2019 - Big Media Story Will Be Media

Jane Genova: Speechwriter - Ghostwriter

So, it's predictable that its own activities will be the big story of 2019. Meanwhile, establishment media, with a print legacy, has bounced back. Complimentary Consultation janegenova374@gmail.com – I help, not sell.

2019 56

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Those reductions in force (RIFs) hit mediums ranging from television to print to movies. How much reach do once-influential voices such as Gabriel Sherman's and Graydon Carter's have in February 2019

2019 56

American Media - It Could Be "Gawkered"

Jane Genova: Speechwriter - Ghostwriter

  There is now speculation that Jeff Bezos could also try to pull of "A Gawker" against old-print tabloid corporation American Media Inc. Complimentary consultation on how to generate influence without big public relations firms high rates,  janegenova374@gmail.com. 

2019 52

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

By the end of 2019 all its publications will have a paywall. That has worked out better than to keep trying to attract advertising, as in the good old print days. Complimentary consultation janegenova374@gmail.com. Will this represent a major trend in publishing?

2019 52

Vice Media Cuts 250 Jobs - Ongoing Struggle in Digital Media

Jane Genova: Speechwriter - Ghostwriter

" In contrast, media with a print legacy like The New York Times had been labeled "old media." Also with a print legacy, The Atlantic may only be lasting because Steve Jobs' widow bought a major part of it through a non-profit.

2019 56

BuzzFeed Employees Form Union, But Will Management Recognize It

Jane Genova: Speechwriter - Ghostwriter

Can unionizing be an effective employee tool in 2019? Hard times are bound to increase for media, both those with a print legacy and digital natives.  Complimentary consultation on how to generate influence without paying high rates,  janegenova374@gmail.com.  Or, is it being used as simply a symbol of employee discontent? Whatever. About 90% of eligible employees at distressed BuzzFeed have opted to form a union.

2019 40

No, Owned Media/Social Media Not Enough - New Must-Do Is Using Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

They range from old-line print like The New York Times to digital natives such as TechCrunch. Complimentary consultation janegenova374@gmail.com. Everything changes. Especially in how to promote products, services, brands, causes, points of view, ideas, and oneself.

2019 52

Conde Nast Plans More Layoffs, Will Continue in the Red through 2019 - Old Media's Cartoonish Struggle

Jane Genova: Speechwriter - Ghostwriter

" As for financial performance, Conde Nast's CEO Bob Sauerberg announced that losses would continue through 2019. Increasingly, the issue is: Can old media, that is those outlets with a print legacy, survive?   Complimentary initial consultation.

2019 52

Beyond Rich, Middle Class, Poor - No Longer Labeling Ourselves Via Class

Jane Genova: Speechwriter - Ghostwriter

That could take the form of a financial reversal during the Crash of 2008 (which could happen again in 2019, of course), the collapse of an industry such as print, loss of a job when over-5o and not landing a comparable one, bankruptcy because of medical bills, and/or a game-changing scandal.

2018 56

Beyond Third Places - Starbucks Needs to Rebrand Itself As Something Else

Jane Genova: Speechwriter - Ghostwriter

during its 2019 fiscal year. Most tutorials, such as the 3-D Printing one at the Poland, OH branch, are attended by the over-50. Complimentary initial consultation. Starbucks has announced that it's closing another 150 stores in the U.S.

2018 52

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, we smirked at how clunky print legacy media such as The New York Times continued to be.  And Q1 of 2019 is bound to worsen conditions.  Free consultation janegenova374@gmail.com.

2018 56