Story Time: The U.S. Economy

Jane Genova: Speechwriter - Ghostwriter

The key number is that during Q1 of 2019, credit card delinquencies were at their highest point since 2012.    The red flag in that is that the trend of taking on too much debt has been adopted by the 18 to 29 demographic.

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New Magazine Titles Like "Happy Paws" Can Bring Profits to "a declining industry at its darkest hour"

Jane Genova: Speechwriter - Ghostwriter

From the get-go, digital natives like BusinessInsider got exactly right the topics, tone, organization of content, and pacing the demographics which mattered - youth - wanted.  Once glam, most of the old-line print magazine industry is on life support.

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The Media - Older, Unemployed/Underemployed Not Sexy Topic to Cover

Jane Genova: Speechwriter - Ghostwriter

That demographic isn't sexy. Members of the media knew they had a story with legs during The Great Recession. It had been the new college graduates who were labeled "Generation Jobless." " They came of professional age at the worst of global economic times.

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"Blue Bloods" - Will It Make It to 10th Season

Jane Genova: Speechwriter - Ghostwriter

During its 9th season the ratings in the important 18 to 49 demographic have been down 10% and in general down 5%. "Criminal Minds" has been renewed for 2019-2020 but that will be its last season.    The fate of "Blue Bloods" is still up in the air.

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Step-By-Step Guide to Creating a Viable Go to Market Strategy

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How does your ideal buyer look – age, demographics, income, shopping preferences? The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further.

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"Dateline" - Video Games as Social Networks

Jane Genova: Speechwriter - Ghostwriter

That represents a 25% drop from the previous season in the key 18 to 49 demographic and a 24% drop in overall viewership. On television, viewers like real-life crime and mystery. So, it's expected that the combination of the two would flood programming.

How Voice of the Customer Concept Can Boost Sales and Revenue

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This might include your top pages, website traffic, demographics and your bounce rate; which shows the ratio of how interested website visitors are.

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How to Design Better Sales Funnels

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It should include general demographics data, typical buying behaviors, problems, and pain points. Buyers “purchase journeys” are rarely linear.

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Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

" have been down 19% in the key 18-49 demographic and down 9% overall.  Shemar Moore is iconic for portraying Derek Morgan on "Criminal Minds." " He left that series, which has been renewed for one more and its final year, to star in "S.W.A.T."

2019 52

The New Aging - Japan Boosts GDP Growth By Hiring/Re-Hiring Elderly, U.S. Still Mixed Bag

Jane Genova: Speechwriter - Ghostwriter

those over-50 continue to be positioned and packaged as a problem demographic. The aging. Are they a challenge to developed economies or a catalyst for GDP growth? In the U.S., Not only are Millennials grousing about aging workers blocking the paths to promotions and then eventually sucking up entitlements such as Social Security and Medicare. In addition, aging professionals themselves live in high angst about their ability to continue to land high-paying employment.

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Higher Education - It Wasn't Exactly a Bubble, But Whatever It Was It Is Over

Jane Genova: Speechwriter - Ghostwriter

There's a demographic shift - fewer in the pool of traditionally college-aged students. The economy is strong. Fewer enroll in higher education in good times. Last Friday's Jobs report had new job creation at more than 300k. And, no where is the cost of the four-year so-called "college experience" dirt cheap. Therefore, competing forms of career preparation such as trade schools and simply starting a business at age 19 have gained traction. 

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