Troubles of Glam World of Media Deepen in 2019 - Salon Selling Itself

Jane Genova: Speechwriter - Ghostwriter

The year 2019 will go down in history as when the troubles of media, digital natives and establishment, deepened.    A sign of that is this: The cool Salon Media Group is selling itself. Conde Nast lost about $120 million in 2017 and is selling off titles such as Brides.    So far in 2019, the media industry has lost 2,700 jobs.  Those in media, especially in 2019, tend to be on short time. 

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Stop Selling and Start Connecting with Simon T. Bailey

Speaker Launcher

The post Stop Selling and Start Connecting with Simon T. With more than 30 years’ experience, Simon knows how to engage and inspire leaders and team members through his keynotes, workshops, books and online courses. Simon’s books: [link].

2019 78

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Template for Best-Selling Memoir - Demi Moore's "Inside Out"

Jane Genova: Speechwriter - Ghostwriter

  In her 2019 memoir "Inside Out," Moore provides the back story, including the inner emotional turmoil, it kicked off in her. And, 73% of readers give the book a 5 rating, that's on a scale of 1 to 5.   Books Hope Personal Musings Writing

2019 52

2019, So Far - 2,400 Layoffs in Media (that brutal moment of clarity)

Jane Genova: Speechwriter - Ghostwriter

As BusinessInsider reports, so far in 2019, there have been 2,400 layoffs. As Dan Lyons chronicles in his book "Disrupted," when he was 50-something, he received that tap on the shoulder at Newsweek.

2019 56

The New Aging - Q2 2019 Kicking Up Its Heels

Jane Genova: Speechwriter - Ghostwriter

My book of business is growing. That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com. 

2019 56

Class of 2019, et al. - The End (of the recovery) Could Be Near

Jane Genova: Speechwriter - Ghostwriter

And right now, members of the Class of 2019 who haven't yet landed jobs, the over-50 who are targets for layoffs during economic downturns, and those in changing industries such as law should be scared.     Books careers Current Affairs Hope Intuitive Personal Musings

2019 56

June 2019 Jobs Report - Back to Extreme Indecisiveness about Taking Off Ramp from a Career

Jane Genova: Speechwriter - Ghostwriter

That "so much" Stanford Graduate School of Business Jeffrey Pfeffer captures in his book "Dying for a Paycheck."   The good news is that there are ways to hustle for income after leaving the big job or selling a business. Everything changes. And keeps changing. 

2019 52

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

Books, including the old-line print ones, are back as marketing tools.  auto industry, the turnaround team at near-bankrupt Chrysler, headed by Lee Iacocca, introduced the meme: We all sell.   Bet: The how-to of selling will reset in the next recession.

2019 52

Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

And, selling isn't about you. The classic example of the wrong everything in content marketing is the book intended to both brand the author as an expert and to sell the whatever.  Yes, continue to use the first-person "I" in most books.

2019 52

As Marketing Tools, Books Are Back - But, New In-the-Box Rules

Jane Genova: Speechwriter - Ghostwriter

And, even more the situation in publishing books as a marketing tool. Bob Dilenschneider , whose signature marketing outreach (in addition to snail mail) is publishing books, should know that.  So, those who watch that former head of Hill & Knowlton public relations firm and for decades a sole player operating his own agency, wonder: Will his newest book "Decisions" have a slow launch and fail to create a force field of influence? Books Selling

2019 43

Book Review: Produce, Price and Promote Your Self-Published Book

Six-Figure Freelancer Blog

Book Review: Produce, Price and Promote Your Self-Published Book by Paul Lima – [link] Self-publishing is no guarantee that you will sell millions of copies. Paul Lima then goes on to tell you all you need to know to … Continue reading →

Bob Dilenschneider's "Decisions" - Books No Longer Stand-Alone Marketing Platform

Jane Genova: Speechwriter - Ghostwriter

Publishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool. " The publication date is December 31, 2019. Given all the shifts in publishing a book, pre-publication has evolved into a phase when aggressive promotion should be taking place. used to be: A book is the price of entry. Then you need to follow that up with another book every several years. Yes, I continue to be awed by how a book can create an aura.

2019 43

Polar Vortex 2019 - How Many Pounds Will Our Four-Legged Kids Pile On?

Jane Genova: Speechwriter - Ghostwriter

That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com.  No, it isn't his winter coat.

2019 52

The Curse of Amazon - Bob Dilenschneider's "Decisions" Has to Struggle Up from 676,969

Jane Genova: Speechwriter - Ghostwriter

In the days before Amazon, most meters started running on books the date of publication. Now, with all eyes on Amazon's rankings of books, the tabulation kicks in as soon as the publisher announces the book will be published. Want to talk about your book idea?

