The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

For example, brokers representing buyers tend to not show residential property listed at a commission rate below 6%. The real victim, argues the plaintiff class, is the buyer. That buyer will have to absorb the commission through the selling price. 

2019 52

Disney Deal Closes Today, Lachlan Murdoch Era Kicks Off at Fox (and it could end with the sale of the network)

Jane Genova: Speechwriter - Ghostwriter

The Fox brand would become more middle-ground - and appeal to a larger group of potential buyers.  Today Disney closes the deal. It is purchasing, for $71.3 billion, 21st Century Fox assets.

2019 56

Fox News - Jeanine Pirro May Not Be a Fit in Lachlan Murdoch Era

Jane Genova: Speechwriter - Ghostwriter

Pushing it to the middle would attract more potential buyers. The Lachlan Murdoch era has begun at Fox News.    So, the career of Jeanine Pirro may be over. Unlike what was encouraged in the Roger Ailes era, rabid alt-right rhetoric isn't tolerated in the Lachlan one.

2019 52

Home Ownership - American Dream Turns Nightmare, for 2nd Time in 21st Century

Jane Genova: Speechwriter - Ghostwriter

  The reasons behind this second nightmare include:  Rising interest rates ramp up the amount of money buyers have to lock in.  The Chinese buyers have left the market. Who can forget the residential real estate crash that brought those fire-sale prices around 2012?

2019 56

Stop making these two common HUGE proposal mistakes

SpeakerSue Says...

persuade buyers you’re the best choice and why. Knock it off and instead tell the story that matters to the buyer! What did you and your buyer talk about as key drivers? What do you know, from your knowledge base, is critical to this type of buyer? What is a proposal?

2019 77

Bloodbath Expected in Stock Markets - Businesses Have to Re-Think Pricing Strategy

Jane Genova: Speechwriter - Ghostwriter

Those of us who manage to navigate the fear-based environment of 2019 will be flexible in our pricing. Back then, every buyer expected a bargain.    Here are 4 tips for marketing and sales for 2019: Position and package yourself as existing to help, not sell.

2019 56

Middle Managers Losing Jobs (and more) in 1980s Corporate Restructuring - Now, Lawyers Will Be Going Through That

Jane Genova: Speechwriter - Ghostwriter

  It's the buyer of financial services who is calling the shots. For those, buyers know they won't be fired if they go with a handful of elite brandname law firms. It probably will happen in 2019 or, at the latest, 2020.  It's palpable.

2019 52

How to Design Better Sales Funnels

SlideModel

Buyers “purchase journeys” are rarely linear. Creating a sales funnel, which is ultimately a visual path to purchase for your customers, has to begin with a sales funnel design based on what you intend to do and what you want to happen at each stage of a buyer’s journey.

2019 56

The Business of Awards (including the Oscars) - Declining Value

Jane Genova: Speechwriter - Ghostwriter

Things are moving too fast and pricing is too important for buyers of services and products to give much of a damn about awards. Beginning with those gold stars nuns gave out to the Good Girls in Catholic grade school, I have been suspicious of awards.

2019 52

How to Develop an Effective Lead Generation Strategy

SlideModel

Clearly, those three distinctive groups of buyers will need different “treatment”. You will want to pursue only a specific group of prospects that match your buyers’ personas. Getting plenty of traffic does not automatically equals sales and profits.

They want a proposal. Now what?

SpeakerSue Says...

Buyers want to know if you, your team and your product that can make their vision/dream/objectives come true. Buyers want to trust you, feel appreciated and special and feel right about choosing you. It’s about taking the time to create a proposal that is real, specific and impressive because it fully resonates for the buyer. Buyers need to be persuaded that you and your solution are trustworthy. “Send me a proposal,” they say. Why do they want you to send information?

2019 43

Dallas Morning News Cuts 4% of Workforce, Including 20 Newsroom Jobs

Jane Genova: Speechwriter - Ghostwriter

If there is an economic downturn, that could be more of a squeeze on what buyers will pay for our services.  Another sad day for newsroom employees. The Dallas Morning News announced that to survive and eventually scale it had to lay off 4% of its employees.

2019 56

That Now House of Horrors That Jack Built - GE

Jane Genova: Speechwriter - Ghostwriter

No employee, no home buyer, no investor, and no geographical area should have blind faith in any corporation or its supposedly iconic leadership. In Fairfield, Connecticut, the aura surrounding GE mirrored that currently dominating Amazon in Seattle, Washington. 

2019 52

The Generations Loving Golf - Screwed

Jane Genova: Speechwriter - Ghostwriter

That limits the pool of buyers significantly. In addition, there are fewer buyers to begin with since fewer want to be based around a golf course. In the mid 1990s, we ambitious professional women were encouraged to learn how to play golf. Sure, it was a difficult sport and not cheap.

2019 52

Chris Watts' House to Be Auctioned Off - Would You Bid on It?

Jane Genova: Speechwriter - Ghostwriter

Usually, murders and suicides which took place on the property have to be disclosed to potential buyers. In foreclosure, the house in which Chris Watts and his family lived will be auctioned off this coming April. It had been purchased in May 2013 for $392,709.

2019 52

6 Customer Journey Maps You Can Swipe

SlideModel

There are key stages of a buyer’s journey – awareness, interest, consideration, purchase, post-purchase, and re-purchase. You may have developed a buyer persona quite some time ago (or not). When retail was all brick and mortar, things were simple.

