2019 - Big Media Story Will Be Media

Jane Genova: Speechwriter - Ghostwriter

So, it's predictable that its own activities will be the big story of 2019. Here is my article, published on Odwyepr.com, about managing what I call "mutt branding." More powerful than governments, business enterprises, and nutty leaders is the media.

2019 56

Shemar Moore - Brand in Play

Jane Genova: Speechwriter - Ghostwriter

That took away from the brand equity Moore had built in the Morgan role. Branding Personal Musings TelevisionShemar Moore is iconic for portraying Derek Morgan on "Criminal Minds."

2019 52

Steve Cohen Brand - Long Way from Restored

Jane Genova: Speechwriter - Ghostwriter

This will be a closely watched drama in 2019.   Branding Current Affairs Games Personal Musings SellingIn the good old days of SAC, master of the universe Steve Cohen averaged about a 30% ROI for investors. That was then.

2019 52

BigLaw Brands - How Much Politics Can They Weather?

Jane Genova: Speechwriter - Ghostwriter

The question hovering over these development is this: Is the Skadden Arps brand strong enough to weather this crisis?   Reflection: What does it take to blow up the brand of a powerful law firm? Branding legal Personal Musings Politics

2019 52

Gillette's "We Believe" Commercial = Product Suicide

Jane Genova: Speechwriter - Ghostwriter

Way too much for a razor-blade brand. Even before this, Gillette had been, like many old-line brands, under attack by small clever players in that niche. Branding Takeaway: When a corporation piggybacks on a social movement it better do that with a light careful touch. 

2019 56

Cartoonish "he didn't do it" Campaign in Defense of Andy Lack

Jane Genova: Speechwriter - Ghostwriter

Of course, the long knives are out in the media world, pointed at the Andy Lack brand. Branding Personal Musings TelevisionHe has been linked to both the Megyn Kelly and Matt Lauer disasters.    A scapegoat is required. That's just the way it is.

2019 56

Betting the Ranch on BigName - SmirkSmirk

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Games Intuitive Media Personal Musings Television Web/TechAt NBC, Andy Lack could be scapegoated for the Megyn Kelly folly. At Yahoo, probably a lot of careers blew up over the Marissa Mayer no-results fly-by.    SmirkSmirk.

2019 56

Les Moonves Ain't Going Away

Jane Genova: Speechwriter - Ghostwriter

Branding careers legal Media Personal Musings TelevisionThe dark drama of the Les Moonves alleged sexual miscount gets a sequel. 

2019 52

Alphabet's Andy Rubin Crisis - Now, 2 Shareholder Derivative Lawsuits

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs Games legal Media Personal Musings Selling Values Web/TechLast week the ghost of the massive payout to Andy Rubin returned to haunt Alphabet, parent of Google.

2019 56

NBC: Andy Lack Could Be Scapegoated for Megyn Kelly Expensive Train Wreck

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games Intuitive legal Media Personal Musings Politics Public Speaking Television ValuesThe negotiation part of Megyn Kelly's exit from NBC ended last Friday.

2019 56

Alexandria Ocasio-Cortez - Patron Saint of Out of the Box Thinking

Jane Genova: Speechwriter - Ghostwriter

Branding careers Content-provider Current Affairs DigitalInfluencer Games Interviews Media Personal Musings Politics Public Speaking Rebranding Selling Television Values Web/Tech

2019 56

Rajat Gupta Brand - Restored in India

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings Rebranding Values WritingIt was a different time. Back then the nation could still be stunned. Yes, it was before the iconoclastic dynamics of the campaign of Donald Trump and his even more disruptive U.S. presidency. Former head of McKinsey (prior to the investigative reporting about it by The New York Times and The Wall Street Journal) Rajat Gupta was accused of insider trading.

2019 40

Dallas Morning News Cuts 4% of Workforce, Including 20 Newsroom Jobs

Jane Genova: Speechwriter - Ghostwriter

Here is the article I published on Odwyerpr on how to manage personal branding when we have multiple professional identities.  Branding careers Content-provider Current Affairs Games Media Personal Musings Rebranding Web/Tech WeblogsAnother sad day for newsroom employees.

2019 56

Wellness: A Nation Deluded

Jane Genova: Speechwriter - Ghostwriter

  Books Branding Current Affairs Games Personal Musings Science ValuesSomehow the message has gotten out there that wellness will prevent death. 

2019 56

No, Owned Media/Social Media Not Enough - New Must-Do Is Using Third-Party Media

Jane Genova: Speechwriter - Ghostwriter

Especially in how to promote products, services, brands, causes, points of view, ideas, and oneself. Everything changes. Now, it's back to the soul-wrenching experience of getting placements and being quoted in third-party media. Yes, those are media outlets with gatekeepers.

