2019 - Big Media Story Will Be Media

Jane Genova: Speechwriter - Ghostwriter

So, it's predictable that its own activities will be the big story of 2019. Meanwhile, establishment media, with a print legacy, has bounced back. Complimentary Consultation janegenova374@gmail.com – I help, not sell.

2019 56

Distressed Conde Nast Reported to Be Selling Another Title

Jane Genova: Speechwriter - Ghostwriter

also saddled with a print legacy, managed to get the digital subscription business right. Complimentary consultation janegenova374@gmail.com. Recently, struggling Conde Nast sold Brides. 

2019 63

New Magazine Titles Like "Happy Paws" Can Bring Profits to "a declining industry at its darkest hour"

Jane Genova: Speechwriter - Ghostwriter

Once glam, most of the old-line print magazine industry is on life support. And, online, many with a print legacy just haven't found their footing. The ability to find, hold, and move on to better work will be in play - especially in what used to be old-line print media.

2019 56

Distressed Conde Nast Unloads Another Title

Jane Genova: Speechwriter - Ghostwriter

And many of those media properties with a print background continue to get mauled. The Conde Nast publishing empire, which flourished in print times, has just unloaded another title.   The new owner will discontinue the print edition.

2019 56

Books - Don't Cite Too Many of Those In Book You're Ghostwriting

Jane Genova: Speechwriter - Ghostwriter

  That was even though she was going to be the author of a print book.  The really unthinkable is this: Am I really stuck back in the print era? Complimentary consultation janegenova374@gmail.com.

2019 56

That Lost and Found Crossroads - Which Path Will Ian Samuel Choose?

Jane Genova: Speechwriter - Ghostwriter

I let it go out of print when I no longer needed that mirror. Complimentary consultation janegenova374@gmail.com. One of the most direct paths to becoming lost in life is to experience early success.

2019 52

Salon Never Got the Hang of Business

Jane Genova: Speechwriter - Ghostwriter

  One wonders if Conde Nast, the publishing empire which dates back to print days, will also have to put the whole enchilada up for sale. Complimentary consultation janegenova374@gmail.com. Cool, it turned out, wasn't enough. As Wrap reports, the Salon Media Group has agreed to be sold for peanuts - $5 million. Launched in 1999, the digital media outlet was an influencer. It attracted talented content-providers. And it was an honor to have it link to your blogs.

2019 43

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Those reductions in force (RIFs) hit mediums ranging from television to print to movies. How much reach do once-influential voices such as Gabriel Sherman's and Graydon Carter's have in February 2019

2019 56

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

By the end of 2019 all its publications will have a paywall. That has worked out better than to keep trying to attract advertising, as in the good old print days. Complimentary consultation janegenova374@gmail.com. Will this represent a major trend in publishing?

2019 52

Is It Ross of Smart Franchise Solutions Or It Is the Market for Content Providers?

Jane Genova: Speechwriter - Ghostwriter

Researching, strategically planning, and creating the content for an e-book, of any length, requires the same skill, energy, and time as ghostwriting a print book.  Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com. 

2019 52

Vice Media Cuts 250 Jobs - Ongoing Struggle in Digital Media

Jane Genova: Speechwriter - Ghostwriter

" In contrast, media with a print legacy like The New York Times had been labeled "old media." Also with a print legacy, The Atlantic may only be lasting because Steve Jobs' widow bought a major part of it through a non-profit.

2019 56

People-Speak - Michael Cohen's Opening Statement Showcases Big Shift in Rhetoric

Jane Genova: Speechwriter - Ghostwriter

That applies to formats such as white papers, print books, and press releases. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.  Language, as we students of linguistics know, is a living, breathing entity.

2019 52

Thought Leadership - Any Size Business Can Level Playing Field with that Powerful Marketing Tool

Jane Genova: Speechwriter - Ghostwriter

  Recently, a four-employee consulting firm wanted to hire me for content.   Leverage that one identity through all mediums - print, digital, video, audio, and on-your-feet in person. While you are reviewing your marketing mission analyse how other professional services, be they law, management consulting, or public relations, establishes its thought leadership. Complimentary consultation janegenova374@gmail.com.