2019 52

Your Sales Cycle Has Changed. Have You?

SpeakerSue Says...

67% of the buyer’s journey is now done digitally.” 74% of business buyers say they conduct more than half of their research online before making an offline purchase.” Focus more on helping your buyer feel smart and comfortable with the information and the outcome.

2019 60

Increase Sales with this One Easy Tip

SpeakerSue Says...

Do your buyers like you? I’m not asking if they’re your best friends but do they respond to your emails in a friendly, helpful, warm way? That is an easy way to tell where you stand with them.). If they don’t like you, you’re losing sales because really they don’t need you.

2019 56

The results of writing an email naked….

SpeakerSue Says...

To be decent, the writer only needed to do two minutes worth of research to understand how she could align her product with what matters to the buyer. I hate bait and switch subject lines so right away you need to know: I don’t know the guy in the photo <sigh> I’m fully dressed (thank the lord). You won’t be naked (unless you want to be and no need to tell me about it). A naked email is an email written without the decency of dressing; personalization and care.

2019 61

How not to prospect- learned by accident

SpeakerSue Says...

Top performers create messaging that helps the buyer see how they can be more successful because of you, your service or product. A client called looking for a facilitator and what he needs isn’t in my wheelhouse. I offered to tap into my speaker network to find the right fit for him. Here is the message I sent: A client is looking for a facilitator who will help a very new executive team build trust quickly.

2019 43

The Best Never Cold Calling Script

SpeakerSue Says...

Research is critical because no on should be emailing or calling unless they understand (at least) a bit about the buyer’s needs. The emails were totally disingenuous and because buyers are smart, the sellers were getting very poor results. “The Best Cold Call Script Ever” just appeared in my inbox. I’m hopeful it didn’t appear in yours because you might be tempted to use it. After all, look at what they’re calling it. But it isn’t. They start by suggesting research.

2019 43

Buzzfeed Laying Off 15% of Staff in Global and Web Content

Jane Genova: Speechwriter - Ghostwriter

  The reason for this development is likely to reduce costs in order to make the media property more attractive to a buyer or a merger partner. Uneasy lies the heads of those who work in media. Buzzfeed is the second media company to announce job cuts on Wednesday. Earlier, Verizon indicated it was laying off 7% or about 800 in its Media Group. Now, reports the New York Post , Buzzfeed says it is conducting a reduction in force for 15% of staff in global and web content.

2019 40

The Importance of Daily Habits to Become a Successful Speaker

Speaker Launcher

Because developing the daily habits that put you in front of buyers on a regular basis, fearlessly planting seeds, or asking for business from past clients cannot be overstated. Daily habits. Not the most glamorous topic, but an important one for anyone building a speaking business. So, let’s look at the importance of daily […]. The post The Importance of Daily Habits to Become a Successful Speaker appeared first on Jane Atkinson.

2019 50

Are you playing to your selling strength?

SpeakerSue Says...

Just one phone call enables your buyer to hear your passion for their success and enables you to discover more about the client both personally (is that a Springer Spaniel barking in the background?) Here’s a pop quiz to start the new year: Are you a: A. better writer than talker?

2019 52

Are you discounting when you don’t have to?

SpeakerSue Says...

Help buyers see a vision of her success. When you simply provide transactional information, you give your buyer no option but to evaluate your proposal on price. Though the word “discount” cheapens the value of the your offer ( special pricing or exclusive is so much better), research shows that only 7% of organizations never discount. Do you discount as a “sales strategy” or because you don’t know how to show value proposition distinction?

2019 40

Email and the “cuddle hormone”

SpeakerSue Says...

Your job is to help your buyers feel it and see it. Brain theory. Who knew it was the key to selling more? The left side is never satisfied. It’s always looking for a right or wrong answer and because there is always some information missing, it can’t get no satisfaction. The right side is creative and imaginative and when it’s stimulated, it produces the “cuddle hormone” oxytocin. And this impacts selling how?

2019 40

Upgrade Your Style for the Stage with Anne Morrissey

Speaker Launcher

SPECIAL ANNOUNCEMENT – Anne will be joining us in Cape Coral for Accelerate LIVE 2019 as our on-site stylist! Today, The Wealthy Speaker Podcast is being brought to you by Accelerate LIVE 2019 in Cape Coral, FL on February 22-24, 2019.

2018 87

Building a 30 Year Speaking Career with Randy Pennington

Speaker Launcher

Today, The Wealthy Speaker Podcast is being brought to you by Accelerate LIVE 2019 in Cape Coral, FL on February 22-24, 2019. You’ll get the tools and processes to bring more buyers across your […]. Today, The Wealthy Speaker Podcast is being brought to you by Accelerate LIVE 2019 in Cape Coral, FL on February 22-24, 2019. You’ll get the tools and processes to bring more buyers across your path, and close more speaking engagements.

2019 55

The Modern Seller in the Speaking Business with Amy Franko

Speaker Launcher

Today, The Wealthy Speaker Podcast is being brought to you by Accelerate LIVE 2019 in Cape Coral, FL on February 22-24, 2019. You’ll get the tools and processes to bring more buyers across your path, and close more speaking engagements. We welcome Amy Franko, on this episode of The Wealthy Speaker Podcast, to talk about sales and how to accelerate new business wins and expand growth in existing clients. Amy is the founder and president of Impact Instruction Group.

2019 41