2019 52

Valentine's Day - Rebrand as Awareness of Domestic Violence Day

Jane Genova: Speechwriter - Ghostwriter

Branding Intuitive Personal Musings ValuesThe Valentine's Day candy is already on the shelf. Here and there promos pop up about flowers and intimate dinners for that special day for lovers.

2019 56

Experts on Measuring Gig Economy Admit Flawed Studies

Jane Genova: Speechwriter - Ghostwriter

Here is the article I published in Odwyerpr on how to manage one's brand when having multiple kinds of paid work. Again, we get the message: Beware of what the experts assert. Twice, Alan Kruger and Lawrence Katz had conducted surveys of supposed gig-economy workers.

2019 56

Yes, SmallBiz, BigLaw Firms Get Stiffed, Too - Here's How We Can Level the Playing Field

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs DigitalInfluencer Games legal Media Personal Musings Web/Tech Weblogs WritingBigLaw firm Boies Schiller Flexner represented Chinese billionaire Guo Wengui several times. When Guo didn't pay the legal bill, it was turned over to arbitration.

2019 56

iPhone - Shelf Life Expiring As Must-Have Cool

Jane Genova: Speechwriter - Ghostwriter

  I blurted out that I could buy a whole new Brother or other brand printer for less. It isn't only the Chinese who sense they no longer need an iPhone as a status symbol.    Right here in the American Midwest, the spell the iPhone had cast on us has been broken.

2019 56

Will Mr. Smith (The UnCharisma) Go to the White House?

Jane Genova: Speechwriter - Ghostwriter

  Hard times, which are predicted to hit us by the end of 2019, would help Brown. Branding careers Content-provider Current Affairs Games Generational Divide Media Personal Musings Politics Public Speaking Selling Simplification Television Values WritingHere in Ohio, U.S.

2019 52

Harlem Lead Hazards, Media, and Sherwin-Williams, et al.

Jane Genova: Speechwriter - Ghostwriter

Of course, Brand Sherwin-Williams could also be tarnished. Branding Current Affairs Games Intuitive legal Media Personal MusingsThe powers-that-be in New York City aren't providing many details. The little that is known is that lead is present in the Harlem Armory on W.

2019 52

After the iPhone - The Abyss

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Current Affairs DigitalInfluencer Dreams Games Media Personal Musings Rebranding Science Selling Simplification Values Web/Tech

2019 52

The 4-Yr Rural University - In Trouble

Jane Genova: Speechwriter - Ghostwriter

  Can my alma mater Seton Hill, which continues to brand itself as a liberal arts institution, survive? Branding careers Current Affairs Games Personal Musings Rebranding Religion Selling Values Web/Tech WritingIn The New York Times , Mitch Smith presents the struggle of rural 4-year universities.    To use the cliché, they are facing a "perfect storm." " One major trouble spot is the decline of traditional college-age students in rural areas.

2019 43

Cluster or CopyCat Suicides - Chicago's Dane Anthony Smith 5th Police Officer in 6 Months to Take His Life

Jane Genova: Speechwriter - Ghostwriter

If you lose, your brand takes a hit. Why are police officers in Chicago killing themselves? Most recently, Dane Anthony Smith, age 36, took his own life. It was through a self-inflicted gunshot wound. He was the 5th officer to commit suicide in the past 6th months.

2019 52

Rajat Gupta, Steve Cohen - Not Crushing It in Comeback Struggle

Jane Genova: Speechwriter - Ghostwriter

As Bloomberg reports, Gupta will continue going through life branded as a criminal. Although Cohen was never arrested, his brand was hit hard as the feds arrested a number of the employees of his SAC.   Branding careers Current Affairs Games legal Personal MusingsThe ruling in "U.S. Neman" redefined "insider trading" in a way that let Michael Steinberg off the hook. He had been an employee at Steve Cohen's SAC, which has since be shut down.

2019 40

Public Relations - Predictions for 2019

Jane Genova: Speechwriter - Ghostwriter

Those assuming they can predict what will go down in 2019 are delusional. Agencies will brand themselves via outcomes.   Branding will include the organization's moral compass. 

2019 56

2019 - Back Gawking Again

Jane Genova: Speechwriter - Ghostwriter

And, the good news for those who loved the rouge digital native tabloid, it's coming back online in 2019. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2019 52

Johnson & Johnson Branding, Market Value - 2019 Looks Horrific

Jane Genova: Speechwriter - Ghostwriter

  Both J&J and Sherwin-Williams have become sitting ducks for litigation which will reduce market value and hurt the brandingBranding Games legal Media Personal MusingsIt was in July 2018 that a jury in plaintiff-friendly St. Louis, Missouri awarded a $4.6 billion verdict against Johnson & Johnson to 22 women.    The issue was that its product - talc-based baby powder - caused ovarian cancer. The fatal ingredient is asbestos.