2019 52

Pick Up the Phone & Book That Business with Anthony Stears

Speaker Launcher

The post Pick Up the Phone & Book That Business with Anthony Stears appeared first on Jane Atkinson. Anthony doesn’t teach people how to sell, but simply shows them how to help their customers to buy. Today, The Wealthy Speaker Podcast is being brought to you by The Wealthy Speaker Book Bundle. Today’s sponsor: The Wealthy Speaker Book Bundle. The Wealthy Speaker Podcast booking gigs direct selling speaking business telephone sales

2019 47

Green, When It Comes to Cars, Hard Sell Even in University Town

Jane Genova: Speechwriter - Ghostwriter

That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374 Need @gmail.com. 

2019 52

"Merchants of Truth" - 55% of Amazon Reviewers for Jill Abramson's Book Give It "1" Out of "5"

Jane Genova: Speechwriter - Ghostwriter

  Although the book is relatively new, currently in sales it ranks down on Amazon in the 30s. That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches.     Books Personal MusingsA rant versus insight.

2019 56

Niche Marketing - "Specials" on the Menu

Jane Genova: Speechwriter - Ghostwriter

Published in 2005, it still ranks in the top 100,000 of books listed on Amazon. Books Branding careers Current Affairs DigitalInfluencer Food and Drink Games legal Media Selling Web/Tech

2019 52

The Business of Social - What the Rest of Professional Services Already Knows, Law Firms Still Have to Figure Out

Jane Genova: Speechwriter - Ghostwriter

But, as the 2019 Social Law Firm Index found, the missing piece is in figuring out how to measure ROI.   Here is that 2019 Index. Is its use of social effective in recruiting talent, especially laterals with a book of business? 

2019 52

Those Job "Auditions" - 4 Tips

Jane Genova: Speechwriter - Ghostwriter

Here, free to click open, is my book on getting, holding, and moving on to better work, no matter your age Download Outwitting ageism. Sure, the numbers have it that the job market in the U.S. is strong. 

2019 52

2020 New Year's Resolution: Rebranding

Jane Genova: Speechwriter - Ghostwriter

Books careers Current Affairs Games Intuitive Media Personal Musings Power Public Speaking Rebranding Selling Television Values VoodooRebranding has become the current solution for troubled or simply stuck organizations and individuals, reports BusinessInsider.

2020 56

When Society Loses Trust - Bring on the Cons

Jane Genova: Speechwriter - Ghostwriter

Circuit of Appeals rejected the appeal of Trudeau's 2013 conviction for exaggerated claims by his weight-loss book. The 2019 Edelman Trust Barometer documented that trust in establishment institutions remains low.

2019 52

What Corporate Wage Slaves/Vendors Know, New Law-Firm Partners Better Get Smart About

Jane Genova: Speechwriter - Ghostwriter

Law firms went for laterals with a book of business and new law school graduates. Books careers Current Affairs Games Hope Intuitive Personal Musings Politics Rebranding Selling Values Web/TechFor many new partners in law firms this is their first rodeo.

Making Better Connections on Social Media with Phil Gerbyshak

Speaker Launcher

Phil has written 5 books and over 3000 articles. Phil has written 5 books and over 3000 articles. If you could use some help in social selling, digital marketing, and organizational development, be sure to tune in and benefit from Phil’s experience! Phil is going to be one of our featured speakers at Accelerate Live 2019 in Cape Coral, FL on February 22 & 23! Registration page for ACC Live 2019: [link].

Social Media Like a Boss with Erin Gargan King

Speaker Launcher

Erin is a best-selling author and digital persuasion expert. Let your book be your anchor. She is the author of the Digital Persuasion book series. Erin’s book. For most of us, creating a great social media following doesn’t come easy.

America's Public Libraries Go Proactive on Funding Pre-Recession - Model of Toledo Lucas County Library's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Founding father Ben Franklin had been the primary mover in establishing a way ordinary people had access to books. Since that time - the 1730s - the public library has become a lot more than books. Currently, there are more internet stations, CDs, and DVDs than books. Groups book the community room for activities such as presenting the secular-humanists point of view.

2019 40

George Magazine - JFK Jr. Considered Making It Web-Based

Jane Genova: Speechwriter - Ghostwriter

  Books Branding Content-provider DigitalInfluencer Dreams Games Generational Divide Intuitive Media Personal Musings Politics Power Rebranding Selling Television Values Web/Tech WritingIn too many ways George Magazine, created by John F. Kennedy Jr., was ahead of its time.

2019 52

Picking your Lane, and Reinventing with Joe Calloway

Speaker Launcher

Are you selling yourself or your ideas? Joe is the author of eight books on business including the best-selling Becoming A Category of One, and his newest book, just released, called The Leadership Mindset – How Today’s Successful Leaders Think.

