwriter

There's a demographic shift - fewer in the pool of traditionally college-aged students. The economy is strong. Fewer enroll in higher education in good times. Last Friday's Jobs report had new job creation at more than 300k. And, no where is the cost of the four-year so-called "college experience" dirt cheap. Therefore, competing forms of career preparation such as trade schools and simply starting a business at age 19 have gained traction. 

2019 40

The New Aging - Japan Boosts GDP Growth By Hiring/Re-Hiring Elderly, U.S. Still Mixed Bag

Jane Genova: Speechwriter - Ghostwriter

those over-50 continue to be positioned and packaged as a problem demographic. The aging. Are they a challenge to developed economies or a catalyst for GDP growth? In the U.S., Not only are Millennials grousing about aging workers blocking the paths to promotions and then eventually sucking up entitlements such as Social Security and Medicare. In addition, aging professionals themselves live in high angst about their ability to continue to land high-paying employment.

2019 43