2019 40

Medicare Part B (Standard) - Increase of $1.50 for 2019

Jane Genova: Speechwriter - Ghostwriter

For 2019, there is a 2.8% For 2019, it will be $135.50. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. The government giveth and the government taketh away.

2019 56

Social Security - 60 Million to Receive 2.8% Increase in 2019

Jane Genova: Speechwriter - Ghostwriter

increase for 2019. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. What welcome news after our portfolios took such a hit yesterday. We fear more carnage, of course, in our retirement nest egg.

2019 56

Brotherly Love - Will and Harry United in Grief, Allegedly Alienated by Marriages (Media Story of 2019)

Jane Genova: Speechwriter - Ghostwriter

That is shaping up to be the media story of 2019. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Global media outlets will always find a new angle in covering the very marketable British royals.

2019 56

A Prayer for the Ohio Valley - GM to Shut Down Lordstown Plant By End of 2019

Jane Genova: Speechwriter - Ghostwriter

However, for those who never had to endure the harsh conditions in auto assembly, there is likely to be a universal prayer for the 1,600 who will lose their jobs at the end of 2019. It was not unexpected.

2019 52

Arianna Huffington Contracted Until 2019 - Huge Implications

Jane Genova: Speechwriter - Ghostwriter

Huffington has proved to be that driving force in its branding. " Branding careers Content-provider Current Affairs Games Media Online video Web/Tech

2019 65

Conde Nast Plans More Layoffs, Will Continue in the Red through 2019 - Old Media's Cartoonish Struggle

Jane Genova: Speechwriter - Ghostwriter

" As for financial performance, Conde Nast's CEO Bob Sauerberg announced that losses would continue through 2019. Conde Nast  used to be  an influential brandname in magazine publishing.

2019 52

Protecting the Brand - Leadership Changes at Boies Schiller

Jane Genova: Speechwriter - Ghostwriter

Legal media outlets keep hammering: 2018 was not a good brand year for David Boies. The brand has to be protected. At the top and thriving are the elite brands like Boies Schiller. Branding Personal Musings Rebranding

2018 52

The Rankings Effect - Academic Brands Put in Play March 20th

Jane Genova: Speechwriter - Ghostwriter

Deans, especially in the distressed law-school niche, and holders of various advanced degrees, including the JD, can find themselves in branding hell.  Being admitted to Harvard Law School and then rejecting all that as a 1L also has been a brand-enhancer for me.

2018 52

Nostalgia - Dangerous to Your Ability to Land Well-Paying Work

Jane Genova: Speechwriter - Ghostwriter

For example, I would welcome an article, book, or video on the pros and cons of majoring in English in 2019.     Books Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide Online video Personal Musings Public Speaking Rebranding

2018 56

Casting Spells - "The Inventor," Debuting at Sundance, Features the Amazing Elizabeth Holmes

Jane Genova: Speechwriter - Ghostwriter

Eventually it seemed to tarnish the Boies brand to have been associated with Holmes. " A feature film derived from the book could be released in 2019. " The movie will have its debut at Sundance in Utah in 2019.

2018 52

Snow - The Great Divide

Jane Genova: Speechwriter - Ghostwriter

My lease here will be up at the end of August 2019. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Here in the Ohio Valley, during the morning, began the first significant snow of the season.

2018 56

"Duck Syndrome" - Their Minds, Hearts, Bodies Give Out

Jane Genova: Speechwriter - Ghostwriter

This applies directly to the Class of 2019.   Branding careers Current Affairs Games Personal MusingsIt's called "Duck Syndrome." " College students attempt to appear cool, calm and confident. But beneath that façade they are peddling frantically.

2015 65

The Enigma of Compulsion - Ted Bundy's Story Might Provide Insight into Anthony Weiner's Struggle

Jane Genova: Speechwriter - Ghostwriter

In May 2019, Anthony Weiner may be released from federal prison in Devers, Massachusetts. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 52

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

And Q1 of 2019 is bound to worsen conditions.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 56

CBS - Is It (indirectly) Ponying Up Funding for Les Moonves' Comeback?

Jane Genova: Speechwriter - Ghostwriter

It's in his self-interest to be Machiavellian in exploiting legalities for restoring his brand.   In 2019, the business, entertainment, and legal media will be watching Moonves. The Les Moonves legal narrative may have long legs.

2018 52