2019 76

End of Influencers, Return of Brands - How Generation Z Makes Purchasing Decisions

Jane Genova: Speechwriter - Ghostwriter

His book on that is "The Four."   Books Branding Current Affairs DigitalInfluencer Games Generational Divide Intuitive Personal Musings Power Selling Values Web/TechTrends Interrupted. Again, that is happening.

Be Your Own Ghostwriter - The 5 Musts

Jane Genova: Speechwriter - Ghostwriter

  Books Branding Content-provider Current Affairs DigitalInfluencer Dreams Intuitive Language Media Power Public Speaking Selling Simplification Values Web/Tech Weblogs WritingGhostwriting, if done effectively, is an expensive service.

2019 56

America Grows Up - Optimism Goes Lite

Jane Genova: Speechwriter - Ghostwriter

He is fighting for his brand and legacy, including with his book "Guilt by Accusation." Current Affairs Dreams Games Intuitive legal Media Personal Musings Religion Selling Simplification Television Values Writing

SEO Experts, Life Insurers, et al. - Pleasepleaseplease, Hold Off on Season Greetings

Jane Genova: Speechwriter - Ghostwriter

In addition, this year Dilenschneider could be pitching his book, coming out at the end of December, on decision-making. However, since all my bad decisions got me to the inner peace I now have, I have decided to pass on that book. Soon enough the Halloween pop-up stores will disappear. 

2019 52

Picking a Lane with Anna Liotta

Speaker Launcher

Anna is the CEO and Founder of The Generational Institute™, an award-winning keynote speaker and best-selling author of Unlocking Generational CODES©. My book was the ultimate game changer. Anna’s book: CSVN Unlocking Generational Codes .

2019 78

Snowden's "Permanent Record" #1 on Amazon - Govt Civil Lawsuit Will Probably Keep It Brisk Seller

Jane Genova: Speechwriter - Ghostwriter

government filed a civil lawsuit to seize the financial proceeds from the sale of Snowden's book "Permanent Record." That, of course, could boost sales of the book. government is allowing the book to continue to be sold.

2019 52

College Majors - The Two Cultures

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Content-provider Current Affairs Dreams Extreme Pleasure Games Intuitive Language Media Music Online video Personal Musings Selling Values Web/Tech Writing

2019 56

Pop Power Buzzword (in legal circles, too): Gaslighting

Jane Genova: Speechwriter - Ghostwriter

On behalf of Ailes, Dilenschneider might have tarnished his own brand in what could go down in history as "The New York Times Review of Books Caper." The Guardian quotes Taylor Swift on a  gaslighting  observation. She states that U.S.

2019 56

Graydon Carter's Airmail - Yet One More Rehash of You Know Who

Jane Genova: Speechwriter - Ghostwriter

  In the book "Disrupted," former Newsweek reporter Dan Lyons chronicles when he got the tap on the shoulder. With his usual urbane rhetoric Graydon Carter publishes in his Saturday 6 A.M. newsletter Airmail an essay about you-know-who.

2019 52

Matt Lauer: Comeback Interrupted (at least, for now)

Jane Genova: Speechwriter - Ghostwriter

  As The Washington Post reports, Jason Farrow's book "Catch and Kill" alleges that Lauer conducted anal rape on NBC employee Brooke Nevils at the 2014 Winter Olympics. n this era of extreme public relations, the truth frequently doesn't influence public opinion.

2019 52

Glut of Editorial Types - Expect It to Surge Mid-2020 (and not just in New York City)

Jane Genova: Speechwriter - Ghostwriter

  As the New York Post reports, on June 30, 2020, current shareholder Alden Global Capital will be allowed to increase its percentage of shares owned and another investor Patrick Soon-Shiong will be permitted to sell his. The book ends with his migration to Gawker.

Plunging Dow Jones Days and More - Fellow Senior Citizens, Don't Shoot Yourself in the Foot

Jane Genova: Speechwriter - Ghostwriter

Here, free to download, is my book on landing, holding, and moving on to better work, no matter your age Download Outwitting ageism. Here , also free to download, is a book on those demons. Things don't look good.

2019 52

Aging, Professional Realities, and Extreme Payoff from Embracing New Truths

Jane Genova: Speechwriter - Ghostwriter

Professionals over-50 come to me for career coaching or ghostwriting a book for them primarily for this cluster of reasons. He didn't get what he had hoped for but it was enough to fund an entrepreneurial effort in selling online specialty hair products.

2019 52

High Intelligence - Dumb That It Continues to Be Way Overrated

Jane Genova: Speechwriter - Ghostwriter

He published the breakthrough book "Emotional Intelligence." Meanwhile the A students were not only compulsively booking it. David Robson addresses that in his bestselling book "The Intelligence Trap."

2019 56

Olivia Jade Giannulli et al. - Observation from "The Great Gatsby" Rich Are Careless People

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Politics Selling Values Web/TechThe push for attention as a paid influencer seemed more important to Olivia Jade Giannnulli than the legal problems of her parents.

2019 52