2019 40

American Media - It Could Be "Gawkered"

Jane Genova: Speechwriter - Ghostwriter

  There is now speculation that Jeff Bezos could also try to pull of "A Gawker" against old-print tabloid corporation American Media Inc. Complimentary consultation on how to generate influence without big public relations firms high rates,  janegenova374@gmail.com. 

2019 52

National Enquirer Up For Sale - Everything Changes, Even Gossip Industry

Jane Genova: Speechwriter - Ghostwriter

That's not uncommon for publications which date back to print days. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.  Crime novelist, courtroom reporter for Vanity Fair, and lover of gossip - Dominick Donne - used to swear by the National Enquirer. Every Thursday he showed up at the supermarket to pick up his copy. 

2019 43

BuzzFeed Employees Form Union, But Will Management Recognize It

Jane Genova: Speechwriter - Ghostwriter

Can unionizing be an effective employee tool in 2019? Hard times are bound to increase for media, both those with a print legacy and digital natives.  Complimentary consultation on how to generate influence without paying high rates,  janegenova374@gmail.com.  Or, is it being used as simply a symbol of employee discontent? Whatever. About 90% of eligible employees at distressed BuzzFeed have opted to form a union.

2019 40

No, Owned Media/Social Media Not Enough - New Must-Do Is Using Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

They range from old-line print like The New York Times to digital natives such as TechCrunch. Complimentary consultation janegenova374@gmail.com. Everything changes. Especially in how to promote products, services, brands, causes, points of view, ideas, and oneself.

2019 52

Grandma, Why Did You Leave the United States?

Jane Genova: Speechwriter - Ghostwriter

  In The Washington Post today , Greg Jaffe published what printed out to 9 pages of letter-size pages on where the debate about capitalism stands. Complimentary consultation janegenova374@gmail.com. A popular elective course at Harvard Business School is:  Reimagining capitalism.    It could that those who opt to enroll hope to figure out how to preserve that economic system.

Rajat Gupta Brand - Restored in India

Jane Genova: Speechwriter - Ghostwriter

  And, as Kaverie Bamzai reports in the December 3, 2018 edition of The Print in India, that is what has happened. Complimentary Consultation janegenova374@gmail.com – I help, not sell. It was a different time. Back then the nation could still be stunned. Yes, it was before the iconoclastic dynamics of the campaign of Donald Trump and his even more disruptive U.S. presidency.

2019 40

Conde Nast Plans More Layoffs, Will Continue in the Red through 2019 - Old Media's Cartoonish Struggle

Jane Genova: Speechwriter - Ghostwriter

" As for financial performance, Conde Nast's CEO Bob Sauerberg announced that losses would continue through 2019. Increasingly, the issue is: Can old media, that is those outlets with a print legacy, survive?   Complimentary initial consultation.

2019 52

Beyond Rich, Middle Class, Poor - No Longer Labeling Ourselves Via Class

Jane Genova: Speechwriter - Ghostwriter

That could take the form of a financial reversal during the Crash of 2008 (which could happen again in 2019, of course), the collapse of an industry such as print, loss of a job when over-5o and not landing a comparable one, bankruptcy because of medical bills, and/or a game-changing scandal.

2018 56

Beyond Third Places - Starbucks Needs to Rebrand Itself As Something Else

Jane Genova: Speechwriter - Ghostwriter

during its 2019 fiscal year. Most tutorials, such as the 3-D Printing one at the Poland, OH branch, are attended by the over-50. Complimentary initial consultation. Starbucks has announced that it's closing another 150 stores in the U.S.

2018 52

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, we smirked at how clunky print legacy media such as The New York Times continued to be.  And Q1 of 2019 is bound to worsen conditions.  Free consultation janegenova374@gmail.com.

2018 56