Bob Dilenschneider's "Decisions" - Book Game Interrupted

Jane Genova: Speechwriter - Ghostwriter

The advice book "Decisions" will be published by Citadel Press January 1, 2020. On Amazon , the book ranks 2,267,262. " He tried that by placing an ad in The New York Times Book Review section for a vanity biography of Ailes.

2019 56

Drudge Has 10-Subject Headline Positioning and Packaging Mueller Report as Donald Trump Win

Jane Genova: Speechwriter - Ghostwriter

As with all entities, it's mostly a matter how the findings are positioned and packaged. That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches.

2019 56

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Your Content Marketing (including your books) - That's Not About You

Jane Genova: Speechwriter - Ghostwriter

The classic example of the wrong everything in content marketing is the book intended to both brand the author as an expert and to sell the whatever.  Yes, continue to use the first-person "I" in most books. Too much of content marketing is ineffective.

2019 52

"Guilt by Accusation" - The Alan Dershowitz Best Defense in Giuffre Mess Could Be This Book

Jane Genova: Speechwriter - Ghostwriter

  Instead, he rose to influence, fame, and wealth through publishing and then cleverly promoting provocative books on issues related to law. Of the 40 books, eight had been best-sellers. The message of the book, though, is this: It can happen to you.

2019 52

Your Situation Is High Stakes - Should You Publish a Book? (Alan Dershowitz is convinced that's a must-do)

Jane Genova: Speechwriter - Ghostwriter

Publishing a book eats resources, as well as one's soul. In addition, a book is organic. I advise prospective authors: Don't enter the publishing niche unless you can afford a seasoned publicist in the book space. 

2019 52

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches. Sure, homeowners have the option to sell their homes themselves, without any middleman - that is, the licensed real estate broker who charges a commission of about 6%.

2019 52

Bob Dilenschneider's "Decisions" - Books No Longer Stand-Alone Marketing Platform

Jane Genova: Speechwriter - Ghostwriter

Publishing a book, as Bob Dilenschneider is doing (yet again), can be a powerful marketing tool. " The publication date is December 31, 2019. Given all the shifts in publishing a book, pre-publication has evolved into a phase when aggressive promotion should be taking place. used to be: A book is the price of entry. Then you need to follow that up with another book every several years. Yes, I continue to be awed by how a book can create an aura.

2019 43

The Curse of Amazon - Bob Dilenschneider's "Decisions" Has to Struggle Up from 676,969

Jane Genova: Speechwriter - Ghostwriter

In the days before Amazon, most meters started running on books the date of publication. Now, with all eyes on Amazon's rankings of books, the tabulation kicks in as soon as the publisher announces the book will be published. Want to talk about your book idea?

2019 52

"Merchants of Truth" - 55% of Amazon Reviewers for Jill Abramson's Book Give It "1" Out of "5"

Jane Genova: Speechwriter - Ghostwriter

In pre-publication promotions "Merchants of Truth" by Jill Abramson was positioned and packaged as breakthrough analysis of media trends.    Although the book is relatively new, currently in sales it ranks down on Amazon in the 30s. A rant versus insight.

2019 56

Non-Disclosure Agreements - The Elephant in the Room

Jane Genova: Speechwriter - Ghostwriter

In fact, articles, white papers, presentations, speeches, and books had already been published on the subject. What could have been considered new was how the clients wanted the material positioned and packaged. It's NDA time.

The Business of Social - What the Rest of Professional Services Already Knows, Law Firms Still Have to Figure Out

Jane Genova: Speechwriter - Ghostwriter

Law firm Sanford Heisler Sharp has mastered how to position and package itself on that particular social network.  But, as the 2019 Social Law Firm Index found, the missing piece is in figuring out how to measure ROI.   Here is that 2019 Index.

2019 52

Those Job "Auditions" - 4 Tips

Jane Genova: Speechwriter - Ghostwriter

" Essentially what's being positioned and packaged as an "audition" is doing a freebie. Here, free to click open, is my book on getting, holding, and moving on to better work, no matter your age Download Outwitting ageism.

2019 52

Anything to Belong - From 12th Step Programs to Fundamentalist Religion

Jane Genova: Speechwriter - Ghostwriter

Back in 2014, I had positioned and packaged myself to be the ultimate victim of the longing to belong syndrome.   Books Current Affairs Dreams Extreme Pleasure Personal Musings Religion Values Voodoo

2019 52

All Magazines - Dead, Or Soon Will Be (according to Michael Wolff)

Jane Genova: Speechwriter - Ghostwriter

Actually, doors swung open when we finally wised up and reconfigured our resumes to position and package ourselves as the professionals in something else (anything else that paid) we know we needed to become.

2019 52

America's Public Libraries Go Proactive on Funding Pre-Recession - Model of Toledo Lucas County Library's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Founding father Ben Franklin had been the primary mover in establishing a way ordinary people had access to books. Since that time - the 1730s - the public library has become a lot more than books. Currently, there are more internet stations, CDs, and DVDs than books. Groups book the community room for activities such as presenting the secular-humanists point of view. They can analyze how Toledo positions and packages itself as the go-to community resource.

