Arianna Huffington Contracted Until 2019 - Huge Implications

Jane Genova: Speechwriter - Ghostwriter

Huffington has proved to be that driving force in its branding. " Branding careers Content-provider Current Affairs Games Media Online video Web/Tech

2019 56

The Rankings Effect - Academic Brands Put in Play March 20th

Jane Genova: Speechwriter - Ghostwriter

Deans, especially in the distressed law-school niche, and holders of various advanced degrees, including the JD, can find themselves in branding hell.  Being admitted to Harvard Law School and then rejecting all that as a 1L also has been a brand-enhancer for me.

2018 52

"Duck Syndrome" - Their Minds, Hearts, Bodies Give Out

Jane Genova: Speechwriter - Ghostwriter

This applies directly to the Class of 2019.   Branding careers Current Affairs Games Personal MusingsIt's called "Duck Syndrome." " College students attempt to appear cool, calm and confident. But beneath that façade they are peddling frantically.

2019 56

Businesses & Marketing - Learning (plenty) from Barbie's Ecosystem

Jane Genova: Speechwriter - Ghostwriter

  The case study presented to illustrate how that works - and very successfully so - could be Mattel's Barbie brand. " Most importantly, the brand was and is licensed out, extending its reach - and profits. The brand that scales creates and keeps modifying an ecosystem.

2018 52