2019 40

Fav Silicon Valley Halloween Costume is Turtle-Necked Elizabeth Holmes

Jane Genova: Speechwriter - Ghostwriter

That was positioned and packaged as revolutionizing the blood testing process - and, therefore, the business. In his iconic book for entrepreneurs "Zero to One," venture capitalist Peter Thiel makes clear not to set out to do the next Facebook.

2019 52

Storytelling - Maybe Hold Back on All That This Holiday Season with the Boozers in Your Life

Jane Genova: Speechwriter - Ghostwriter

As such, it provides increasing professional opportunity for those who can put together the right positioning and packaging.  In the successful book "Girl Walks Out of Bar," Smith tells her story. Like any needed service, recovery has become an industry.

2019 52

Slo-Mo Slide into Recession - The How-To of Selling Will Reset

Jane Genova: Speechwriter - Ghostwriter

Also their marketing teams, internal and through outside agencies, will get busy positioning and packaging those practices as the go-to ones.  Books, including the old-line print ones, are back as marketing tools.  The dynamics are in play. 

2019 52

Be Your Own Ghostwriter - The 5 Musts

Jane Genova: Speechwriter - Ghostwriter

A businessperson, thought leader, fundraiser, political candidate for the local board of education, and/or newbie graduate positioning and packaging himself/herself for the first job can go broke. Ghostwriting, if done effectively, is an expensive service.

2019 56

Matt Lauer: Comeback Interrupted (at least, for now)

Jane Genova: Speechwriter - Ghostwriter

What does is how members of the media and social network heavies position and package whatever. From the get-go, that positioning and packaging had been against former "Today" bigwig Matt Lauer.

2019 52

Snowden's "Permanent Record" #1 on Amazon - Govt Civil Lawsuit Will Probably Keep It Brisk Seller

Jane Genova: Speechwriter - Ghostwriter

government filed a civil lawsuit to seize the financial proceeds from the sale of Snowden's book "Permanent Record." That, of course, could boost sales of the book. government is allowing the book to continue to be sold.

2019 52

The Good Life, Or Is It? - 29 Months After Being Sacked, James Comey Reflects (or, does he really?)

Jane Genova: Speechwriter - Ghostwriter

  The coverage essentially is about how Comey himself positions and packages his current earnings and lifestyle. His book "A Higher Loyalty" is being made into a mini series. Not all firings turn out so well.    Former FBI head James Comey got axed by U.S.

2019 52

Women & Office Housework - Third Rail in Many Workplaces

Jane Genova: Speechwriter - Ghostwriter

His book "Necessary Endings" hammers the difficulty for both individuals and organizations to break with the past. If made public in the media, it can position and package the organization as yesterday.  This isn't ambitious women's first professional rodeo.

2019 52

Olivia Jade Giannulli et al. - Observation from "The Great Gatsby" Rich Are Careless People

Jane Genova: Speechwriter - Ghostwriter

  Olivia and her parents can well be positioned and packaged as just that. Books Branding careers Current Affairs DigitalInfluencer Games Intuitive legal Media Personal Musings Politics Selling Values Web/Tech

2019 52

Tired Theatrics: The Eroding Alan Dershowitz Brand

Jane Genova: Speechwriter - Ghostwriter

In the recently published book "Siege," Michael Wolff blows off former Harvard Law School professor and iconic criminal lawyer Alan Dershowitz as a sort of celebrity-seeker. One tactic has been publishing popular books.

2019 52

Showtime's "Loudest Voice in the Room" Episode 6 - Roger Starts Making Mistakes

Jane Genova: Speechwriter - Ghostwriter

What "The Loudest Voice in the Room" is uncovering is that Ailes wasn't the "genius" he had been positioned and packaged by public relations to be. Books Branding careers Content-provider Ethics Games Media Personal Musings Politics Power Television Writing

2019 56

Tarnished Brands, Because They Got Caught: Felicity Huffman, Devin Sloane, et al.

Jane Genova: Speechwriter - Ghostwriter

Judge Talwani positioned and packaged the crime as not one of pulling out all stops to take care of a child. Books Branding careers Current Affairs Ethics Games Intuitive Language legal Media Personal Musings Politics Power Rebranding Values WritingIt was U.S.

2019 52

Washed Up - It Happens All the Time, So How Do We Put Together Another Line of Work?

Jane Genova: Speechwriter - Ghostwriter

"  - ShowBiz411, April 19, 2019. That's why Madonna is being positioned and packaged as "washed up." That process, she hammered in her book, wasn't for sissies. " … [Madonna'] 'Medellin' failed to catch on.

2019 56

Glut of Editorial Types - Expect It to Surge Mid-2020 (and not just in New York City)

Jane Genova: Speechwriter - Ghostwriter

After all, journalism is positioned and packaged as a vocation, not a job. Stanford Graduate School professor Jeffrey Pfeffer documents that in his book "Dying for a Paycheck." The book ends with his migration to Gawker.

Prince Harry, Meghan Markle - Is There Media Excommunicado in Effect?

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Prince William and Kate are positioned and packaged as noble saviors of the House of Windsor.    Books Branding Content-provider Current Affairs DigitalInfluencer Film Games Green green Personal Musings Travel Values Writing

2019 52

Bridget Kelly Will Be Back in Court - This Time Having Her Petition on Conviction/Sentence Reviewd by U.S. Supreme Court

Jane Genova: Speechwriter - Ghostwriter

Supreme Court has chosen to review for the 2019 - 2020 term. In the book "Kushner Inc.," But folks may be paying attention to that book to get the supposed dirt on the Trump Administration players.

2019 52

Losers and Winners - Showtime's "The Loudest Voice in the Room"

Jane Genova: Speechwriter - Ghostwriter

Her trial on 11 criminal counts is scheduled for August 4, 2019.   The sixth amendment doesn't include a right to the favorable positioning and packaging of the situation in the media. 

2019 52

Controversy Is Wild Card - Jill Abramson's "Merchants of Truth" Plunges to 12,184 on Amazon

Jane Genova: Speechwriter - Ghostwriter

Then, there are those who sprinkle into the positioning and packaging bits of offbeat thinking. Her book "Merchants of Truth" had been in the 2,000-something on Amazon. That book is "Zero to One."   Books Media Personal Musings

2019 56

Jones Day Brand - Will This Story Make It to a Network TV Special?

Jane Genova: Speechwriter - Ghostwriter

Also, she had enough of a legal mindset to oversee a whopper of a good-bye package from NBC when her two shows didn't pan out. Also, laterals with a book of business might just smirk at what's allegedly going on at Jones Day and tell the recruiter "Anywhere but Jones Day."

2019 52

BA English Majors Down 20% Since 2012 - Even Virginia Woolf's "To The Lighthouse" Irrelevant

Jane Genova: Speechwriter - Ghostwriter

 The competency packages to keep earning a buck to age 90 and beyond. There is a niche in thought leadership called the "history of ideas." " That's a very narrow one and, most to the point, few can earn their living through studying the field. 

2019 56

Displaced Editorial Types - Don't Turn Your Nose Up at Executive Ghostwriting as Your Next

Jane Genova: Speechwriter - Ghostwriter

Well, for those open to another kind of career path, here are 5 tips on how to break into ghostwriting: Pay attention to how leaders position and package themselves.  Frequently their family asks them to capture their memories in a book.

2019 56

You Have 16 Years Experience, Help-Wanted Ad Specifies Max of 4

Jane Genova: Speechwriter - Ghostwriter

Here that hilarious book can be ordered from Amazon.   The question is if businesses such as The Dilenschneider Group which position and package long years of experience as a plus have created the unique edge? In the age-discrimination lawsuit "Kleber v.

2019 52

More Shade Thrown on Morrison & Foerster - "Doe v. MoFo"

Jane Genova: Speechwriter - Ghostwriter

"  - Ross Todd, The Recorder, April 18, 2019. Morrison & Foerster" - one of the plaintiffs signed a release to her right to litigation in order to obtain her severance package. "The federal judge [U.S.

2019 52

LinkedIn Updates - Yes, You Have to Be There, You Have to Self-Promote, But

Jane Genova: Speechwriter - Ghostwriter

She discusses them in her book "Power: Surviving & Thriving After Narcissistic Abuse." Sure, that self-promotion is often is positioned and packaged as information. Experts haven't come to any definitive conclusions about the surging rate of narcissism.

2019 56

The Lawyer's Show

Jane Genova: Speechwriter - Ghostwriter

  As the Daily Mail reports, Pattis has positioned and packaged the current legal situation as becoming sensationalistic.   Books Branding Current Affairs legal Media Personal Musings Values

2019 52

AA & America's Legal System

Jane Genova: Speechwriter - Ghostwriter

Usually that is positioned and packaged as an option: AA or jail. That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches.   Books Current Affairs Games Hope Intuitive legal Media Personal Musings Politics Science Values

That Lost and Found Crossroads - Which Path Will Ian Samuel Choose?

Jane Genova: Speechwriter - Ghostwriter

Obituaries in establishment media positioned and packaged him as a kind of saint.  Books Branding careers Content-provider Current Affairs Ethics Games Hope Intuitive Personal Musings Politics Rebranding Religion Values

2019 52

The Business of Ghostwriting College Term Papers: Perfectly Legal

Jane Genova: Speechwriter - Ghostwriter

In addition to doing term papers she positioned and packaged the kinds of content which helped her clients not only get into college but on boards of directors.  That ranges from blog posts and e-books to planning/scripting podcasts and creating traditional speeches.

2019 52